Registered number
06333962
DIRECT RESPONSE MARKETING GROUP LIMITED
Unaudited Filleted Accounts
31 July 2023
DIRECT RESPONSE MARKETING GROUP LIMITED
Registered number: 06333962
Balance Sheet
as at 31 July 2023
Notes 2023 2022
£ £
Fixed assets
Tangible assets 3 1,105 5,873
Current assets
Stocks 3,190,633 4,101,196
Debtors 4 4,724,111 4,617,251
Cash at bank and in hand - 167
7,914,744 8,718,614
Creditors: amounts falling due within one year 5 (5,797,300) (6,723,838)
Net current assets 2,117,444 1,994,776
Total assets less current liabilities 2,118,549 2,000,649
Provisions for liabilities (409,564) (546,088)
Net assets 1,708,985 1,454,561
Capital and reserves
Called up share capital 100,000 100,000
Profit and loss account 1,608,985 1,354,561
Shareholders' funds 1,708,985 1,454,561
The directors are satisfied that the company is entitled to exemption from the requirement to obtain an audit under section 477 of the Companies Act 2006.
The members have not required the company to obtain an audit in accordance with section 476 of the Act.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
The accounts have been prepared and delivered in accordance with the special provisions applicable to companies subject to the small companies regime. The profit and loss account has not been delivered to the Registrar of Companies.
C E Chrysostomou
Director
Approved by the board on 17 November 2023
DIRECT RESPONSE MARKETING GROUP LIMITED
Notes to the Accounts
for the year ended 31 July 2023
1 Accounting policies
Basis of preparation
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Tangible fixed assets
Tangible fixed assets are measured at cost less accumulative depreciation and any accumulative impairment losses. Depreciation is provided on all tangible fixed assets, other than freehold land, at rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life, as follows:
Plant and machinery over 5 years
Data lists over 5 years
Stocks
Stocks are measured at the lower of cost and estimated selling price less costs to complete and sell. Cost is determined using the first in first out method. The carrying amount of stock sold is recognised as an expense in the period in which the related revenue is recognised.
Debtors
Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, less any impairment losses for bad and doubtful debts.
Creditors
Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method.
Taxation
A current tax liability is recognised for the tax payable on the taxable profit of the current and past periods. A current tax asset is recognised in respect of a tax loss that can be carried back to recover tax paid in a previous period. Deferred tax is recognised in respect of all timing differences between the recognition of income and expenses in the financial statements and their inclusion in tax assessments. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used. Current and deferred tax assets and liabilities are not discounted.
Provisions
Provisions (ie liabilities of uncertain timing or amount) are recognised when there is an obligation at the reporting date as a result of a past event, it is probable that economic benefit will be transferred to settle the obligation and the amount of the obligation can be estimated reliably.
Leased assets
A lease is classified as a finance lease if it transfers substantially all the risks and rewards incidental to ownership. All other leases are classified as operating leases. The rights of use and obligations under finance leases are initially recognised as assets and liabilities at amounts equal to the fair value of the leased assets or, if lower, the present value of the minimum lease payments. Minimum lease payments are apportioned between the finance charge and the reduction in the outstanding liability using the effective interest rate method. The finance charge is allocated to each period during the lease so as to produce a constant periodic rate of interest on the remaining balance of the liability. Leased assets are depreciated in accordance with the company's policy for tangible fixed assets. If there is no reasonable certainty that ownership will be obtained at the end of the lease term, the asset is depreciated over the lower of the lease term and its useful life. Operating lease payments are recognised as an expense on a straight line basis over the lease term.
Pensions
Contributions to defined contribution plans are expensed in the period to which they relate.
2 Employees 2023 2022
Number Number
Average number of persons employed by the company 28 29
3 Tangible fixed assets
Plant and machinery etc Data Lists Total
£ £ £
Cost
At 1 August 2022 206,642 440,473 647,115
At 31 July 2023 206,642 440,473 647,115
Depreciation
At 1 August 2022 200,769 440,473 641,242
Charge for the year 4,768 - 4,768
At 31 July 2023 205,537 440,473 646,010
Net book value
At 31 July 2023 1,105 - 1,105
At 31 July 2022 5,873 - 5,873
4 Debtors 2023 2022
£ £
Trade debtors 4,498,275 4,284,814
Deferred tax asset 6,905 -
Other debtors 218,931 332,437
4,724,111 4,617,251
5 Creditors: amounts falling due within one year 2023 2022
£ £
Bank loans and overdrafts 64,139 526,377
Trade creditors 3,157,487 4,050,083
Taxation and social security costs 209,527 144,682
Other creditors 2,366,147 2,002,696
5,797,300 6,723,838
The bank overdraft is secured by a fixed and floating debture charge dated 27 January 2014 against all company assets.
6 Other financial commitments 2023 2022
£ £
Total future minimum payments under non-cancellable operating leases 120,200 120,200
7 Related party transactions
The company occupies premises owned by IPM Personal Pension Scheme where the beneficiary of the scheme is C E Chrysostomou, a director of the company, under a formal lease and the rent charged is equivalent to open market rent. During the year under review rent charged amounted to £142,171 (2022: £120,200).
Included in trade debtors is an amount of £2,641,792 (2022: £2,644,222) due from Jean Patrique Cookware Ltd (formelly DCB Homeware Ltd) , a company in which Direct Response Marketing Ltd holds 34% of the issued share capital and C E Chrysostomou is a director.
Included in other debtors is an amount of £100,000 (2022: £100,000) due from Jean Patrique Cookware Ltd (formelrly DCB Homeware Ltd), a company in which Direct Response Marketing Ltd holds 34% of the issued share capital and C E Chrysostomou is a director.
Included in other creditors due within one year is an amount due to Direct Response Fulfilment Ltd, a company with common directors and shareholders, of £2,326,923 (2022: £1,977,881).
Included in trade creditors, is an amount due from F.C.G. First Choice Group Ltd (a company registered in the Republic of Cyprus), a company controlled by a family member of C E Chrysostomou, of £87,970 (2022: £177,188).
8 Controlling party
The ultimate controlling party is C E Chrysostomou.
9 Other information
DIRECT RESPONSE MARKETING GROUP LIMITED is a private company limited by shares and incorporated in England. Its registered office is:
Euro House
Cremers Road
Sittingbourne
Kent
ME10 3US
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