AMPLITUDE ANALYTICS LTD.

Company Registration Number:
11291165 (England and Wales)

Unaudited abridged accounts for the year ended 31 December 2022

Period of accounts

Start date: 01 January 2022

End date: 31 December 2022

AMPLITUDE ANALYTICS LTD.

Contents of the Financial Statements

for the Period Ended 31 December 2022

Balance sheet
Notes

AMPLITUDE ANALYTICS LTD.

Balance sheet

As at 31 December 2022


Notes

2022

2021


£

£
Fixed assets
Tangible assets: 3 122,021 44,467
Total fixed assets: 122,021 44,467
Current assets
Debtors: 4 2,605,903 1,387,366
Cash at bank and in hand: 292,060 174,237
Total current assets: 2,897,963 1,561,603
Creditors: amounts falling due within one year: 5 (622,129) (558,012)
Net current assets (liabilities): 2,275,834 1,003,591
Total assets less current liabilities: 2,397,855 1,048,058
Total net assets (liabilities): 2,397,855 1,048,058
Capital and reserves
Called up share capital: 1 1
Other reserves: 1,308,039 390,000
Profit and loss account: 1,089,815 658,057
Shareholders funds: 2,397,855 1,048,058

The notes form part of these financial statements

AMPLITUDE ANALYTICS LTD.

Balance sheet statements

For the year ending 31 December 2022 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

The members have agreed to the preparation of abridged accounts for this accounting period in accordance with Section 444(2A).

These accounts have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The directors have chosen to not file a copy of the company’s profit & loss account.

This report was approved by the board of directors on 25 April 2024
and signed on behalf of the board by:

Name: Christopher Harms
Status: Director

The notes form part of these financial statements

AMPLITUDE ANALYTICS LTD.

Notes to the Financial Statements

for the Period Ended 31 December 2022

1. Accounting policies

These financial statements have been prepared in accordance with the provisions of Section 1A (Small Entities) of Financial Reporting Standard 102

Turnover policy

Turnover represents fees, exclusive of Value Added Tax, for supporting its parent company’s activities.Revenue is calculated using an agreed mark-up on certain underlying administrative costs that areincurred in the United Kingdom during the financial period.

Tangible fixed assets and depreciation policy

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, netof depreciation and any impairment losses.Depreciation is recognised so as to write off the cost or valuation of assets less their residual values overtheir useful lives on the following bases:Leasehold land and buildings Shorter of remaining lease term or 5 yearsFixtures and fittings 33% straight lineComputers 33% straight lineImpairment of fixed assetsAt each reporting period end date, the company reviews the carrying amounts of its tangible assets todetermine whether there is any indication that those assets have suffered an impairment loss. If anysuch indication exists, the recoverable amount of the asset is estimated in order to determine the extentof the impairment loss (if any). Where it is not possible to estimate the recoverable amount of anindividual asset, the company estimates the recoverable amount of the cash-generating unit to which theasset belongs.Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value inuse, the estimated future cash flows are discounted to their present value using a pre-tax discount ratethat reflects current market assessments of the time value of money and the risks specific to the assetfor which the estimates of future cash flows have not been adjusted.If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carryingamount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount.An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at arevalued amount, in which case the impairment loss is treated as a revaluation decrease.Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss haveceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (orcash-generating unit) is increased to the revised estimate of its recoverable amount, but so that theincreased carrying amount does not exceed the carrying amount that would have been determined hadno impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal ofan impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at arevalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

Intangible fixed assets and amortisation policy

N/A

Valuation and information policy

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.Financial instruments are recognised in the company's balance sheet when the company becomes partyto the contractual provisions of the instrument.Financial assets and liabilities are offset, with the net amounts presented in the financial statements,when there is a legally enforceable right to set off the recognised amounts and there is an intention tosettle on a net basis or to realise the asset and settle the liability simultaneously

Other accounting policies

Cash and cash equivalentsCash and cash equivalents are basic financial assets and include cash in hand, deposits held at call withbanks, other short-term liquid investments with original maturities of three months or less, and bankoverdrafts. Bank overdrafts are shown within borrowings in current liabilities.

AMPLITUDE ANALYTICS LTD.

Notes to the Financial Statements

for the Period Ended 31 December 2022

2. Employees

2022 2021
Average number of employees during the period 37 20

AMPLITUDE ANALYTICS LTD.

Notes to the Financial Statements

for the Period Ended 31 December 2022

3. Tangible Assets

Total
Cost £
At 01 January 2022 72,746
Additions 109,133
Disposals (18,192)
At 31 December 2022 163,687
Depreciation
At 01 January 2022 28,279
Charge for year 25,140
On disposals (11,753)
At 31 December 2022 41,666
Net book value
At 31 December 2022 122,021
At 31 December 2021 44,467

AMPLITUDE ANALYTICS LTD.

Notes to the Financial Statements

for the Period Ended 31 December 2022

4. Debtors

2022 2021
££
Debtors due after more than one year: 274,093 329,051

AMPLITUDE ANALYTICS LTD.

Notes to the Financial Statements

for the Period Ended 31 December 2022

5. Creditors: amounts falling due within one year note

2022 2021Trade creditors 51,710 18,954Taxation and social security 26,196 177,310Other creditors 544,223 361,748622,129 558,012

AMPLITUDE ANALYTICS LTD.

Notes to the Financial Statements

for the Period Ended 31 December 2022

6. Financial commitments

LesseeAt the reporting end date the company had outstanding commitments for future minimum leasepayments under non-cancellable operating leases, as follows:2022 2021396,695 374,195

AMPLITUDE ANALYTICS LTD.

Notes to the Financial Statements

for the Period Ended 31 December 2022

7. Related party transactions

Ultimate controlling partyThe ultimate controlling party is Amplitude Inc. a company registered in USA, whose address is 201 3rdStreet, Suite 200, San Francisco, California 94103, United States.The smallest group in which the results of the company are consolidated is that headed by AmplitudeInc.