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REGISTERED NUMBER: 01739676 (England and Wales)













UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31ST DECEMBER 2023

FOR

MERCURY PUBLICITY LIMITED

MERCURY PUBLICITY LIMITED (REGISTERED NUMBER: 01739676)






CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31ST DECEMBER 2023




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


MERCURY PUBLICITY LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31ST DECEMBER 2023







DIRECTORS: O Tsebenko
N Nemygin



SECRETARY: Sutherland Corporate Services Limited



REGISTERED OFFICE: Lower Ground Floor
Fanz House
99 Grays Inn Road
London
WC1X 8TY



REGISTERED NUMBER: 01739676 (England and Wales)



ACCOUNTANTS: Platt Rushton LLP
Chartered Accountants
Sutherland House
1759 London Road
Leigh on Sea
Essex
SS9 2RZ



BANKERS: HSBC Bank Plc
Southwark Branch
28 Borough High Street
Southwark
London
SE1 1YB

MERCURY PUBLICITY LIMITED (REGISTERED NUMBER: 01739676)

BALANCE SHEET
31ST DECEMBER 2023

2023 2022
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 - -
Tangible assets 5 7,435 4,358
Investments 6 1 1
7,436 4,359

CURRENT ASSETS
Debtors 7 2,756,591 2,468,701
Cash at bank 1,010,587 853,336
3,767,178 3,322,037
CREDITORS
Amounts falling due within one year 8 2,291,360 1,879,858
NET CURRENT ASSETS 1,475,818 1,442,179
TOTAL ASSETS LESS CURRENT
LIABILITIES

1,483,254

1,446,538

CAPITAL AND RESERVES
Called up share capital 10 14,500 14,500
Share premium 11 - 2,610,500
Retained earnings 11 1,468,754 (1,178,462 )
SHAREHOLDERS' FUNDS 1,483,254 1,446,538

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31st December 2023.

The members have not required the company to obtain an audit of its financial statements for the year ended 31st December 2023 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

MERCURY PUBLICITY LIMITED (REGISTERED NUMBER: 01739676)

BALANCE SHEET - continued
31ST DECEMBER 2023


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 10th September 2024 and were signed on its behalf by:





N Nemygin - Director


MERCURY PUBLICITY LIMITED (REGISTERED NUMBER: 01739676)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31ST DECEMBER 2023

1. STATUTORY INFORMATION

Mercury Publicity Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Preparation of consolidated financial statements
The financial statements contain information about Mercury Publicity Limited as an individual company and do not contain consolidated financial information as the parent of a group. The company is exempt under Section 399(2A) of the Companies Act 2006 from the requirements to prepare consolidated financial statements.

Related party exemption
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Turnover
Turnover represents commission arising from the company's activities as an advertising agent. It is stated net of value added tax.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of a business in 2018, is being amortised evenly over its estimated useful life of three years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery etc - 33% on cost and 20% on cost

Investments in subsidiaries
Investments in subsidiary undertakings are recognised at cost.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 8 (2022 - 8 ) .

MERCURY PUBLICITY LIMITED (REGISTERED NUMBER: 01739676)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31ST DECEMBER 2023

4. INTANGIBLE FIXED ASSETS
Goodwill
£   
COST
At 1st January 2023
and 31st December 2023 198,899
AMORTISATION
At 1st January 2023
and 31st December 2023 198,899
NET BOOK VALUE
At 31st December 2023 -
At 31st December 2022 -

5. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
£   
COST
At 1st January 2023 38,980
Additions 6,199
Disposals (718 )
At 31st December 2023 44,461
DEPRECIATION
At 1st January 2023 34,622
Charge for year 2,983
Eliminated on disposal (579 )
At 31st December 2023 37,026
NET BOOK VALUE
At 31st December 2023 7,435
At 31st December 2022 4,358

6. FIXED ASSET INVESTMENTS
Shares in
group
undertakings
£   
COST
At 1st January 2023
and 31st December 2023 1
NET BOOK VALUE
At 31st December 2023 1
At 31st December 2022 1

MERCURY PUBLICITY LIMITED (REGISTERED NUMBER: 01739676)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31ST DECEMBER 2023

7. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Trade debtors 2,599,230 2,277,621
Amounts owed by group undertakings 100,831 98,794
Other debtors 56,530 92,286
2,756,591 2,468,701

8. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Trade creditors 1,455,650 1,114,949
Amounts owed to group undertakings 1 1
Taxation and social security 530,822 450,386
Other creditors 304,887 314,522
2,291,360 1,879,858

9. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2023 2022
£    £   
Within one year 26,379 35,173
Between one and five years - 26,379
26,379 61,552

10. CALLED UP SHARE CAPITAL

Allotted and issued:
Number: Class: Nominal 2023 2022
value: £    £   
10,000 Ordinary £1 14,500 14,500

11. RESERVES
Retained Share
earnings premium Totals
£    £    £   

At 1st January 2023 (1,178,462 ) 2,610,500 1,432,038
Profit for the year 236,716 - 236,716
Dividends (200,000 ) - (200,000 )
Cancellation 2,610,500 (2,610,500 ) -
At 31st December 2023 1,468,754 - 1,468,754

By a special resolution of the members, approved on the 10th October 2023, the share premium account was cancelled and credited to retained earnings.

MERCURY PUBLICITY LIMITED (REGISTERED NUMBER: 01739676)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31ST DECEMBER 2023

12. SUBSEQUENT EVENTS

On the 28th February 2024 the company entered into a new loan agreement which was secured by a fixed and floating charge over all of the company's assets.