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REGISTERED NUMBER: 01306701 (England and Wales)











STRATEGIC REPORT, REPORT OF THE DIRECTOR AND

FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2023

FOR

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023










Page

Company Information 1

Strategic Report 2

Report of the Director 3

Report of the Independent Auditors 5

Statement of Comprehensive Income 9

Balance Sheet 10

Statement of Changes in Equity 11

Notes to the Financial Statements 12


H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2023







DIRECTOR: S H Aldowais





REGISTERED OFFICE: 10th Floor, Building 7 Chiswick Park
566 Chiswick High Road
London
W4 5YG





REGISTERED NUMBER: 01306701 (England and Wales)





AUDITORS: Haines Watts, Statutory Auditor
Chartered Accountants
The Lightbox
87 Castle Street
Reading
Berkshire
RG1 7SN

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2023


The director presents his strategic report for the year ended 31 December 2023.

INTRODUCTION
H.H. Saudi Research and Marketing (UK) Limited is a subsidiary of Saudi Research and Publishing Company LLC. The primary activity of the UK subsidiary is the publishing of newspapers, magazines, and the provision of information services as well as the distribution of its publications throughout Europe. There is a function of recharging arrangements in place between the Company and Saudi Research & Publishing Company LLC.

The ultimate parent Saudi Research and Media Group (SRMG) is the largest integrated publishing business in the Middle East. The group is vertically integrated over publishing, advertising, printing & distribution, specialized publishing and multimedia businesses enabling it to capture the synergies down the value chain. The group mainly operates in the Middle East, Europe and North Africa.

REVIEW OF BUSINESS
The Company's turnover during the year under review was £17.86m (2022: £15.27m). The Company's profit before taxation during the year under review was £1,190,523 (2022: £782,733), shareholders' fund at the end of the year was £13.95m (2022: £13.06m).

PRINCIPAL RISKS AND UNCERTAINTIES
The Company is dependent upon continued financial support from its parent company, Saudi Research and Marketing Group. From an operational perspective, the Company is dependent on the publishing of newspapers in the countries where the Group has operations.

KEY PERFORMANCE INDICATORS
The Company does not believe it to be necessary to include KPIs because the Company acts as a cost centre. The KPIs of the group can be found within the Group financial statements.

ON BEHALF OF THE BOARD:





S H Aldowais - Director


20 August 2024

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

REPORT OF THE DIRECTOR
FOR THE YEAR ENDED 31 DECEMBER 2023


The director presents his report with the financial statements of the company for the year ended 31 December 2023.

PRINCIPAL ACTIVITIES
The principal activity of the Company continued to be that of the provision of services for publishing of newspapers and magazines, including the provision of information services, and the distribution of newspapers mainly on behalf of its parent company. The Company's plan is to continue these activities in future.

DIVIDENDS
No dividends will be distributed for the year ended 31 December 2023.

DIRECTOR
S H Aldowais held office during the whole of the period from 1 January 2023 to the date of this report.

FINANCIAL INSTRUMENTS

Financial Risk management
The director has considered and reviewed the financial risk management objectives and policies of the Company. As part of the review, the director has also considered the exposure of the Company to liquidity risk in order that an overall assessment can be made of the Company's assets, liabilities, its financial position and its results for the year. The Company does not use derivative financial instruments to manage interest rate costs and as such, no hedge accounting is applied. Overall financial risk management is carried out at a group level.

Liquidity risk
The Company is funded mainly via intercompany balances which are in a receivable position at the year end. The director actively considers other sources of funding and assesses the group's ability to remit necessary funds to ensure that the Company has sufficient available funds for its operations and to meet its liabilities as they fall due.

Foreign exchange risk
Foreign currency transaction risk is managed at a group level.

Credit risk
The Company revenue is generated from its parent company so potential credit risk is monitored by management on a group wide basis.

Going Concern
The Company has generated an operating profit and has positive net current assets and shareholder's funds. The director has at the time of approving the financial statements, a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future. Thus the director has continued to adopt the going concern basis of accounting in preparing the financial statements.


H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

REPORT OF THE DIRECTOR
FOR THE YEAR ENDED 31 DECEMBER 2023

STATEMENT OF DIRECTOR'S RESPONSIBILITIES
The director is responsible for preparing the Strategic Report, the Report of the Director and the financial statements in accordance with applicable law and regulations.

Company law requires the director to prepare financial statements for each financial year. Under that law the director has elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the director must not approve the financial statements unless he is satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the director is required to:

- select suitable accounting policies and then apply them consistently;
- make judgements and accounting estimates that are reasonable and prudent;
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The director is responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable him to ensure that the financial statements comply with the Companies Act 2006. He is also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
The sole director at the date of approval of this report confirms:
- so far as the director is aware, there is no relevant audit information, of which the Company's auditor is unaware;
- The director has taken all the necessary steps that he ought to have taken as director in order to make himself aware of any relevant audit information to establish that the Company's auditor is aware of that information.

This confirmation is given and should be interpreted in accordance with the provisions of Section 418 of the Companies Act 2006.

AUDITORS
The auditors, Haines Watts, Statutory Auditor, will be proposed for re-appointment at the forthcoming Annual General Meeting.

ON BEHALF OF THE BOARD:





S H Aldowais - Director


20 August 2024

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED


Opinion
We have audited the financial statements of H.H. Saudi Research And Marketing (UK) Limited (the 'company') for the year ended 31 December 2023 which comprise the Statement of Comprehensive Income, Balance Sheet, Statement of Changes in Equity and Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 December 2023 and of its profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the director with respect to going concern are described in the relevant sections of this report.

Other information
The director is responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Director, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED


Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Strategic Report and the Report of the Director for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Strategic Report and the Report of the Director have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Director.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
- the financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of director's remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of director
As explained more fully in the Statement of Director's Responsibilities set out on page four, the director is responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the director determines necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the director is responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the director either intends to liquidate the company or to cease operations, or has no realistic alternative but to do so.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

We obtained an understanding of the legal and regulatory framework applicable to the Company and the industry in which it operates. We determined that the following laws and regulations were most significant: FRS102 - the Financial Reporting Standard applicable in the UK & The Republic of Ireland, the Companies Act 2006 and relevant tax compliance regulations in the UK.

We obtained an understanding of how the Company is complying with those legal and regulatory frameworks by making enquiries of management.

We assessed the susceptibility of the company's financial statements to material misstatement, including how fraud might occur, by meeting with management to understand where management considered there was susceptibility to fraud. Audit procedures performed by the audit team included:

- Challenging assumptions and judgements made by management in its significant accounting estimates;
- Identifying and testing journal entries, with a focus on entries made with unusual accounting combinations;
- Confirming with management whether they have knowledge of any actual, suspected or illegal fraud;
- Evaluating whether there was evidence of bias by management that represents a risk of material misstatement due to fraud.

These procedures were designed to provide reasonable assurance that the financial statements were free from fraud or error.

Owing to the inherent limitations of an audit, there is an unavoidable risk that material misstatements in the financial statements may not be detected, even though the audit is properly planned and performed in accordance with the ISAs (UK). For example, the further removed non-compliance with laws and regulations (irregularities) is from the events and transactions reflected in the financial statements, the less likely the inherently limited procedures required by auditing standards would identify it. In addition, as with any audit, there remained a higher risk of non-detection of irregularities, as these may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal controls. We are not responsible for preventing non-compliance with all laws and regulations.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Mark Newbold FCA (Senior Statutory Auditor)
for and on behalf of Haines Watts, Statutory Auditor
Chartered Accountants
The Lightbox
87 Castle Street
Reading
Berkshire
RG1 7SN

21 August 2024

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2023

2023 2022
as restated
Notes £ £

TURNOVER 4 17,863,509 15,266,399

Cost of sales 11,431,545 9,822,746
GROSS PROFIT 6,431,964 5,443,653

Administrative expenses 5,263,323 4,661,212
OPERATING PROFIT 6 1,168,641 782,441

Interest receivable and similar income 21,882 292
PROFIT BEFORE TAXATION 1,190,523 782,733

Tax on profit 8 298,400 233,912
PROFIT FOR THE FINANCIAL YEAR 892,123 548,821

OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

892,123

548,821

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

BALANCE SHEET
31 DECEMBER 2023

2023 2022
as restated
Notes £ £ £ £
FIXED ASSETS
Tangible assets 10 2,110,219 1,135,514
Investments 11 5 4
2,110,224 1,135,518

CURRENT ASSETS
Debtors 12 14,761,060 14,083,938
Cash at bank 502,554 1,155,642
15,263,614 15,239,580
CREDITORS
Amounts falling due within one year 13 3,413,876 3,307,259
NET CURRENT ASSETS 11,849,738 11,932,321
TOTAL ASSETS LESS CURRENT
LIABILITIES

13,959,962

13,067,839

CAPITAL AND RESERVES
Called up share capital 16 500,000 500,000
Retained earnings 13,459,962 12,567,839
SHAREHOLDERS' FUNDS 13,959,962 13,067,839

The financial statements were approved and authorised for issue by the director and authorised for issue on 20 August 2024 and were signed by:





S H Aldowais - Director


H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2023

Called up
share Retained Total
capital earnings equity
£ £ £
Balance at 1 January 2022 500,000 12,019,018 12,519,018

Changes in equity
Total comprehensive income - 548,821 548,821
Balance at 31 December 2022 500,000 12,567,839 13,067,839

Changes in equity
Total comprehensive income - 892,123 892,123
Balance at 31 December 2023 500,000 13,459,962 13,959,962

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023


1. STATUTORY INFORMATION

H.H. Saudi Research And Marketing (UK) Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


The financial statements are rounded to the nearest £.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

The policies set out below are applied consistently, unless otherwise stated, to all periods presented in these financial statements.

Going concern
The Company has generated an operating profit and has positive net current assets and shareholder's funds. The director has at the time of approving the financial statements, a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future. Thus the director has continued to adopt the going concern basis of accounting in preparing the financial statements.

The company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":

the requirements of Section 7 Statement of Cash Flows;
the requirement of paragraph 3.17(d);
the requirements of paragraphs 11.42, 11.44, 11.45, 11.47, 11.48(a)(iii), 11.48(a)(iv), 11.48(b)
and 11.48(c);
the requirement of paragraph 33.7.

Preparation of consolidated financial statements
The financial statements contain information about H.H. Saudi Research And Marketing (UK) Limited as an individual company and do not contain consolidated financial information as the parent of a group. The company is exempt under Section 401 of the Companies Act 2006 from the requirements to prepare consolidated financial statements as it and its subsidiary undertaking are included by full consolidation in the consolidated financial statements of its parent, Saudi Research and Marketing Group, PO Box 53108, Riyadh 11583, Saudi Arabia.

Related party exemption
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Turnover
Turnover is generated as a recharge of costs to the parent company with a fixed profit element. All turnover is derived from the Middle East.

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023


2. ACCOUNTING POLICIES - continued

Tangible fixed assets
Tangible fixed assets are initially measured at cost and subsequently measured at cost less depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following basis:

Leasehold improvements 10% or lease period whichever is less
Fixtures and fittings 10% to 25% per annum
Computer equipment10% to 25% per annum
Motor vehicles 10% per annum

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset and is recognised in the profit and loss account.

Investments in subsidiaries
Interests in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised immediately in profit or loss.

A subsidiary is an entity controlled by the Company. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

Taxation
The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the statement of total comprehensive income because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The Company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax
Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the statement of total comprehensive income, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the Company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023


2. ACCOUNTING POLICIES - continued

Foreign exchange
Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation are included in the statement of total comprehensive income for the period.

Leases
Rentals payable under operating leases, including any lease incentives received, are charged to income on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.

Employee benefits
The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

The cost of any unused holiday entitlement is recognised in the period in which the employee's services are received.

Termination benefits are recognised immediately as an expense when the Company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

Retirement benefits
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023


2. ACCOUNTING POLICIES - continued

Impairment of fixed assets
At each reporting end date, the Company reviews the carrying amounts of its tangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the Company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried in at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

Cash and cash equivalents
Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less.

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023


2. ACCOUNTING POLICIES - continued

Financial assets
Financial assets, which include trade and other receivables and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method less any impairment loss unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.

Derecognition of financial assets
Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire, or when it transfers the financial asset and substantially all the risks and rewards of ownership to another entity.

Financial liabilities
Financial liabilities are initially measured at transaction price, unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest.

Derecognition of financial liabilities
Financial liabilities are derecognised when, and only when, the Company's obligations are discharged, cancelled, or they expire.

Equity instruments
Equity instruments issued by the Company are recorded at the proceeds received, net of direct issue costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the Company.

3. CRITICAL ACCOUNTING JUDGEMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY

The preparation of financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the period. However, the nature of estimation means that actual outcomes could differ from those estimates.

Management do not consider any judgements, estimates or assumptions to be critical.

4. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the company.

An analysis of turnover by geographical market is given below:

2023 2022
as restated
£ £
Middle East 17,863,509 15,266,399
17,863,509 15,266,399

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023


5. EMPLOYEES AND DIRECTORS
2023 2022
as restated
£ £
Wages and salaries 9,272,275 7,208,190
Social security costs 1,137,178 918,332
Other pension costs 132,701 106,156
10,542,154 8,232,678

The average number of employees during the year was as follows:
2023 2022
as restated

Editorial 57 50
Production 17 16
Administration 18 18
Distribution 60 59
Other 3 5
155 148

The director's remuneration for the current year is paid by the ultimate Parent Company Saudi Research and Media Group.

In the opinion of the director, it is not practicable to apportion their remuneration between qualifying services provided to the Company and services provided to the ultimate Parent Company.

6. OPERATING PROFIT

The operating profit is stated after charging:

2023 2022
as restated
£ £
Hire of plant and machinery 13,554 16,308
Other operating leases 1,520,008 1,368,629
Depreciation - owned assets 432,000 380,244

7. AUDITORS' REMUNERATION
2023 2022
as restated
£ £
Fees payable to the company's auditors for the audit of the
company's financial statements

15,000

15,000

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023


8. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2023 2022
as restated
£ £
Current tax:
UK corporation tax 283,355 233,912

Deferred tax 15,045 -
Tax on profit 298,400 233,912

UK corporation tax has been charged at 25% (2022 - 19%).

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is higher than the standard rate of corporation tax in the UK. The difference is explained below:

2023 2022
as restated
£ £
Profit before tax 1,190,523 782,733
Profit multiplied by the standard rate of corporation tax in the UK of
25% (2022 - 19%)

297,631

148,719

Effects of:
Expenses not deductible for tax purposes 769 37,294
Depreciation in excess of capital allowances - 47,899
assets
Total tax charge 298,400 233,912

9. PRIOR YEAR ADJUSTMENT

The accounts have been restated following a change in the accounting policy for the accounting treatment of pass through certain costs.

Previously pass through costs were included in the intercompany recharges in the financial statements. With effect from 1 January 2023, the treatment changed to record the salary cost and revenue generated gross. The comparatives have been restated. There has been no change to retained earnings as a result of this adjustment.

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023


10. TANGIBLE FIXED ASSETS
Fixtures
Leasehold and Motor Computer
improvements fittings vehicles equipment Totals
£ £ £ £ £
COST
At 1 January 2023 1,889,069 697,724 85,202 1,697,494 4,369,489
Additions 1,056,513 58,971 - 291,221 1,406,705
At 31 December 2023 2,945,582 756,695 85,202 1,988,715 5,776,194
DEPRECIATION
At 1 January 2023 1,158,485 571,199 66,031 1,438,260 3,233,975
Charge for year 241,588 41,552 8,520 140,340 432,000
At 31 December 2023 1,400,073 612,751 74,551 1,578,600 3,665,975
NET BOOK VALUE
At 31 December 2023 1,545,509 143,944 10,651 410,115 2,110,219
At 31 December 2022 730,584 126,525 19,171 259,234 1,135,514

11. FIXED ASSET INVESTMENTS
Shares in
group
undertakings
£
COST
At 1 January 2023 4
Additions 1
At 31 December 2023 5
NET BOOK VALUE
At 31 December 2023 5
At 31 December 2022 4

The company's investments at the Balance Sheet date in the share capital of companies include the following:

Sayidaty Limited (United Kingdom)
Registered office: United Kingdom
Nature of business: Dormant
%
Class of shares: holding
Ordinary share 100.00

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023


11. FIXED ASSET INVESTMENTS - continued

Al-Majalla Magazine Limited
Registered office: United Kingdom
Nature of business: Dormant
%
Class of shares: holding
Ordinary share 100.00

The News Hub Limited
Registered office: United Kingdom
Nature of business: News agency activities
%
Class of shares: holding
Ordinary share 100.00

12. DEBTORS
2023 2022
as restated
£ £
Amounts falling due within one year:
Amounts owed by group undertakings 11,859,939 11,455,116
Other debtors 659,021 420,547
Deferred tax asset - 15,045
Prepayments and accrued income 270,240 281,121
12,789,200 12,171,829

Amounts falling due after more than one year:
Other debtors 1,971,860 1,912,109

Aggregate amounts 14,761,060 14,083,938

13. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
as restated
£ £
Trade creditors 1,650,841 1,491,478
Tax 69,225 85,870
Social security and other taxes 293,878 215,076
Other creditors - 93,109
Accruals and deferred income 1,399,932 1,421,726
3,413,876 3,307,259

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023


14. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2023 2022
as restated
£ £
Within one year 1,593,424 1,593,424
Between one and five years 2,052,897 3,616,187
3,646,321 5,209,611

15. DEFERRED TAX
£
Balance at 1 January 2023 (15,045 )
Utilised during year 15,045
Balance at 31 December 2023 -

16. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2023 2022
value: as restated
£ £
500,000 Ordinary £1 500,000 500,000

17. PENSION COMMITMENTS

Defined contribution schemes
The Company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the Company in an independently administered fund.

The charge to statement of total comprehensive income in respect of defined contribution schemes was £132,701 (2022 - £59,223).

18. RELATED PARTY TRANSACTIONS

The Company has not entered into related party transactions during the year other than with wholly owned group Companies. In accordance with FRS 102 these transactions have not been disclosed.

Saudi Research and Media Group has provided the company with a guarantee that the amounts owed by group undertakings will be settled by Saudi Research and Media Group in the event of loan not being repaid by the undertaking.

H.H. SAUDI RESEARCH AND MARKETING (UK)
LIMITED (REGISTERED NUMBER: 01306701)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023


19. CONTROLLING PARTY

The Company's immediate parent undertaking is Asharq Al-Awsat limited, a Company incorporated in Great Britain and registered in England and Wales.

In the director's opinion the Company's ultimate parent undertaking and controlling party is Saudi Research and Media Group, which is incorporated and registered in the Kingdom of Saudi Arabia. The largest group of which H.H. Saudi Research and Marketing (UK) Limited is a member for which group financial statements are drawn up is Saudi Research and Media Group. Copies of its group financial statements, which include the Company, are available from PO Box 53108, Riyadh 11583, Saudi Arabia.