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REGISTERED NUMBER: 08777137 (England and Wales)













REPORT OF THE DIRECTORS AND

FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 JANUARY 2023

FOR

DECIBEL INSIGHT LIMITED

DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)






CONTENTS OF THE FINANCIAL STATEMENTS
for the Year Ended 31 January 2023




Page

Company Information 1

Report of the Directors 2

Report of the Independent Auditors 3

Statement of Comprehensive Income 7

Balance Sheet 8

Statement of Changes in Equity 9

Notes to the Financial Statements 10


DECIBEL INSIGHT LIMITED

COMPANY INFORMATION
for the Year Ended 31 January 2023







DIRECTORS: Ms H Steinbach
D E Madden





SECRETARY: Oakwood Corporate Secretary Limited





REGISTERED OFFICE: 3rd Floor 1 Ashley Road
Altrincham
Cheshire
WA14 2DT





REGISTERED NUMBER: 08777137 (England and Wales)





AUDITORS: Oury Clark Chartered Accountants
Statutory Auditors
Herschel House
58 Herschel Street
Slough
Berkshire
SL1 1PG

DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

REPORT OF THE DIRECTORS
for the Year Ended 31 January 2023

The directors present their report with the financial statements of the company for the year ended 31 January 2023.

DIVIDENDS
No dividends will be distributed for the year ended 31 January 2023.

DIRECTORS
The directors who have held office during the period from 1 February 2022 to 31 January 2023 are as follows:

K J Furlong - resigned 31 May 2022
R M Oulman - resigned 31 May 2022
H Steinbach - appointed 31 May 2022
L Danko - appointed 31 May 2022

D E Madden was appointed as a director after 31 January 2023 but prior to the date of this report.

L Danko ceased to be a director after 31 January 2023 but prior to the date of this report.

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

-select suitable accounting policies and then apply them consistently;
-make judgements and accounting estimates that are reasonable and prudent;
-prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information.

AUDITORS
The auditors, Oury Clark Chartered Accountants, are deemed to be re-appointed under Section 487 (2) of the Companies Act 2006.

ON BEHALF OF THE BOARD:





D E Madden - Director


29 March 2024

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
DECIBEL INSIGHT LIMITED

Opinion
We have audited the financial statements of Decibel Insight Limited (the 'company') for the year ended 31 January 2023 which comprise the Statement of Comprehensive Income, Balance Sheet, Statement of Changes in Equity and Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 January 2023 and of its loss for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months and one day from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be misstated. If we identify such inconsistencies or apparent misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Report of the Directors has been prepared in accordance with applicable legal requirements.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
DECIBEL INSIGHT LIMITED


Matters on which we are required to report by exception
In light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified any matters in the Report of the Directors that are inconsistent with our overall view of the financial statements.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
- the financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page two, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
DECIBEL INSIGHT LIMITED


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below:

Identifying and assessing potential irregularities, including fraud
In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, our procedures included the following:

- Considering the nature of the industry, sector, control environment and current business activities, including possible financial covenants, performance targets and subsequent remuneration and quality assurance risks.
- Enquiring of management concerning policies and procedures relating to:
1. Complying with laws, regulations and registrations and whether there were any instances of non-compliance.
2. Mitigating, detecting and responding to fraud risk and whether there has been any actual or possible instances of fraud.
- Discussing within the engagement team, and with internal specialists, where necessary, regarding how and where fraud may occur in the financial statements along with possible indicators of fraud. We identified the following areas most likely to be susceptible to fraud:
1. Revenue recognition;
2. Management override;

- Discussing within the engagement team and internal specialists where necessary, the legal and regulatory framework in which the group operates and, in particular, those which would have an impact on the financial statements. The key laws and regulations considered was the Companies Act 2006.

Audit response to the risks identified
As noted above, we identified revenue recognition and management override as the matters that would be most likely to be susceptible to fraud. Our procedures to respond to this risk included:
- Reviewing a sample of sales contracts and invoices to ensure sales are legitimate and recognised in the correct accounting period;
- Review of journals posted in the year to ensure there was no evidence of management override;


Furthermore, we also identified compliance with key laws, regulations and registrations, as above, as being significant areas where there may be potential non-compliance. Our procedures to respond to these risks included the following:

- Review financial statements and disclosures to supporting documentation to assess compliance with the Companies Act 2006;
- Safeguard review of the accounts by a Chartered Accountant independent of the audit team.

The above matters and identified laws, regulations and registrations and potential fraud risks were communicated to all the engagement team members and internal specialists, where necessary, in order to ensure the audit team have the ability to identify such risks. The whole team remained alert to any indications of fraud or non-compliance with laws and regulations throughout the audit.

There are inherent limitations in the audit procedures described above and the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
DECIBEL INSIGHT LIMITED


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Emma Crowley (Senior Statutory Auditor)
for and on behalf of Oury Clark Chartered Accountants
Statutory Auditors
Herschel House
58 Herschel Street
Slough
Berkshire
SL1 1PG

3 April 2024

DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

STATEMENT OF COMPREHENSIVE
INCOME
for the Year Ended 31 January 2023

31.1.23 31.1.22
Notes £    £   

TURNOVER 4,428,057 6,746,729

Cost of sales 5,686 28,716
GROSS PROFIT 4,422,371 6,718,013

Administrative expenses 8,602,686 17,459,291
OPERATING LOSS 6 (4,180,315 ) (10,741,278 )

Interest receivable and similar income 94 -
LOSS BEFORE TAXATION (4,180,221 ) (10,741,278 )

Tax on loss 7 15,314 (6,431 )
LOSS FOR THE FINANCIAL YEAR (4,195,535 ) (10,734,847 )

OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

(4,195,535

)
Prior year adjustment (2,295,606 )
TOTAL COMPREHENSIVE INCOME
SINCE LAST ANNUAL REPORT

(13,030,453

)

DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

BALANCE SHEET
31 January 2023

31.1.23 31.1.22
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 8 - 75,614

CURRENT ASSETS
Debtors 9 1,153,037 2,723,886
Cash at bank 2,695,576 2,919,774
3,848,613 5,643,660
CREDITORS
Amounts falling due within one year 10 41,350,909 38,869,043
NET CURRENT LIABILITIES (37,502,296 ) (33,225,383 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

(37,502,296

)

(33,149,769

)

CREDITORS
Amounts falling due after more than one
year

11

22,982

179,974
NET LIABILITIES (37,525,278 ) (33,329,743 )

CAPITAL AND RESERVES
Called up share capital 12 1 1
Retained earnings 13 (37,525,279 ) (33,329,744 )
SHAREHOLDERS' FUNDS (37,525,278 ) (33,329,743 )

The financial statements were approved by the Board of Directors and authorised for issue on 29 March 2024 and were signed on its behalf by:





D E Madden - Director


DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

STATEMENT OF CHANGES IN EQUITY
for the Year Ended 31 January 2023

Called up Share
share Retained option Total
capital earnings reserve equity
£    £    £    £   
Balance at 1 February 2021 1 (20,452,648 ) 94,261 (20,358,386 )
Prior year adjustment - (2,295,606 ) - (2,295,606 )
As restated 1 (22,748,254 ) 94,261 (22,653,992 )

Changes in equity
Total comprehensive income - (10,734,847 ) - (10,734,847 )
Share option reserve movement - - 59,096 59,096
Transfer of share based
payment reserve
to retained earnings - 153,357 (153,357 ) -
Balance at 31 January 2022 1 (33,329,744 ) - (33,329,743 )

Changes in equity
Total comprehensive income - (4,195,535 ) - (4,195,535 )
Balance at 31 January 2023 1 (37,525,279 ) - (37,525,278 )

DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

NOTES TO THE FINANCIAL STATEMENTS
for the Year Ended 31 January 2023

1. STATUTORY INFORMATION

Decibel Insight Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Going Concern
The financial statements have been prepared on a going concern basis as Medallia, Inc, an intermediate parent company, will continue to support the Company for a period of at least twelve months and one day from the date the audit report attached to these financial statements is signed.

Financial Reporting Standard 102 - reduced disclosure exemptions
The company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":

the requirements of Section 7 Statement of Cash Flows;
the requirement of paragraph 3.17(d);
the requirements of paragraphs 11.42, 11.44, 11.45, 11.47;
the requirement of paragraph 33.7.

Related party exemption
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Turnover
Turnover is measured at the fair value of the consideration or receivable, net of discounts and value added taxes. Turnover includes revenue earned from rendering services. Revenue is recognised over the life of the contracts. Where services have been invoiced but not yet performed, deferred revenue is accounted for within the financial statements.

Tangible fixed assets
Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided on all tangible fixed assets, other than freehold land, at rates calculated to write off cost, less estimated residual value, of each asset evenly over its expected useful life, as follows.

Computer equipment over 5 years
Fixtures, fittings, tools and equipment over 5 years

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Comprehensive Income, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 31 January 2023

2. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pensions
Contributions to defined contribution plans are expensed in the period to which they relate.

Financial instruments
Basic financial instruments as covered by Section 11 of FRS102 are measured at amortised cost. The company does not have any other financial instruments as covered by Section 12 of FRS102.

3. CRITICAL ACCOUNTING JUDGEMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY

In the application of the company's accounting policies, the directors are required to make judgments, estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from the estimates.

The estimates and underlying assumptions are reviewed on an on-going basis. Revisions to accounting estimates are recognised in the period which the estimates is revised where the revision only affects only that period, or in the period of revision and future periods where the revision affects both the current and future periods.

Recoverability of receivables
The recoverability of receivables is determined by the Company Management. Management monitors the circumstances relating to the payments due from third parties, together with the recoverability of the amounts due. Any indication of non-recoverability and change in fair value is adjusted accordingly.

4. EMPLOYEES AND DIRECTORS
31.1.23 31.1.22
£    £   
Wages and salaries - 1,321,879
Social security costs - 196,503
Other pension costs - 33,688
- 1,552,070

DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 31 January 2023

4. EMPLOYEES AND DIRECTORS - continued

The average number of employees during the year was as follows:
31.1.23 31.1.22

Administration - 15
Customer success - 7
Engineering - 25
Marketing - 8
Service Delivery - 14
Sales - 7
- 76

During the previous year wage costs were taken over by Medallia Ltd (a fellow group entity). During the current year Medallia Ltd recharged wages costs of £7,645,650 (2022: £6,486,312).

5. DIRECTORS' EMOLUMENTS
31.1.23 31.1.22
£    £   
Directors' remuneration - 40,000

No director received remuneration during the year, (2022 Highest paid director: £40,000 and pension contributions of £4,000)

6. OPERATING LOSS

The operating loss is stated after charging/(crediting):

31.1.23 31.1.22
£    £   
Other operating leases 1,490 18,804
Depreciation - owned assets 36,623 36,593
Loss on disposal of fixed assets 38,991 -
Auditors' remuneration 25,000 50,000
Foreign exchange differences (157,042 ) 290,695

7. TAXATION

Analysis of the tax charge/(credit)
The tax charge/(credit) on the loss for the year was as follows:
31.1.23 31.1.22
£    £   
Current tax:
UK corporation tax 15,314 (6,431 )
Tax on loss 15,314 (6,431 )

DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 31 January 2023

7. TAXATION - continued

Reconciliation of total tax charge/(credit) included in profit and loss
The tax assessed for the year is higher than the standard rate of corporation tax in the UK. The difference is explained below:

31.1.23 31.1.22
£    £   
Loss before tax (4,180,221 ) (10,741,278 )
Loss multiplied by the standard rate of corporation tax in the UK of 19%
(2022 - 19%)

(794,242

)

(2,040,843

)

Effects of:
Expenses not deductible for tax purposes 8,710 39
Adjustments to tax charge in respect of previous periods 15,314 (6,431 )
Surrender of losses for Group Relief claim 771,165 -
Share options - (579,917 )
Deferred tax not provided 14,367 2,620,721
Total tax charge/(credit) 15,314 (6,431 )

8. TANGIBLE FIXED ASSETS
Fixtures
and Computer
fittings equipment Totals
£    £    £   
COST
At 1 February 2022 3,172 310,466 313,638
Disposals (3,172 ) (310,466 ) (313,638 )
At 31 January 2023 - - -
DEPRECIATION
At 1 February 2022 1,777 236,247 238,024
Charge for year 635 35,988 36,623
Eliminated on disposal (2,412 ) (272,235 ) (274,647 )
At 31 January 2023 - - -
NET BOOK VALUE
At 31 January 2023 - - -
At 31 January 2022 1,395 74,219 75,614

9. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.1.23 31.1.22
£    £   
Trade debtors 215,700 607,353
Amounts owed by group undertakings 931,013 874,717
Tax - 1,090,741
Prepayments and accrued income 6,324 151,075
1,153,037 2,723,886

DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 31 January 2023

10. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.1.23 31.1.22
£    £   
Trade creditors 9,112 32,288
Amounts owed to group undertakings 39,953,054 36,203,519
VAT 5,302 62,651
Other creditors 14 5
Accruals and deferred income 1,383,427 2,570,580
41,350,909 38,869,043

11. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
31.1.23 31.1.22
£    £   
Accruals and deferred income 22,982 179,974

12. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 31.1.23 31.1.22
value: £    £   
1 Ordinary £1 1 1

13. RESERVES
Retained
earnings
£   

At 1 February 2022 (33,329,744 )
Deficit for the year (4,195,535 )
At 31 January 2023 (37,525,279 )

14. ULTIMATE CONTROLLING PARTY

Decibel Group London Limited was the Company's immediate parent company during and at the end of the period to 31 January 2023. The registered office is 3rd Floor, 1 Ashley Road, Altrincham, Cheshire, WA14 2DT

The company's results have been incorporated in the consolidated financial statements of the group, copies of which are available from Companies House.

The directors believe there is no ultimate controlling party.