Acorah Software Products - Accounts Production 14.6.300 false true true 31 December 2022 1 January 2022 false 1 January 2023 31 December 2023 31 December 2023 12842366 Mr Mikael Larsson Mr Anders Lithner Goodwille Limited Brand Metrics Sweden AB Drottninggatan 22, Gothenburg, 411 14 true iso4217:GBP iso4217:EUR iso4217:USD xbrli:shares xbrli:pure xbrli:pure 12842366 2022-12-31 12842366 2023-12-31 12842366 2023-01-01 2023-12-31 12842366 frs-core:CurrentFinancialInstruments 2023-12-31 12842366 frs-core:ShareCapital 2023-12-31 12842366 frs-core:RetainedEarningsAccumulatedLosses 2023-12-31 12842366 frs-bus:PrivateLimitedCompanyLtd 2023-01-01 2023-12-31 12842366 frs-bus:FilletedAccounts 2023-01-01 2023-12-31 12842366 frs-bus:SmallEntities 2023-01-01 2023-12-31 12842366 frs-bus:AuditExempt-NoAccountantsReport 2023-01-01 2023-12-31 12842366 frs-bus:SmallCompaniesRegimeForAccounts 2023-01-01 2023-12-31 12842366 1 2023-01-01 2023-12-31 12842366 frs-bus:Director1 2023-01-01 2023-12-31 12842366 frs-bus:Director2 2023-01-01 2023-12-31 12842366 frs-bus:CompanySecretary1 2023-01-01 2023-12-31 12842366 frs-countries:EnglandWales 2023-01-01 2023-12-31 12842366 2021-12-31 12842366 2022-12-31 12842366 2022-01-01 2022-12-31 12842366 frs-core:CurrentFinancialInstruments 2022-12-31 12842366 frs-core:ShareCapital 2022-12-31 12842366 frs-core:RetainedEarningsAccumulatedLosses 2022-12-31
Registered number: 12842366
Brand Metrics UK Limited
Unaudited Financial Statements
For The Year Ended 31 December 2023
Goodwille Limited
Contents
Page
Balance Sheet 1
Notes to the Financial Statements 2—4
Page 1
Balance Sheet
Registered number: 12842366
2023 2022
Notes £ £ £ £
CURRENT ASSETS
Debtors 4 152,247 138,425
Cash at bank and in hand 251,648 82,953
403,895 221,378
Creditors: Amounts Falling Due Within One Year 5 (115,399 ) (114,538 )
NET CURRENT ASSETS (LIABILITIES) 288,496 106,840
TOTAL ASSETS LESS CURRENT LIABILITIES 288,496 106,840
NET ASSETS 288,496 106,840
CAPITAL AND RESERVES
Called up share capital 6 1 1
Profit and Loss Account 288,495 106,839
SHAREHOLDERS' FUNDS 288,496 106,840
For the year ending 31 December 2023 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime.
The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.
On behalf of the board
Mr Mikael Larsson
Director
18/09/2024
The notes on pages 2 to 4 form part of these financial statements.
Page 1
Page 2
Notes to the Financial Statements
1. General Information
Brand Metrics UK Limited is a private company, limited by shares, incorporated in England & Wales, registered number 12842366 . The registered office is 1 Chapel Street, Warwick, CV34 4HL.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.
2.2. Going Concern Disclosure
The directors have not identified any material uncertainties related to events or conditions that may cast significant doubt about the company's ability to continue as a going concern.
2.3. Significant judgements and estimations
The preparation of the financial statements requires management to make judgements, estimates, and assumptions that affect the amounts reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the year. However, the nature of estimation means that actual outcomes could differ from those estimates. In the Director's opinion there are no significant judgements or key sources of estimation uncertainty.
2.4. Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.
Rendering of Services
Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.
2.5. Financial Instruments
The Company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from related parties and investments in non-puttable ordinary shares.
Financial assets that are measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in profit or loss.
Financial assets and liabilities are offset and the net amount reported in the Balance Sheet when there is an enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
2.6. Foreign Currencies
Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.
2.7. Taxation
Income tax expense represents the sum of the tax currently payable and deferred tax.
The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.
2.8. Pensions
The company operates a defined pension contribution scheme. Contributions are charged to the profit and loss account as they become payable in accordance with the rules of the scheme.
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2.9. Debtors
Basic financial assets, including trade and other debtors, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Such assets are subsequently carried at amortised cost using the effective interest method, less any impairment.
Trade debtors are amounts due from customers for services performed in the ordinary course of business.
2.10. Creditors
Basic financial liabilities, including trade and other creditors, loans from third parties and loans from related parties, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Such instruments are subsequently carried at amortised cost using the effective interest method, less any impairment.
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the Company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.
2.11. Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.
2.12. Share Capital
Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.
2.13. Prior Year Restatement
During the preparation of the financial statements for the current year, it was identified that the company's 'Amounts owed to Group undertakings' (2022: £38,736,406) had been incorrectly stated as a creditor due after one year. We have since reviewed the loan agreement and noted the loan is repayable on demand; consequently, we have restated the prior year's financial statements to correct this and the same balance can now be found under 'Amounts owed to Group undertakings' within Creditors: Amounts Falling Due Within One Year.
3. Average Number of Employees
Average number of employees, including directors, during the year was as follows: 1 (2022: 1)
1 1
4. Debtors
2023 2022
£ £
Due within one year
Trade debtors 141,381 126,208
Prepayments and accrued income 10,866 12,217
152,247 138,425
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5. Creditors: Amounts Falling Due Within One Year
2023 2022
£ £
Trade creditors 1,013 (41 )
Provision for Corporation tax 56,104 21,513
Other taxes and social security 5,649 5,111
VAT 10,242 14,475
Pension Payable 1,019 980
Accruals and deferred income 35,136 33,764
Amounts owed to group undertakings 6,236 38,736
115,399 114,538
6. Share Capital
2023 2022
£ £
Allotted, Called up and fully paid 1 1
7. Dividends
No dividends were proposed or paid during the current or prior year. 
8. Related Party Transactions
The company is a wholly owned subsidiary member of its group and has therefore taken advantage of the provisions of Section 33. 1A of FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” not to disclose transactions with entities that are wholly owned members of the group.
9. Ultimate Parent Undertaking and Controlling Party
The company's immediate and ultimate parent undertaking is Brand Metrics Sweden AB . Brand Metrics Sweden AB was incorporated in Sweden. Copies of the group accounts may be obtained from the secretary, Drottninggatan 22, Gothenburg, 411 14 . The ultimate controlling party is Brand Metrics Sweden AB who controls 100% of the shares of Brand Metrics UK Limited .
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