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REGISTERED NUMBER: 11379955 (England and Wales)















Financial Statements for the Year Ended 31 January 2023

for

Mixpanel UK Limited

Mixpanel UK Limited (Registered number: 11379955)






Contents of the Financial Statements
for the Year Ended 31 January 2023




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


Mixpanel UK Limited

Company Information
for the Year Ended 31 January 2023







DIRECTORS: J E Allee
P A Perry





REGISTERED OFFICE: Pinewood Business Park
Coleshill Road
Marston Green
Birmingham
B37 7HG





REGISTERED NUMBER: 11379955 (England and Wales)





AUDITORS: Mark Arber Limited
Chartered Certified Accountants
& Statutory Auditors
71-75 Shelton Street
London
WC2H 9JQ

Mixpanel UK Limited (Registered number: 11379955)

Balance Sheet
31 January 2023

31.1.23 31.1.22
Notes $    $   
FIXED ASSETS
Tangible assets 4 58,040 44,719

CURRENT ASSETS
Debtors 5 3,632,077 3,114,164
Cash at bank 127,179 103,124
3,759,256 3,217,288
CREDITORS
Amounts falling due within one year 6 (1,403,413 ) (1,511,088 )
NET CURRENT ASSETS 2,355,843 1,706,200
TOTAL ASSETS LESS CURRENT
LIABILITIES

2,413,883

1,750,919

PROVISIONS FOR LIABILITIES 7 (11,028 ) (8,497 )
NET ASSETS 2,402,855 1,742,422

CAPITAL AND RESERVES
Called up share capital 134 134
Retained earnings 2,402,721 1,742,288
SHAREHOLDERS' FUNDS 2,402,855 1,742,422

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Statement of Income and Retained Earnings has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 27 September 2023 and were signed on its behalf by:





P A Perry - Director


Mixpanel UK Limited (Registered number: 11379955)

Notes to the Financial Statements
for the Year Ended 31 January 2023

1. STATUTORY INFORMATION

Mixpanel UK Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Related party exemption
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery etc - straight line over 3 years

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Income and Retained Earnings, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Mixpanel UK Limited (Registered number: 11379955)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2023

2. ACCOUNTING POLICIES - continued

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Provisions
Provisions are recognised when the company has a present obligation as a result of a past event for which it is probable that there will be an outflow of economic benefits that can be reasonably estimated.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 35 (2022 - 22 ) .

4. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
$   
COST
At 1 February 2022 179,707
Additions 38,867
Disposals (17,618 )
At 31 January 2023 200,956
DEPRECIATION
At 1 February 2022 134,988
Charge for year 25,546
Eliminated on disposal (17,618 )
At 31 January 2023 142,916
NET BOOK VALUE
At 31 January 2023 58,040
At 31 January 2022 44,719

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.1.23 31.1.22
$    $   
Amounts owed by group undertakings 3,531,521 2,939,239
Other debtors 38,341 43,135
VAT 27,073 60,889
Prepayments 35,142 70,901
3,632,077 3,114,164

Mixpanel UK Limited (Registered number: 11379955)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2023

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.1.23 31.1.22
$    $   
Trade creditors 1,745 27,570
Amounts owed to group undertakings 881,879 861,524
Tax 52,303 61,481
Other creditors 33,578 16,321
Accrued expenses 433,908 544,192
1,403,413 1,511,088

7. PROVISIONS FOR LIABILITIES
31.1.23 31.1.22
$    $   
Deferred tax
Accelerated capital allowances 11,028 8,497

Deferred
tax
$   
Balance at 1 February 2022 8,497
Charge to Statement of Income and Retained Earnings during year 2,531
Balance at 31 January 2023 11,028

8. DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Mark Arber (Senior Statutory Auditor)
for and on behalf of Mark Arber Limited

9. OTHER FINANCIAL COMMITMENTS

At the balance sheet date, other financial commitments totalled $Nil (2022: $339,020).

10. ULTIMATE CONTROLLING PARTY

The company is a wholly owned subsidiary of Mixpanel International, Inc. a company incorporated in the United
States of America.

The ultimate parent company is Mixpanel, Inc. a company incorporated in the United States of America. The
smallest group of which the company is a member and for which group accounts are prepared is headed by
Mixpanel, Inc. with its registered office of 1209 Orange Street, Wilmington, DE 19801, United States.

The ultimate controlling party is not known.

Mixpanel UK Limited (Registered number: 11379955)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2023

11. SHARE-BASED PAYMENT TRANSACTIONS

The company has taken the exemption provided in FRS 102 Section 1.12D not to disclose details of share-based payment arrangements concerning equity instruments of another group entity.

The ultimate parent company Mixpanel, Inc. recognises the costs of awards to UK employees in its own accounts and does not recharge Mixpanel UK Limited, therefore no costs have been recognised by Mixpanel UK Limited.