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Company No: 06961844 (England and Wales)

THE VISITOR-MARKETING CONSULTANCY LTD

Unaudited Financial Statements
For the financial year ended 31 March 2024
Pages for filing with the registrar

THE VISITOR-MARKETING CONSULTANCY LTD

Unaudited Financial Statements

For the financial year ended 31 March 2024

Contents

THE VISITOR-MARKETING CONSULTANCY LTD

STATEMENT OF FINANCIAL POSITION

As at 31 March 2024
THE VISITOR-MARKETING CONSULTANCY LTD

STATEMENT OF FINANCIAL POSITION (continued)

As at 31 March 2024
Note 2024 2023
£ £
Fixed assets
Tangible assets 4 910 1,592
Investments 5 0 10
910 1,602
Current assets
Debtors 6 8,421 31,000
Cash at bank and in hand 215,110 305,307
223,531 336,307
Creditors: amounts falling due within one year 7 ( 9,533) ( 39,679)
Net current assets 213,998 296,628
Total assets less current liabilities 214,908 298,230
Provision for liabilities ( 2,343) ( 163)
Net assets 212,565 298,067
Capital and reserves
Called-up share capital 8 6 6
Profit and loss account 212,559 298,061
Total shareholders' funds 212,565 298,067

For the financial year ending 31 March 2024 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The financial statements of The Visitor-Marketing Consultancy Ltd (registered number: 06961844) were approved and authorised for issue by the Board of Directors on 19 August 2024. They were signed on its behalf by:

Mrs N E Smith
Director
THE VISITOR-MARKETING CONSULTANCY LTD

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 March 2024
THE VISITOR-MARKETING CONSULTANCY LTD

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 March 2024
1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

The Visitor-Marketing Consultancy Ltd (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is C/O Bishop Fleming Chy Nyverow, Newham Road, Truro, TR1 2DP, United Kingdom.

The financial statements have been prepared under the historical cost convention, modified to include certain items at fair value, and in accordance with Section 1A of Financial Reporting Standard 102 (FRS 102) ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ issued by the Financial Reporting Council and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are presented in pounds sterling which is the functional currency of the Company and rounded to the nearest £.

Going concern

The directors have assessed the Statement of Financial Position and likely future cash flows at the date of approving these financial statements. The directors have a reasonable expectation that the Company has adequate resources to continue in operational existence and to meet its financial obligations as they fall due for at least 12 months from the date of signing these financial statements. Accordingly, they continue to adopt the going concern basis in preparing the financial statements.

Foreign currency

Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the Statement of Financial Position date are reported at the rates of exchange prevailing at that date.

Exchange differences are recognised in the Statement of Income and Retained Earnings in the period in which they arise except for exchange differences arising on gains or losses on non-monetary items which are recognised in the Statement of Comprehensive Income.

Turnover

Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

Turnover is recognised when the significant risks and rewards are considered to have been transferred to the customer.

Interest income

Interest income is recognised when it is probable that the economic benefits will flow to the Company and the amount of revenue can be measured reliably. Interest income is accrued on a time basis, by reference to the principal outstanding at the effective interest rate applicable, which is the rate that exactly discounts estimated future cash receipts through the expected life of the financial asset to that asset's net carrying amount on initial recognition.

Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Statement of Financial Position date.

Deferred tax
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the Company's financial statements. Deferred tax is provided in full on timing differences which result in an obligation to pay more or less tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on current tax rates and laws. Deferred tax assets and liabilities are not discounted.

The carrying amount of deferred tax assets are reviewed at each reporting date and a valuation allowance is set up against deferred tax assets so that the net carrying amount equals the highest amount that is more likely than not to be recovered based on current or future taxable profit.

Intangible assets

Intangible assets are stated at cost or valuation, net of amortisation and any provision for impairment. Amortisation is provided on all intangible assets at rates to write off the cost or valuation of each asset over its expected useful life as follows:

Computer software not amortised
Tangible fixed assets

Tangible fixed assets are stated at cost (or deemed cost) or valuation less accumulated depreciation and accumulated impairment losses. Cost includes costs directly attributable to making the asset capable of operating as intended. Depreciation is provided on all tangible fixed assets, other than investment properties and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line basis over its expected useful life, as follows:

Fixtures and fittings 3 years straight line
Office equipment 3 years straight line

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.

Impairment of assets

Assets, other than those measured at fair value, are assessed for indicators of impairment at each Statement of Financial Position date. If there is objective evidence of impairment, an impairment loss is recognised in the Statement of Income and Retained Earnings as described below.

Trade and other debtors

Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method less impairment losses for bad and doubtful debts, except where the effect of discounting would be immaterial. In such cases the receivables are stated at cost less impairment losses for bad and doubtful debts.

Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in creditors: amounts falling due within one year.

Trade and other creditors

Trade and other creditors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest rate method, unless the effect of discounting would be immaterial, in which case they are stated at cost.

Financial instruments

Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities.

Financial assets and liabilities are only offset in the Balance Sheet when, and only when there exists a legally enforceable right to set off the recognised amounts and the Company intends either to settle on a net basis, or to realise the asset and settle the liability simultaneously.

Provisions

Provisions are recognised when the Company has a present obligation (legal or constructive) as a result of a past event, it is probable that the Company will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the Statement of Financial Position date, taking into account the risks and uncertainties surrounding the obligation. Where a provision is measured using the cash flows estimated to settle the present obligation, its carrying amount is the present value of those cash flows (when the effect of the time value of money is material).

When some or all of the economic benefits required to settle a provision are expected to be recovered from a third party, a receivable is recognised as an asset if it is virtually certain that reimbursement will be received and the amount of the receivable can be measured reliably.

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.

2. Employees

2024 2023
Number Number
Monthly average number of persons employed by the Company during the year, including directors 2 8

3. Intangible assets

Computer software Total
£ £
Cost
At 01 April 2023 2,270 2,270
At 31 March 2024 2,270 2,270
Accumulated amortisation
At 01 April 2023 2,270 2,270
At 31 March 2024 2,270 2,270
Net book value
At 31 March 2024 0 0
At 31 March 2023 0 0

4. Tangible assets

Fixtures and fittings Office equipment Total
£ £ £
Cost
At 01 April 2023 87 10,934 11,021
At 31 March 2024 87 10,934 11,021
Accumulated depreciation
At 01 April 2023 39 9,390 9,429
Charge for the financial year 29 653 682
0 0 0
At 31 March 2024 68 10,043 10,111
Net book value
At 31 March 2024 19 891 910
At 31 March 2023 48 1,544 1,592

5. Fixed asset investments

Investments in subsidiaries

2024
£
Cost
At 01 April 2023 10
At 31 March 2024 10
Provisions for impairment
At 01 April 2023 0
Impairment 10
At 31 March 2024 10
Carrying value at 31 March 2024 0
Carrying value at 31 March 2023 10

6. Debtors

2024 2023
£ £
Trade debtors 8,421 28,479
Other debtors 0 2,521
8,421 31,000

7. Creditors: amounts falling due within one year

2024 2023
£ £
Trade creditors 4,104 3,114
Taxation and social security 2,429 32,912
Other creditors 3,000 3,653
9,533 39,679

8. Called-up share capital

2024 2023
£ £
Allotted, called-up and fully-paid
6 Ordinary shares of £ 1.00 each 6 6

9. Related party transactions

Transactions with the entity's directors

At the year end the company was owed £0 from the directors (2023: £2,521 owed by the directors).