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Wag Design Limited
Unaudited Financial Statements
For The Year Ended 31 October 2023
Unaudited Financial Statements
Contents
Page
Balance Sheet 1—2
Notes to the Financial Statements 3—4
Page 1
Balance Sheet
Registered number: 04088814
2023 2022
Notes £ £ £ £
FIXED ASSETS
Tangible Assets 4 1,999 1,635
1,999 1,635
CURRENT ASSETS
Debtors 5 9,772 14,167
Cash at bank and in hand 59,992 50,462
69,764 64,629
Creditors: Amounts Falling Due Within One Year 6 (54,299 ) (55,565 )
NET CURRENT ASSETS (LIABILITIES) 15,465 9,064
TOTAL ASSETS LESS CURRENT LIABILITIES 17,464 10,699
PROVISIONS FOR LIABILITIES
Deferred Taxation (500 ) (311 )
NET ASSETS 16,964 10,388
CAPITAL AND RESERVES
Called up share capital 7 4 4
Profit and Loss Account 16,960 10,384
SHAREHOLDERS' FUNDS 16,964 10,388
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For the year ending 31 October 2023 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The member has not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The director acknowledges her responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime.
The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.
On behalf of the board
Ms J Mancini
Director
8 April 2024
The notes on pages 3 to 4 form part of these financial statements.
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Notes to the Financial Statements
1. General Information
Wag Design Limited is a private company, limited by shares, incorporated in England & Wales, registered number 04088814 . The registered office is 2 The Barracks, Upper Froyle, Alton, Hampshire, GU34 4JR.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The financial statements are prepared under the historical cost convention and in accordance with the FRS 102 Section 1A Small Entities - The Financial Reporting Standard applicable in the UK and Republic of Ireland and the Companies Act 2006.
2.2. Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Rendering of services
Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.
2.3. Tangible Fixed Assets and Depreciation
Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:
Plant & Machinery Straight line over 4 years
2.4. Financial Instruments
Basic financial instruments are recognised at amortised cost, except for investments in non-convertible preference and non-puttable ordinary shares, which are measured at fair value, with changes recognised in profit or loss.

Derivative financial instruments, where applicable, are initially recorded at cost and thereafter at fair value with changes recognised in profit or loss.
2.5. Taxation
Income tax expense represents the sum of the tax currently payable and deferred tax.
The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other year and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.
Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.
Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and asset reflects the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.
Current or deferred tax for the year is recognised in profit or loss, except when they related to items that are recognised in other comprehensive income or directly in equity, in which case, the current and deferred tax is also recognised in other comprehensive income or directly in equity respectively.
2.6. Pensions
The company operates a defined pension contribution scheme. Contributions are charged to the profit and loss account as they become payable in accordance with the rules of the scheme.
3. Average Number of Employees
The average number of employees, including directors, during the year was as follows: 1 (2022: 1)
1 1
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4. Tangible Assets
Plant & Machinery
£
Cost
As at 1 November 2022 22,497
Additions 1,394
As at 31 October 2023 23,891
Depreciation
As at 1 November 2022 20,862
Provided during the period 1,030
As at 31 October 2023 21,892
Net Book Value
As at 31 October 2023 1,999
As at 1 November 2022 1,635
5. Debtors
2023 2022
£ £
Due within one year
Trade debtors 9,462 13,780
Other debtors 310 387
9,772 14,167
6. Creditors: Amounts Falling Due Within One Year
2023 2022
£ £
Trade creditors 369 1,848
Other creditors 38,535 39,071
Taxation and social security 15,395 14,646
54,299 55,565
Included within Other creditors above are unsecured loans from the director of £30,112 (2022 - £29,517 ). These loans are repayable on demand, and interest is charged at a rate of up to 15% per annum, at the discretion of the director. 
7. Share Capital
2023 2022
£ £
Allotted, Called up and fully paid 4 4
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