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REGISTERED NUMBER: SC370622 (Scotland)















Unaudited Financial Statements for the Year Ended 31 January 2024

for

Mackerel Media Limited

Mackerel Media Limited (Registered number: SC370622)






Contents of the Financial Statements
for the Year Ended 31 January 2024




Page

Company Information 1

Statement of Financial Position 2

Notes to the Financial Statements 3


Mackerel Media Limited

Company Information
for the Year Ended 31 January 2024







DIRECTOR: Mr N I Craig





REGISTERED OFFICE: 45 Hanover Street
Edinburgh
EH2 2PJ





REGISTERED NUMBER: SC370622 (Scotland)





ACCOUNTANTS: One Accounting Ltd
Chartered Management Accountants
Drumsheugh Toll
2 Belford Road
Edinburgh
Midlothian
EH4 3BL

Mackerel Media Limited (Registered number: SC370622)

Statement of Financial Position
31 January 2024

31.1.24 31.1.23
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 - -
Tangible assets 5 6,523 1,729
6,523 1,729

CURRENT ASSETS
Debtors 6 340,915 229,888
Cash at bank 1,050,326 811,628
1,391,241 1,041,516
CREDITORS
Amounts falling due within one year 7 416,107 406,868
NET CURRENT ASSETS 975,134 634,648
TOTAL ASSETS LESS CURRENT
LIABILITIES

981,657

636,377

PROVISIONS FOR LIABILITIES 1,631 328
NET ASSETS 980,026 636,049

CAPITAL AND RESERVES
Called up share capital 100 100
Retained earnings 979,926 635,949
SHAREHOLDERS' FUNDS 980,026 636,049

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 January 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 January 2024 in accordance with Section 476 of the Companies Act 2006.

The director acknowledges his responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the director and authorised for issue on 15 August 2024 and were signed by:





Mr N I Craig - Director


Mackerel Media Limited (Registered number: SC370622)

Notes to the Financial Statements
for the Year Ended 31 January 2024

1. STATUTORY INFORMATION

Mackerel Media Limited is a private company, limited by shares , registered in Scotland. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of a business in 2010, is being amortised evenly over its estimated useful life of ten years.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 25% on cost
Computer equipments - 33% on cost

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the statement of financial position date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the statement of financial position date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the statement of financial position date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Mackerel Media Limited (Registered number: SC370622)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2024

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 10 (2023 - 8 ) .

4. INTANGIBLE FIXED ASSETS
Goodwill
£   
COST
At 1 February 2023
and 31 January 2024 13,275
AMORTISATION
At 1 February 2023
and 31 January 2024 13,275
NET BOOK VALUE
At 31 January 2024 -
At 31 January 2023 -

5. TANGIBLE FIXED ASSETS
Fixtures
and Computer
fittings equipments Totals
£    £    £   
COST
At 1 February 2023 6,163 13,206 19,369
Additions 1,625 4,389 6,014
Disposals (480 ) - (480 )
At 31 January 2024 7,308 17,595 24,903
DEPRECIATION
At 1 February 2023 4,644 12,996 17,640
Charge for year 675 65 740
At 31 January 2024 5,319 13,061 18,380
NET BOOK VALUE
At 31 January 2024 1,989 4,534 6,523
At 31 January 2023 1,519 210 1,729

6. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.1.24 31.1.23
£    £   
Trade debtors 326,251 223,834
Other debtors 4,073 4,073
Prepayments and accrued income 10,591 1,981
340,915 229,888

Mackerel Media Limited (Registered number: SC370622)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2024

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.1.24 31.1.23
£    £   
Trade creditors 114,869 108,126
Tax 133,248 24,420
Social security and other taxes 10,115 (1,186 )
VAT 141,308 90,858
Other creditors 10,891 15,961
Deferred Income - 163,545
Pension fund 1,884 1,350
Directors' current accounts 1,736 1,836
Accrued expenses 2,056 1,958
416,107 406,868

8. RELATED PARTY DISCLOSURES

During the year, total dividends of £78,430 (2023 - £83,430) were paid to the director .