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Registered number: 04805461
The Ideal Marketing Company Limited
Unaudited Financial Statements
For The Year Ended 31 July 2024
Michael Paul Accountants Limited
Unaudited Financial Statements
Contents
Page
Accountant's Report 1
Balance Sheet 2—3
Notes to the Financial Statements 4—6
Page 1
Accountant's Report
Report to the director on the preparation of the unaudited statutory accounts of The Ideal Marketing Company Limited for the year ended 31 July 2024
To assist you to fulfil your duties under the Companies Act 2006, I have prepared for your approval the accounts of The Ideal Marketing Company Limited which comprise the Profit and Loss Account, the Balance Sheet and the related notes, from the company’s accounting records and from information and explanations you have given us.
As a practising member of the Association of Chartered Certified Accountants, we are subject to its ethical and other professional requirements which are detailed at http://www.accaglobal.com/en/member/professional-standards/rules-standards/acca-rulebook.html.
This report is made to the director of The Ideal Marketing Company Limited , as a body, in accordance with the terms of our engagement letter. Our work has been undertaken solely to prepare for your approval the accounts of The Ideal Marketing Company Limited and state those matters that we have agreed to state to the director of The Ideal Marketing Company Limited , as a body, in this report in accordance with the Association of Chartered Certified Accountants as detailed at http://www.accaglobal.com/content/dam/ACCA_Global/Technical/fact/technical-factsheet-163.pdf. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than The Ideal Marketing Company Limited and its director as a body for our work or for this report.
It is your duty to ensure that The Ideal Marketing Company Limited has kept adequate accounting records and to prepare statutory accounts that give a true and fair view of the assets, liabilities, financial position and profit or loss of The Ideal Marketing Company Limited . You consider that The Ideal Marketing Company Limited is exempt from the statutory audit requirement for the year.
We have not been instructed to carry out an audit or a review of the accounts of The Ideal Marketing Company Limited . For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the financial statements.
Signed
10/09/2024
Michael Paul Accountants Limited
A member of the Association of Chartered Certified Accountants
Studio 2, Lamport Manor
Old Road, Lamport
Northampton
Nothamptonshire
NN6 9HF
Page 1
Page 2
Balance Sheet
Registered number: 04805461
2024 2023
Notes £ £ £ £
FIXED ASSETS
Tangible Assets 4 890 2,244
890 2,244
CURRENT ASSETS
Debtors 5 16,005 20,241
Cash at bank and in hand 17,753 25,937
33,758 46,178
Creditors: Amounts Falling Due Within One Year 6 (24,051 ) (24,771 )
NET CURRENT ASSETS (LIABILITIES) 9,707 21,407
TOTAL ASSETS LESS CURRENT LIABILITIES 10,597 23,651
Creditors: Amounts Falling Due After More Than One Year 7 (9,180 ) (19,405 )
PROVISIONS FOR LIABILITIES
Deferred Taxation (219 ) -
NET ASSETS 1,198 4,246
CAPITAL AND RESERVES
Called up share capital 8 100 100
Profit and Loss Account 1,098 4,146
SHAREHOLDERS' FUNDS 1,198 4,246
Page 2
Page 3
For the year ending 31 July 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The member has not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The director acknowledges her responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime.
The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.
On behalf of the board
Miss Jessica Shailes
Director
10/09/2024
The notes on pages 4 to 6 form part of these financial statements.
Page 3
Page 4
Notes to the Financial Statements
1. General Information
The Ideal Marketing Company Limited is a private company, limited by shares, incorporated in England & Wales, registered number 04805461 . The registered office is 15 Lees Lane, Gosport, PO12 3UL.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.
2.2. Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnoverconsists of revenue earned from the rendering of services. 
Rendering of services
Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.
2.3. Tangible Fixed Assets and Depreciation
Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:
Fixtures & Fittings 20% on cost
Computer Equipment 33% on cost
2.4. Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to
the extent that it relates to items recognised in other comprehensive income or directly in equity.
Current or deferred taxation assets and liabilities are not discounted.
Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or
substantively enacted by the balance sheet date.
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.
Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from
those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.
Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they
will be recovered against the reversal of deferred tax liabilities or other future taxable profits.
3. Average Number of Employees
Average number of employees, including directors, during the year was: 2 (2023: 4)
2 4
Page 4
Page 5
4. Tangible Assets
Fixtures & Fittings Computer Equipment Total
£ £ £
Cost
As at 1 August 2023 5,372 17,619 22,991
As at 31 July 2024 5,372 17,619 22,991
Depreciation
As at 1 August 2023 4,545 16,202 20,747
Provided during the period 522 832 1,354
As at 31 July 2024 5,067 17,034 22,101
Net Book Value
As at 31 July 2024 305 585 890
As at 1 August 2023 827 1,417 2,244
5. Debtors
2024 2023
£ £
Due within one year
Trade debtors 9,876 12,990
Other debtors 6,129 7,251
16,005 20,241
6. Creditors: Amounts Falling Due Within One Year
2024 2023
£ £
Trade creditors 26 257
Bank loans and overdrafts 9,987 9,762
Other creditors 1,526 1,966
Taxation and social security 12,512 12,786
24,051 24,771
7. Creditors: Amounts Falling Due After More Than One Year
2024 2023
£ £
Bank loans 9,180 19,405
9,180 19,405
Page 5
Page 6
8. Share Capital
2024 2023
£ £
Allotted, Called up and fully paid 100 100
Page 6