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REGISTERED NUMBER: 03514784 (England and Wales)












DEEP SOUTH MEDIA LIMITED

UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 29 FEBRUARY 2024






DEEP SOUTH MEDIA LIMITED (REGISTERED NUMBER: 03514784)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 29 FEBRUARY 2024










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


DEEP SOUTH MEDIA LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 29 FEBRUARY 2024







DIRECTORS: R J Wain
R S Sinclair





SECRETARY: R S Sinclair





REGISTERED OFFICE: Highland House
Mayflower Close
Chandlers Ford
Eastleigh
Hampshire
SO53 4AR





REGISTERED NUMBER: 03514784 (England and Wales)

DEEP SOUTH MEDIA LIMITED (REGISTERED NUMBER: 03514784)

BALANCE SHEET
29 FEBRUARY 2024

2024 2023
Notes £ £
FIXED ASSETS
Tangible assets 4 3,729 4,997

CURRENT ASSETS
Debtors 5 183,063 121,744
Cash at bank and in hand 108,071 108,062
291,134 229,806
CREDITORS
Amounts falling due within one year 6 (67,235 ) (67,199 )
NET CURRENT ASSETS 223,899 162,607
TOTAL ASSETS LESS CURRENT
LIABILITIES

227,628

167,604

CREDITORS
Amounts falling due after more than one
year

7

(31,844

)

(37,451

)

PROVISIONS FOR LIABILITIES (932 ) (1,250 )
NET ASSETS 194,852 128,903

CAPITAL AND RESERVES
Called up share capital 895 895
Capital redemption reserve 2,756 2,756
Retained earnings 191,201 125,252
194,852 128,903

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 29 February 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 29 February 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

DEEP SOUTH MEDIA LIMITED (REGISTERED NUMBER: 03514784)

BALANCE SHEET - continued
29 FEBRUARY 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Statement of Income and Retained Earnings has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 13 September 2024 and were signed on its behalf by:





R J Wain - Director


DEEP SOUTH MEDIA LIMITED (REGISTERED NUMBER: 03514784)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 29 FEBRUARY 2024


1. STATUTORY INFORMATION

Deep South Media Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with FRS102 "The Financial Reporting Standards applicable in the UK and Republic of Ireland" ("FRS 102") and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The disclosure requirements of section 1A of FRS102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £1.

The financial statements have been prepared under the historical cost convention, modified to include certain financial instruments at fair value. The principal accounting policies adopted are set out below.

Turnover
Turnover is stated net of VAT and trade discount and is recognised when the significant risks and rewards are considered to have been transferred to the buyer. Turnover from the sale of goods is recognised when the goods are physically delivered to the customer. Turnover from the supply of services represents the value of services provided under contracts to the extent that there is a right to consideration and is recorded at the fair value of the consideration received or receivable. Where a contract has only been partially completed at the Balance Sheet date turnover represents the fair value of the service provided to data based on the stage of completion of the contract activity at the Balance Sheet date. Where payments are received from customers in advance of service provided, the amounts are recorded as deferred income and included as part of the creditors due within one year.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off the cost less estimated residual value of each asset over its estimated useful life.
Computer equipment - 25% Reducing balance

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset and is recognised in the income statement.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Income and Retained Earnings, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


DEEP SOUTH MEDIA LIMITED (REGISTERED NUMBER: 03514784)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 29 FEBRUARY 2024


2. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Financial assets
The company has elected to apply the provisions of Section 11 'Basic Financial Instruments' and Section 12 'Other Financial Instruments Issues' of FRS 102 to all of its financial instruments.

Financial assets are recognised in the company's statement of financial position when the company becomes party to the contractual provisions of the instrument.

Basic financial assets, which include trade and other receivables and cash and bank balances are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method, unless the arrangement constitutes a financial transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.

Financial liabilities
Basic financial liabilities, which include trade and other payables, are initially measured at transaction price and subsequently measured at amortised cost, unless the arrangement constitutes a financing transaction where the debt instrument is measured at the present value of the future receipts discounted at a market rate of interest.

Equity instruments
Equity instruments issued by the company are recorded at the fair value of the proceeds received net of direct issue costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 6 (2023 - 7 ) .

DEEP SOUTH MEDIA LIMITED (REGISTERED NUMBER: 03514784)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 29 FEBRUARY 2024


4. TANGIBLE FIXED ASSETS
Computer
equipment
£
COST
At 1 March 2023 13,988
Additions 457
At 29 February 2024 14,445
DEPRECIATION
At 1 March 2023 8,991
Charge for year 1,725
At 29 February 2024 10,716
NET BOOK VALUE
At 29 February 2024 3,729
At 28 February 2023 4,997

5. DEBTORS
2024 2023
£ £
Amounts falling due within one year:
Trade debtors 60,201 59,440
Other debtors 848 1,185
61,049 60,625

Amounts falling due after more than one year:
Amounts owed by group undertakings 122,014 61,119

Aggregate amounts 183,063 121,744

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£ £
Bank loans and overdrafts 5,606 5,468
Trade creditors 1,254 1,879
Taxation and social security 56,910 56,562
Other creditors 3,465 3,290
67,235 67,199

DEEP SOUTH MEDIA LIMITED (REGISTERED NUMBER: 03514784)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 29 FEBRUARY 2024


7. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR

20242023
£   £   
Bank loans31,84437,451

Amounts falling due in more than five years:

Repayable by instalments
Bank loans more than 5 years by instalments-7,966
7,96620,204

The interest rate on the loan is 2.5%.

8. SECURED DEBTS

The following secured debts are included within creditors:

2024 2023
£ £
Bank loans 37,450 42,919

The company has benefitted from the UK government's provision of security for 100% of the Coronavirus Bounce Back Loan.

9. ULTIMATE CONTROLLING PARTY

Deep South Media Holdings Limited, a company registered in England and Wales, is the parent company whose registered office is Highland House Mayflower Close, Chandler's Ford, Eastleigh, Hampshire, England, SO53 4AR.