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REGISTERED NUMBER: 13363307 (England and Wales)















UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

FOR

PURE ROI LIMITED

PURE ROI LIMITED (REGISTERED NUMBER: 13363307)






CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023




Page

Balance Sheet 1

Notes to the Financial Statements 3


PURE ROI LIMITED (REGISTERED NUMBER: 13363307)

BALANCE SHEET
31 DECEMBER 2023

2023 2022
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 192,430 212,556
Tangible assets 5 100,609 231,627
Investments 6 1 252,780
293,040 696,963

CURRENT ASSETS
Debtors 7 146,643 32,825
Cash at bank 56,277 440,339
202,920 473,164
CREDITORS
Amounts falling due within one year 8 74,944 443,526
NET CURRENT ASSETS 127,976 29,638
TOTAL ASSETS LESS CURRENT
LIABILITIES

421,016

726,601

PROVISIONS FOR LIABILITIES 25,152 -
NET ASSETS 395,864 726,601

CAPITAL AND RESERVES
Called up share capital 100 100
Retained earnings 395,764 726,501
395,864 726,601

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2023.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2023 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

PURE ROI LIMITED (REGISTERED NUMBER: 13363307)

BALANCE SHEET - continued
31 DECEMBER 2023


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Statement of Income and Retained Earnings has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 27 August 2024 and were signed on its behalf by:




O L Marsden - Director



D C Hobart - Director


PURE ROI LIMITED (REGISTERED NUMBER: 13363307)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023

1. STATUTORY INFORMATION

Pure ROI Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address are as below:

Registered number: 13363307

Registered office: Lawrence House
3rd Floor
5 St. Andrews Hill
Norwich
Norfolk
NR2 1AD

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Development costs are being amortised evenly over their estimated useful life of ten years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery etc - 25% on cost

Investments in associates
Investments in associate undertakings are recognised at cost.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Income and Retained Earnings, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

PURE ROI LIMITED (REGISTERED NUMBER: 13363307)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023

2. ACCOUNTING POLICIES - continued

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 5 (2022 - 4 ) .

4. INTANGIBLE FIXED ASSETS
Other
intangible
assets
£   
COST
At 1 January 2023 227,397
Additions 2,904
At 31 December 2023 230,301
AMORTISATION
At 1 January 2023 14,841
Charge for year 23,030
At 31 December 2023 37,871
NET BOOK VALUE
At 31 December 2023 192,430
At 31 December 2022 212,556

5. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
£   
COST
At 1 January 2023 263,961
Additions 1,458
Disposals (109,493 )
At 31 December 2023 155,926
DEPRECIATION
At 1 January 2023 32,334
Charge for year 54,919
Eliminated on disposal (31,936 )
At 31 December 2023 55,317
NET BOOK VALUE
At 31 December 2023 100,609
At 31 December 2022 231,627

PURE ROI LIMITED (REGISTERED NUMBER: 13363307)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023

6. FIXED ASSET INVESTMENTS

2023 2022
£    £   
Participating interests 1 200,000
Loans to undertakings in which the company has
a participating interest

-

52,780
1 252,780

Additional information is as follows:
Interest
in
associate
£   
COST
At 1 January 2023 200,000
Impairments (199,999 )
At 31 December 2023 1
NET BOOK VALUE
At 31 December 2023 1
At 31 December 2022 200,000
Loans to
associates
£   
At 1 January 2023 52,780
Repayment in year (52,780 )
At 31 December 2023 -

7. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Trade debtors 42,079 14,124
Other debtors 104,564 18,701
146,643 32,825

8. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Trade creditors 27,067 28,336
Taxation and social security 39,435 252,851
Other creditors 8,442 162,339
74,944 443,526

PURE ROI LIMITED (REGISTERED NUMBER: 13363307)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023

9. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to a director subsisted during the years ended 31 December 2023 and 31 December 2022:

2023 2022
£    £   
D C Hobart
Balance outstanding at start of year (152,614 ) -
Amounts advanced 204,751 566,386
Amounts repaid (51,272 ) (719,000 )
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 865 (152,614 )