Silverfin false false 31/12/2023 01/01/2023 31/12/2023 Mr J J Bardsley 18/05/2010 Mrs A C Davies 03/01/2023 Mr A R Green 01/07/2011 Mr A J Hughes 01/02/2024 Mr M I Newton 02/08/2021 Mr J S Wren 02/01/2014 05 August 2024 The principle activity of the company is that of the provision of marketing solutions and services to publishers. 07256268 2023-12-31 07256268 bus:Director1 2023-12-31 07256268 bus:Director2 2023-12-31 07256268 bus:Director3 2023-12-31 07256268 bus:Director4 2023-12-31 07256268 bus:Director5 2023-12-31 07256268 bus:Director6 2023-12-31 07256268 2022-12-31 07256268 core:CurrentFinancialInstruments 2023-12-31 07256268 core:CurrentFinancialInstruments 2022-12-31 07256268 core:Non-currentFinancialInstruments 2023-12-31 07256268 core:Non-currentFinancialInstruments 2022-12-31 07256268 core:ShareCapital 2023-12-31 07256268 core:ShareCapital 2022-12-31 07256268 core:RetainedEarningsAccumulatedLosses 2023-12-31 07256268 core:RetainedEarningsAccumulatedLosses 2022-12-31 07256268 core:ComputerSoftware 2022-12-31 07256268 core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill 2022-12-31 07256268 core:OtherResidualIntangibleAssets 2022-12-31 07256268 core:ComputerSoftware 2023-12-31 07256268 core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill 2023-12-31 07256268 core:OtherResidualIntangibleAssets 2023-12-31 07256268 core:LeaseholdImprovements 2022-12-31 07256268 core:FurnitureFittings 2022-12-31 07256268 core:ComputerEquipment 2022-12-31 07256268 core:LeaseholdImprovements 2023-12-31 07256268 core:FurnitureFittings 2023-12-31 07256268 core:ComputerEquipment 2023-12-31 07256268 bus:OrdinaryShareClass1 2023-12-31 07256268 bus:OrdinaryShareClass2 2023-12-31 07256268 bus:OrdinaryShareClass3 2023-12-31 07256268 2023-01-01 2023-12-31 07256268 bus:FilletedAccounts 2023-01-01 2023-12-31 07256268 bus:SmallEntities 2023-01-01 2023-12-31 07256268 bus:AuditExemptWithAccountantsReport 2023-01-01 2023-12-31 07256268 bus:PrivateLimitedCompanyLtd 2023-01-01 2023-12-31 07256268 bus:Director1 2023-01-01 2023-12-31 07256268 bus:Director2 2023-01-01 2023-12-31 07256268 bus:Director3 2023-01-01 2023-12-31 07256268 bus:Director4 2023-01-01 2023-12-31 07256268 bus:Director5 2023-01-01 2023-12-31 07256268 bus:Director6 2023-01-01 2023-12-31 07256268 core:ComputerSoftware core:TopRangeValue 2023-01-01 2023-12-31 07256268 core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill core:TopRangeValue 2023-01-01 2023-12-31 07256268 core:OtherResidualIntangibleAssets core:TopRangeValue 2023-01-01 2023-12-31 07256268 core:LeaseholdImprovements core:TopRangeValue 2023-01-01 2023-12-31 07256268 core:FurnitureFittings 2023-01-01 2023-12-31 07256268 core:ComputerEquipment 2023-01-01 2023-12-31 07256268 2022-01-01 2022-12-31 07256268 core:ComputerSoftware 2023-01-01 2023-12-31 07256268 core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill 2023-01-01 2023-12-31 07256268 core:OtherResidualIntangibleAssets 2023-01-01 2023-12-31 07256268 core:LeaseholdImprovements 2023-01-01 2023-12-31 07256268 core:Non-currentFinancialInstruments 2023-01-01 2023-12-31 07256268 bus:OrdinaryShareClass1 2023-01-01 2023-12-31 07256268 bus:OrdinaryShareClass1 2022-01-01 2022-12-31 07256268 bus:OrdinaryShareClass2 2023-01-01 2023-12-31 07256268 bus:OrdinaryShareClass2 2022-01-01 2022-12-31 07256268 bus:OrdinaryShareClass3 2023-01-01 2023-12-31 07256268 bus:OrdinaryShareClass3 2022-01-01 2022-12-31 iso4217:GBP xbrli:pure xbrli:shares

Company No: 07256268 (England and Wales)

INTERMEDIA BRAND MARKETING LIMITED

Unaudited Financial Statements
For the financial year ended 31 December 2023
Pages for filing with the registrar

INTERMEDIA BRAND MARKETING LIMITED

Unaudited Financial Statements

For the financial year ended 31 December 2023

Contents

INTERMEDIA BRAND MARKETING LIMITED

BALANCE SHEET

As at 31 December 2023
INTERMEDIA BRAND MARKETING LIMITED

BALANCE SHEET (continued)

As at 31 December 2023
Note 2023 2022
£ £
Fixed assets
Intangible assets 3 25,534 7,959
Tangible assets 4 58,804 60,991
84,338 68,950
Current assets
Debtors 5 644,045 541,502
Cash at bank and in hand 6 514,375 310,435
1,158,420 851,937
Creditors: amounts falling due within one year 7 ( 1,026,172) ( 824,998)
Net current assets 132,248 26,939
Total assets less current liabilities 216,586 95,889
Creditors: amounts falling due after more than one year 8 ( 117,531) ( 24,167)
Provision for liabilities ( 20,900) ( 13,101)
Net assets 78,155 58,621
Capital and reserves
Called-up share capital 9 100 100
Profit and loss account 78,055 58,521
Total shareholder's funds 78,155 58,621

For the financial year ending 31 December 2023 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The financial statements of Intermedia Brand Marketing Limited (registered number: 07256268) were approved and authorised for issue by the Board of Directors on 05 August 2024. They were signed on its behalf by:

Mr J J Bardsley
Director
INTERMEDIA BRAND MARKETING LIMITED

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2023
INTERMEDIA BRAND MARKETING LIMITED

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2023
1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

Intermedia Brand Marketing Limited (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is C/O Francis Clark Llp, Melville Building East, Royal William Yard, Plymouth, PL1 3GW, United Kingdom. The principal place of business is 6, The Enterprise Centre, Kelvin Lane, Crawley, RH10 9PE.

The financial statements have been prepared under the historical cost convention, modified to include certain items at fair value, and in accordance with Section 1A of Financial Reporting Standard 102 (FRS 102) ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ issued by the Financial Reporting Council and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are presented in pounds sterling which is the functional currency of the Company and rounded to the nearest £.

Foreign currency

Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the Balance Sheet date are reported at the rates of exchange prevailing at that date.

Turnover

Turnover is stated net of VAT and trade discounts and is recognised when the significant risks and rewards are considered to have been transferred to the buyer.

Turnover from the sale of goods is recognised when the goods are physically delivered to the customer.

Employee benefits

Defined contribution schemes
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Balance Sheet date.

Deferred tax
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the Company's financial statements. Deferred tax is provided in full on timing differences which result in an obligation to pay more or less tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on tax rates and laws substantively enacted at the balance sheet date. Deferred tax assets and liabilities are not discounted.

Intangible assets

Intangible assets are stated at cost or valuation, net of amortisation and any provision for impairment. Amortisation is provided on all intangible assets at rates to write off the cost or valuation of each asset over its expected useful life as follows:

Computer software 3 years straight line
Website costs 4 years straight line
Other intangible assets 3 years straight line
Tangible fixed assets

Tangible fixed assets are stated at cost or valuation, net of depreciation and any provision for impairment. Depreciation is provided on all tangible fixed assets, other than investment property and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line and reducing balance basis over its expected useful life, as follows:

Leasehold improvements 5 years straight line
Fixtures and fittings 20 % reducing balance
Computer equipment 20 % reducing balance

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.

Leases


The Company as lessor
Amounts due from lessees under finance leases are recognised as receivables at the amount of the company’s net investment in the leases. Finance lease income is allocated to accounting periods so as to reflect a constant periodic rate of return on the company’s net investment outstanding in respect of leases.

Rental income from operating leases is recognised on a straight-line basis over the term of the relevant lease. Initial direct costs incurred in negotiating and arranging an operating lease are added to the carrying amount of the leased asset and recognised on a straight-line basis over the lease term.

Impairment of assets

Assets, other than those measured at fair value, are assessed for indicators of impairment at each Balance Sheet date. If there is objective evidence of impairment, an impairment loss is recognised in the Statement of Income and Retained Earnings as described below.

Financial instruments

Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities.

Financial assets and liabilities are only offset in the Balance Sheet when, and only when there exists a legally enforceable right to set off the recognised amounts and the Company intends either to settle on a net basis, or to realise the asset and settle the liability simultaneously.

Basic financial assets
Basic financial assets receivable within one year, such as trade debtors and bank balances, are measured at transaction price less any impairment.

Basic financial assets receivable within more than one year are measured at amortised cost less any impairment.

Financial assets are derecognised when and only when the contractual rights to the cash flows from the financial asset expire or are settled, or the Company transfers to another party substantially all of the risks and rewards of ownership of the financial asset, or the Company, despite having retained some, but not all, significant risks and rewards of ownership, has transferred control of the asset to another party.

Basic financial liabilities
Basic financial liabilities that have no stated interest rate and are payable within one year, such as trade creditors, are measured at transaction price.

Other basic financial liabilities are measured at amortised cost.

Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.

Investments
Investments in non-convertible preference shares and non-puttable ordinary or preference shares (where shares are publicly traded or their fair value is reliably measurable) are measured at fair value through the Statement of Income and Retained Earnings. Where fair value cannot be measured reliably, investments are measured at cost less impairment.

Loans and borrowings
Loans and borrowings are initially recognised at the transaction price including transaction costs. Subsequently, they are measured at amortised cost using the effective interest rate method, less impairment.

Provisions

Provisions are recognised when the Company has a present obligation (legal or constructive) as a result of a past event, it is probable that the Company will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the Balance Sheet date, taking into account the risks and uncertainties surrounding the obligation. Where a provision is measured using the cash flows estimated to settle the present obligation, its carrying amount is the present value of those cash flows (when the effect of the time value of money is material).

When some or all of the economic benefits required to settle a provision are expected to be recovered from a third party, a receivable is recognised as an asset if it is virtually certain that reimbursement will be received and the amount of the receivable can be measured reliably.

2. Employees

2023 2022
Number Number
Monthly average number of persons employed by the Company during the year, including directors 18 18

3. Intangible assets

Computer software Website costs Other intangible assets Total
£ £ £ £
Cost
At 01 January 2023 35,800 7,650 35,032 78,482
Additions 12,000 13,945 0 25,945
At 31 December 2023 47,800 21,595 35,032 104,427
Accumulated amortisation
At 01 January 2023 28,751 6,740 35,032 70,523
Charge for the financial year 4,884 3,486 0 8,370
At 31 December 2023 33,635 10,226 35,032 78,893
Net book value
At 31 December 2023 14,165 11,369 0 25,534
At 31 December 2022 7,049 910 0 7,959

4. Tangible assets

Leasehold improve-
ments
Fixtures and fittings Computer equipment Total
£ £ £ £
Cost
At 01 January 2023 17,736 63,274 95,837 176,847
Additions 0 9,268 2,452 11,720
At 31 December 2023 17,736 72,542 98,289 188,567
Accumulated depreciation
At 01 January 2023 17,736 47,837 50,283 115,856
Charge for the financial year 0 4,611 9,296 13,907
At 31 December 2023 17,736 52,448 59,579 129,763
Net book value
At 31 December 2023 0 20,094 38,710 58,804
At 31 December 2022 0 15,437 45,554 60,991

5. Debtors

2023 2022
£ £
Trade debtors 65,379 115,391
Amounts owed by Group undertakings 153,901 154,009
Other debtors 424,765 272,102
644,045 541,502

6. Cash and cash equivalents

2023 2022
£ £
Cash at bank and in hand 514,375 310,435

7. Creditors: amounts falling due within one year

2023 2022
£ £
Bank loans 10,000 32,876
Trade creditors 215,638 140,791
Taxation and social security 21,731 32,931
Other creditors 778,803 618,400
1,026,172 824,998

8. Creditors: amounts falling due after more than one year

2023 2022
£ £
Bank loans 14,221 24,167
Other creditors 103,310 0
117,531 24,167

There are no amounts included above in respect of which any security has been given by the small entity.

9. Called-up share capital

2023 2022
£ £
Allotted, called-up and fully-paid
80 A ordinary shares of £ 1.00 each 80 80
10 B ordinary shares of £ 1.00 each 10 10
10 C ordinary shares of £ 1.00 each 10 10
100 100

10. Financial commitments

Commitments

2023 2022
£ £
Total future minimum lease payments under non-cancellable operating lease 5,503 38,518

11. Related party transactions

Transactions with the entity's directors

2023 2022
£ £
Director 1 - Closing balance 42,764 50,085
Director 2 - Closing balance 1,439 1,751
Director 3 - Closing balance 483 (955)

During the year the company advanced £41,246 to Director 1, of which £50,312 was repaid. Interest of £1,745 was charged on this amount and the balance is repayable on demand. The balance due to the company at 31 December 2023 is £42,764 (2022: £50,085).

During the year the company advanced £2,696 to the wife of Director 1, who is a shareholder of the company's parent Intergo Holdings Limited. The loan is non interest bearing and the balance is repayable on demand. The balance due to the company at 31 December 2023 is £16,526 (2022: £13,830).

During the year the company advanced £2,250 to Director 2, of which £2,562 was repaid. The loan is non interest bearing and the balance is repayable on demand. The balance due to the company at 31 December 2023 is £1,439 (2022: £1,751).

During the year the company advanced £188 to the wife of Director 2, who is a shareholder of the company's parent Intergo Holdings Limited. The loan is non interest bearing and the balance is repayable on demand. The balance due to the company at 31 December 2023 is £2,861 (2022: £2,673).

During the year the company advanced £1,750 to Director 3, of which £312 was repaid. The loan is non interest bearing and the balance is repayable on demand. The balance due to the company at 31 December 2023 is £483 (2022: (£955)).

During the year the company advanced £750 to the wife of Director 3, who is a shareholder of the company's parent Intergo Holdings Limited. The loan is non interest bearing and the balance is repayable on demand. The balance due to the company at 31 December 2023 is £1,921 (2022: £1,171).

12. Ultimate controlling party

Parent Company:

InterGo Holdings Limited
C/O Francis Clark Llp, Melville Building East, Royal William Yard, Plymouth, United Kingdom, PL1 3GW.