IRIS Accounts Production v23.3.1.45 12745318 director 1.8.22 31.7.23 31.7.23 false true false false false true false iso4217:GBPiso4217:USDiso4217:EURxbrli:sharesxbrli:pureutr:tonnesutr:kWh127453182022-07-31127453182023-07-31127453182022-08-012023-07-31127453182021-07-31127453182021-08-012022-07-31127453182022-07-3112745318ns10:Originalns15:EnglandWales2022-08-012023-07-3112745318ns14:PoundSterlingns10:Original2022-08-012023-07-3112745318ns10:Originalns10:Director12022-08-012023-07-3112745318ns10:Original2022-08-012023-07-3112745318ns10:Original2023-07-3112745318ns10:Originalns10:PrivateLimitedCompanyLtd2022-08-012023-07-3112745318ns10:Originalns10:SmallEntities2022-08-012023-07-3112745318ns10:Originalns10:AuditExempt-NoAccountantsReport2022-08-012023-07-3112745318ns10:Originalns10:SmallCompaniesRegimeForDirectorsReport2022-08-012023-07-3112745318ns10:SmallCompaniesRegimeForAccountsns10:Original2022-08-012023-07-3112745318ns10:Originalns10:FullAccounts2022-08-012023-07-3112745318ns10:Original12022-08-012023-07-3112745318ns10:Originalns10:RegisteredOffice2022-08-012023-07-3112745318ns10:Original2022-07-3112745318ns10:Originalns5:CurrentFinancialInstruments2023-07-3112745318ns10:Originalns5:CurrentFinancialInstruments2022-07-3112745318ns5:ShareCapitalns10:Original2023-07-3112745318ns5:ShareCapitalns10:Original2022-07-3112745318ns10:Originalns5:RetainedEarningsAccumulatedLosses2023-07-3112745318ns10:Originalns5:RetainedEarningsAccumulatedLosses2022-07-3112745318ns5:IntangibleAssetsOtherThanGoodwillns10:Original2022-08-012023-07-3112745318ns10:Originalns5:DevelopmentCostsCapitalisedDevelopmentExpenditure2022-08-012023-07-3112745318ns10:Original2021-08-012022-07-3112745318ns5:IntangibleAssetsOtherThanGoodwillns10:Original2022-07-3112745318ns5:IntangibleAssetsOtherThanGoodwillns10:Original2023-07-3112745318ns5:IntangibleAssetsOtherThanGoodwillns10:Original2022-07-3112745318ns10:Originalns5:CurrentFinancialInstrumentsns5:WithinOneYear2023-07-3112745318ns10:Originalns5:CurrentFinancialInstrumentsns5:WithinOneYear2022-07-31
REGISTERED NUMBER: 12745318 (England and Wales)















Unaudited Financial Statements for the Year Ended 31 July 2023

for

LENS MARKETING LTD

LENS MARKETING LTD (REGISTERED NUMBER: 12745318)

Contents of the Financial Statements
FOR THE YEAR ENDED 31 JULY 2023










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


LENS MARKETING LTD

Company Information
FOR THE YEAR ENDED 31 JULY 2023







DIRECTOR: P Leone





REGISTERED OFFICE: 293 Green Lanes
Palmers Green
London
N13 4XS





REGISTERED NUMBER: 12745318 (England and Wales)





ACCOUNTANTS: ADPL LLP
Chartered Certified Accountants
& Business Advisers
Ernest House
293 Green Lanes
Palmers Green
London
N13 4XS

LENS MARKETING LTD (REGISTERED NUMBER: 12745318)

Balance Sheet
31 JULY 2023

31.7.23 31.7.22
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 21,331 28,442

CURRENT ASSETS
Debtors 5 4,769 142
Cash at bank and in hand 26,412 23,907
31,181 24,049
CREDITORS
Amounts falling due within one year 6 61,607 58,687
NET CURRENT LIABILITIES (30,426 ) (34,638 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

(9,095

)

(6,196

)

CAPITAL AND RESERVES
Called up share capital 1,000 1,000
Retained earnings (10,095 ) (7,196 )
(9,095 ) (6,196 )

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 July 2023.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 July 2023 in accordance with Section 476 of the Companies Act 2006.

The director acknowledges his responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the director and authorised for issue on 24 November 2023 and were signed by:





P Leone - Director


LENS MARKETING LTD (REGISTERED NUMBER: 12745318)

Notes to the Financial Statements
FOR THE YEAR ENDED 31 JULY 2023


1. STATUTORY INFORMATION

Lens Marketing Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

In carrying out this assessment, the directors have considered the impact of the Covid-19 pandemic on the trade and finances of the company and wider group and they have taken steps to protect liquidity.

The directors are therefore satisfied that there is no significant risk to the ability of the company to continue as a going concern for at least 12 months from the date of approval of these financial statements.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Development costs are being amortised evenly over their estimated useful life of five years.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 1 (2022 - 1 ) .

LENS MARKETING LTD (REGISTERED NUMBER: 12745318)

Notes to the Financial Statements - continued
FOR THE YEAR ENDED 31 JULY 2023


4. INTANGIBLE FIXED ASSETS
Other
intangible
assets
£   
COST
At 1 August 2022
and 31 July 2023 35,552
AMORTISATION
At 1 August 2022 7,110
Charge for year 7,111
At 31 July 2023 14,221
NET BOOK VALUE
At 31 July 2023 21,331
At 31 July 2022 28,442

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.7.23 31.7.22
£    £   
Trade debtors 3,973 -
Other debtors 796 142
4,769 142

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.7.23 31.7.22
£    £   
Trade creditors 3,729 3,310
Other creditors 57,878 55,377
61,607 58,687