IRIS Accounts Production v24.2.0.383 05314091 Board of Directors 1.1.23 31.12.23 31.12.23 false true false false true false 25476 37493 113164 120025 132042 138640 25476 iso4217:GBPiso4217:USDiso4217:EURxbrli:sharesxbrli:pureutr:tonnesutr:kWh053140912022-12-31053140912023-12-31053140912023-01-012023-12-31053140912021-12-31053140912022-01-012022-12-31053140912022-12-3105314091ns15:EnglandWales2023-01-012023-12-3105314091ns14:PoundSterling2023-01-012023-12-3105314091ns10:Director12023-01-012023-12-3105314091ns10:PrivateLimitedCompanyLtd2023-01-012023-12-3105314091ns10:SmallEntities2023-01-012023-12-3105314091ns10:AuditExemptWithAccountantsReport2023-01-012023-12-3105314091ns10:SmallCompaniesRegimeForDirectorsReport2023-01-012023-12-3105314091ns10:SmallCompaniesRegimeForAccounts2023-01-012023-12-3105314091ns10:FullAccounts2023-01-012023-12-3105314091ns10:Director2422022-12-3105314091ns10:Director2422021-12-3105314091ns10:Director2422023-01-012023-12-3105314091ns10:Director2422022-01-012022-12-3105314091ns10:Director2422023-12-3105314091ns10:Director2422022-12-3105314091ns10:Director22023-01-012023-12-3105314091ns10:CompanySecretary12023-01-012023-12-3105314091ns10:RegisteredOffice2023-01-012023-12-3105314091ns5:CurrentFinancialInstruments2023-12-3105314091ns5:CurrentFinancialInstruments2022-12-3105314091ns5:ShareCapital2023-12-3105314091ns5:ShareCapital2022-12-3105314091ns5:SharePremium2023-12-3105314091ns5:SharePremium2022-12-3105314091ns5:RetainedEarningsAccumulatedLosses2023-12-3105314091ns5:RetainedEarningsAccumulatedLosses2022-12-3105314091ns5:FurnitureFittings2023-01-012023-12-3105314091ns5:FurnitureFittings2022-12-3105314091ns5:ComputerEquipment2022-12-3105314091ns5:ComputerEquipment2023-01-012023-12-3105314091ns5:FurnitureFittings2023-12-3105314091ns5:ComputerEquipment2023-12-3105314091ns5:FurnitureFittings2022-12-3105314091ns5:ComputerEquipment2022-12-3105314091ns5:WithinOneYearns5:CurrentFinancialInstruments2023-12-3105314091ns5:WithinOneYearns5:CurrentFinancialInstruments2022-12-31053140911ns10:Director12022-12-31053140911ns10:Director12021-12-31053140911ns10:Director12023-01-012023-12-31053140911ns10:Director12022-01-012022-12-31053140911ns10:Director12023-12-31053140911ns10:Director12022-12-31
REGISTERED NUMBER: 05314091 (England and Wales)















UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

FOR

MARKETING METRIX LIMITED

MARKETING METRIX LIMITED (REGISTERED NUMBER: 05314091)






CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023




Page

Company information 1

Balance sheet 2

Notes to the financial statements 4

Accountants' report 6

MARKETING METRIX LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2023







DIRECTORS: W Portlock
C P Doherty





SECRETARY: W Portlock





REGISTERED OFFICE: International House
24 Holborn Viaduct
City Of London
London
EC1A 2BN





REGISTERED NUMBER: 05314091 (England and Wales)





ACCOUNTANTS: Z group
Suite LU.231
The Light Bulb
1 Filament Walk
Wandsworth
London
SW18 4GQ

MARKETING METRIX LIMITED (REGISTERED NUMBER: 05314091)

BALANCE SHEET
31 DECEMBER 2023

31.12.23 31.12.22
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 1,039 1,551

CURRENT ASSETS
Debtors 5 138,964 31,487
Cash at bank and in hand 779,729 883,911
918,693 915,398
CREDITORS
Amounts falling due within one year 6 31,485 34,939
NET CURRENT ASSETS 887,208 880,459
TOTAL ASSETS LESS CURRENT
LIABILITIES

888,247

882,010

PROVISIONS FOR LIABILITIES 197 509
NET ASSETS 888,050 881,501

CAPITAL AND RESERVES
Called up share capital 48,000 34,144
Share premium - 4,144
Retained earnings 840,050 843,213
SHAREHOLDERS' FUNDS 888,050 881,501

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2023.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2023 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

MARKETING METRIX LIMITED (REGISTERED NUMBER: 05314091)

BALANCE SHEET - continued
31 DECEMBER 2023


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 22 July 2024 and were signed on its behalf by:





W Portlock - Director


MARKETING METRIX LIMITED (REGISTERED NUMBER: 05314091)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023

1. STATUTORY INFORMATION

Marketing Metrix Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

BASIS OF PREPARING THE FINANCIAL STATEMENTS
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

TURNOVER
Turnover represents the value of services provided, net of VAT, under contracts to the extent that there is a right to consideration and is recorded at the value of the consideration due.

TANGIBLE FIXED ASSETS
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 33% on cost

PENSION COSTS AND OTHER POST-RETIREMENT BENEFITS
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 3 (2022 - 4 ) .

4. TANGIBLE FIXED ASSETS
Fixtures
and Computer
fittings equipment Totals
£    £    £   
COST
At 1 January 2023 8,188 6,651 14,839
Additions - 404 404
At 31 December 2023 8,188 7,055 15,243
DEPRECIATION
At 1 January 2023 8,187 5,101 13,288
Charge for year - 916 916
At 31 December 2023 8,187 6,017 14,204
NET BOOK VALUE
At 31 December 2023 1 1,038 1,039
At 31 December 2022 1 1,550 1,551

MARKETING METRIX LIMITED (REGISTERED NUMBER: 05314091)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.23 31.12.22
£    £   
Other debtors 138,964 31,487

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.23 31.12.22
£    £   
Trade creditors 28,174 21,209
Taxation and social security (2,439 ) (11,173 )
Other creditors 5,750 24,903
31,485 34,939

7. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to directors subsisted during the years ended 31 December 2023 and 31 December 2022:

31.12.23 31.12.22
£    £   
W Portlock and C P Doherty
Balance outstanding at start of year 25,476 37,493
Amounts advanced 113,164 120,025
Amounts repaid - (132,042 )
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 138,640 25,476

ACCOUNTANTS' REPORT TO THE BOARD OF DIRECTORS
ON THE UNAUDITED FINANCIAL STATEMENTS OF
MARKETING METRIX LIMITED

The following reproduces the text of the report prepared for the directors in respect of the company's annual unaudited financial statements. In accordance with the Companies Act 2006, the company is only required to file a Balance sheet. Readers are cautioned that the Income statement and certain other primary statements and the Report of the directors are not required to be filed with the Registrar of Companies.

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the financial statements of Marketing Metrix Limited for the year ended 31 December 2023 which comprise the Income statement, Balance sheet, Statement of changes in equity and the related notes from the company's accounting records and from information and explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW), we are subject to its ethical and other professional requirements which are detailed within the ICAEW's regulations and guidance at http://www.icaew.com/en/membership/regulations-standards-and-guidance.

This report is made solely to the Board of Directors of Marketing Metrix Limited, as a body, in accordance with our terms of engagement. Our work has been undertaken solely to prepare for your approval the financial statements of Marketing Metrix Limited and state those matters that we have agreed to state to the Board of Directors of Marketing Metrix Limited, as a body, in this report in accordance with ICAEW Technical Release 07/16AAF. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than Marketing Metrix Limited and its Board of Directors, as a body, for our work or for this report.

It is your duty to ensure that Marketing Metrix Limited has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and loss of Marketing Metrix Limited. You consider that Marketing Metrix Limited is exempt from the statutory audit requirement for the year.

We have not been instructed to carry out an audit or a review of the financial statements of Marketing Metrix Limited. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory financial statements.






Z group
Suite LU.231
The Light Bulb
1 Filament Walk
Wandsworth
London
SW18 4GQ


22 July 2024