Silverfin false 30/04/2023 01/05/2022 30/04/2023 J Ridyard 12/08/2015 18 April 2024 The principal activity of the Company during the financial year was providing influencer marketing, advertising and public relations software and services. 09569579 2023-04-30 09569579 bus:Director1 2023-04-30 09569579 2022-04-30 09569579 core:CurrentFinancialInstruments 2023-04-30 09569579 core:CurrentFinancialInstruments 2022-04-30 09569579 core:Non-currentFinancialInstruments 2023-04-30 09569579 core:Non-currentFinancialInstruments 2022-04-30 09569579 core:ShareCapital 2023-04-30 09569579 core:ShareCapital 2022-04-30 09569579 core:OtherCapitalReserve 2023-04-30 09569579 core:OtherCapitalReserve 2022-04-30 09569579 core:RetainedEarningsAccumulatedLosses 2023-04-30 09569579 core:RetainedEarningsAccumulatedLosses 2022-04-30 09569579 core:ComputerSoftware 2022-04-30 09569579 core:ComputerSoftware 2023-04-30 09569579 core:OfficeEquipment 2022-04-30 09569579 core:ComputerEquipment 2022-04-30 09569579 core:OfficeEquipment 2023-04-30 09569579 core:ComputerEquipment 2023-04-30 09569579 bus:OrdinaryShareClass1 2023-04-30 09569579 2022-05-01 2023-04-30 09569579 bus:FullAccounts 2022-05-01 2023-04-30 09569579 bus:SmallEntities 2022-05-01 2023-04-30 09569579 bus:AuditExemptWithAccountantsReport 2022-05-01 2023-04-30 09569579 bus:PrivateLimitedCompanyLtd 2022-05-01 2023-04-30 09569579 bus:Director1 2022-05-01 2023-04-30 09569579 core:ComputerSoftware core:TopRangeValue 2022-05-01 2023-04-30 09569579 core:OfficeEquipment core:TopRangeValue 2022-05-01 2023-04-30 09569579 core:ComputerEquipment core:TopRangeValue 2022-05-01 2023-04-30 09569579 2021-05-01 2022-04-30 09569579 core:OfficeEquipment 2022-05-01 2023-04-30 09569579 core:ComputerEquipment 2022-05-01 2023-04-30 09569579 core:CurrentFinancialInstruments 2022-05-01 2023-04-30 09569579 core:Non-currentFinancialInstruments 2022-05-01 2023-04-30 09569579 bus:OrdinaryShareClass1 2022-05-01 2023-04-30 09569579 bus:OrdinaryShareClass1 2021-05-01 2022-04-30 iso4217:GBP xbrli:pure xbrli:shares

Company No: 09569579 (England and Wales)

KEYMAILER LTD.

Unaudited Financial Statements
For the financial year ended 30 April 2023
Pages for filing with the registrar

KEYMAILER LTD.

Unaudited Financial Statements

For the financial year ended 30 April 2023

Contents

KEYMAILER LTD.

STATEMENT OF FINANCIAL POSITION

As at 30 April 2023
KEYMAILER LTD.

STATEMENT OF FINANCIAL POSITION (continued)

As at 30 April 2023
Note 2023 2022
£ £
Fixed assets
Tangible assets 4 3,716 3,624
3,716 3,624
Current assets
Debtors 5 193,239 151,227
Cash at bank and in hand 33,029 205,575
226,268 356,802
Creditors: amounts falling due within one year 6 ( 256,050) ( 281,885)
Net current (liabilities)/assets (29,782) 74,917
Total assets less current liabilities (26,066) 78,541
Creditors: amounts falling due after more than one year 7 ( 31,580) ( 39,547)
Net (liabilities)/assets ( 57,646) 38,994
Capital and reserves
Called-up share capital 8 18 18
Other reserves 82,833 82,833
Profit and loss account ( 140,497 ) ( 43,857 )
Total shareholders' (deficit)/funds ( 57,646) 38,994

For the financial year ending 30 April 2023 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Director's responsibilities:

The financial statements of Keymailer Ltd. (registered number: 09569579) were approved and authorised for issue by the Director on 18 April 2024. They were signed on its behalf by:

J Ridyard
Director
KEYMAILER LTD.

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 30 April 2023
KEYMAILER LTD.

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 30 April 2023
1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

Keymailer Ltd. (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is 19 Rylestone Grove, Bristol, BS9 3UT, England, United Kingdom.

The financial statements have been prepared under the historical cost convention, modified to include certain items at fair value, and in accordance with Section 1A of Financial Reporting Standard 102 (FRS 102) ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ issued by the Financial Reporting Council and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are presented in pounds sterling which is the functional currency of the Company and rounded to the nearest £.

Going concern

The director has assessed the Statement of Financial Position and likely future cash flows at the date of approving these financial statements. The director notes that the business has net liabilities of £57,646. The Company is supported through loans from the director. The director has confirmed that the loan facilities will continue to be available for at least 12 months from the date of signing these financial statements and the director will continue to support the Company. Given the current position, the director believes that any foreseeable debts can be met for at least 12 months from the date of signing these financial statements. Accordingly, they continue to adopt the going concern basis in preparing the financial statements.

Foreign currency

Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the Statement of Financial Position date are reported at the rates of exchange prevailing at that date.

Exchange differences are recognised in the Statement of Income and Retained Earnings in the period in which they arise except for exchange differences arising on gains or losses on non-monetary items which are recognised in the Statement of Comprehensive Income.

Turnover

Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

Turnover is recognised when the significant risks and rewards are considered to have been transferred to the customer.

Employee benefits

Defined contribution schemes
The Company operates a defined contribution scheme. The amount charged to the Statement of Income and Retained Earnings in respect of pension costs and other post-retirement benefits is the contributions payable in the financial year. Differences between contributions payable in the financial year and contributions actually paid are included as either accruals or prepayments in the Statement of Financial Position.

Finance costs

Finance costs are charged to the Statement of Income and Retained Earnings over the term of the debt using the effective interest method so the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Statement of Financial Position date.

Intangible assets

Intangible assets are stated at cost or valuation, net of amortisation and any provision for impairment. Amortisation is provided on all intangible assets at rates to write off the cost or valuation of each asset over its expected useful life as follows:

Computer software 3 years straight line
Tangible fixed assets

Tangible fixed assets are stated at cost (or deemed cost) or valuation less accumulated depreciation and accumulated impairment losses. Cost includes costs directly attributable to making the asset capable of operating as intended. Depreciation is provided on all tangible fixed assets, other than investment properties and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line basis over its expected useful life, as follows:

Office equipment 3 years straight line
Computer equipment 3 years straight line

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.

Impairment of assets

Assets, other than those measured at fair value, are assessed for indicators of impairment at each Statement of Financial Position date. If there is objective evidence of impairment, an impairment loss is recognised in the Statement of Income and Retained Earnings as described below.

Trade and other debtors

Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method less impairment losses for bad and doubtful debts, except where the effect of discounting would be immaterial. In such cases the receivables are stated at cost less impairment losses for bad and doubtful debts.

Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in creditors: amounts falling due within one year.

Trade and other creditors

Trade and other creditors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest rate method, unless the effect of discounting would be immaterial, in which case they are stated at cost.

Financial instruments

Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities.

Financial assets and liabilities are only offset in the Balance Sheet when, and only when there exists a legally enforceable right to set off the recognised amounts and the Company intends either to settle on a net basis, or to realise the asset and settle the liability simultaneously.

Provisions

Provisions are recognised when the Company has a present obligation (legal or constructive) as a result of a past event, it is probable that the Company will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the Statement of Financial Position date, taking into account the risks and uncertainties surrounding the obligation. Where a provision is measured using the cash flows estimated to settle the present obligation, its carrying amount is the present value of those cash flows (when the effect of the time value of money is material).

When some or all of the economic benefits required to settle a provision are expected to be recovered from a third party, a receivable is recognised as an asset if it is virtually certain that reimbursement will be received and the amount of the receivable can be measured reliably.

Ordinary share capital

The ordinary share capital of the Company is presented as equity.

2. Employees

2023 2022
Number Number
Monthly average number of persons employed by the Company during the year, including the director 9 10

3. Intangible assets

Computer software Total
£ £
Cost
At 01 May 2022 80,927 80,927
At 30 April 2023 80,927 80,927
Accumulated amortisation
At 01 May 2022 80,927 80,927
At 30 April 2023 80,927 80,927
Net book value
At 30 April 2023 0 0
At 30 April 2022 0 0

4. Tangible assets

Office equipment Computer equipment Total
£ £ £
Cost
At 01 May 2022 0 10,145 10,145
Additions 1,697 782 2,479
At 30 April 2023 1,697 10,927 12,624
Accumulated depreciation
At 01 May 2022 0 6,521 6,521
Charge for the financial year 257 2,130 2,387
At 30 April 2023 257 8,651 8,908
Net book value
At 30 April 2023 1,440 2,276 3,716
At 30 April 2022 0 3,624 3,624

5. Debtors

2023 2022
£ £
Trade debtors 24,723 31,997
Amounts owed by Group undertakings 114,754 114,754
Prepayments 0 1,177
Corporation tax 41,923 0
Other debtors 11,839 3,299
193,239 151,227

6. Creditors: amounts falling due within one year

2023 2022
£ £
Bank loans 8,906 8,906
Trade creditors 9,533 1,248
Amounts owed to director 187,747 187,747
Accruals and deferred income 13,277 11,690
Corporation tax 0 10,169
Other taxation and social security 30,747 60,401
Other creditors 5,840 1,724
256,050 281,885

There are no amounts included above in respect of which any security has been given by the small entity.

7. Creditors: amounts falling due after more than one year

2023 2022
£ £
Bank loans 31,580 39,547

There are no amounts included above in respect of which any security has been given by the small entity.

8. Called-up share capital

2023 2022
£ £
Allotted, called-up and fully-paid
1,762,579 Ordinary shares of £ 0.00001 each 18 18

9. Financial commitments

Pensions

The Company operates a defined contribution pension scheme for the director and employees. The assets of the scheme are held separately from those of the Company in an independently administered fund.

2023 2022
£ £
Unpaid contributions due to the fund (inc. in other creditors) 6,616 1,940

10. Related party transactions

At the year end, the company owed the director £187,747 (2022 - £187,747). The loan is interest free and there is no fixed date for repayment.

At the year end a company under common control owed £114,754 (2022 - £114,754).