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REGISTERED NUMBER: 07426454 (England and Wales)











DEIRA MARKETING LIMITED

UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 NOVEMBER 2023






DEIRA MARKETING LIMITED (REGISTERED NUMBER: 07426454)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 NOVEMBER 2023










Page

Company Information 1

Abridged Balance Sheet 2 to 3

Notes to the Financial Statements 4 to 6


DEIRA MARKETING LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 30 NOVEMBER 2023







DIRECTOR: Mrs A V Hyde





SECRETARY: Mrs A V Hyde





REGISTERED OFFICE: Ivy Cottage
Mask Lane
Newton on Derwent
York
YO41 4EB





REGISTERED NUMBER: 07426454 (England and Wales)





ACCOUNTANTS: UHY Calvert Smith
Chartered Accountants
Heritage House
Murton Way
Osbaldwick
York
North Yorkshire
YO19 5UW

DEIRA MARKETING LIMITED (REGISTERED NUMBER: 07426454)

ABRIDGED BALANCE SHEET
30 NOVEMBER 2023

2023 2022
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 34,540 39,062
Investment property 5 725,000 615,721
759,540 654,783

CURRENT ASSETS
Debtors 810,659 768,173
Cash at bank 10,120 9,429
820,779 777,602
CREDITORS
Amounts falling due within one year 99,611 87,545
NET CURRENT ASSETS 721,168 690,057
TOTAL ASSETS LESS CURRENT LIABILITIES 1,480,708 1,344,840

PROVISIONS FOR LIABILITIES 65,474 39,284
NET ASSETS 1,415,234 1,305,556

CAPITAL AND RESERVES
Called up share capital 2 2
Non-distributable retained earnings 170,516 88,556
Retained earnings 1,244,716 1,216,998
1,415,234 1,305,556

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 30 November 2023.

The members have not required the company to obtain an audit of its financial statements for the year ended 30 November 2023 in accordance with Section 476 of the Companies Act 2006.

The director acknowledges her responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

DEIRA MARKETING LIMITED (REGISTERED NUMBER: 07426454)

ABRIDGED BALANCE SHEET - continued
30 NOVEMBER 2023


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

All the members have consented to the preparation of an abridged Balance Sheet for the year ended 30 November 2023 in accordance with Section 444(2A) of the Companies Act 2006.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the director and authorised for issue on 30 August 2024 and were signed by:





Mrs A V Hyde - Director


DEIRA MARKETING LIMITED (REGISTERED NUMBER: 07426454)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 NOVEMBER 2023


1. STATUTORY INFORMATION

Deira Marketing Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention as modified by the revaluation of certain assets.

Critical accounting judgements and key sources of estimation uncertainty
In the application of the company's accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources, The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis and revised if necessary.

Key source of estimation uncertainty - valuation of investment property:
The carrying value of investment property is reviewed at the end of each accounting period by the director and adjusted, if necessary, in line with current fair values. The valuations have been undertaken in accordance with an appropriate methodology based on return of capital adjusted for regional variations in property values. Deferred taxation has been provided as necessary as a separate provision.

Turnover
Turnover represents fees charged, and income from property, where the right to revenue exists, net of value added tax.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery etc - 25% straight line and 10% on reducing balance

Investment property
Investment property is shown at most recent valuation. Any aggregate surplus or deficit arising from changes in fair value is recognised in profit or loss.

Investment properties are properties held to earn rentals and for capital appreciation. Investment properties are initially measured at cost, including transactions costs.

Subsequently investment properties are measured at fair value. Investment property valuations are based on an open market value. Deferred tax is provided on these movements. Gains and losses arising from changes in fair value of investment properties are included in the Statement of Comprehensive Income in the period in which they arise.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

DEIRA MARKETING LIMITED (REGISTERED NUMBER: 07426454)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 30 NOVEMBER 2023


2. ACCOUNTING POLICIES - continued

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 2 (2022 - 1 ) .

4. TANGIBLE FIXED ASSETS
Totals
£   
COST
At 1 December 2022 46,117
Additions 850
At 30 November 2023 46,967
DEPRECIATION
At 1 December 2022 7,055
Charge for year 5,372
At 30 November 2023 12,427
NET BOOK VALUE
At 30 November 2023 34,540
At 30 November 2022 39,062

5. INVESTMENT PROPERTY
Total
£   
FAIR VALUE
At 1 December 2022 615,721
Revaluations 109,279
At 30 November 2023 725,000
NET BOOK VALUE
At 30 November 2023 725,000
At 30 November 2022 615,721

DEIRA MARKETING LIMITED (REGISTERED NUMBER: 07426454)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 30 NOVEMBER 2023


5. INVESTMENT PROPERTY - continued

The carrying value of investment property is reviewed at the end of each accounting period by the director and adjusted as necessary, in line with current fair value. The valuation has been undertaken in accordance with an appropriate methodology based on returns and comparable properties in similar locations and condition.

Deferred taxation on revaluation has been provided as necessary as a separate provision.

The amount credited to the Profit and Loss Account during the year was £109,279 (2022:£118,075).

6. RELATED PARTY DISCLOSURES

Within debtors are loans of £757,599 (2022: £708,205) to companies that are also owned by the director.

£353,000 is interest free and has no fixed repayment terms.

£404,599 includes interest charged at 6% £19,383 (2022 £7,955) and has no fixed repayment terms.