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REGISTERED NUMBER: 06004014 (England and Wales)














Unaudited Financial Statements

for the Year Ended 31 December 2023

for

SIMON ALEXANDER LIMITED

SIMON ALEXANDER LIMITED (REGISTERED NUMBER: 06004014)

Contents of the Financial Statements
for the year ended 31 December 2023










Page

Company Information 1

Statement of Financial Position 2

Notes to the Financial Statements 4


SIMON ALEXANDER LIMITED

Company Information
for the year ended 31 December 2023







Directors: Mr S M Alexander
Mrs V I Alexander





Secretary: Mrs V I Alexander





Registered office: New Derwent House
69-73 Theobalds Road
London
WC1X 8TA





Registered number: 06004014 (England and Wales)





Accountants: Cooper Parry Advisory Limited
New Derwent House
69-73 Theobalds Road
London
WC1X 8TA

SIMON ALEXANDER LIMITED (REGISTERED NUMBER: 06004014)

Statement of Financial Position
31 December 2023

2023 2022
Notes £    £    £    £   
Fixed assets
Intangible assets 4 440 587
Tangible assets 5 27,512 19,183
27,952 19,770

Current assets
Stocks 14,000 14,000
Debtors 6 34,164 34,456
Cash at bank and in hand 47,494 62,375
95,658 110,831
Creditors
Amounts falling due within one year 7 100,284 102,708
Net current (liabilities)/assets (4,626 ) 8,123
Total assets less current liabilities 23,326 27,893

Creditors
Amounts falling due after more than one
year

8

(16,405

)

(24,219

)

Provisions for liabilities 9 (6,878 ) (3,645 )
Net assets 43 29

Capital and reserves
Called up share capital 10 1 1
Retained earnings 42 28
Shareholders' funds 43 29

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2023.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2023 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

SIMON ALEXANDER LIMITED (REGISTERED NUMBER: 06004014)

Statement of Financial Position - continued
31 December 2023


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Statement of Income and Retained Earnings has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 2 September 2024 and were signed on its behalf by:





Mr S M Alexander - Director


SIMON ALEXANDER LIMITED (REGISTERED NUMBER: 06004014)

Notes to the Financial Statements
for the year ended 31 December 2023


1. Statutory information

Simon Alexander Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. Accounting policies

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Key source of estimation, uncertainty and judgement
The preparation of financial statements in conformity with generally accepted accounting practice requires management to make estimates and judgement that affect the reported amounts of assets and liabilities as well as the disclosure of contingent assets and liabilities at the balance sheet date and the reported amounts of revenues and expenses during the reporting period.

There is estimation uncertainty in calculating depreciation. A full line by line review of fixed assets is carried out by management regularly. Whilst every attempt is made to ensure that the depreciation policy is as accurate as possible, there remains a risk that the policy does not match the useful life of the assets.

There is estimation uncertainty in calculating deferred tax. A full line by line review of deferred tax is carried out by management regularly. Whilst every attempt is made to ensure that the deferred tax is as accurate as possible, there remains a risk that the provisions do not match the actual tax liability when asset is disposed of.

There is estimation uncertainty in calculating bad debt provisions. A full line by line review of trade debtors is carried out at the end of each month. Whilst every attempt is made to ensure that the bad debt provisions are as accurate as possible, there remains a risk that the provisions do not match the level of debts which ultimately prove to be uncollectable.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of additional postcodes in 2017, is being amortised evenly over its estimated useful life of 10 years.

The purchased goodwill is considered to consist of a number of intangible assets which could not be reliably measured individually, such as methodology, working practices and industry reputation. At acquisition the directors reasonably expect to derive a benefit from this goodwill for a minimum of 10 years.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Motor vehicles - 25% on reducing balance
Office equipment - 25% on reducing balance

Stocks and work in progress
Stocks and work in progress are valued at the lower of cost and net realisable value after making due allowance for obsolete and slow-moving stocks. Cost includes all direct costs and an appropriate proportion of fixed and variable overheads.

SIMON ALEXANDER LIMITED (REGISTERED NUMBER: 06004014)

Notes to the Financial Statements - continued
for the year ended 31 December 2023


2. Accounting policies - continued

Financial instruments
Financial assets and financial liabilities are recognised in the balance sheet when the company becomes a party to the contractual provisions of the instrument.

Trade and other debtors and creditors are classified as basic financial instruments and measured at initial recognition at transaction price. Debtors and creditors are subsequently measured at amortised cost using the effective interest rate method. A provision is established when there is objective evidence that the company will not be able to collect all amounts due.

Cash and cash equivalents are classified as basic financial instruments and comprise cash in hand and at bank and bank overdrafts.

Financial liabilities and equity instruments issued by the company are classified in accordance with the substance of the contractual arrangements entered into and the definitions of a financial liability and an equity instrument. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities. Equity instruments issued by the company are recorded at the proceeds received, net of direct issue costs.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Income and Retained Earnings, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the statement of financial position date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the statement of financial position date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. Employees and directors

The average number of employees during the year was 2 (2022 - 2 ) .

SIMON ALEXANDER LIMITED (REGISTERED NUMBER: 06004014)

Notes to the Financial Statements - continued
for the year ended 31 December 2023


4. Intangible fixed assets
Goodwill
£   
Cost
At 1 January 2023
and 31 December 2023 1,467
Amortisation
At 1 January 2023 880
Amortisation for year 147
At 31 December 2023 1,027
Net book value
At 31 December 2023 440
At 31 December 2022 587

5. Tangible fixed assets
Motor Office
vehicles equipment Totals
£    £    £   
Cost
At 1 January 2023 33,500 2,355 35,855
Additions 17,500 - 17,500
At 31 December 2023 51,000 2,355 53,355
Depreciation
At 1 January 2023 15,049 1,623 16,672
Charge for year 8,988 183 9,171
At 31 December 2023 24,037 1,806 25,843
Net book value
At 31 December 2023 26,963 549 27,512
At 31 December 2022 18,451 732 19,183

6. Debtors: amounts falling due within one year
2023 2022
£    £   
Trade debtors 34,164 34,081
Other debtors - 375
34,164 34,456

7. Creditors: amounts falling due within one year
2023 2022
£    £   
Bank loans and overdrafts 7,532 7,532
Trade creditors 775 1,279
Taxation and social security 7,579 10,368
Other creditors 84,398 83,529
100,284 102,708

SIMON ALEXANDER LIMITED (REGISTERED NUMBER: 06004014)

Notes to the Financial Statements - continued
for the year ended 31 December 2023


8. Creditors: amounts falling due after more than one year
2023 2022
£    £   
Bank loans 16,405 24,219

9. Provisions for liabilities
2023 2022
£    £   
Deferred tax 6,878 3,645

Deferred
tax
£   
Balance at 1 January 2023 3,645
Provided during year 3,233
Balance at 31 December 2023 6,878

10. Called up share capital

Allotted, issued and fully paid:
Number: Class: Nominal 2023 2022
value: £    £   
1 Ordinary £1 1 1

11. Directors' advances, credits and guarantees

The following advances and credits to a director subsisted during the years ended 31 December 2023 and 31 December 2022:

2023 2022
£    £   
Mr S M Alexander
Balance outstanding at start of year (81,829 ) (84,801 )
Amounts advanced 36,427 37,988
Amounts repaid (37,084 ) (35,016 )
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year (82,486 ) (81,829 )