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REGISTERED NUMBER: 10806730 (England and Wales)













Financial Statements

for the Year Ended 31 December 2023

for

Creative Monster Limited

Creative Monster Limited (Registered number: 10806730)






Contents of the Financial Statements
for the Year Ended 31 December 2023




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


Creative Monster Limited

Company Information
for the Year Ended 31 December 2023







DIRECTORS: N G Avery
A Leaver
N B S Grimson





REGISTERED OFFICE: Tate House
Watermark Way
Hertford
Hertfordshire
SG13 7TZ





REGISTERED NUMBER: 10806730 (England and Wales)





AUDITORS: Roy Pinnock & Co LLP
Statutory Auditors
Wren House
68 London Road
St Albans
Hertfordshire
AL1 1NG

Creative Monster Limited (Registered number: 10806730)

Balance Sheet
31 December 2023

31.12.23 31.12.22
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 2,021 4,753

CURRENT ASSETS
Debtors 5 347,209 447,093
Cash at bank 20,350 286,822
367,559 733,915
CREDITORS
Amounts falling due within one year 6 184,565 594,572
NET CURRENT ASSETS 182,994 139,343
TOTAL ASSETS LESS CURRENT
LIABILITIES

185,015

144,096

PROVISIONS FOR LIABILITIES 505 1,188
NET ASSETS 184,510 142,908

CAPITAL AND RESERVES
Called up share capital 8 100 100
Retained earnings 184,410 142,808
SHAREHOLDERS' FUNDS 184,510 142,908

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 16 August 2024 and were signed on its behalf by:





A Leaver - Director


Creative Monster Limited (Registered number: 10806730)

Notes to the Financial Statements
for the Year Ended 31 December 2023

1. STATUTORY INFORMATION

Creative Monster Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Creative Monster Limited (Registered number: 10806730)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2023

2. ACCOUNTING POLICIES - continued

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Cash and cash equivalents
Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 3 (2022 - 8 ) .

4. TANGIBLE FIXED ASSETS
Computer
equipment
£   
COST
At 1 January 2023
and 31 December 2023 7,405
DEPRECIATION
At 1 January 2023 2,652
Charge for year 2,732
At 31 December 2023 5,384
NET BOOK VALUE
At 31 December 2023 2,021
At 31 December 2022 4,753

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.23 31.12.22
£    £   
Trade debtors 6,506 98,531
Amounts owed by group undertakings 286,439 205,479
Other debtors 54,264 143,083
347,209 447,093

Creative Monster Limited (Registered number: 10806730)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2023

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.23 31.12.22
£    £   
Trade creditors 17,060 131,434
Amounts owed to group undertakings 145,295 386,288
Taxation and social security 17,828 20,204
Other creditors 4,382 56,646
184,565 594,572

7. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
31.12.23 31.12.22
£    £   
Within one year 55,000 10,500

8. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 31.12.23 31.12.22
value: £    £   
100 Ordinary £1.00 100 100

9. DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Natalie Coleman FCCA (Senior Statutory Auditor)
for and on behalf of Roy Pinnock & Co LLP

Creative Monster Limited (Registered number: 10806730)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2023

10. RELATED PARTY DISCLOSURES

Andrew Leaver & Neil Avery are both directors of Brand Partnership Group Ltd . Andrew Leaver, Neil Avery & Neil Grimson are all directors of Blue Square Marketing Ltd ,Engage Pulse Ltd , Space Retail Group Ltd & Monster Holding Ltd

Blue Square Marketing Ltd
The balances with Blue Square Marketing Ltd at 31st December 2023 were a trade debtor £nil (2022: £205,479) & an intercompany debtor of £286,438 (2022: £nil)

Engage Pulse Ltd
The balance with Engage Pulse Ltd at 31st December 2023 was a trade creditor of £nil (2022 £2,880)

Monster Holding Ltd
The balance with Monster Holding Ltd at 31st December 2023 was a creditor for £80,499 (2022: £80,795)

Brand Partnership Group Ltd
The balance with Brand Partnership Group Ltd at 31st December 2023 was a creditor of £64,796 (2022:£38,083)




11. ULTIMATE CONTROLLING PARTY

The controlling party is A Leaver.

A Leaver is the ultimate controlling party by virtue of his share holding in Brand Partnership Group Ltd.

12. PARENT COMPANY

Brand Partnership Group Ltd is regarded by the directors as being the company's ultimate parent company.

Brand Partnership Group Limited is registered in England & Wales, Company Number 09938132, registered office Tate House, Watermark Way, Hertford, Hertfordshire SG13 7TZ.