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REGISTERED NUMBER: 11370694 (England and Wales)













FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2023

FOR

PULSE ADVERTISING LTD

PULSE ADVERTISING LTD (REGISTERED NUMBER: 11370694)






CONTENTS OF THE FINANCIAL STATEMENTS
for the Year Ended 31 December 2023




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


PULSE ADVERTISING LTD

COMPANY INFORMATION
for the Year Ended 31 December 2023







DIRECTOR: Mr C A Kastenholz





REGISTERED OFFICE: 29-35 Lexington Street
London
W1F 9AH





REGISTERED NUMBER: 11370694 (England and Wales)





AUDITORS: Oury Clark Chartered Accountants
Statutory Auditors
Herschel House
58 Herschel Street
Slough
Berkshire
SL1 1PG

PULSE ADVERTISING LTD (REGISTERED NUMBER: 11370694)

BALANCE SHEET
31 December 2023

31.12.23 31.12.22
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 21,205 8,559

CURRENT ASSETS
Debtors 5 694,730 820,593
Cash at bank 124,854 76,472
819,584 897,065
CREDITORS
Amounts falling due within one year 6 1,334,948 994,325
NET CURRENT LIABILITIES (515,364 ) (97,260 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

(494,159

)

(88,701

)

CAPITAL AND RESERVES
Called up share capital 8 100 100
Retained earnings 9 (494,259 ) (88,801 )
SHAREHOLDERS' FUNDS (494,159 ) (88,701 )

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the director and authorised for issue on 5 September 2024 and were signed by:





Mr C A Kastenholz - Director


PULSE ADVERTISING LTD (REGISTERED NUMBER: 11370694)

NOTES TO THE FINANCIAL STATEMENTS
for the Year Ended 31 December 2023

1. STATUTORY INFORMATION

Pulse Advertising Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The trading address of the company is 29-35 Lexington Street, London W1F 9AH.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

After making enquiries, the director has the reasonable expectation that the company has adequate resources to continue in operational existence and meet its liabilities as they fall due for the foreseeable future, being a period of at least 12 months and 1 day from the date these financial statements were approved. This expectation is based on the significant improvement in trading seen following the year end, and a review of all financial information available as at the date of approval of these financial statements.

Accordingly they continue to adopt the going concern basis in preparing the financial statements.

Related party exemption
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Sales are recognised when the respective stages in each advertising contract are delivered to the customer and payment remains probable.

Tangible fixed assets
Tangible fixed assets are initially measured at cost.

Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life as below:

Plant and machinery: Straight line over 3 years

Financial instruments
Basic financial instruments as covered by Section 11 of FRS 102 (Section 1A) are measured at amortised cost. The company does not have any Other Financial Instruments as covered by Section 12 of FRS 102 (Section 1A).

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


PULSE ADVERTISING LTD (REGISTERED NUMBER: 11370694)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 31 December 2023

2. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 18 (2022 - 22 ) .

4. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
£   
COST
At 1 January 2023 23,851
Additions 19,597
At 31 December 2023 43,448
DEPRECIATION
At 1 January 2023 15,292
Charge for year 6,951
At 31 December 2023 22,243
NET BOOK VALUE
At 31 December 2023 21,205
At 31 December 2022 8,559

PULSE ADVERTISING LTD (REGISTERED NUMBER: 11370694)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 31 December 2023

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.23 31.12.22
£    £   
Trade debtors 528,648 433,092
Other debtors 166,082 387,501
694,730 820,593

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.23 31.12.22
£    £   
Trade creditors 335,813 98,907
Amounts owed to group undertakings 105,540 186,120
Taxation and social security 28,257 26,249
Other creditors & accruals 865,338 683,049
1,334,948 994,325

7. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
31.12.23 31.12.22
£    £   
Within one year 83,199 181,525
Between one and five years - 166,398
83,199 347,923

8. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 31.12.23 31.12.22
value: £    £   
100 Ordinary £1 100 100

9. RESERVES
Retained
earnings
£   

At 1 January 2023 (88,801 )
Deficit for the year (405,458 )
At 31 December 2023 (494,259 )

10. DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Emma Crowley (Senior Statutory Auditor)
for and on behalf of Oury Clark Chartered Accountants

PULSE ADVERTISING LTD (REGISTERED NUMBER: 11370694)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 31 December 2023

10. DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006 - continued

We would like to draw your attention to the following statement contained within our audit report as included within the full financial statements:-

"Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed."

11. ULTIMATE CONTROLLING PARTY

There is no ultimate controlling party.

12. ULTIMATE PARENT COMPANY

The immediate and ultimate parent company is Pulse Power Holding GMBH, a company incorporated in Germany with its registered office at Roedingsmarkt 9, 20459 Hamburg, Germany.

Consolidated financial statements are not made publicly available.