Caseware UK (AP4) 2022.0.179 2022.0.179 2023-12-312023-12-31Market research and public opinion polling2023-01-01falsetrue2114falseThe members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006. 11825606 2023-01-01 2023-12-31 11825606 2022-01-01 2022-12-31 11825606 2023-12-31 11825606 2022-12-31 11825606 c:Director1 2023-01-01 2023-12-31 11825606 c:Director2 2023-01-01 2023-12-31 11825606 d:FurnitureFittings 2023-01-01 2023-12-31 11825606 d:FurnitureFittings 2023-12-31 11825606 d:FurnitureFittings 2022-12-31 11825606 d:FurnitureFittings d:OwnedOrFreeholdAssets 2023-01-01 2023-12-31 11825606 d:OfficeEquipment 2023-01-01 2023-12-31 11825606 d:OfficeEquipment 2023-12-31 11825606 d:OfficeEquipment 2022-12-31 11825606 d:OfficeEquipment d:OwnedOrFreeholdAssets 2023-01-01 2023-12-31 11825606 d:OwnedOrFreeholdAssets 2023-01-01 2023-12-31 11825606 d:PatentsTrademarksLicencesConcessionsSimilar 2023-12-31 11825606 d:PatentsTrademarksLicencesConcessionsSimilar 2022-12-31 11825606 d:CurrentFinancialInstruments 2023-12-31 11825606 d:CurrentFinancialInstruments 2022-12-31 11825606 d:Non-currentFinancialInstruments 2023-12-31 11825606 d:Non-currentFinancialInstruments 2022-12-31 11825606 d:CurrentFinancialInstruments d:WithinOneYear 2023-12-31 11825606 d:CurrentFinancialInstruments d:WithinOneYear 2022-12-31 11825606 d:Non-currentFinancialInstruments d:AfterOneYear 2023-12-31 11825606 d:Non-currentFinancialInstruments d:AfterOneYear 2022-12-31 11825606 d:ShareCapital 2023-12-31 11825606 d:ShareCapital 2022-12-31 11825606 d:RetainedEarningsAccumulatedLosses 2023-12-31 11825606 d:RetainedEarningsAccumulatedLosses 2022-12-31 11825606 c:FRS102 2023-01-01 2023-12-31 11825606 c:AuditExempt-NoAccountantsReport 2023-01-01 2023-12-31 11825606 c:FullAccounts 2023-01-01 2023-12-31 11825606 c:PrivateLimitedCompanyLtd 2023-01-01 2023-12-31 11825606 d:EntityControlledByKeyManagementPersonnel1 2023-01-01 2023-12-31 11825606 d:EntityControlledByKeyManagementPersonnel1 2023-12-31 11825606 d:EntityControlledByKeyManagementPersonnel1 2022-12-31 11825606 d:KeyManagementPersonnelCloseFamilyMembersEntitiesUnderKeyManagementPersonnelsControl 2023-01-01 2023-12-31 11825606 2 2023-01-01 2023-12-31 11825606 6 2023-01-01 2023-12-31 iso4217:GBP xbrli:pure

Registered number: 11825606









DAY ONE STRATEGY LTD







UNAUDITED

FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE YEAR ENDED 31 DECEMBER 2023

 
DAY ONE STRATEGY LTD
REGISTERED NUMBER: 11825606

STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2023

2023
2022
Note
£
£

Fixed assets
  

Tangible assets
 5 
23,203
18,489

Investments
 6 
74
74

  
23,277
18,563

Current assets
  

Debtors: amounts falling due within one year
 7 
2,330,666
1,467,523

Cash at bank and in hand
  
656,660
682,168

  
2,987,326
2,149,691

Creditors: amounts falling due within one year
 8 
(1,902,708)
(1,187,229)

Net current assets
  
 
 
1,084,618
 
 
962,462

Total assets less current liabilities
  
1,107,895
981,025

Creditors: amounts falling due after more than one year
 9 
(18,447)
(28,235)

  

Net assets
  
1,089,448
952,790


Capital and reserves
  

Called up share capital 
  
10
10

Profit and loss account
  
1,089,438
952,780

  
1,089,448
952,790


Page 1

 
DAY ONE STRATEGY LTD
REGISTERED NUMBER: 11825606
    
STATEMENT OF FINANCIAL POSITION (CONTINUED)
AS AT 31 DECEMBER 2023

The directors consider that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of income and retained earnings in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




H R Mann
A J Stuart
Director
Director


Date: 22 April 2024
Date:22 April 2024

The notes on pages 3 to 9 form part of these financial statements.

Page 2

 
DAY ONE STRATEGY LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023

1.


General information

Day One Strategy Ltd is a private company, limited by shares, registered in England and Wales. The address of the registered office is 33 Foley Street, London, England, W1W 7TL and its registered number is 11825606.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

These financial statements have been prepared in accordance with FRS 102 “The Financial
Reporting Standard applicable in the UK and Republic of Ireland” and the Companies Act 2006.

The following principal accounting policies have been applied:

 
2.2

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Statement of Income and Retained Earnings within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

Page 3

 
DAY ONE STRATEGY LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023

2.Accounting policies (continued)

 
2.3

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

 
2.4

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.5

Borrowing costs

All borrowing costs are recognised in profit or loss in the year in which they are incurred.

 
2.6

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of Financial Position. The assets of the plan are held separately from the Company in independently administered funds.

 
2.7

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.

Page 4

 
DAY ONE STRATEGY LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023

2.Accounting policies (continued)

 
2.8

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 
2.9

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Fixtures and fittings
-
3 years on a straight line basis
Office equipment
-
3 years on a straight line basis

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.10

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

 
2.11

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.12

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

Page 5

 
DAY ONE STRATEGY LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023

2.Accounting policies (continued)

 
2.13

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 
2.14

Financial instruments

The Company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans to related parties and investments in ordinary shares.

Debt instruments (other than those wholly repayable or receivable within one year), including loans and other accounts receivable and payable, are initially measured at present value of the future cash flows and subsequently at amortised cost using the effective interest method. Debt instruments that are payable or receivable within one year, typically trade debtors and creditors, are measured, initially and subsequently, at the undiscounted amount of the cash or other consideration expected to be paid or received. However, if the arrangements of a short-term instrument constitute a financing transaction, like the payment of a trade debt deferred beyond normal business terms or in case of an out-right short-term loan that is not at market rate, the financial asset or liability is measured, initially at the present value of future cash flows discounted at a market rate of interest for a similar debt instrument and subsequently at amortised cost, unless it qualifies as a loan from a director in the case of a small company, or a public benefit entity concessionary loan.

Financial assets that are measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in the Statement of Income and Retained Earnings.

 
2.15

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.


3.


Employees

The average monthly number of employees, including directors, during the year was 21 (2022 - 14).

Page 6

 
DAY ONE STRATEGY LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023

4.


Intangible assets




Brand development

£



Cost


At 1 January 2023
8,821



At 31 December 2023

8,821



Amortisation


At 1 January 2023
8,821



At 31 December 2023

8,821



Net book value



At 31 December 2023
-



At 31 December 2022
-



Page 7

 
DAY ONE STRATEGY LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023

5.


Tangible fixed assets





Fixtures and fittings
Office equipment
Total

£
£
£



Cost or valuation


At 1 January 2023
1,906
25,418
27,324


Additions
-
14,986
14,986


Disposals
-
(117)
(117)



At 31 December 2023

1,906
40,287
42,193



Depreciation


At 1 January 2023
1,791
7,044
8,835


Charge for the year on owned assets
115
10,157
10,272


Disposals
-
(117)
(117)



At 31 December 2023

1,906
17,084
18,990



Net book value



At 31 December 2023
-
23,203
23,203



At 31 December 2022
115
18,374
18,489


6.


Fixed asset investments





Investment in Subsidiary

£



Cost or valuation


At 1 January 2023
74



At 31 December 2023
74




The investment above represents 100% of the share capital of the subsidiary company.

Page 8

 
DAY ONE STRATEGY LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023

7.


Debtors

2023
2022
£
£


Trade debtors
1,480,568
1,005,745

Amounts owed by group undertakings
738,463
331,919

VAT repayable
83,782
57,008

Prepayments and accrued income
27,853
72,851

2,330,666
1,467,523


Amounts owed by group companies is the balance due by the subsidiary and interest of 5% is charged per annum on the outstanding amount.


8.


Creditors: Amounts falling due within one year

2023
2022
£
£

Bank loans
10,648
10,648

Trade creditors
834,270
459,957

Directors' loan account
4,778
4,185

Corporation tax
41,983
206,094

Other taxation and social security
41,651
31,693

Other creditors
25,048
11,481

Accruals and deferred income
944,330
463,171

1,902,708
1,187,229



9.


Creditors: Amounts falling due after more than one year

2023
2022
£
£

Bank loans
18,447
28,235



10.


Related party transactions

At the year end, the company was owed £738,463 (2022 - £331,919) by its subsidiary. Interest of 5% is charged per annum on the outstanding amount and is repayable on demand. 


 
Page 9