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REGISTERED NUMBER: 06458599 (England and Wales)







UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2023

FOR

DEMAND LOGIC LIMITED

DEMAND LOGIC LIMITED (REGISTERED NUMBER: 06458599)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


DEMAND LOGIC LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2023







DIRECTORS: M Darby
D S Mauger
J A Short
N Toedtmann
G R Starks





SECRETARY: D Mauger





REGISTERED OFFICE: Corner Oak
1 Homer Road
Solihull
West Midlands
B91 3QG





REGISTERED NUMBER: 06458599 (England and Wales)





ACCOUNTANTS: Prime
Chartered Accountants
Corner Oak
1 Homer Road
Solihull
B91 3QG

DEMAND LOGIC LIMITED (REGISTERED NUMBER: 06458599)

BALANCE SHEET
31 DECEMBER 2023

2023 2022
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 16,098 11,221

CURRENT ASSETS
Debtors 5 651,712 373,819
Cash at bank 138,206 761,816
789,918 1,135,635
CREDITORS
Amounts falling due within one year 6 1,054,152 717,863
NET CURRENT (LIABILITIES)/ASSETS (264,234 ) 417,772
TOTAL ASSETS LESS CURRENT
LIABILITIES

(248,136

)

428,993

CREDITORS
Amounts falling due after more than one
year

7

96,491

149,123
NET (LIABILITIES)/ASSETS (344,627 ) 279,870

CAPITAL AND RESERVES
Called up share capital 10 595 595
Share premium 1,479,098 1,479,098
Retained earnings (1,824,320 ) (1,199,823 )
SHAREHOLDERS' FUNDS (344,627 ) 279,870

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2023.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2023 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

DEMAND LOGIC LIMITED (REGISTERED NUMBER: 06458599)

BALANCE SHEET - continued
31 DECEMBER 2023


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 25 July 2024 and were signed on its behalf by:





M Darby - Director


DEMAND LOGIC LIMITED (REGISTERED NUMBER: 06458599)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023


1. STATUTORY INFORMATION

Demand Logic Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

The accounts have been prepared on the going concern basis. The business has demonstrated continued growth in 2023 - a 38% increase in turnover compared with 2022. This has been achieved through the addition of new clients and expansion of existing customers. The company has a healthy pipeline with strategic partnerships under consideration. Furthermore, the business is in an advanced stage of it's current fund raise, looking to support further expansion both in the domestic market and overseas.

Turnover
The turnover shown in the profit and loss account represents amounts invoiced during the year, exclusive of Value Added Tax.

In respect of contracts for on-going services, turnover represents the value of work done in the year, including estimates of amounts not invoiced. Turnover in respect of long-term contracts and contracts for on-going services is recognised by reference to the stage of completion of the work.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Office equipment and furniture - 20% on cost

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


DEMAND LOGIC LIMITED (REGISTERED NUMBER: 06458599)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023


2. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Financial instruments
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 25 (2022 - 17 ) .

4. TANGIBLE FIXED ASSETS
Office
equipment
and
furniture
£   
COST
At 1 January 2023 29,760
Additions 9,514
At 31 December 2023 39,274
DEPRECIATION
At 1 January 2023 18,539
Charge for year 4,637
At 31 December 2023 23,176
NET BOOK VALUE
At 31 December 2023 16,098
At 31 December 2022 11,221

DEMAND LOGIC LIMITED (REGISTERED NUMBER: 06458599)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023


5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Trade debtors 331,292 112,750
Other debtors 320,420 261,069
651,712 373,819

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Bank loans and overdrafts 52,632 52,632
Trade creditors 66,174 20,153
Taxation and social security 189,874 89,188
Other creditors 745,472 555,890
1,054,152 717,863

7. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
2023 2022
£    £   
Bank loans 96,491 149,123

8. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2023 2022
£    £   
Within one year 71,760 65,780

9. SECURED DEBTS

All bank borrowings are secured by a debenture incorporating a fixed and floating charge over all company assets.

10. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2023 2022
value: £    £   
5,754,083 Ordinary shares £0.01 575 575
198,400 Ordinary 'A' shares £0.01 20 20
595 595

11. RELATED PARTY DISCLOSURES

DLL EBT became a shareholder of Demand Logic Limited on 5th April 2019. At the year end, DLL EBT owed the company £59,399 (2022: £59,399)