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Registered number: 04625332
Purple Market Research Ltd
Financial Statements
For The Year Ended 31 December 2023
Financial Statements
Contents
Page
Statement of Financial Position 1—2
Notes to the Financial Statements 3—5
Page 1
Statement of Financial Position
Registered number: 04625332
2023 2022
Notes £ £ £ £
FIXED ASSETS
Tangible Assets 4 30,644 40,858
30,644 40,858
CURRENT ASSETS
Debtors 5 309 2,064
Cash at bank and in hand 1,776 17,860
2,085 19,924
Creditors: Amounts Falling Due Within One Year 6 (35,263 ) (30,656 )
NET CURRENT ASSETS (LIABILITIES) (33,178 ) (10,732 )
TOTAL ASSETS LESS CURRENT LIABILITIES (2,534 ) 30,126
Creditors: Amounts Falling Due After More Than One Year 7 - (22,457 )
PROVISIONS FOR LIABILITIES
Deferred Taxation (5,579 ) (7,466 )
NET (LIABILITIES)/ASSETS (8,113 ) 203
CAPITAL AND RESERVES
Called up share capital 9 100 100
Income Statement (8,213 ) 103
SHAREHOLDERS' FUNDS (8,113) 203
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For the year ending 31 December 2023 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime.
The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Income Statement.
On behalf of the board
Mr Trevor Wilkinson
Director
10/09/2024
The notes on pages 3 to 5 form part of these financial statements.
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Notes to the Financial Statements
1. General Information
Purple Market Research Ltd is a private company, limited by shares, incorporated in England & Wales, registered number 04625332 . The registered office is 273-275 High Street, London Colney, St Albans, Hertfordshire, AL2 1HA.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.
At the balance sheet date the companies liabilities exceeded it's assets and it's ability to trade is dependent on the
financial support of the current directors and shareholders. Such financial support will continue to be made and these
accounts have been prepared on the basis that the company will continue to trade normally.
2.2. Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.
Sale of goods
Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods has transferred to the buyer. This is usually at the point that the customer has signed for the delivery of the goods.
Rendering of services
Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.
2.3. Tangible Fixed Assets and Depreciation
Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:
Plant & Machinery 25% RBM
Motor Vehicles 25% RBM
2.4. Taxation
Income tax expense represents the sum of the tax currently payable and deferred tax.
The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.
Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.
Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and assets reflect the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.
Current or deferred tax for the year is recognised in profit or loss, except when they related to items that are recognised in other comprehensive income or directly in equity, in which case, the current and deferred tax is also recognised in other comprehensive income or directly in equity respectively.
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3. Average Number of Employees
Average number of employees, including directors, during the year was: 1 (2022: 2)
1 2
4. Tangible Assets
Plant & Machinery Motor Vehicles Total
£ £ £
Cost
As at 1 January 2023 47,673 77,558 125,231
As at 31 December 2023 47,673 77,558 125,231
Depreciation
As at 1 January 2023 43,901 40,472 84,373
Provided during the period 943 9,271 10,214
As at 31 December 2023 44,844 49,743 94,587
Net Book Value
As at 31 December 2023 2,829 27,815 30,644
As at 1 January 2023 3,772 37,086 40,858
5. Debtors
2023 2022
£ £
Due within one year
Trade debtors - 307
Prepayments and accrued income 160 1,757
Other debtors - CT receivable 87 -
Other taxes and social security 62 -
309 2,064
6. Creditors: Amounts Falling Due Within One Year
2023 2022
£ £
Trade creditors 30 219
Bank loans and overdrafts - 8,900
Corporation tax 4,612 9,080
Other taxes and social security - 114
VAT 144 3,629
Credit card 53 692
Accruals and deferred income 1,101 1,200
Directors' loan accounts 29,323 6,822
35,263 30,656
7. Creditors: Amounts Falling Due After More Than One Year
2023 2022
£ £
Bank Loan -2-5 years - 22,457
- 22,457
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8. Provisions for Liabilities
Deferred Tax Total
£ £
As at 1 January 2023 7,466 7,466
Deferred taxation (1,887 ) (1,887 )
Balance at 31 December 2023 5,579 5,579
9. Share Capital
2023 2022
£ £
Allotted, Called up and fully paid 100 100
10. Directors Advances, Credits and Guarantees
Included within Debtors are the following loans to directors:
As at 1 January 2023 Amounts advanced Amounts repaid Amounts written off As at 31 December 2023
£ £ £ £ £
Mr Stephen Bairfelt (4,043 ) - (13,274 ) - (17,317 )
Mr Trevor Wilkinson (2,778 ) - (9,228 ) - (12,006 )
11. Related Party Transactions
During the year, NIL dividend (2022-30,000) were paid to directors.
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