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REGISTERED NUMBER: 10719970 (England and Wales)















Financial Statements for the Year Ended 31 December 2023

for

Measured Media Ltd

Measured Media Ltd (Registered number: 10719970)






Contents of the Financial Statements
for the Year Ended 31 December 2023




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


Measured Media Ltd

Company Information
for the Year Ended 31 December 2023







DIRECTORS: T Madge
M Chittenden





REGISTERED OFFICE: Regency House
33 Wood Street
Barnet
Hertfordshire
EN5 4BE





REGISTERED NUMBER: 10719970 (England and Wales)





AUDITORS: Cartwrights
Chartered Accountants and Business Advisors
Statutory Auditor
Regency House
33 Wood Street
Barnet
Hertfordshire
EN5 4BE

Measured Media Ltd (Registered number: 10719970)

Balance Sheet
31 December 2023

31/12/23 31/12/22
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 67,500 87,500
Tangible assets 5 1,935 2,190
69,435 89,690

CURRENT ASSETS
Debtors 6 838,078 618,816
Cash at bank and in hand 6,181 341,730
844,259 960,546
CREDITORS
Amounts falling due within one year 7 886,083 682,622
NET CURRENT (LIABILITIES)/ASSETS (41,824 ) 277,924
TOTAL ASSETS LESS CURRENT
LIABILITIES

27,611

367,614

CREDITORS
Amounts falling due after more than one year 8 (23,009 ) (27,101 )

PROVISIONS FOR LIABILITIES (484 ) (547 )
NET ASSETS 4,118 339,966

CAPITAL AND RESERVES
Called up share capital 100 100
Retained earnings 4,018 339,866
SHAREHOLDERS' FUNDS 4,118 339,966

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 22 July 2024 and were signed on its behalf by:





M Chittenden - Director


Measured Media Ltd (Registered number: 10719970)

Notes to the Financial Statements
for the Year Ended 31 December 2023

1. STATUTORY INFORMATION

Measured Media Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of a business in 2017, is being amortised evenly over its estimated useful life of ten years.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off the cost less estimated residual value of each asset over its estimated useful life.

Computer Equipment - 20% SL
Fixtures and Fittings - 10% SL

Goodwill is amortised over a period of 10 years.

Measured Media Ltd (Registered number: 10719970)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2023

2. ACCOUNTING POLICIES - continued

Financial instruments
Financial assets
Basic financial assets, including trade and other debtors and cash and bank balances are initially recognised at the transaction value.

They are then subsequently carried at amortised cost using the effective interest rate method.

At the end of each reporting period financial assets are assessed for impairment. If an impairment exists the impairment loss is recognised in the income statement.

Financial assets are derecognised when:
- the contractual right to cash flows from the asset are settled or expire,
- substantially all the risk and rewards of the ownership of the asset are transferred to another party or
- despite retaining some significant risks and rewards, control of the asset has been transferred to another party who has the practical ability to unilaterally sell the asset without additional restrictions.

Financial liabilities
Basic financial liabilities, including trade and other creditors are initially recognised at the transaction value.

They are then subsequently carried at amortised cost using the effective interest rate method.

Financial liabilities are derecognised when the liability is discharged, cancelled or expires.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 2 (2022 - 1 ) .

Measured Media Ltd (Registered number: 10719970)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2023

4. INTANGIBLE FIXED ASSETS
Goodwill
£   
COST
At 1 January 2023
and 31 December 2023 200,000
AMORTISATION
At 1 January 2023 112,500
Amortisation for year 20,000
At 31 December 2023 132,500
NET BOOK VALUE
At 31 December 2023 67,500
At 31 December 2022 87,500

5. TANGIBLE FIXED ASSETS
Fixtures
and Computer
fittings equipment Totals
£    £    £   
COST
At 1 January 2023 2,005 2,576 4,581
Additions 513 - 513
At 31 December 2023 2,518 2,576 5,094
DEPRECIATION
At 1 January 2023 768 1,623 2,391
Charge for year 252 516 768
At 31 December 2023 1,020 2,139 3,159
NET BOOK VALUE
At 31 December 2023 1,498 437 1,935
At 31 December 2022 1,237 953 2,190

6. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31/12/23 31/12/22
£    £   
Trade debtors 3,204 3,522
Amounts owed by group undertakings 73,387 140,087
Other debtors 761,487 475,207
838,078 618,816

Measured Media Ltd (Registered number: 10719970)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2023

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31/12/23 31/12/22
£    £   
Bank loans and overdrafts 4,632 4,632
Trade creditors 6,388 4,898
Amounts owed to group undertakings 725,672 580,879
Taxation and social security 71,056 66,530
Other creditors 78,335 25,683
886,083 682,622

8. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
31/12/23 31/12/22
£    £   
Bank loans 23,009 27,101

9. DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Eric McIntyre (Senior Statutory Auditor)
for and on behalf of Cartwrights

10. RELATED PARTY DISCLOSURES

The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Included in other debtors are the following balances owed by companies under the control of the director, M Chittenden:

2023 2022
£    £   
Capcoin Investments Ltd 26,800 5,000
Sand Dunes (Essex) Ltd 125,000 125,000
MRM 47 Ltd 44,174 44,174
Manor Studios Ltd 240,000 240,000
Seckford Properties Ltd 255,168 -

At the balance sheet date, the amount of £61,170 (2022: £2,206) was owed to the directors of the company.

11. ULTIMATE CONTROLLING PARTY

The company is a wholly owned subsidiary of Heritage Rocks Ltd which is jointly owned by the directors.