IRIS Accounts Production v24.2.0.383 05322235 Board of Directors 1.4.23 31.3.24 31.3.24 direct marketing services. true true false true true false false false true true true true false Ordinary 1.00000 Preference 1.00000 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REGISTERED NUMBER: 05322235 (England and Wales)











STRATEGIC REPORT, REPORT OF THE DIRECTORS AND

FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 MARCH 2024

FOR

PRECISION MARKETING GROUP LTD

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024










Page

Company Information 1

Strategic Report 2

Report of the Directors 4

Report of the Independent Auditors 6

Income Statement 9

Other Comprehensive Income 10

Balance Sheet 11

Statement of Changes in Equity 12

Notes to the Financial Statements 13


PRECISION MARKETING GROUP LTD

COMPANY INFORMATION
FOR THE YEAR ENDED 31 MARCH 2024







DIRECTORS: M Caldwell-Nichols BSC
Mrs Y Li
S A Ford
G R Howard
T J Stopher





SECRETARY: Mrs Y Li





REGISTERED OFFICE: 89 High Street
Hadleigh
Ipswich
Suffolk
IP7 5EA





BUSINESS ADDRESS: Precision House
Lamdin Road
Bury St Edmunds
Suffolk
IP32 6NU





REGISTERED NUMBER: 05322235 (England and Wales)





AUDITORS: Walter Wright
Chartered Accountants
Statutory Auditor
89 High Street
Hadleigh
Ipswich
Suffolk
IP7 5EA

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2024


The directors present their strategic report for the year ended 31 March 2024.

REVIEW OF BUSINESS AND DEVELOPMENTS DURING THE YEAR
Precision is a unique provider of Business Services and eCommerce Services, distinguished by our sustainable supply model. Our ability to react quickly to client needs has resulted in Precision being integrated with the operations of clients ranging from multinationals and government bodies to SMEs. Precision's services manifest a wide range of solutions that bridge digital and physical, interlinking with the businesses within the holding company.

Sustainability
Precision has been committed to sustainability since 2015, when it began investing in technology to reduce its carbon footprint. Precision is now an ISO 14001-accredited carbon neutral (for scope 1 and scope 2 emissions) business operating from three sites; two in Bury St Edmunds, Suffolk and one in Watton, Norfolk. Sustainability and carbon reduction are knitted into the fabric of the business. We generate power through our 199kw rooftop solar PV and reduce the use of power through LED lighting, halogen heating and heat-management systems. 2021 saw us remove fossil fuel vehicles from our car fleet, we have adopted a 100% BEV or PHEV vehicle policy. Charging is provided by on site chargers powered by renewable energy.

Our Bury St Edmunds operation became zero emission in 2024 through the installation of Air Source Heat Pump systems - removing all fossil fuel heating. Our energy supply is already 100% renewable, 40% being through our rooftop solar.

Financials
The directors are satisfied with the results for a year in which 80% of revenue was generated from clients who repeated work on a monthly basis. Precision's Technology team developed new products and services, with R&D ensuring that our solutions and technological advancements met the needs of current and new customers. We successfully created new income streams, attracted new clients and saw increased usage of our solutions by existing clients, all of which contributed to a 45% increase in operating profit. Net asset value is now over £8.3m, and the company is debt free, positioning us well against rising interest rates in the economy.

Precision has limited exposure to specific market sectors, with revenues from Utilities, Property, Professional Bodies and Healthcare sectors being less affected by economic fluctuations. Many of our customers have partnered with Precision since our incorporation in 2005. Precision is recognised for its environmentally conscious production and strong community relationships, which align with the ESG needs of our clients and suppliers.

Precision Marketing Group Limited is a wholly owned subsidiary of Precision Marketing Group Holdings Limited, with the Group including Precision Creative and Media Limited and Precision Pharmacy Limited.The Directors and Executive team, and our superb and stable work force combined contributed to the excellent results of FY24, a trend that has continued into the first half of FY25.

Therefore the directors are satisfied that the company has a strong financial and strategic position.


PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2024

PRINCIPAL RISKS AND UNCERTAINTIES
Precision operates within markets and sectors that have historically demonstrated resilience to broader economic fluctuations. However, the economic uncertainty such as persistent high inflation and elevated interest rates pose a risk to the company's operations and financial performance, as they may lead to shifts in client demand, affecting revenue streams.

Employment and talent acquisition are important to the business growth. The ability to attract, develop, and retain skilled talent is essential to maintaining our competitive edge and ensuring the delivery of high-quality services.

The growth of key accounts underscores the need to proactively attract new customers to minimise the risk of overreliance on top spending clients. Precision closely monitors client revenue levels and the broader economic factors that influence them. This proactive approach enables us to remain agile in the face of economic uncertainties, ensuring that we can adapt our operations as needed to protect the company's financial health.

While Precision has successfully navigated similar challenges in the past, we acknowledge that these risks are ever-present. To safeguard our operations and financial performance, we are proactively growing new services and expanding our client base. The Group's strategic focus on its Data and Technology capabilities in omnichannel marketing and Ecommerce Services is to ensure sustained growth in the face of future uncertainties.

FINANCIAL KEY PERFORMANCE INDICATORS
2024 2023
EBITDA 2,761,022 1,926,890
Gross profit margin 23.4% 20.6%
Operating profit margin 13.9% 10.5%
Admin expenses as % of turnover 8.5% 9.2%
Return on capital employed 32.3% 29.6%
Current ratio 3.29:1 3.02:1
Average trade debtor days 53 days 52 days

OTHER KEY PERFORMANCE INDICATORS
Staff retention is paramount to our approach, and we now have a stronger workforce who all benefit from a companywide profit share.

ON BEHALF OF THE BOARD:





Mrs Y Li - Director


10 September 2024

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 MARCH 2024


The directors present their report with the financial statements of the company for the year ended 31 March 2024.

DIVIDENDS
The total distribution of dividends for the year ended 31 March 2024 will be £ 131,600 .

DIRECTORS
The directors shown below have held office during the whole of the period from 1 April 2023 to the date of this report.

M Caldwell-Nichols BSC
Mrs Y Li
S A Ford
G R Howard
T J Stopher

POLITICAL DONATIONS AND EXPENDITURE
The company did not make any political donations during the year.

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

-select suitable accounting policies and then apply them consistently;
-make judgements and accounting estimates that are reasonable and prudent;
-prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information.

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 MARCH 2024


AUDITORS
The auditors, Walter Wright, will be proposed for re-appointment at the forthcoming Annual General Meeting.

ON BEHALF OF THE BOARD:




Mrs Y Li - Director


10 September 2024

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
PRECISION MARKETING GROUP LTD


Opinion
We have audited the financial statements of Precision Marketing Group Ltd (the 'company') for the year ended 31 March 2024 which comprise the Income Statement, Other Comprehensive Income, Balance Sheet, Statement of Changes in Equity and Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 March 2024 and of its profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
PRECISION MARKETING GROUP LTD


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
- the financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page four, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Our procedures in relation to fraud included but were not limited to:

- obtained an understanding of the nature of the sector, including the legal and regulatory framework that the company operates in.
- enquiries of management whether they have knowledge of any actual, suspected or alleged fraud;
- gaining an understanding of the internal controls established to mitigate risk related to fraud and management override.
- discussion amongst the engagement team regarding risk of fraud such as opportunities for fraudulent manual journal entries to manipulate financial performance, management bias through judgements and assumptions in significant accounting estimates; and
- addressing the risk of fraud through management override of controls by performing journal entry testing.
- challenging accounting estimates to ensure no indication of management bias.

The primary responsibility for the prevention and detection of irregularities including fraud rests with both those charged with governance and management. As with any audit, there remained a risk of non-detection of irregularities, as these may involve collusion, forgery, intentional omissions, misrepresentations or the override of internal controls.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
PRECISION MARKETING GROUP LTD


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Kevin Brown ACA MAAT (Senior Statutory Auditor)
for and on behalf of Walter Wright
Chartered Accountants
Statutory Auditor
89 High Street
Hadleigh
Ipswich
Suffolk
IP7 5EA

10 September 2024

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

INCOME STATEMENT
FOR THE YEAR ENDED 31 MARCH 2024

2024 2023
Notes £    £    £    £   

TURNOVER 3 19,314,856 17,507,926

Cost of sales 14,790,724 13,906,498
GROSS PROFIT 4,524,132 3,601,428

Distribution costs 197,171 155,473
Administrative expenses 1,644,542 1,607,265
1,841,713 1,762,738
2,682,419 1,838,690

Other operating income - 348
OPERATING PROFIT 5 2,682,419 1,839,038

Interest receivable and similar income 50,106 6,337
2,732,525 1,845,375

Interest payable and similar expenses 6 1,066 12,246
PROFIT BEFORE TAXATION 2,731,459 1,833,129

Tax on profit 7 518,725 197,050
PROFIT FOR THE FINANCIAL YEAR 2,212,734 1,636,079

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

OTHER COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 MARCH 2024

2024 2023
Notes £    £   

PROFIT FOR THE YEAR 2,212,734 1,636,079


OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

2,212,734

1,636,079

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

BALANCE SHEET
31 MARCH 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 9 7,992 14,819
Tangible assets 10 1,278,812 1,261,480
Investments 11 38,405 38,405
1,325,209 1,314,704

CURRENT ASSETS
Stocks 12 111,055 49,629
Debtors 13 5,804,263 5,292,374
Cash at bank and in hand 4,350,772 2,090,083
10,266,090 7,432,086
CREDITORS
Amounts falling due within one year 14 3,215,127 2,463,129
NET CURRENT ASSETS 7,050,963 4,968,957
TOTAL ASSETS LESS CURRENT
LIABILITIES

8,376,172

6,283,661

PROVISIONS FOR LIABILITIES 16 71,997 60,620
NET ASSETS 8,304,175 6,223,041

CAPITAL AND RESERVES
Called up share capital 17 210,150 210,150
Capital contribution reserve 18 57,770 57,770
Retained earnings 18 8,036,255 5,955,121
SHAREHOLDERS' FUNDS 8,304,175 6,223,041

The financial statements were approved by the Board of Directors and authorised for issue on 10 September 2024 and were signed on its behalf by:





Mrs Y Li - Director


PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2024

Called up Capital
share Retained contribution Total
capital earnings reserve equity
£    £    £    £   
Balance at 1 April 2022 210,150 4,553,542 - 4,763,692

Changes in equity
Share-based payment - - 57,770 57,770
Dividends - (234,500 ) - (234,500 )
Total comprehensive income - 1,636,079 - 1,636,079
Balance at 31 March 2023 210,150 5,955,121 57,770 6,223,041

Changes in equity
Dividends - (131,600 ) - (131,600 )
Total comprehensive income - 2,212,734 - 2,212,734
Balance at 31 March 2024 210,150 8,036,255 57,770 8,304,175

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024


1. STATUTORY INFORMATION

Precision Marketing Group Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Financial Reporting Standard 102 - reduced disclosure exemptions
The company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":

the requirements of Section 7 Statement of Cash Flows;
the requirement of paragraph 3.17(d);
the requirements of paragraphs 11.42, 11.44, 11.45, 11.47, 11.48(a)(iii), 11.48(a)(iv), 11.48(b) and
11.48(c);
the requirements of paragraphs 12.26, 12.27, 12.29(a), 12.29(b) and 12.29A;
the requirement of paragraph 33.7.

Preparation of consolidated financial statements
The financial statements contain information about Precision Marketing Group Ltd as an individual company and do not contain consolidated financial information as the parent of a group. The company is exempt under Section 400 of the Companies Act 2006 from the requirements to prepare consolidated financial statements as it and its subsidiary undertaking are included by full consolidation in the consolidated financial statements of its parent, Precision Marketing Group Holdings Limited, 89 High Street, Hadleigh, Ipswich, IP7 5EA.

Significant judgements and estimates
Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed to be appropriate and reasonable in the circumstances.

a) Critical judgements in applying the entity's accounting policies
There is no area within the company's accounts where management has been required to apply a critical judgement.

b) Key accounting estimates and assumptions

(i) Useful economic lives of assets
The annual depreciation charge for tangible and intangible assets is sensitive to changes in estimated useful economic lives and residual values of the assets. The useful economic lives and residual values are re-assessed annually. They are amended when necessary to reflect current estimates, based on future investments, economic utilisation and the physical condition of the assets

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2024


2. ACCOUNTING POLICIES - continued

Turnover
Turnover represents the sales of goods and services, is recognised on dispatch of the goods or provision of the service and excludes value added tax.

Goodwill
Goodwill representing the amounts paid in connection with the acquisition of a number of businesses, is being amortised evenly over the estimated useful life of each business acquired. The estimated useful lives range from 3 to 18 years.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Computer software and domain names is being amortised evenly over its estimated useful life of three years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Freehold property - 2% on cost
Plant and machinery - 25% on reducing balance
Fixtures and fittings - 25% on reducing balance
Motor vehicles - 25% on reducing balance
Computer equipment - 33% on reducing balance

Investments in subsidiaries
Investments in subsidiary undertakings are recognised at cost less any provision for impairment.

Stocks
Stocks are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2024


2. ACCOUNTING POLICIES - continued

Research and development
Expenditure on research and development is written off in the year in which it is incurred.


Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Share-based payments
The cost of equity-settled transactions with employees is measured by reference to the fair value at the date at which they are granted and is recognised as an expense over the vesting period. Fair value is determined using an appropriate pricing model.

Going concern
Long term finance requirements and the company's day to day working capital requirements are met through cash reserves.

The directors have prepared projected cash flow information covering the next twelve months. On the basis of this cash flow information, the directors consider that the company will continue to operate within the facilities currently agreed and within those that they expect to be agreed over the twelve month period from the date of approval of the accounts.

On this basis, the directors consider it appropriate to prepare the financial statements on a going concern basis.

3. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the company.

An analysis of turnover by geographical market is given below:

2024 2023
£    £   
United Kingdom 19,222,591 15,091,516
Europe 87,515 2,409,800
Rest of world 4,750 6,610
19,314,856 17,507,926

4. EMPLOYEES AND DIRECTORS
2024 2023
£    £   
Wages and salaries 2,142,394 1,929,239
Social security costs 185,887 162,269
Other pension costs 211,347 172,207
2,539,628 2,263,715

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2024


4. EMPLOYEES AND DIRECTORS - continued

The average number of employees during the year was as follows:
2024 2023

Director 5 5
Digital 9 5
Administration 10 11
Production 25 32
Sales 17 12
66 65

2024 2023
£    £   
Directors' remuneration 304,795 299,465
Directors' pension contributions to money purchase schemes 146,880 111,867

The number of directors to whom retirement benefits were accruing was as follows:

Money purchase schemes 4 4

Information regarding the highest paid director is as follows:
2024 2023
£    £   
Emoluments etc 99,448 100,465
Pension contributions to money purchase schemes 35,080 38,712

5. OPERATING PROFIT

The operating profit is stated after charging/(crediting):

2024 2023
£    £   
Machinery lease 62,819 62,771
Depreciation - owned assets 78,775 71,301
Profit on disposal of fixed assets (7,000 ) -
Goodwill amortisation 5,573 9,996
Computer software and domain names amortisation 1,254 6,555
Auditors' remuneration 17,250 12,000
Auditors remuneration - other 14,307 4,913

6. INTEREST PAYABLE AND SIMILAR EXPENSES
2024 2023
£    £   
Other interest paid 26 -
Mortgage - 11,206
Hire purchase 1,040 1,040
1,066 12,246

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2024


7. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2024 2023
£    £   
Current tax:
UK corporation tax 677,044 347,534
Corporation tax re prior year (169,696 ) (152,786 )
Total current tax 507,348 194,748

Deferred tax 11,377 2,302
Tax on profit 518,725 197,050

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The difference is explained below:

2024 2023
£    £   
Profit before tax 2,731,459 1,833,129
Profit multiplied by the standard rate of corporation tax in the UK of
25% (2023 - 19%)

682,865

348,295

Effects of:
Expenses not deductible for tax purposes 5,557 603
Other differences - 800
Adjustments to tax charge in respect of previous period research and development claim
(169,697

)

(152,786

)
Change in tax rates - 138
Total tax charge 518,725 197,050

8. DIVIDENDS
2024 2023
£    £   
Ordinary shares of £1 each
Interim 131,600 234,500

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2024


9. INTANGIBLE FIXED ASSETS
Computer
software
and
domain
Goodwill names Totals
£    £    £   
COST
At 1 April 2023
and 31 March 2024 525,488 88,725 614,213
AMORTISATION
At 1 April 2023 519,915 79,479 599,394
Amortisation for year 5,573 1,254 6,827
At 31 March 2024 525,488 80,733 606,221
NET BOOK VALUE
At 31 March 2024 - 7,992 7,992
At 31 March 2023 5,573 9,246 14,819

10. TANGIBLE FIXED ASSETS
Freehold Short Plant and
property leasehold machinery
£    £    £   
COST
At 1 April 2023 1,200,833 7,238 1,047,539
Additions - - 85,010
At 31 March 2024 1,200,833 7,238 1,132,549
DEPRECIATION
At 1 April 2023 131,897 7,238 895,914
Charge for year 13,936 - 51,462
At 31 March 2024 145,833 7,238 947,376
NET BOOK VALUE
At 31 March 2024 1,055,000 - 185,173
At 31 March 2023 1,068,936 - 151,625

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2024


10. TANGIBLE FIXED ASSETS - continued

Fixtures
and Motor Computer
fittings vehicles equipment Totals
£    £    £    £   
COST
At 1 April 2023 135,863 95,630 246,972 2,734,075
Additions 4,025 - 7,072 96,107
At 31 March 2024 139,888 95,630 254,044 2,830,182
DEPRECIATION
At 1 April 2023 118,367 89,111 230,068 1,472,595
Charge for year 4,712 2,052 6,613 78,775
At 31 March 2024 123,079 91,163 236,681 1,551,370
NET BOOK VALUE
At 31 March 2024 16,809 4,467 17,363 1,278,812
At 31 March 2023 17,496 6,519 16,904 1,261,480

11. FIXED ASSET INVESTMENTS
Shares in
group
undertakings
£   
COST
At 1 April 2023
and 31 March 2024 468,639
PROVISIONS
At 1 April 2023
and 31 March 2024 430,234
NET BOOK VALUE
At 31 March 2024 38,405
At 31 March 2023 38,405

The company's investments at the Balance Sheet date in the share capital of companies include the following:

Guardian Products Limited
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2024


11. FIXED ASSET INVESTMENTS - continued

Precision Database Marketing Limited
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

Precision MG Ltd
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

Precision Direct Marketing Limited
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

12. STOCKS
2024 2023
£    £   
Stocks 111,055 49,629

13. DEBTORS
2024 2023
£    £   
Amounts falling due within one year:
Trade debtors 2,794,743 2,482,351
Amounts owed by group undertakings 1,640,299 1,349,053
Other debtors 45,430 10,903
Director's current account 27,500 -
Prepayments and accrued income 93,077 148,628
4,601,049 3,990,935

Amounts falling due after more than one year:
Other debtors 1,203,214 1,301,439

Aggregate amounts 5,804,263 5,292,374

Included in other debtors is an amount of £1,203,214 (2023: £1,301,439) due from Precision Healthcare Limited, a related company in which M Caldwell-Nichols has a shareholding. The company has made enquiries of the management of Precision Healthcare Limited and reviewed projected financial information. Based on these discussions and the information provided, the company believes that the loan will be fully recoverable, however there can be no certainty regarding this.

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2024


14. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade creditors 1,606,061 1,442,689
Amounts owed to group undertakings 38,405 38,405
Corporation tax 676,408 347,534
Social security and other taxes 38,157 36,930
VAT 318,663 72,465
Other creditors 67,873 39,228
Director's current account 20,888 -
Accruals and deferred income 448,672 485,878
3,215,127 2,463,129

15. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2024 2023
£    £   
Within one year 116,514 134,329
Between one and five years 170,339 203,107
286,853 337,436

16. PROVISIONS FOR LIABILITIES
2024 2023
£    £   
Deferred tax
Accelerated capital allowances 87,371 76,834
Other timing differences (15,374 ) (16,214 )
71,997 60,620

Deferred
tax
£   
Balance at 1 April 2023 60,620
Provided during year 11,377
Balance at 31 March 2024 71,997

17. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
10,150 Ordinary £1 10,150 10,150
200,000 Preference £1 200,000 200,000
210,150 210,150

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2024


18. RESERVES
Capital
Retained contribution
earnings reserve Totals
£    £    £   

At 1 April 2023 5,955,121 57,770 6,012,891
Profit for the year 2,212,734 2,212,734
Dividends (131,600 ) (131,600 )
At 31 March 2024 8,036,255 57,770 8,094,025

19. ULTIMATE PARENT COMPANY

Precision Marketing Group Holdings Limited is regarded by the directors as being the company's ultimate parent company.

The registered office of Precision Marketing Group Holdings Limited is 89 High Street, Hadleigh, Ipswich, IP7 5EA.

The largest and smallest group in which the results of the company are consolidated is that headed by Precision Marketing Group Holdings Limited. The consolidated accounts of this company are available to the public and may be obtained from Companies House, Crown Way, Cardiff, CF14 3UZ. No other group accounts includes the results of the company.

20. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to directors subsisted during the years ended 31 March 2024 and 31 March 2023:

2024 2023
£    £   
G R Howard
Balance outstanding at start of year - -
Amounts advanced 5,000 -
Amounts repaid - -
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 5,000 -

Mrs Y Li
Balance outstanding at start of year - -
Amounts advanced 14,500 -
Amounts repaid - -
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 14,500 -

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2024


20. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES - continued

T J Stopher
Balance outstanding at start of year - -
Amounts advanced 8,000 -
Amounts repaid - -
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 8,000 -

The loans to the directors are all unsecured and interest free save for the loan to Y Li where interest is charged at 2.25%.

21. RELATED PARTY DISCLOSURES

Key management personnel of the entity or its parent (in the aggregate)
2024 2023
£    £   
Remuneration 451,675 411,332
Amount due from related party 27,500 -
Amount due to related party 20,888 -

Other related parties
2024 2023
£    £   
Sales 343,142 391,552
Amount due from related parties 1,347,637 1,422,962
Provisions for uncollectible receivables relating to amount of
outstanding balances

114,175

95,000

22. ULTIMATE CONTROLLING PARTY

The controlling party is M Caldwell-Nichols.

23. SHARE-BASED PAYMENT TRANSACTIONS

During the year certain directors and employees of the company were granted options over shares of the parent company, Precision Marketing Group Holdings Limited.

The options will vest annually in a straight line over a 4 year period starting on 1 April 2024.

The company recognises equity-settled share based payment expenses based on the grant date fair value of the options. The expense is recognised on a straight line over the vesting period.