Registered number
07064716
HALALBOOKING LTD
Report and Accounts
31 December 2021
HALALBOOKING LTD
Registered number: 07064716
Directors' Report
The directors present their report and accounts for the year ended 31 December 2021.
Directors
The following persons served as directors during the year:
Enver Cebi
Elnur Seyidli
Dr. Rena Seyidli
Small company provisions
This report has been prepared in accordance with the provisions in Part 15 of the Companies Act 2006 applicable to companies subject to the small companies regime.
This report was approved by the board on 1 September 2022 and signed on its behalf.
____________
Elnur Seyidli
Director
HALALBOOKING LTD
Management’s Key Performance Indicators Report
for the year ended 31 December 2021
The management of HALALBOOKING LTD present their Key performance indicators report.
Principal activity
The principal activity of the company is a online travel agency at the internet address HalalBooking.com.
Fair review of the business
The company operates an online travel agency at the internet address HalalBooking.com. The website is a marketplace for properties (hotels, resorts, villas, etc) to list their halal-friendly features and prices, and for customers (holiday makers) to search and book these properties. Once a customer books a property - the website generates a service contract between the customer and the property, called “Booking”. The company’s revenue is a percentage cut from the booking’s value and is called “OTA Commission''. It varies from 15% to 20% as per an annual agreement with each property/supplier. For example, if the customer books the hotel at $1,500 booking value, and the company’s OTA Commission for that hotel is 17%, the company’s revenue is $255.
Management stats for 2021 are as below. Due to global and multi-currency operations of the company - its management stats are done in USD:
2021 2020
Gross bookings value (initial value) $41,806,429 $14,822,392
Cancellations & modifications -$5,796,414 -$6,304,388
Gross bookings value (final value) $36,010,015 $8,518,004
OTA Commission level 17.82% 18.87%
Revenue (Bookings) $6,416,027 $1,607,075
Pax-nights booked 473,103 272,677
HBLC loyalty club members active during the year 178,367 106,430
E-mailing list subscribers active last 3 months of the year 456,161 374,001
Number of properties at year end 312,323 51,654
Number of properties with full halal-friendliness data at year end 21,324 10,235
The company has bookings from customers from 100+ countries globally. Since 2018 bookings from all countries, except from Turkey, are paid into the UK company “HalalBooking Ltd”. Bookings from Turkey are paid into the company’s wholly-owned subsidiary in Turkey called “HalalBooking Turizm A.S.”. This is done due to specific requirements of the Turkish market. In 2021 the company did not receive any dividends from its Turkey subsidiary. The company’s global revenue of $6,416,027 is split between UK company and Turkey subsidiary as follows:
Global revenue All bookings, except from Turkey Turkey bookings only
paid into UK company “HalalBooking Ltd” paid into Turkey company “HalalBooking Turizm A.S.”
$6,416,027 $6,099,821 $316,206
These annual accounts are to report on the UK company’s 2021 revenue of $6,099,821 = £4,420,801
HALALBOOKING LTD
Profit and Loss Account
for the year ended 31 December 2021
2021 2020
£ £
Turnover 4,449,712 1,050,267
Cost of sales (1,021,138) (909,788)
Gross profit 3,428,574 140,479
Administrative expenses (3,314,790) (3,150,580)
Other operating income 427,824 518,440
Operating profit/(loss) 541,608 (2,491,661)
Interest payable (49,126) -
Profit/(loss) before taxation 492,482 (2,491,661)
Tax on profit/(loss) - -
Profit/(loss) for the financial year 492,482 (2,491,661)
HALALBOOKING LTD
Registered number: 07064716
Balance Sheet
as at 31 December 2021
Notes 2021 2020
£ £
Fixed assets
Intangible assets 3 4,209,364 3,293,432
Tangible assets 4 105,507 143,411
4,314,871 3,436,843
Current assets
Debtors 5 3,488,079 267,341
Cash at bank and in hand 2,938,850 1,021,794
6,426,929 1,289,135
Creditors: amounts falling due within one year 6 (4,080,953) (1,253,879)
Net current assets 2,345,976 35,256
Total assets less current liabilities 6,660,847 3,472,099
Creditors: amounts falling due after more than one year 7 (4,764,454) (2,140,000)
Net assets 1,896,393 1,332,099
Capital and reserves
Called up share capital 2,422,925 2,351,113
Profit and loss account (526,532) (1,019,014)
Shareholders' funds 1,896,393 1,332,099
The directors are satisfied that the company is entitled to exemption from the requirement to obtain an audit under section 477 of the Companies Act 2006.
The members have not required the company to obtain an audit in accordance with section 476 of the Act.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
The accounts have been prepared and delivered in accordance with the special provisions applicable to companies subject to the small companies regime. The profit and loss account has not been delivered to the Registrar of Companies.
____________
Elnur Seyidli
Director
Approved by the board on 1 September 2022
HALALBOOKING LTD
Statement of Changes in Equity
for the year ended 31 December 2021
Share Share Re- Profit Total
capital premium valuation and loss
reserve account
£ £ £ £ £
At 1 January 2020 2,150,786 - - 1,472,647 3,623,433
Loss for the financial year (2,491,661) (2,491,661)
Shares issued 200,327 - 200,327
At 31 December 2020 2,351,113 - - (1,019,014) 1,332,099
At 1 January 2021 2,351,113 - - (1,019,014) 1,332,099
Profit for the financial year 492,482 492,482
Shares issued 71,812 - 71,812
At 31 December 2021 2,422,925 - - (526,532) 1,896,393
HALALBOOKING LTD
Notes to the Accounts
for the year ended 31 December 2021
1 Accounting policies
Basis of preparation
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
Turnover
Turnover is a percentage cut from the booking's value, called "OTA Commission" and varies 15% to 20% as per annual agreement with each hotel. For example, if a customer books a hotel at $1,000 booking value, and the company's OTA Commission with that hotel is 15%, the company's turnover is $150.
Intangible fixed assets
Intangible fixed assets are measured at cost less accumulative amortisation and any accumulative impairment losses.
Tangible fixed assets
Tangible fixed assets are measured at cost less accumulative depreciation and any accumulative impairment losses. Depreciation is provided on all tangible fixed assets, other than freehold land, at rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life, as follows:
Plant and machinery 20% straight line
Debtors
Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, less any impairment losses for bad and doubtful debts.
Creditors
Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method.
Foreign currency translation
Transactions in foreign currencies are initially recognised at the rate of exchange ruling at the date of the transaction. At the end of each reporting period foreign currency monetary items are translated at the closing rate of exchange. Non-monetary items that are measured at historical cost are translated at the rate ruling at the date of the transaction. All differences are charged to profit or loss.
Pensions
Contributions to defined contribution plans are expensed in the period to which they relate.
2 Employees 2021 2020
Number Number
Average number of persons employed by the company 30 32
3 Intangible fixed assets £
Goodwill:
Cost
At 1 January 2021 4,930,310
Additions 1,602,809
At 31 December 2021 6,533,119
Amortisation
At 1 January 2021 1,636,878
Provided during the year 686,877
At 31 December 2021 2,323,755
Net book value
At 31 December 2021 4,209,364
At 31 December 2020 3,293,432
4 Tangible fixed assets
Plant and machinery etc
£
Cost
At 1 January 2021 284,326
Additions 27,800
At 31 December 2021 312,126
Depreciation
At 1 January 2021 140,915
Charge for the year 65,704
At 31 December 2021 206,619
Net book value
At 31 December 2021 105,507
At 31 December 2020 143,411
5 Debtors 2021 2020
£ £
Trade debtors 3,386,003 127,944
Other debtors 102,076 139,397
3,488,079 267,341
6 Creditors: amounts falling due within one year 2021 2020
£ £
Bank loans and overdrafts 600,000 260,000
Trade creditors 2,981,991 864,310
Taxation and social security costs 38,158 (9,939)
Other creditors 460,804 139,508
4,080,953 1,253,879
7 Creditors: amounts falling due after one year 2021 2020
£ £
Bank loans 4,764,454 2,140,000
8 Other information
HALALBOOKING LTD is a private company limited by shares and incorporated in England. Its registered office is:
124 City Road,
London,
England,
EC1V 2NX.
HALALBOOKING LTD 07064716 false 2021-01-01 2021-12-31 2021-12-31 VT Final Accounts April 2022 No description of principal activity 07064716 2020-01-01 2020-12-31 07064716 core:ShareCapital 2020-01-01 2020-12-31 07064716 core:SharePremium 2020-01-01 2020-12-31 07064716 core:WithinOneYear 2020-12-31 07064716 core:AfterOneYear 2020-12-31 07064716 core:ShareCapital 2020-12-31 07064716 core:RetainedEarningsAccumulatedLosses 2020-12-31 07064716 2019-12-31 07064716 core:ShareCapital 2019-12-31 07064716 core:SharePremium 2019-12-31 07064716 core:OtherReservesSubtotal 2019-12-31 07064716 core:RetainedEarningsAccumulatedLosses 2019-12-31 07064716 2021-01-01 2021-12-31 07064716 bus:PrivateLimitedCompanyLtd 2021-01-01 2021-12-31 07064716 bus:AuditExemptWithAccountantsReport 2021-01-01 2021-12-31 07064716 bus:Director1 2021-01-01 2021-12-31 07064716 bus:Director2 2021-01-01 2021-12-31 07064716 bus:Director3 2021-01-01 2021-12-31 07064716 core:RetainedEarningsAccumulatedLosses 2021-01-01 2021-12-31 07064716 core:ShareCapital 2021-01-01 2021-12-31 07064716 core:SharePremium 2021-01-01 2021-12-31 07064716 1 2021-01-01 2021-12-31 07064716 2 2021-01-01 2021-12-31 07064716 core:Goodwill 2021-01-01 2021-12-31 07064716 core:PlantMachinery 2021-01-01 2021-12-31 07064716 countries:England 2021-01-01 2021-12-31 07064716 bus:FRS102 2021-01-01 2021-12-31 07064716 bus:FullAccounts 2021-01-01 2021-12-31 07064716 2021-12-31 07064716 core:WithinOneYear 2021-12-31 07064716 core:AfterOneYear 2021-12-31 07064716 core:ShareCapital 2021-12-31 07064716 core:RetainedEarningsAccumulatedLosses 2021-12-31 07064716 core:SharePremium 2021-12-31 07064716 core:OtherReservesSubtotal 2021-12-31 07064716 core:Goodwill 2021-12-31 07064716 core:PlantMachinery 2021-12-31 07064716 2020-12-31 07064716 core:SharePremium 2020-12-31 07064716 core:OtherReservesSubtotal 2020-12-31 07064716 core:Goodwill 2020-12-31 07064716 core:PlantMachinery 2020-12-31 iso4217:GBP xbrli:pure