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Registered number: 04655948







MEDIA ZOO LIMITED
FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024






















TWP Accounting LLP
Chartered Accountants & Statutory Auditors
The Old Rectory
Church Street
Weybridge
Surrey
KT13 8DE

 
MEDIA ZOO LIMITED
 

COMPANY INFORMATION


Directors
A J McRae (appointed 8 August 2023)
G O Smith (appointed 8 August 2023)
R Pendered (resigned 8 August 2023)




Registered number
04655948



Registered office
8 The Boulevard
Imperial Wharf

London

SW6 2UB




Independent auditor
TWP Accounting LLP
Chartered Accountants & Statutory Auditors

The Old Rectory

Church Street

Weybridge

Surrey

KT13 8DE





 
MEDIA ZOO LIMITED
 

CONTENTS



Page
Strategic Report
1 - 2
Directors' Report
3 - 4
Independent Auditor's Report
5 - 8
Statement of Comprehensive Income
9
Balance Sheet
10
Statement of Changes in Equity
11
Notes to the Financial Statements
12 - 22

 
MEDIA ZOO LIMITED
 

STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2024

Introduction
 
The directors present their strategic report for the financial year ending 31 March 2024.

Business review
 
The company’s principal activities during the year was the provision of communication, production, content creation and learning & development services. The company developed well in year with gross profit increasing by 1.6% to £10.3m. 
The business has also carefully managed its cost base and delivered a significant improvement on EBITDA position to £50,900 representing a growth of 103%. In July 2023 the co-founders left the business and Giles Smith who has been with the business as a senior leader since 2020 was appointed CEO. 
The company and group has evolved its offering to a more client centric model, taking the capability of the full-service creative agency, offering services in digital learning, film production, and strategic communications.
 
In the last year, the company has shifted the perspective to leverage its expertise in storytelling, creativity and technology to deliver impactful content for a diverse range of clients and solutions. 
Our solutions aim to maximize the value of our team, driving enhanced returns on creative innovation through multiple sales, reduced costs, and outcome-based pricing. In addition, our staff augmentation solution has been enhanced throughout Graduate programme and offers a wider range of flexibility and options. In the last year we have launched products and services in ESG, DE&I, change & Transformation, and leadership & spokesperson academy, alongside our bespoke agency services.
The company continues to develop new digital products and services into the marketplace and has strong future growth opportunities with existing and potential new clients in the UK and overseas. 

Page 1

 
MEDIA ZOO LIMITED
 

STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024

Principal risks and uncertainties
 
As with any business, the company may be affected by several risks and uncertainties, some of which are beyond its control. The principal risks facing the group are described below.
Economic Environment 
The company relies on demand for its products and services and is vulnerable to the effect of challenging economic conditions, which could inhibit growth and create uncertainty. This could result in campaigns or projects being cancelled or deferred at short notice. Whilst the company has long-standing relationships with its clients, the level of spend is predominantly at their discretion rather than being guaranteed.
By having a diverse client base and a strategy that includes diversification into new markets and delivering new products and services this helps to mitigate any economic downturns or challenges.
Competition
The company operates in a competitive environment with other established businesses and new entrants all seeking to win and retain clients and activity. The company manages this challenge by providing added value services to clients, achieving or exceeding service level agreements and by maintaining strong client relationships. Whilst our resourcing model enables us to maintain competetive market rates.

Talent
The employees of the company are one of the most important assets.  Their expertise, commitment and professional execution are what drives the continued success of the company. Future success is dependent on securing and retaining key employees.  The company ensures that a strong culture is maintained, and that staff are supported, provided with strong development plans and are competitively remunerated. To ensure we continue to develop new and existing talent we have invested in Exchanging, our in-house skills development programme, as well as launching Zoouniversity, a Graduate programme to ensure we have a strong pipeline of talent.

Financial key performance indicators
 
The key financial KPIs are Revenue and Gross Profit performance and EBITDA delivery.
The company revenue decreased from £15m to £14.1m but Gross profit decreased from £10.8m to £10.3m. This highlights the increase in retained services compared to one off events.
The company also delivered a significant improvement on EBITDA position to £50,900 representing a growth of 103%.

This report was approved by the board on 29 August 2024 and signed on its behalf.



A J McRae
Director
Page 2

 
MEDIA ZOO LIMITED
 

 
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 MARCH 2024

The directors present their report and the financial statements for the year ended 31 March 2024.

Principal activity

The principal activity of the company is the production of film projects, PR consultancy and Learning & Development projects.

Results and dividends

The loss for the year, after taxation, amounted to £258,899 (2023 - loss £1,850,641).

The total distribution of dividends to the owners of the company for the period are £nil (2023 - £nil).

Directors

The directors who served during the year were:

A J McRae (appointed 8 August 2023)
G O Smith (appointed 8 August 2023)
R Pendered (resigned 8 August 2023)

Directors' responsibilities statement

The directors are responsible for preparing the Strategic Report, the Directors' Report and the financial statements in accordance with applicable law and regulations.
 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and of the profit or loss of the Company for that period.

 In preparing these financial statements, the directors are required to:


select suitable accounting policies for the Company's financial statements and then apply them consistently;

make judgments and accounting estimates that are reasonable and prudent;

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable them to ensure that the financial statements comply with the Companies Act 2006They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Disclosure of information to auditor

Each of the persons who are directors at the time when this Directors' Report is approved has confirmed that:
 
so far as the director is aware, there is no relevant audit information of which the Company's auditor is unaware, and

the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company's auditor is aware of that information.
Page 3

 
MEDIA ZOO LIMITED
 

 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024


Post balance sheet events

There have been no significant events affecting the company since the balance sheet date.

Auditor

The auditor, TWP Accounting LLPwill be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

This report was approved by the board on 29 August 2024 and signed on its behalf.
 





A J McRae
Director
Page 4

 
MEDIA ZOO LIMITED
 

 
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF MEDIA ZOO LIMITED
 

Opinion


We have audited the financial statements of Media Zoo Limited (the 'Company') for the year ended 31 March 2024, which comprise the Statement of Comprehensive Income, the Balance Sheet, the Statement of Changes in Equity and the related notes, including a summary of significant accounting policiesThe financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion the financial statements:


give a true and fair view of the state of the Company's affairs as at 31 March 2024 and of its loss for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for opinion


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the Company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Conclusions relating to going concern


In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.


Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.


Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Other information


The other information comprises the information included in the Annual Report other than the financial statements and our Auditor's Report thereon. The directors are responsible for the other information contained within the Annual ReportOur opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Page 5

 
MEDIA ZOO LIMITED
 

 
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF MEDIA ZOO LIMITED (CONTINUED)


Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


the information given in the Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
the financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.


Responsibilities of directors
 

As explained more fully in the Directors' Responsibilities Statement set out on page 3, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Company or to cease operations, or have no realistic alternative but to do so.


Page 6

 
MEDIA ZOO LIMITED
 

 
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF MEDIA ZOO LIMITED (CONTINUED)


Auditor's responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditor's Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
Obtain an understanding of the policies and procedures management has in place to detect and prevent fraud and non-compliance with laws and regulations.
Enquire of management any cases of actual or suspected fraud and non-compliance with laws and regulations.
Enquire of management and those charged with governance around actual and potential litigation and claims.
Reviewing minutes of meetings of those charged with governance.
Reviewing financial statement disclosures and testing to supporting documentation to assess compliance with applicable laws and regulations.
Assess the key risk areas within the financial statements which are susceptible to fraud or error and design our audit approach thereon.
Perform substantive tests on a sample of transactions throughout the financial statements to ensure that no material errors have been identified.
Perform cut off tests on a sample of transactions to ensure income has been accounted for in the correct period.
Review of after year end information to ensure expenditure have been accounted for in the correct period.
Perform analytical review procedures to identify any irregularities and investigation thereon. 
Auditing the risk of management override of controls, including through testing journal entries and other adjustments for appropriateness, and evaluating the business rationale of significant transactions outside the normal course of business.


A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditor's Report.
Page 7

 
MEDIA ZOO LIMITED
 

 
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF MEDIA ZOO LIMITED (CONTINUED)


Use of our report
 

This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditor's Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





Philip Munk FCA FCCA (Senior Statutory Auditor)
  
for and on behalf of
TWP Accounting LLP
 
Chartered Accountants & Statutory Auditors
  
The Old Rectory
Church Street
Weybridge
Surrey
KT13 8DE

30 August 2024
Page 8

 
MEDIA ZOO LIMITED
 

STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 MARCH 2024

2024
2023
Note
£
£

  

Turnover
 3 
14,101,584
15,048,703

Cost of sales
  
(3,760,892)
(4,251,449)

Gross profit
  
10,340,692
10,797,254

Administrative expenses
  
(10,454,257)
(12,449,111)

Other operating income
 4 
-
2,056

Operating loss
 5 
(113,565)
(1,649,801)

Interest payable and similar expenses
 9 
(160,988)
(149,996)

Loss before tax
  
(274,553)
(1,799,797)

Taxation
 10 
15,654
(50,844)

Loss for the financial year
  
(258,899)
(1,850,641)

There was no other comprehensive income for 2024 (2023:£NIL).

The notes on pages 12 to 22 form part of these financial statements.
Page 9

 
MEDIA ZOO LIMITED
REGISTERED NUMBER: 04655948

BALANCE SHEET
AS AT 31 MARCH 2024

2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 11 
258,268
333,143

  
258,268
333,143

Current assets
  

Debtors: amounts falling due within one year
 12 
3,897,323
4,876,852

Cash at bank and in hand
 13 
1,441,069
1,856,551

  
5,338,392
6,733,403

Current liabilities
  

Creditors: amounts falling due within one year
 14 
(5,470,909)
(6,052,048)

Net current (liabilities)/assets
  
 
 
(132,517)
 
 
681,355

Total assets less current liabilities
  
125,751
1,014,498

Non current liabilities
  

Creditors: amounts falling due after more than one year
 15 
(969,139)
(1,583,333)

Provisions for liabilities
  

Deferred tax
 18 
(73,330)
(88,984)

  
 
 
(73,330)
 
 
(88,984)

Net liabilities
  
(916,718)
(657,819)


Capital and reserves
  

Called up share capital 
 19 
100
100

Profit and loss account
 20 
(916,818)
(657,919)

  
(916,718)
(657,819)


The financial statements were approved and authorised for issue by the board and were signed on its behalf on 29 August 2024.




A J McRae
Director

The notes on pages 12 to 22 form part of these financial statements.
Page 10

 
MEDIA ZOO LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2024


Called up share capital
Profit and loss account
Total equity

£
£
£


At 1 April 2022
100
1,192,722
1,192,822



Loss for the year
-
(1,850,641)
(1,850,641)



At 1 April 2023
100
(657,919)
(657,819)



Loss for the year
-
(258,899)
(258,899)


At 31 March 2024
100
(916,818)
(916,718)


The notes on pages 12 to 22 form part of these financial statements.
Page 11

 
MEDIA ZOO LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

1.


General information

Media Zoo Limited is a private company limited by shares, registered in England and Wales. The principal activity of the company is the production of film projects, PR consultancy and Learning & Development projects.
The address of the registered office is given on the Company Information page of these financial statements.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgment in applying the Company's accounting policies.

The following principal accounting policies have been applied:

 
2.2

Financial Reporting Standard 102 - reduced disclosure exemptions

The Company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by the FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":
the requirements of Section 7 Statement of Cash Flows;
the requirements of Section 3 Financial Statement Presentation paragraph 3.17(d).

This information is included in the consolidated financial statements of Media Zoo Holdings Limited as at 31 March 2024 and these financial statements may be obtained from B1 The Boulevard, Imperial Wharf, London, SW6 2UB.

 
2.3

Going concern

The Company achieved an EBITDA for the financial year of £50,900 (2023: EBITDA Loss of £1,473,627), and a loss for the financial year of £258,899 (2023: loss of £1,850,641). The directors have prepared a detailed budget and strategic plan covering the period to 31 March 2027, these take into account all reasonably foreseeable circumstances and include consideration of client demand, new products and services, cashflows and working capital requirements. The Company maintains a good relationship and support from its shareholders and lenders. The directors are confident that the Company has adequate resources to continue in operational existence for the foreseeable future and meet its financial obligations. Thus, they continue to adopt the going concern basis of accounting in preparing the annual financial statements. 

Page 12

 
MEDIA ZOO LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

2.Accounting policies (continued)

 
2.4

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

 
2.5

Turnover

Turnover comprises revenue recognised in respect of media services during the year, exclusive of value added tax and trade discounts.
Turnover is recognised in the profit and loss account over the period to which it relates. Where invoiced in advance, the turnover is included at the stage of completion in deferred income in the balance sheet.

 
2.6

Operating leases: the Company as lessee

Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight-line basis over the lease term, unless another systematic basis is representative of the time pattern of the lessee's benefit from the use of the leased asset.

 
2.7

Sale and leaseback

Where a sale and leaseback transaction results in a finance lease, no gain is immediately recognised for any excess of sales proceeds over the carrying amount of the asset. Instead, the proceeds are presented as a liability and subsequently measured at amortised cost using the effective interest method.
When a sale and leaseback transaction results in an operating lease, and it is clear that the transition is established at fair value any profit or loss is recognised immediately. If the sale price is below fair value, any profit or loss is recognised immediately unless the loss is compensated for by the future lease payments at below market price. In that case any such loss is amortised in proportion to the lease payments over the period for which the asset is expected to be used. If the sale price is above fair value, the excess over fair value is amortised over the period for which the asset is expected to be used.

 
2.8

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

Page 13

 
MEDIA ZOO LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

2.Accounting policies (continued)

 
2.9

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance Sheet. The assets of the plan are held separately from the Company in independently administered funds.

 
2.10

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

 
2.11

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Page 14

 
MEDIA ZOO LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

2.Accounting policies (continued)


2.11
Tangible fixed assets (continued)

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Plant and machinery
-
25%
straight line basis
Motor vehicles
-
25%
straight line basis
Fixtures and fittings
-
25%
straight line basis

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.12

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.13

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.14

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 
2.15

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
 
Increases in provisions are generally charged as an expense to profit or loss.

 
2.16

Financial instruments

The Company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties and loans to related parties.

Page 15

 
MEDIA ZOO LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

3.


Turnover

An analysis of turnover by class of business is as follows:


2024
2023
£
£

Media services
14,101,584
15,048,703

14,101,584
15,048,703


Analysis of turnover by country of destination:

2024
2023
£
£

United Kingdom
8,716,786
9,250,684

Rest of the world
5,384,798
5,798,019

14,101,584
15,048,703



4.


Other operating income

2024
2023
£
£

Insurance claims receivable
-
2,056

-
2,056



5.


Operating loss

The operating loss is stated after charging:

2024
2023
£
£

Exchange differences
52,455
20,203

Other operating lease rentals
660,000
664,393


6.


Auditor's remuneration

During the year, the Company obtained the following services from the Company's auditor:


2024
2023
£
£

Fees payable to the Company's auditor in respect of:

Auditor's remumeration
20,650
19,250

Taxation compliance services
1,350
1,250

Page 16

 
MEDIA ZOO LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

7.


Staff costs

Staff costs, including directors' remuneration, were as follows:


2024
2023
£
£

Wages and salaries
6,754,108
8,995,059

Social security costs
804,505
1,078,561

Cost of defined contribution scheme
113,440
135,363

7,672,053
10,208,983


The average monthly number of employees, including the directors, during the year was as follows:


        2024
        2023
            No.
            No.







Admin and production team
109
146


8.


Directors' remuneration

2024
2023
£
£

Directors' emoluments
274,679
442,756

Company contributions to defined contribution pension schemes
6,654
2,788

281,333
445,544


During the year retirement benefits were accruing to 1 director (2023 - 1) in respect of defined contribution pension schemes.

The highest paid director received remuneration of £134,679 (2023 - £387,756).

The value of the Company's contributions paid to a defined contribution pension scheme in respect of the highest paid director amounted to £5,333 (2023 - £2,128).


9.


Interest payable and similar expenses

2024
2023
£
£


Bank interest payable
160,988
141,872

Other loan interest payable
-
8,124

160,988
149,996

Page 17

 
MEDIA ZOO LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

10.


Taxation


2024
2023
£
£

Corporation tax


Adjustments in respect of previous periods
-
34,589


-
34,589


Total current tax
-
34,589

Deferred tax


Origination and reversal of timing differences
(15,654)
16,255

Total deferred tax
(15,654)
16,255


Total tax (credit)/charge for the year
(15,654)
50,844

Factors affecting tax charge for the year

The tax assessed for the year is higher than (2023 - higher than) the standard rate of corporation tax in the UK of 25% (2023 - 19%). The differences are explained below:

2024
2023
£
£


Loss on ordinary activities before tax
(274,553)
(1,799,797)


Loss on ordinary activities multiplied by standard rate of corporation tax in the UK of 25% (2023 - 19%)
(68,638)
(341,961)

Effects of:


Capital allowances for year in excess of depreciation
23,117
5,100

Non-taxable income less expenses not deductible for tax purposes, other than goodwill and impairment
218
2,566

Unrelieved tax losses carried forward
45,303
368,884

Other differences leading to an increase (decrease) in the tax charge
(15,654)
16,255

Total tax charge for the year
(15,654)
50,844


Factors that may affect future tax charges

There were no factors that may affect future tax charges.

Page 18

 
MEDIA ZOO LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

11.


Tangible fixed assets





Plant and machinery
Motor vehicles
Fixtures and fittings
Total

£
£
£
£



Cost or valuation


At 1 April 2023
1,093,801
110,930
384,277
1,589,008


Additions
112,462
-
-
112,462


Disposals
-
(52,440)
-
(52,440)



At 31 March 2024

1,206,263
58,490
384,277
1,649,030



Depreciation


At 1 April 2023
846,184
71,188
338,493
1,255,865


Charge for the year on owned assets
105,807
-
22,394
128,201


Charge for the year on financed assets
19,394
11,772
-
31,166


Disposals
-
(24,470)
-
(24,470)



At 31 March 2024

971,385
58,490
360,887
1,390,762



Net book value



At 31 March 2024
234,878
-
23,390
258,268



At 31 March 2023
247,617
39,742
45,784
333,143

The net book value of assets held under finance leases or hire purchase contracts, included above, are as follows:


2024
2023
£
£



Plant and machinery
-
70,955

Motor vehicles
-
39,742

Furniture, fittings and equipment
-
10,525

-
121,222

Page 19

 
MEDIA ZOO LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

12.


Debtors

2024
2023
£
£


Trade debtors
2,169,811
3,480,656

Amounts owed by group undertakings
1,372,906
1,083,403

Other debtors
26,173
91,502

Prepayments and accrued income
328,433
221,291

3,897,323
4,876,852



13.


Cash and cash equivalents

2024
2023
£
£

Cash at bank and in hand
1,441,069
1,856,551

1,441,069
1,856,551



14.


Creditors: Amounts falling due within one year

2024
2023
£
£

Bank loans
620,000
620,000

Trade creditors
399,277
484,458

Amounts owed to group undertakings
2,071,214
1,102,162

Other taxation and social security
284,181
606,481

Obligations under finance lease and hire purchase contracts
-
25,848

Other creditors
36,470
172,488

Accruals and deferred income
2,059,767
3,040,611

5,470,909
6,052,048



15.


Creditors: Amounts falling due after more than one year

2024
2023
£
£

Bank loans
969,139
1,583,333

969,139
1,583,333


Page 20

 
MEDIA ZOO LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

16.


Loans


Analysis of the maturity of loans is given below:


2024
2023
£
£

Amounts falling due within one year

Bank loans
620,000
620,000


620,000
620,000


Amounts falling due 2-5 years

Bank loans
969,139
1,583,333


969,139
1,583,333


1,589,139
2,203,333


The above loans are secured by fixed charges over the assets of the company.


17.


Hire purchase and finance leases


Minimum lease payments under hire purchase fall due as follows:

2024
2023
£
£


Within one year
-
25,847

-
25,847

18.


Deferred taxation




2024


£






At beginning of year
(88,984)


Charged to profit or loss
15,654



At end of year
(73,330)

Page 21

 
MEDIA ZOO LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024
 
18.Deferred taxation (continued)

The provision for deferred taxation is made up as follows:

2024
2023
£
£


Accelerated capital allowances
(73,330)
(88,984)

(73,330)
(88,984)


19.


Share capital

2024
2023
£
£
Allotted, called up and fully paid



100 (2023 - 100) Ordinary shares shares of £1.00 each
100
100



20.


Reserves

Profit and loss account

The profit and loss account represents cumulative profits and losses net of adjustments.


21.


Pension commitments

The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £106,786 (2023 - £135,363). Contributions totalling £968 (2023 - £23,850) were payable to the fund at the balance sheet date and are included in creditors.


22.


Transactions with directors

At the year end, the company was owed an amount of £nil (2023: £81,302). 


23.


Controlling party

The whole of the issued share capital of the company is owned by Media Zoo Holdings Limited, a company incorporated in England and Wales. The registered office of Media Zoo Holdings Limited is B1 The Boulevard, Imperial Wharf, London SW6 2UB. 
There is no ultimate controlling party.

Page 22