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REGISTERED NUMBER: 06458599 (England and Wales)







UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2022

FOR

DEMAND LOGIC LIMITED

DEMAND LOGIC LIMITED (REGISTERED NUMBER: 06458599)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2022










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


DEMAND LOGIC LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2022







DIRECTORS: M Darby
D S Mauger
J A Short
N Toedtmann
G R Starks





SECRETARY: D Mauger





REGISTERED OFFICE: Corner Oak
1 Homer Road
Solihull
West Midlands
B91 3QG





REGISTERED NUMBER: 06458599 (England and Wales)





ACCOUNTANTS: Prime
Chartered Accountants
Corner Oak
1 Homer Road
Solihull
B91 3QG

DEMAND LOGIC LIMITED (REGISTERED NUMBER: 06458599)

BALANCE SHEET
31 DECEMBER 2022

2022 2021
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 11,221 5,407

CURRENT ASSETS
Debtors 5 373,819 320,739
Cash at bank 761,816 57,296
1,135,635 378,035
CREDITORS
Amounts falling due within one year 6 717,863 717,972
NET CURRENT ASSETS/(LIABILITIES) 417,772 (339,937 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

428,993

(334,530

)

CREDITORS
Amounts falling due after more than one
year

7

149,123

204,169
NET ASSETS/(LIABILITIES) 279,870 (538,699 )

CAPITAL AND RESERVES
Called up share capital 10 595 533
Share premium 1,479,098 329,160
Retained earnings (1,199,823 ) (868,392 )
SHAREHOLDERS' FUNDS 279,870 (538,699 )

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2022.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2022 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

DEMAND LOGIC LIMITED (REGISTERED NUMBER: 06458599)

BALANCE SHEET - continued
31 DECEMBER 2022


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 26 October 2023 and were signed on its behalf by:





M Darby - Director


DEMAND LOGIC LIMITED (REGISTERED NUMBER: 06458599)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2022


1. STATUTORY INFORMATION

Demand Logic Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

The accounts have been prepared on the going concern basis. The company has a healthy sales pipeline and larger contracts are in negotiation as are partnership deals. A change in pricing strategy is anticipated to increase market share. Investment or other funds will be revisited in the new financial year in support of growth plans.

Turnover
The turnover shown in the profit and loss account represents amounts invoiced during the year, exclusive of Value Added Tax.

In respect of contracts for on-going services, turnover represents the value of work done in the year, including estimates of amounts not invoiced. Turnover in respect of long-term contracts and contracts for on-going services is recognised by reference to the stage of completion of the work.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Office equipment and furniture - 20% on cost

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

DEMAND LOGIC LIMITED (REGISTERED NUMBER: 06458599)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2022


2. ACCOUNTING POLICIES - continued

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Financial instruments
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 17 (2021 - 17 ) .

4. TANGIBLE FIXED ASSETS
Office
equipment
and
furniture
£   
COST
At 1 January 2022 21,123
Additions 8,637
At 31 December 2022 29,760
DEPRECIATION
At 1 January 2022 15,716
Charge for year 2,823
At 31 December 2022 18,539
NET BOOK VALUE
At 31 December 2022 11,221
At 31 December 2021 5,407

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2022 2021
£    £   
Trade debtors 112,750 75,753
Other debtors 261,069 244,986
373,819 320,739

DEMAND LOGIC LIMITED (REGISTERED NUMBER: 06458599)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2022


6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2022 2021
£    £   
Bank loans and overdrafts 52,632 45,833
Trade creditors 20,153 20,368
Taxation and social security 89,188 94,528
Other creditors 555,890 557,243
717,863 717,972

7. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
2022 2021
£    £   
Bank loans 149,123 204,169

Amounts falling due in more than five years:

Repayable by instalments
Bank loans more 5 yr by instal - 4,169

8. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2022 2021
£    £   
Within one year 65,780 7,600

9. SECURED DEBTS

All bank borrowings are secured by a debenture incorporating a fixed and floating charge over all company assets.

10. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2022 2021
value: £    £   
5,754,083 Ordinary shares £0.01 575 513
198,400 Ordinary 'A' shares £0.01 20 20
595 533

11. RELATED PARTY DISCLOSURES

During the year, Demand Logic Limited repaid Demand Logic Limited Employee Benefit Trust (DLL EBT) £12,228 (Loaned in 2021: £29,820). DLL EBT became a shareholder of Demand Logic Limited on 5th April 2019. At the year end, DLL EBT owed the company £59,399 (2021: £71,627)