IRIS Accounts Production v24.2.0.383 03618851 director 1.1.23 31.12.23 31.12.23 0 0 false true false false true false Ordinary A 1.00000 Ordinary B 1.00000 iso4217:GBPiso4217:USDiso4217:EURxbrli:sharesxbrli:pureutr:tonnesutr:kWh036188512022-12-31036188512023-12-31036188512023-01-012023-12-31036188512021-12-31036188512022-01-012022-12-31036188512022-12-3103618851ns15:EnglandWales2023-01-012023-12-3103618851ns14:PoundSterling2023-01-012023-12-3103618851ns10:Director12023-01-012023-12-3103618851ns10:PrivateLimitedCompanyLtd2023-01-012023-12-3103618851ns10:SmallEntities2023-01-012023-12-3103618851ns10:AuditExempt-NoAccountantsReport2023-01-012023-12-3103618851ns10:SmallCompaniesRegimeForDirectorsReport2023-01-012023-12-3103618851ns10:SmallCompaniesRegimeForAccounts2023-01-012023-12-3103618851ns10:FullAccounts2023-01-012023-12-3103618851ns10:OrdinaryShareClass22023-01-012023-12-3103618851ns10:OrdinaryShareClass32023-01-012023-12-3103618851ns10:CompanySecretary12023-01-012023-12-3103618851ns10:RegisteredOffice2023-01-012023-12-3103618851ns5:CurrentFinancialInstruments2023-12-3103618851ns5:CurrentFinancialInstruments2022-12-3103618851ns5:ShareCapital2023-12-3103618851ns5:ShareCapital2022-12-3103618851ns5:RetainedEarningsAccumulatedLosses2023-12-3103618851ns5:RetainedEarningsAccumulatedLosses2022-12-3103618851ns5:FurnitureFittings2023-01-012023-12-3103618851ns5:ComputerEquipment2023-01-012023-12-3103618851ns5:FurnitureFittings2022-12-3103618851ns5:ComputerEquipment2022-12-3103618851ns5:FurnitureFittings2023-12-3103618851ns5:ComputerEquipment2023-12-3103618851ns5:FurnitureFittings2022-12-3103618851ns5:ComputerEquipment2022-12-3103618851ns5:CurrentFinancialInstrumentsns5:WithinOneYear2023-12-3103618851ns5:CurrentFinancialInstrumentsns5:WithinOneYear2022-12-3103618851ns10:OrdinaryShareClass22023-12-3103618851ns10:OrdinaryShareClass32023-12-31
REGISTERED NUMBER: 03618851 (England and Wales)













UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2023

FOR

CAPTIVATE MARKETING LTD

CAPTIVATE MARKETING LTD (REGISTERED NUMBER: 03618851)






CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


CAPTIVATE MARKETING LTD

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2023







DIRECTOR: Mrs P J Lambert





SECRETARY: Mrs P J Lambert





REGISTERED OFFICE: 30-34 North Street
Hailsham
East Sussex
BN27 1DW





REGISTERED NUMBER: 03618851 (England and Wales)





ACCOUNTANTS: Watson Associates (Professional Services) Limited
30 - 34 North Street
Hailsham
East Sussex
BN27 1DW

CAPTIVATE MARKETING LTD (REGISTERED NUMBER: 03618851)

BALANCE SHEET
31 DECEMBER 2023

2023 2022
Notes £    £   
FIXED ASSETS
Tangible assets 4 267 -

CURRENT ASSETS
Debtors 5 9,901 312
Cash at bank 48,730 115,821
58,631 116,133
CREDITORS
Amounts falling due within one year 6 (23,303 ) (25,028 )
NET CURRENT ASSETS 35,328 91,105
TOTAL ASSETS LESS CURRENT
LIABILITIES

35,595

91,105

CAPITAL AND RESERVES
Called up share capital 8 100 100
Retained earnings 35,495 91,005
SHAREHOLDERS' FUNDS 35,595 91,105

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2023.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2023 in accordance with Section 476 of the Companies Act 2006.

The director acknowledges her responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Statement of Comprehensive Income has not been delivered.

The financial statements were approved by the director and authorised for issue on 15 September 2024 and were signed by:





Mrs P J Lambert - Director


CAPTIVATE MARKETING LTD (REGISTERED NUMBER: 03618851)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023

1. STATUTORY INFORMATION

Captivate Marketing Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 25% on reducing balance
Computer equipment - 33% on cost

Financial instruments
The company only enters into basic financial instruments transactions that result in the recognition of financial assets and liabilities like trade and other accounts receivable and payable, loans from banks and other third parties, and loans to related parties.

Debt instruments that are payable or receivable within one year, are measured, initially and subsequently, at the undiscounted amount of the cash or other consideration expected to be paid or received; other debt instruments are initially measured at present value of the future payments and subsequently at amortised cost using the effective interest method.

Financial assets that are measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in profit or loss.

Financial assets and liabilities are offset and the net amount reported in the balance sheet only when there is an enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


CAPTIVATE MARKETING LTD (REGISTERED NUMBER: 03618851)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023

2. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was NIL (2022 - NIL).

4. TANGIBLE FIXED ASSETS
Fixtures
and Computer
fittings equipment Totals
£    £    £   
COST
At 1 January 2023 4,420 14,443 18,863
Additions - 399 399
At 31 December 2023 4,420 14,842 19,262
DEPRECIATION
At 1 January 2023 4,420 14,443 18,863
Charge for year - 132 132
At 31 December 2023 4,420 14,575 18,995
NET BOOK VALUE
At 31 December 2023 - 267 267
At 31 December 2022 - - -

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Trade debtors 9,663 -
Other debtors 238 312
9,901 312

CAPTIVATE MARKETING LTD (REGISTERED NUMBER: 03618851)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Taxation and social security 20,502 22,954
Other creditors 2,801 2,074
23,303 25,028

7. FINANCIAL INSTRUMENTS

The company only enters into basic financial instruments transactions that result in the recognition of the financial assets and liabilities like trade and other accounts receivable and payable, loans from bank and other third parties, and loans to related parties.

Debt instruments that are payable or receivable within one year, are measured, initially and subsequently at the undiscounted amount of the cash or other consideration expected to be paid or received; other debt instruments are initially measured at present value of the future payments and subsequently at the amortised cost using the effective interest method

Financial assets that are measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in profit or loss.

Financial assets and liabilities are offset and the net amount reported in the balance sheet only when there is an enforceable right to set off the recognised amounts and there is no intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

8. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2023 2022
value: £    £   
90 Ordinary A £1 90 90
10 Ordinary B £1 10 10
100 100