IRIS Accounts Production v23.3.1.45 03728886 Board of Directors Board of Directors 1.4.22 31.3.23 31.3.23 false true false false true false Ordinary shares 1.00000 iso4217:GBPiso4217:USDiso4217:EURxbrli:sharesxbrli:pureutr:tonnesutr:kWh037288862022-03-31037288862023-03-31037288862022-04-012023-03-31037288862021-03-31037288862021-04-012022-03-31037288862022-03-3103728886ns10:Originalns15:EnglandWales2022-04-012023-03-3103728886ns14:PoundSterlingns10:Original2022-04-012023-03-3103728886ns10:Originalns10:Director12022-04-012023-03-3103728886ns10:Original2022-04-012023-03-3103728886ns10:Originalns10:Director22022-04-012023-03-3103728886ns10:Original2023-03-3103728886ns10:Originalns10:PrivateLimitedCompanyLtd2022-04-012023-03-3103728886ns10:Originalns10:SmallEntities2022-04-012023-03-3103728886ns10:Originalns10:AuditExempt-NoAccountantsReport2022-04-012023-03-3103728886ns10:Originalns10:SmallCompaniesRegimeForDirectorsReport2022-04-012023-03-3103728886ns10:SmallCompaniesRegimeForAccountsns10:Original2022-04-012023-03-3103728886ns10:Originalns10:FullAccounts2022-04-012023-03-3103728886ns10:Originalns10:OrdinaryShareClass12022-04-012023-03-3103728886ns10:CompanySecretary1ns10:Original2022-04-012023-03-3103728886ns10:Originalns10:RegisteredOffice2022-04-012023-03-3103728886ns10:Original2022-03-3103728886ns10:Originalns5:CurrentFinancialInstruments2023-03-3103728886ns10:Originalns5:CurrentFinancialInstruments2022-03-3103728886ns5:ShareCapitalns10:Original2023-03-3103728886ns5:ShareCapitalns10:Original2022-03-3103728886ns10:Originalns5:RetainedEarningsAccumulatedLosses2023-03-3103728886ns10:Originalns5:RetainedEarningsAccumulatedLosses2022-03-3103728886ns10:Original2021-04-012022-03-3103728886ns5:LongLeaseholdAssetsns10:Originalns5:LandBuildings2022-03-3103728886ns10:Originalns5:PlantMachinery2022-03-3103728886ns10:Originalns5:FurnitureFittings2022-03-3103728886ns10:Originalns5:ComputerEquipment2022-03-3103728886ns10:Original2022-03-3103728886ns5:LongLeaseholdAssetsns10:Originalns5:LandBuildings2022-04-012023-03-3103728886ns10:Originalns5:PlantMachinery2022-04-012023-03-3103728886ns10:Originalns5:FurnitureFittings2022-04-012023-03-3103728886ns10:Originalns5:ComputerEquipment2022-04-012023-03-3103728886ns5:LongLeaseholdAssetsns10:Originalns5:LandBuildings2023-03-3103728886ns10:Originalns5:PlantMachinery2023-03-3103728886ns10:Originalns5:FurnitureFittings2023-03-3103728886ns10:Originalns5:ComputerEquipment2023-03-3103728886ns5:LongLeaseholdAssetsns10:Originalns5:LandBuildings2022-03-3103728886ns10:Originalns5:PlantMachinery2022-03-3103728886ns10:Originalns5:FurnitureFittings2022-03-3103728886ns10:Originalns5:ComputerEquipment2022-03-3103728886ns10:Originalns5:CostValuation2022-03-3103728886ns10:Originalns5:AdditionsToInvestments2023-03-3103728886ns10:Originalns5:DisposalsRepaymentsInvestments2023-03-3103728886ns10:Originalns5:RevaluationsIncreaseDecreaseInInvestments2023-03-3103728886ns10:Originalns5:CostValuation2023-03-3103728886ns10:Originalns5:CurrentFinancialInstrumentsns5:WithinOneYear2023-03-3103728886ns10:Originalns5:CurrentFinancialInstrumentsns5:WithinOneYear2022-03-3103728886ns10:Originalns5:WithinOneYear2023-03-3103728886ns10:Originalns5:WithinOneYear2022-03-3103728886ns5:BetweenOneFiveYearsns10:Original2023-03-3103728886ns5:BetweenOneFiveYearsns10:Original2022-03-3103728886ns10:Originalns5:AllPeriods2023-03-3103728886ns10:Originalns5:AllPeriods2022-03-3103728886ns10:Originalns10:OrdinaryShareClass12023-03-31
REGISTERED NUMBER: 03728886 (England and Wales)















UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 31ST MARCH 2023

FOR

PURE PUBLIC RELATIONS LIMITED

PURE PUBLIC RELATIONS LIMITED (REGISTERED NUMBER: 03728886)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31ST MARCH 2023










Page

Company information 1

Balance sheet 2

Notes to the financial statements 4


PURE PUBLIC RELATIONS LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31ST MARCH 2023







Directors: C S Ward
K Marks





Secretary: C S Ward





Registered office: 3-4a
Little Portland Street
London
W1W 7JB





Registered number: 03728886 (England and Wales)





Accountants: Factotum Group LLP
85 Great Portland Street
London
W1W 7LT

PURE PUBLIC RELATIONS LIMITED (REGISTERED NUMBER: 03728886)

BALANCE SHEET
31ST MARCH 2023

2023 2022
Notes £    £    £    £   
Fixed assets
Tangible assets 4 83,804 13,124
Investments 5 208,861 114,462
292,665 127,586

Current assets
Debtors 6 530,948 430,070
Cash at bank 900,244 716,732
1,431,192 1,146,802
Creditors
Amounts falling due within one year 7 542,726 319,290
Net current assets 888,466 827,512
Total assets less current liabilities 1,181,131 955,098

Capital and reserves
Called up share capital 9 2 2
Retained earnings 10 1,181,129 955,096
Shareholders' funds 1,181,131 955,098

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31st March 2023.

The members have not required the company to obtain an audit of its financial statements for the year ended 31st March 2023 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

PURE PUBLIC RELATIONS LIMITED (REGISTERED NUMBER: 03728886)

BALANCE SHEET - continued
31ST MARCH 2023


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 28th March 2024 and were signed on its behalf by:




C S Ward - Director



K Marks - Director


PURE PUBLIC RELATIONS LIMITED (REGISTERED NUMBER: 03728886)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31ST MARCH 2023


1. STATUTORY INFORMATION

PURE PUBLIC RELATIONS LIMITED is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention as modified by the revaluation of certain assets.

Revenue
Revenue is recognised to the extent that it is probable that the economic benefits will flow to the company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
- the amount of revenue can be measured reliably;
- it is probable that the company will receive the consideration due under the contract;
- the stage of completion of the contract at the end of the reporting period can be measured reliably; and
- the costs incurred and the costs to complete the contract can be measured reliably.

PURE PUBLIC RELATIONS LIMITED (REGISTERED NUMBER: 03728886)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31ST MARCH 2023


2. ACCOUNTING POLICIES - continued

Tangible fixed assets
Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

At each reporting date the company assesses whether there is any indication of impairment. If such indication exists, the recoverable amount of the asset is determined which is the higher of its fair value less costs to sell and its value in use. An impairment loss is recognised where the carrying amount exceeds the recoverable amount.

The company adds to the carrying amount of an item of fixed assets the cost of replacing part of such an item when that cost is incurred, if the replacement part is expected to provide incremental future benefits to the company. The carrying amount of the replaced part is derecognised. Repairs and maintenance are charged to profit or loss during the period in which they are incurred.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Leasehold Improvements 20% straight line method
Plant and machinery 50% reducing balance basis
Fixtures and fittings 20% straight line method
Computer equipment 33% straight line method

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

PURE PUBLIC RELATIONS LIMITED (REGISTERED NUMBER: 03728886)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31ST MARCH 2023


2. ACCOUNTING POLICIES - continued

Financial instruments
The company has elected to apply Sections 11 and 12 of FRS 102 in respect of financial instruments.

Financial assets and financial liabilities are recognised when the company becomes party to the contractual provisions of the instrument.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

The company's policies for its major classes of financial assets and financial liabilities are set out below.

Basic financial assets, including trade and other debtors, cash and bank balances, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest for a similar debt instrument. Financing transactions are those in which payment is deferred beyond normal business terms or is financed at a rate of interest that is not a market rate.

Such assets are subsequently carried at amortised cost using the effective interest method, less any impairment.

Financial liabilities

Basic financial liabilities, including trade and other creditors, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest for a similar debt instrument. Financing transactions are those in which payment is deferred beyond normal business terms or is financed at a rate of interest that is not a market rate.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Impairment of financial assets

Financial assets measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in the profit and loss account.

For financial assets measured at cost less impairment, the impairment loss is measured as the difference between the asset's carrying amount and the best estimate of the amount the company would receive for the asset if it were to be sold at the reporting date.

For financial assets measured at amortised cost, the impairment loss is measured as the difference between the asset's carrying amount and the present value of estimated cash flows discounted at the asset's original effective interest rate. If the financial asset has a variable interest rate, the discount rate for measuring any impairment loss is the current effective interest rate determined under the contract.


PURE PUBLIC RELATIONS LIMITED (REGISTERED NUMBER: 03728886)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31ST MARCH 2023


2. ACCOUNTING POLICIES - continued
If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

Derecognition of financial assets and financial liabilities

Financial assets are derecognised when (a) the contractual rights to the cash flows from the asset expire or are settled, or (b) substantially all the risks and rewards of the ownership of the asset are transferred to another party or (c) despite having retained some significant risks and rewards of ownership, control of the asset has been transferred to another party who has the practical ability to unilaterally sell the asset to an unrelated third party without imposing additional restrictions.

Financial liabilities are derecognised when the liability is extinguished, that is when the contractual obligation is discharged, cancelled or expires.

Offsetting of financial assets and financial liabilities
Financial assets and liabilities are offset and the net amount reported in the balance sheet when there is an enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Valuation of investments
Investments in listed company shares are remeasured to market value at each balance sheet. Gains and losses on remeasurement are recognised in profit or loss for the period.

PURE PUBLIC RELATIONS LIMITED (REGISTERED NUMBER: 03728886)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31ST MARCH 2023


2. ACCOUNTING POLICIES - continued

Cash and cash equivalents
Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

Operating leases: the company as lessee
Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

Interest income

Interest income is recognised in profit or loss using the effective interest method.

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.

Pension commitments

The company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the company in an independently administered fund. The pension cost charge represents contributions payable by the company to the fund and amounted to £90,868 (2022 - £145,523). Contributions totalling £2,046 (2022 - £2,458) were payable to the fund at the balance sheet date and are included in creditors.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 16 (2022 - 18 ) .

PURE PUBLIC RELATIONS LIMITED (REGISTERED NUMBER: 03728886)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31ST MARCH 2023


4. TANGIBLE FIXED ASSETS
Fixtures
Leasehold Plant and and Computer
Improvements machinery fittings equipment Totals
£    £    £    £    £   
COST
At 1st April 2022 - 35,769 8,790 34,983 79,542
Additions 20,246 34,129 39,360 11,227 104,962
At 31st March 2023 20,246 69,898 48,150 46,210 184,504
DEPRECIATION
At 1st April 2022 - 33,868 7,744 24,806 66,418
Charge for year 4,050 12,327 6,344 11,561 34,282
At 31st March 2023 4,050 46,195 14,088 36,367 100,700
NET BOOK VALUE
At 31st March 2023 16,196 23,703 34,062 9,843 83,804
At 31st March 2022 - 1,901 1,046 10,177 13,124

5. FIXED ASSET INVESTMENTS
Other
investments
£   
COST OR VALUATION
At 1st April 2022 114,462
Additions 104,479
Disposals (20,283 )
Revaluations 10,203
At 31st March 2023 208,861
NET BOOK VALUE
At 31st March 2023 208,861
At 31st March 2022 114,462

Other investments represents the Quoted Investments which are shown at market value.

PURE PUBLIC RELATIONS LIMITED (REGISTERED NUMBER: 03728886)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31ST MARCH 2023


6. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Trade debtors 413,427 344,826
Other debtors 117,521 85,244
530,948 430,070

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Trade creditors 370,409 111,688
Taxation and social security 112,187 166,010
Other creditors 60,130 41,592
542,726 319,290

8. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2023 2022
£    £   
Within one year 44,735 12,542
Between one and five years 149,117 -
193,852 12,542

9. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2023 2022
value: £    £   
2 Ordinary shares 1 2 2

10. RESERVES

Revaluation reserve

The revaluation reserve relates to the revaluation of the company's fixed assets investment. The reserve is not distributable.

Profit and loss account

The profit and loss account includes all current and prior period retained profits and losses.

PURE PUBLIC RELATIONS LIMITED (REGISTERED NUMBER: 03728886)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31ST MARCH 2023


11. RELATED PARTY DISCLOSURES

As at the year-end date of 31 March 2023 the balance due to C Ward who is a director of the company is £40,101 (2022: £9,899) which is repayable on demand. This balance appears in other creditors.


As at the year-end date of 31 March 2023 the balance due from K Marks who is a director of the company is £3,198 (2022: £50,175) this balance was repaid by 31 December 2023 and appears in other debtors.