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REGISTERED NUMBER: 09214168 (England and Wales)















Financial Statements for the Year Ended 31 December 2021

for

Game Analytics Limited

Game Analytics Limited (Registered number: 09214168)






Contents of the Financial Statements
for the Year Ended 31 December 2021




Page

Company Information 1

Statement of Financial Position 2

Notes to the Financial Statements 3


Game Analytics Limited

Company Information
for the Year Ended 31 December 2021







DIRECTOR: M E Wulff





REGISTERED OFFICE: 8th Floor
9 Appold Street
London
EC2A 2AP





REGISTERED NUMBER: 09214168 (England and Wales)





AUDITORS: Shinewing Wilson Accountancy Limited
Chartered Certified Accountants
and Statutory Auditors
9 St Clare Street
London
EC3N 1LQ

Game Analytics Limited (Registered number: 09214168)

Statement of Financial Position
31 December 2021

31.12.21 31.12.20
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 3,358,766 3,747,343
Tangible assets 5 30,147 30,795
3,388,913 3,778,138

CURRENT ASSETS
Debtors 6 1,456,144 694,994
Cash at bank 247,654 159,743
1,703,798 854,737
CREDITORS
Amounts falling due within one year 7 4,476,226 4,244,405
NET CURRENT LIABILITIES (2,772,428 ) (3,389,668 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

616,485

388,470

PROVISIONS FOR LIABILITIES 7,537 -
NET ASSETS 608,948 388,470

CAPITAL AND RESERVES
Called up share capital 1 1
Other reserves 509,268 481,620
Retained earnings 99,679 (93,151 )
SHAREHOLDERS' FUNDS 608,948 388,470

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the director and authorised for issue on 6 September 2022 and were signed by:





M E Wulff - Director


Game Analytics Limited (Registered number: 09214168)

Notes to the Financial Statements
for the Year Ended 31 December 2021

1. STATUTORY INFORMATION

Game Analytics Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparation
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Going Concern
The company had net current liabilities of £2.79 million at the balance sheet mainly due to the amounts owed to the intermediate parent company, no short-term demand on the repayment of the funds is expected to be instructed. furthermore the intermediate holding company has confirmed in writing to continue support the company for 15 months from the date of signing the financial statements, therefore the director considered that the company has adequate resources to continue its operational existence for the foreseeable future and there are no material uncertainties relating to events or conditions that could cast significant doubt upon the company's ability to continue as a going concern, hence the company continues to adopt the going concern basis in preparing its financial statements.

Turnover
Revenue is measured at the fair value of the consideration received or receivable and represents the amount receivable for services rendered, net of discounts and rebates allowed by the company and value added taxes.

The company recognises revenue when all of the following conditions are satisfied:
- the amount of revenue can be measured reliably;
- it is probable that the company will receive the consideration due under the contract;
- the stage of completion of the contract at the end of the reporting period can be measured reliably; and
- the costs incurred and the costs to complete the contract can be measured reliably.

Income from management service provided to the group company is recognised using staff costs mark up method.

Income from data analysis service is recognised on monthly basis for the services provided.

Other income
Other income is recognised when it is probable that the economic benefit will flow to the company, and the amount of revenue can be measured reliably.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Patents and licences are being amortised evenly over their estimated useful life of ten years.

Game Analytics Limited (Registered number: 09214168)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2021

2. ACCOUNTING POLICIES - continued

Tangible fixed assets
Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives:

Fixture and fittings over 2-4 years

Computer equipment over 3 years

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in the Income Statements.

Financial instruments
The company has elected to apply the provisions of Section 11 'Basic Financial Instruments' and Section 12 'Other Financial Instruments Issues' of FRS 102 to all of its financial instruments.

Financial instruments are recognised when the company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets
Basic financial assets, which include trade and other receivables and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the financial asset is measured at the present value of the future receipts discounted at a market rate of interest.

Classification of financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities
Basic financial liabilities, including trade and other payables, and loans from group undertakings, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest.

Debt instruments are subsequently carried at amortised cost, using the effective interest method.

Share capital
Financial instruments issued by the company are classified as equity only to the extent that they do not meet the definition of a financial liability or financial asset.

The company's ordinary shares are classified as equity instruments.


Game Analytics Limited (Registered number: 09214168)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2021

2. ACCOUNTING POLICIES - continued
Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the statement of financial position date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the statement of financial position date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Research and development
Expenditure on research and development is written off in the year in which it is incurred.


Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the statement of financial position date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Rental under leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Share based payment
The company’s employees have been granted share options by the ultimate parent company, Mobvista Inc.The Group issues equity-settled share options to certain employees within the company. Equity-settled share-based payment transactions are measured at fair value based on Mobvista Inc. share price at the Stock Exchange of Hong Kong (01860.HK) at the date of grant. The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over the vesting period,

Interest income
Interest income is recognised using the effective interest rate method.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 32 (2020 - 34 ) .

Game Analytics Limited (Registered number: 09214168)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2021

4. INTANGIBLE FIXED ASSETS
Other
intangible
assets
£   
COST
At 1 January 2021
and 31 December 2021 3,794,778
AMORTISATION
At 1 January 2021 47,435
Charge for year 388,577
At 31 December 2021 436,012
NET BOOK VALUE
At 31 December 2021 3,358,766
At 31 December 2020 3,747,343

5. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
£   
COST
At 1 January 2021 201,313
Additions 18,638
Disposals (108,185 )
At 31 December 2021 111,766
DEPRECIATION
At 1 January 2021 170,518
Charge for year 16,644
Eliminated on disposal (105,543 )
At 31 December 2021 81,619
NET BOOK VALUE
At 31 December 2021 30,147
At 31 December 2020 30,795

6. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.21 31.12.20
£    £   
Trade debtors 14,378 59,901
Amounts owed by group undertakings - 109,129
Other debtors 1,441,766 525,964
1,456,144 694,994

Game Analytics Limited (Registered number: 09214168)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2021

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.21 31.12.20
£    £   
Trade creditors 168,490 173,373
Amounts owed to group undertakings 293,671 -
Taxation and social security 68,360 79,213
Other creditors 3,945,705 3,991,819
4,476,226 4,244,405

Amounts owed to group undertakings are unsecured, interest free, without a fixed date of repayment and repayable on demand.

8. LOANS

An analysis of the maturity of loans is given below:

31.12.21 31.12.20
£    £   
Amounts falling due within one year or on demand:
Other loans 3,710,024 3,663,272

The company’s financing facility is loan from an intermediate parent company with principal of USD5 million, the loan is unsecured, interest free and repayment on demand.

9. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
31.12.21 31.12.20
£    £   
Within one year - 187,190
Between one and five years - 131,161
- 318,351

The operating lease for office rental was terminated during the year.

10. DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Julie Zhuge Wilson (Senior Statutory Auditor)
for and on behalf of Shinewing Wilson Accountancy Limited

11. RELATED PARTY DISCLOSURES

The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Game Analytics Limited (Registered number: 09214168)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2021

12. ULTIMATE CONTROLLING PARTY

The ultimate controlling party is W Duan.

The immediate parent company is Game Analytics APS, a company registered in Denmark and the ultimate parent company is Guangzhou Mobvista Co., Limited, a company registered in China.

The smallest and largest undertaking for which the company is a member and for which group financial statements are prepared is Mobvista Inc., the copies of the consolidated financial statements can be obtained from https://www.mobvista.com/en/investor/.

13. SHARE-BASED PAYMENT TRANSACTIONS

On 10 June 2020, the Company's ultimate parent company, Mobvista Inc. granted 2,172,915 shares as a restricted share incentive scheme for the primary purpose of providing incentives to eligible employees, on 10 March 2020 further 60,000 shares granted. As the share options granted are conditional upon the employee’s remaining in the company for the next four years, the total staff service costs will be recognized as an expense in profit or loss over the four years’ vesting period. The fair value of each share option was based on the share price of Mobvista Inc. at Hong Kong stock exchange at the date of grant.

The Company recognised the total expense of £27,648 (2020: £481,620) in the year in relation to restricted shares granted to the employees of the Company.

A reconciliation of share option movements over the year ended 31 December 2021 is shown below:
20212020
Outstanding at 1 January 2,172,915-
Granted 60,0002,172,915
Forfeited (66,237)-
Exercised (451,744)-
Outstanding at 31 December 1,714,9342,172,915