IRIS Accounts Production v23.1.5.20 10409375 Board of Directors 1.1.22 31.12.22 31.12.22 false true false false false true false Ordinary 0.0 0.0 iso4217:GBPiso4217:USDiso4217:EURxbrli:sharesxbrli:pure104093752021-12-31104093752022-12-31104093752022-01-012022-12-31104093752020-12-31104093752021-01-012021-12-31104093752021-12-3110409375ns16:EnglandWales2022-01-012022-12-3110409375ns15:PoundSterling2022-01-012022-12-3110409375ns11:Director12022-01-012022-12-3110409375ns11:PrivateLimitedCompanyLtd2022-01-012022-12-3110409375ns11:SmallEntities2022-01-012022-12-3110409375ns11:AuditExempt-NoAccountantsReport2022-01-012022-12-3110409375ns11:SmallCompaniesRegimeForDirectorsReport2022-01-012022-12-3110409375ns11:SmallCompaniesRegimeForAccounts2022-01-012022-12-3110409375ns11:FullAccounts2022-01-012022-12-311040937512022-01-012022-12-3110409375ns11:OrdinaryShareClass12022-01-012022-12-311040937511ns11:OrdinaryShareClass12022-01-012022-12-3110409375ns11:Director22022-01-012022-12-3110409375ns11:RegisteredOffice2022-01-012022-12-3110409375ns6:CurrentFinancialInstruments2022-12-3110409375ns6:CurrentFinancialInstruments2021-12-3110409375ns6:ShareCapital2022-12-3110409375ns6:ShareCapital2021-12-3110409375ns6:SharePremium2022-12-3110409375ns6:SharePremium2021-12-3110409375ns6:RetainedEarningsAccumulatedLosses2022-12-3110409375ns6:RetainedEarningsAccumulatedLosses2021-12-3110409375ns6:IntangibleAssetsOtherThanGoodwill2022-01-012022-12-3110409375ns6:DevelopmentCostsCapitalisedDevelopmentExpenditure2022-01-012022-12-3110409375ns6:FurnitureFittings2022-01-012022-12-3110409375ns6:MotorVehicles2022-01-012022-12-3110409375ns6:ComputerEquipment2022-01-012022-12-3110409375ns6:DevelopmentCostsCapitalisedDevelopmentExpenditure2021-12-3110409375ns6:DevelopmentCostsCapitalisedDevelopmentExpenditure2022-12-3110409375ns6:DevelopmentCostsCapitalisedDevelopmentExpenditure2021-12-3110409375ns6:FurnitureFittings2021-12-3110409375ns6:MotorVehicles2021-12-3110409375ns6:ComputerEquipment2021-12-3110409375ns6:FurnitureFittings2022-12-3110409375ns6:MotorVehicles2022-12-3110409375ns6:ComputerEquipment2022-12-3110409375ns6:FurnitureFittings2021-12-3110409375ns6:MotorVehicles2021-12-3110409375ns6:ComputerEquipment2021-12-3110409375ns6:WithinOneYearns6:CurrentFinancialInstruments2022-12-3110409375ns6:WithinOneYearns6:CurrentFinancialInstruments2021-12-3110409375ns11:OrdinaryShareClass12022-12-31
REGISTERED NUMBER: 10409375 (England and Wales)















Unaudited Financial Statements for the Year Ended 31 December 2022

for

Joanna Dai Limited

Joanna Dai Limited (Registered number: 10409375)






Contents of the Financial Statements
for the year ended 31 December 2022




Page

Company Information 1

Statement of Financial Position 2

Notes to the Financial Statements 4


Joanna Dai Limited

Company Information
for the year ended 31 December 2022







DIRECTORS: Mrs J Dai
Mr J C I Heilbron





REGISTERED OFFICE: 77 East Road
Third Floor, Studio 1
London
England
N1 6AH





REGISTERED NUMBER: 10409375 (England and Wales)





ACCOUNTANTS: Flinder Effect Limited
Certified Chartered Accountants (ACCA)
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ

Joanna Dai Limited (Registered number: 10409375)

Statement of Financial Position
31 December 2022

2022 2021
Notes £ £
FIXED ASSETS
Intangible assets 5 11,080 5,709
Tangible assets 6 13,355 11,288
24,435 16,997

CURRENT ASSETS
Stocks 352,601 349,358
Debtors 7 169,536 104,386
Cash at bank 668,458 408,604
1,190,595 862,348
CREDITORS
Amounts falling due within one year 8 (465,337 ) (304,128 )
NET CURRENT ASSETS 725,258 558,220
TOTAL ASSETS LESS CURRENT
LIABILITIES

749,693

575,217

CAPITAL AND RESERVES
Called up share capital 9 2 2
Share premium 3,395,774 1,759,762
Retained earnings (2,646,083 ) (1,184,547 )
SHAREHOLDERS' FUNDS 749,693 575,217

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2022.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2022 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

Joanna Dai Limited (Registered number: 10409375)

Statement of Financial Position - continued
31 December 2022


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Statement of Comprehensive Income has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 3 November 2023 and were signed on its behalf by:





Mrs J Dai - Director


Joanna Dai Limited (Registered number: 10409375)

Notes to the Financial Statements
for the year ended 31 December 2022

1. STATUTORY INFORMATION

Joanna Dai Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. STATEMENT OF COMPLIANCE

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006.

3. ACCOUNTING POLICIES

Basis of preparing the financial statements
The financial statements have been prepared under the historical cost convention.

Significant judgements and estimates
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates if necessary. It also requires management to exercise judgement in applying the company accounting policies.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Development costs are being amortised evenly over their estimated useful life of five years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - Straight line over 3 years
Motor vehicle - Straight line over 3 years
Computer equipment - Straight line over 3 years

Stocks
Stocks are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items.

Joanna Dai Limited (Registered number: 10409375)

Notes to the Financial Statements - continued
for the year ended 31 December 2022

3. ACCOUNTING POLICIES - continued

Financial instruments
The company has elected to apply the provisions of Section 11 Basic Financial Instruments and Section 12 Other Financial Instruments Issues of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets
Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method, unless the arrangement consitutes a financing transaction, where the transaction is measured at the present value if the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Classification of financial instruments
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities
Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Trade creditor are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently at amortised cost using the effective interest method.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Going concern
The company intends to cease trading within the next 12 months and the financial statements have been prepared on abreak-up basis. This basis includes, where applicable, writing the company’s assets down to net realisable value. Provisions have also been made in respect of contracts which have become onerous at the reporting date. No provision has been made for the future costs of terminating the business unless such costs were committed at the reporting date.

4. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 12 (2021 - 8 ) .

Joanna Dai Limited (Registered number: 10409375)

Notes to the Financial Statements - continued
for the year ended 31 December 2022

5. INTANGIBLE FIXED ASSETS
Development
costs
£
COST
At 1 January 2022 9,476
Additions 7,666
At 31 December 2022 17,142
AMORTISATION
At 1 January 2022 3,767
Amortisation for year 2,295
At 31 December 2022 6,062
NET BOOK VALUE
At 31 December 2022 11,080
At 31 December 2021 5,709

6. TANGIBLE FIXED ASSETS
Fixtures
and Motor Computer
fittings vehicle equipment Totals
£ £ £ £
COST
At 1 January 2022 11,919 1,286 5,133 18,338
Additions 7,056 - 3,079 10,135
Disposals (522 ) (1,286 ) - (1,808 )
At 31 December 2022 18,453 - 8,212 26,665
DEPRECIATION
At 1 January 2022 3,694 352 3,004 7,050
Charge for year 4,979 429 1,677 7,085
Eliminated on disposal (44 ) (781 ) - (825 )
At 31 December 2022 8,629 - 4,681 13,310
NET BOOK VALUE
At 31 December 2022 9,824 - 3,531 13,355
At 31 December 2021 8,225 934 2,129 11,288

7. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2022 2021
£ £
Trade debtors 3,828 745
Other debtors 165,708 103,641
169,536 104,386

Joanna Dai Limited (Registered number: 10409375)

Notes to the Financial Statements - continued
for the year ended 31 December 2022

8. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2022 2021
£ £
Bank loans and overdrafts - 6,453
Trade creditors 120,322 111,313
Taxation and social security 26,147 20,391
Other creditors 318,868 165,971
465,337 304,128

9. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2022 2021
value: £ £
2,060,850 Ordinary £0.000001 2 2

417,350 Ordinary shares of £0.000001 each were allotted as fully paid at a premium of 3.92 per share during the year.

10. RELATED PARTY DISCLOSURES

Included in other creditors, amounts due within one year, is £85,226 (2021: £87,538) payable to a director of the company, J Dai. The loan is interest free and repayable on demand.