2022-04-012023-03-312023-03-31false11827494The Affiliate Marketing Advisor 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The Affiliate Marketing Advisor Limited

Registered Number
11827494
(England and Wales)

Unaudited Financial Statements for the Year ended
31 March 2023

The Affiliate Marketing Advisor Limited
Company Information
for the year from 1 April 2022 to 31 March 2023

Director

Elliot E W Myers

Registered Address

Xandy, The Foundry, 3rd Floor
6 Brindleyplace
Birmingham
B1 2JB

Registered Number

11827494 (England and Wales)
The Affiliate Marketing Advisor Limited
Balance Sheet as at
31 March 2023

Notes

2023

2022

£

£

£

£

Fixed assets
Tangible assets750,98358,825
50,98358,825
Current assets
Debtors9246,605128,590
Cash at bank and on hand83,018112,196
329,623240,786
Creditors amounts falling due within one year10(108,586)(61,039)
Net current assets (liabilities)221,037179,747
Total assets less current liabilities272,020238,572
Creditors amounts falling due after one year11-(27,516)
Provisions for liabilities13(9,687)(12,193)
Net assets262,333198,863
Capital and reserves
Called up share capital100100
Profit and loss account262,233198,763
Shareholders' funds262,333198,863
The financial statements were approved and authorised for issue by the Director on 6 October 2023, and are signed on its behalf by:
Elliot E W Myers
Director
Registered Company No. 11827494
The Affiliate Marketing Advisor Limited
Notes to the Financial Statements
for the year ended 31 March 2023

1.Statutory information
The company is a private company limited by shares and registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.
2.Compliance with applicable reporting framework
The financial statements have been prepared in compliance with FRS 102 Section 1A as it applies to the financial statements for the period and there were no material departures from the reporting standard.
3.Principal activities
The principal activity of the company is creating incremental growth for brands through affiliate marketing.
4.Basis of measurement used in financial statements
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, the financial reporting standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
5.Accounting policies
Property, plant and equipment policy
Tangible fixed assets are stated at cost or valuation less depreciation. Depreciation is provided on all tangible fixed assets as follows:

Reducing balance (%)
Vehicles33
Office Equipment20
Revenue recognition policy
Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Deferred tax policy
Deferred tax is recognised in respect of all timing differences between the recognition of income and expenses in the financial statements and their inclusion in tax assessments. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used. Current and deferred tax assets and liabilities are not discounted.
Foreign currency translation and operations policy
Transactions in foreign currencies are initially recognised at the rate of exchange ruling at the date of the transaction. At the end of each reporting period foreign currency monetary items are translated at the closing rate of exchange. Non-monetary items that are measured at historical cost are translated at the rate ruling at the date of the transaction. All differences are charged to profit or loss.
Leases policy
Assets held under finance leases which are leases where substantially all the risks and rewards of ownership of the asset have passed to the company, and hire purchase contracts are capitalised in the balance sheet. They are depreciated over the shorter of their useful lives or the term of the lease.
Employee benefits policy
Contributions to defined contribution plans are expensed in the period to which they relate.
6.Employee information

20232022
Average number of employees during the year33
7.Property, plant and equipment

Vehicles

Office Equipment

Total

£££
Cost or valuation
At 01 April 2248,61919,59968,218
Additions-11,03311,033
At 31 March 2348,61930,63279,251
Depreciation and impairment
At 01 April 225,3484,0459,393
Charge for year14,2794,59618,875
At 31 March 2319,6278,64128,268
Net book value
At 31 March 2328,99221,99150,983
At 31 March 2243,27115,55458,825
8.Directors advances, credits and guarantees

Brought forward

Amount advanced

Amount repaid

Carried forward

££££
Elliot E W Myers103,014216,839103,250216,603
103,014216,839103,250216,603
The loans were advanced to the director to enable him to carry out his duties. The loans are interest free, unsecured and repayable on demand.
9.Debtors

2023

2022

££
Trade debtors / trade receivables12,06321,617
Amounts owed by associates and joint ventures / participating interests216,603103,014
Other debtors12,35419
Prepayments and accrued income5,5853,940
Total246,605128,590
Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, less any impairment losses for bad and doubtful debts.
10.Creditors within one year

2023

2022

££
Trade creditors / trade payables11,9551,559
Taxation and social security60,47646,891
Finance lease and HP contracts29,16411,769
Other creditors6,991820
Total108,58661,039
Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method. Amounts due within one year relate to a finance lease advanced at an interest rate of 4.2%, and secured on a specific asset. The balance on this finance lease was repaid shortly after the year end.
11.Creditors after one year

2023

2022

££
Other creditors-27,516
Total-27,516
12.Finance lease and HP contracts after one year

2023

2022

££
Finance lease and HP contracts-27,516
13.Provisions for liabilities

2023

2022

££
Net deferred tax liability (asset)9,68712,193
Total9,68712,193