2022-04-012023-03-312023-03-31false13534944APP INSIGHT LTD2023-12-2574909iso4217:GBPxbrli:pure135349442022-04-01135349442023-03-31135349442022-04-012023-03-31135349442021-07-28135349442022-03-31135349442021-07-282022-03-3113534944bus:SmallEntities2022-04-012023-03-3113534944bus:AuditExempt-NoAccountantsReport2022-04-012023-03-3113534944bus:FullAccounts2022-04-012023-03-3113534944bus:PrivateLimitedCompanyLtd2022-04-012023-03-3113534944core:WithinOneYear2023-03-3113534944core:AfterOneYear2023-03-3113534944core:WithinOneYear2022-03-3113534944core:AfterOneYear2022-03-3113534944core:ShareCapital2023-03-3113534944core:SharePremium2023-03-3113534944core:RevaluationReserve2023-03-3113534944core:OtherReservesSubtotal2023-03-3113534944core:RetainedEarningsAccumulatedLosses2023-03-3113534944core:ShareCapital2022-03-3113534944core:SharePremium2022-03-3113534944core:RevaluationReserve2022-03-3113534944core:OtherReservesSubtotal2022-03-3113534944core:RetainedEarningsAccumulatedLosses2022-03-3113534944core:LandBuildings2023-03-3113534944core:PlantMachinery2023-03-3113534944core:Vehicles2023-03-3113534944core:FurnitureFittings2023-03-3113534944core:OfficeEquipment2023-03-3113534944core:NetGoodwill2023-03-3113534944core:IntangibleAssetsOtherThanGoodwill2023-03-3113534944core:ListedExchangeTraded2023-03-3113534944core:UnlistedNon-exchangeTraded2023-03-3113534944core:LandBuildings2022-03-3113534944core:PlantMachinery2022-03-3113534944core:Vehicles2022-03-3113534944core:FurnitureFittings2022-03-3113534944core:OfficeEquipment2022-03-3113534944core:NetGoodwill2022-03-3113534944core:IntangibleAssetsOtherThanGoodwill2022-03-3113534944core:ListedExchangeTraded2022-03-3113534944core:UnlistedNon-exchangeTraded2022-03-3113534944core:LandBuildings2022-04-012023-03-3113534944core:PlantMachinery2022-04-012023-03-3113534944core:Vehicles2022-04-012023-03-3113534944core:FurnitureFittings2022-04-012023-03-3113534944core:OfficeEquipment2022-04-012023-03-3113534944core:NetGoodwill2022-04-012023-03-3113534944core:IntangibleAssetsOtherThanGoodwill2022-04-012023-03-3113534944core:ListedExchangeTraded2022-04-012023-03-3113534944core:UnlistedNon-exchangeTraded2022-04-012023-03-3113534944core:MoreThanFiveYears2022-04-012023-03-3113534944core:Non-currentFinancialInstruments2023-03-3113534944core:Non-currentFinancialInstruments2022-03-3113534944dpl:CostSales2022-04-012023-03-3113534944dpl:DistributionCosts2022-04-012023-03-3113534944core:LandBuildings2022-04-012023-03-3113534944core:PlantMachinery2022-04-012023-03-3113534944core:Vehicles2022-04-012023-03-3113534944core:FurnitureFittings2022-04-012023-03-3113534944core:OfficeEquipment2022-04-012023-03-3113534944dpl:AdministrativeExpenses2022-04-012023-03-3113534944core:NetGoodwill2022-04-012023-03-3113534944core:IntangibleAssetsOtherThanGoodwill2022-04-012023-03-3113534944dpl:GroupUndertakings2022-04-012023-03-3113534944dpl:ParticipatingInterests2022-04-012023-03-3113534944dpl:GroupUndertakingscore:ListedExchangeTraded2022-04-012023-03-3113534944core:ListedExchangeTraded2022-04-012023-03-3113534944dpl:GroupUndertakingscore:UnlistedNon-exchangeTraded2022-04-012023-03-3113534944core:UnlistedNon-exchangeTraded2022-04-012023-03-3113534944dpl:CostSales2021-07-282022-03-3113534944dpl:DistributionCosts2021-07-282022-03-3113534944core:LandBuildings2021-07-282022-03-3113534944core:PlantMachinery2021-07-282022-03-3113534944core:Vehicles2021-07-282022-03-3113534944core:FurnitureFittings2021-07-282022-03-3113534944core:OfficeEquipment2021-07-282022-03-3113534944dpl:AdministrativeExpenses2021-07-282022-03-3113534944core:NetGoodwill2021-07-282022-03-3113534944core:IntangibleAssetsOtherThanGoodwill2021-07-282022-03-3113534944dpl:GroupUndertakings2021-07-282022-03-3113534944dpl:ParticipatingInterests2021-07-282022-03-3113534944dpl:GroupUndertakingscore:ListedExchangeTraded2021-07-282022-03-3113534944core:ListedExchangeTraded2021-07-282022-03-3113534944dpl:GroupUndertakingscore:UnlistedNon-exchangeTraded2021-07-282022-03-3113534944core:UnlistedNon-exchangeTraded2021-07-282022-03-3113534944core:NetGoodwill2023-03-3113534944core:IntangibleAssetsOtherThanGoodwill2023-03-3113534944core:LandBuildings2023-03-3113534944core:PlantMachinery2023-03-3113534944core:Vehicles2023-03-3113534944core:FurnitureFittings2023-03-3113534944core:OfficeEquipment2023-03-3113534944core:AfterOneYear2023-03-3113534944core:WithinOneYear2023-03-3113534944core:ListedExchangeTraded2023-03-3113534944core:UnlistedNon-exchangeTraded2023-03-3113534944core:ShareCapital2023-03-3113534944core:SharePremium2023-03-3113534944core:RevaluationReserve2023-03-3113534944core:OtherReservesSubtotal2023-03-3113534944core:RetainedEarningsAccumulatedLosses2023-03-3113534944core:NetGoodwill2022-03-3113534944core:IntangibleAssetsOtherThanGoodwill2022-03-3113534944core:LandBuildings2022-03-3113534944core:PlantMachinery2022-03-3113534944core:Vehicles2022-03-3113534944core:FurnitureFittings2022-03-3113534944core:OfficeEquipment2022-03-3113534944core:AfterOneYear2022-03-3113534944core:WithinOneYear2022-03-3113534944core:ListedExc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APP INSIGHT LTD

Registered Number
13534944
(England and Wales)

Unaudited Financial Statements for the Year ended
31 March 2023

APP INSIGHT LTD
Company Information
for the year from 1 April 2022 to 31 March 2023

Director

Terry Hopper

Registered Address

71-75 Shelton Street
Covent Garden
London
WC2H 9JQ

Registered Number

13534944 (England and Wales)
APP INSIGHT LTD
Balance Sheet as at
31 March 2023

Notes

2023

2022

£

£

£

£

Fixed assets
Intangible assets610,5958,911
10,5958,911
Current assets
Cash at bank and on hand366366
366366
Net current assets (liabilities)366366
Total assets less current liabilities10,9619,277
Creditors amounts falling due after one year8(35,654)(22,749)
Net assets(24,693)(13,472)
Capital and reserves
Called up share capital2,5002,500
Profit and loss account(27,193)(15,972)
Shareholders' funds(24,693)(13,472)
The financial statements were approved and authorised for issue by the Director on 25 December 2023, and are signed on its behalf by:
Terry Hopper
Director
Registered Company No. 13534944
APP INSIGHT LTD
Notes to the Financial Statements
for the year ended 31 March 2023

1.Statutory information
The company is a private company limited by shares and registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.
2.Compliance with applicable reporting framework
The financial statements have been prepared in compliance with FRS 102 Section 1A as it applies to the financial statements for the period and there were no material departures from the reporting standard.
3.Basis of measurement used in financial statements
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, the financial reporting standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
4.Accounting policies
Functional and presentation currency policy
The financial statements are presented in sterling and this is the functional currency of the company.
Intangible assets policy
Intangible fixed assets are stated at cost less amortisation. Amortisation is provided on all intangible fixed assets as follows: —Other Intangible Assets -Straight line over the estimated useful life.
Revenue recognition policy
Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Foreign currency translation and operations policy
Transactions in foreign currencies are initially recognised at the rate of exchange ruling at the date of the transaction. At the end of each reporting period foreign currency monetary items are translated at the closing rate of exchange. Non-monetary items that are measured at historical cost are translated at the rate ruling at the date of the transaction. All differences are charged to profit or loss.
Going concern
These financial statements have been prepared on a going-concern basis.
5.Employee information
The company's director is remunerated by Middlestone Business Analysis Limited, a group company. Middlestone Business Analysis Limited charges the company at cost for its employee's time spent on this company's business.

20232022
Average number of employees during the year00
6.Intangible assets
Other Intangible Assets represents the value of capitalised development costs.

Other

Total

££
Cost or valuation
At 01 April 2210,69410,694
Additions6,0586,058
At 31 March 2316,75216,752
Amortisation and impairment
At 01 April 221,7831,783
Charge for year4,3744,374
At 31 March 236,1576,157
Net book value
At 31 March 2310,59510,595
At 31 March 228,9118,911
7.Useful life of intangible asset
Other Intangible Assets are amortised over their estimated useful life. The average estimated useful life of all intangible assets is 3 years.
8.Creditors after one year

2023

2022

££
Amounts owed to related parties35,65422,749
Total35,65422,749
On the reporting date, the company owed Middlestone Business Analysis Limited, a group company, £35,654 (2022: £22,749).