REGISTERED NUMBER: |
The Dragonfly Agency Limited |
Strategic Report, |
Report of the Directors and |
Audited Financial Statements |
for the Year Ended 31st December 2023 |
REGISTERED NUMBER: |
The Dragonfly Agency Limited |
Strategic Report, |
Report of the Directors and |
Audited Financial Statements |
for the Year Ended 31st December 2023 |
The Dragonfly Agency Limited (Registered number: 07558476) |
Contents of the Financial Statements |
for the year ended 31st December 2023 |
Page |
Company information | 1 |
Strategic report | 2 | to | 3 |
Report of the directors | 4 | to | 5 |
Report of the independent auditors | 6 | to | 9 |
Income statement | 10 |
Other comprehensive income | 11 |
Balance sheet | 12 | to | 13 |
Statement of changes in equity | 14 |
Cash flow statement | 15 |
Notes to the cash flow statement | 16 |
Notes to the financial statements | 17 | to | 24 |
The Dragonfly Agency Limited |
Company Information |
for the year ended 31st December 2023 |
Directors: |
Registered office: |
Business address: |
Registered number: |
Auditors: |
Academy House |
Shedden Park Road |
Kelso |
Roxburghshire |
TD5 7AL |
The Dragonfly Agency Limited (Registered number: 07558476) |
Strategic Report |
for the year ended 31st December 2023 |
The directors present their strategic report for the year ended 31st December 2023. |
Review of business |
The company continued to be an award-winning, boutique direct marketing agency offering creative, print and digital campaigns that are driven by deep data profiling and targeted distribution to deliver results for our clients. |
Dragonfly's core values remain at the forefront of everything we do every day. These values are: |
- Integrity - we're trusted, open problem solvers |
- Honesty - we're proud champions and ambassadors |
- Promise to our customers - we provide better solutions |
- Relationships - we deliver value and memorable moments |
2023 was an extremely exciting and busy year for Dragonfly. A few of the highlights from this period are: |
We gained B Corp status in January 2023; |
Our staff engagement survey for 2023 ended at a phenomenal engagement score of 81.8, an increase of 3 points | on the previous survey and the highest ever score achieved; |
Dragonfly won 2 SMP Awards for our work on Gold DM for a client and Gold Spring Appeal for another client. One | of our Dragonflies also won the Rising Star award; |
We retained our qualifications in ISO14001: 2015 Environmental management and ISO/IEC 27001:2013 | Information Security Management System; |
We continue to build on our ESG strategy to ensure we are well placed for future opportunities; |
We have launched several new products including technical solutions for a range of clients. |
Principal risks and uncertainties |
The key business risks affecting the company are: |
- Product availability and pricing |
- Inflation |
- Foreign exchange |
- Interest rates |
- GDPR and compliance requirements |
The Directors regularly review risk strategy and make arrangements to reduce exposure using appropriate financial instruments. |
The company manages its cash and borrowing requirements in order to minimise interest expense whilst ensuring the company has sufficient liquid resources to meet the operating needs of the business. The cash reserves are maintained to allow the business to take account of any expansion and investment opportunities that may arise. |
The Dragonfly Agency Limited (Registered number: 07558476) |
Strategic Report |
for the year ended 31st December 2023 |
Development and performance |
The results for the year show a profit on ordinary activities before tax of £1,787,274 (2022 - £3,134,786). The Board are satisfied with the performance for the financial year considering the challenges faced and increased costs in the supply chain. |
During 2023 several areas had specific impact on Dragonfly. Paper mill strikes and UPM disputes caused paper shortages which led to increased paper prices and delivery lead times. The late 2022 Royal Mail postage price increases forced clients to switch from mail delivery to door drop delivery to try and reach the same audience levels. 2023 saw UK interest rates increased 5 times to a historic high leading to smaller budgets available for marketing. The South African Rand exchange rate fell 12.07% when compared to the British Pound making mailing from the UK less attractive. |
The Board monitor the progress of the company by the following KPIs: |
2023 | 2022 |
Turnover | £21.2m | £23.6m |
Gross Profit % | 16% | 18% |
Net profit before tax | 8% | 13% |
On behalf of the board: |
The Dragonfly Agency Limited (Registered number: 07558476) |
Report of the Directors |
for the year ended 31st December 2023 |
The directors present their report with the financial statements of the company for the year ended 31st December 2023. |
Principal activity |
The principal activity of the company in the year under review was that of marketing consultancy. |
Dividends |
Interim dividends were paid for the year ended 31st December 2023, the total dividend distributions for these were £272,000. The directors do not recommend a final dividend to be declared for the year ended 31st December 2023. |
Research and development |
An R&D claim is currently under review for 2023. At the date of signing the financial statements the claim has not yet been submitted so no provision has been included. |
Events since the end of the year |
Information relating to events since the end of the year is given in the notes to the financial statements. |
Directors |
The directors shown below have held office during the whole of the period from 1st January 2023 to the date of this report. |
Charitable donations and expenditure |
During the year the company made various charitable donations totalling £8,043 (2022 - £9,097). |
Directors' responsibilities statement |
The directors are responsible for preparing the Strategic report, the Report of the directors and the financial statements in accordance with applicable law and regulations. |
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to: |
- | select suitable accounting policies and then apply them consistently; |
- | make judgements and accounting estimates that are reasonable and prudent; |
- | prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business. |
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. |
Statement as to disclosure of information to auditors |
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information. |
The Dragonfly Agency Limited (Registered number: 07558476) |
Report of the Directors |
for the year ended 31st December 2023 |
Auditors |
The auditors, Rennie Welch Audit Limited, will be proposed for re-appointment at the forthcoming Annual General Meeting. |
On behalf of the board: |
Report of the Independent Auditors to the Members of |
The Dragonfly Agency Limited |
Opinion |
We have audited the financial statements of The Dragonfly Agency Limited (the 'company') for the year ended 31st December 2023 which comprise the Income statement, Other comprehensive income, Balance sheet, Statement of changes in equity, Cash flow statement and Notes to the cash flow statement, Notes to the financial statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice). |
In our opinion the financial statements: |
- | give a true and fair view of the state of the company's affairs as at 31st December 2023 and of its profit for the year then ended; |
- | have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and |
- | have been prepared in accordance with the requirements of the Companies Act 2006. |
Basis for opinion |
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. |
Conclusions relating to going concern |
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. |
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. |
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report. |
Other information |
The directors are responsible for the other information. The other information comprises the information in the Strategic report and the Report of the directors, but does not include the financial statements and our Report of the auditors thereon. |
Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. |
In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard. |
Opinions on other matters prescribed by the Companies Act 2006 |
In our opinion, based on the work undertaken in the course of the audit: |
- | the information given in the Strategic report and the Report of the directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and |
- | the Strategic report and the Report of the directors have been prepared in accordance with applicable legal requirements. |
Report of the Independent Auditors to the Members of |
The Dragonfly Agency Limited |
Matters on which we are required to report by exception |
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic report or the Report of the directors. |
We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion: |
- | adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or |
- | the financial statements are not in agreement with the accounting records and returns; or |
- | certain disclosures of directors' remuneration specified by law are not made; or |
- | we have not received all the information and explanations we require for our audit. |
Responsibilities of directors |
As explained more fully in the Directors' responsibilities statement set out on page four, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. |
In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so. |
Report of the Independent Auditors to the Members of |
The Dragonfly Agency Limited |
Auditors' responsibilities for the audit of the financial statements |
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements. |
The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below: |
We identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, and then design and perform audit procedures responsive to those risks, including obtaining audit evidence that is sufficient and appropriate to provide a basis for our opinion. |
Identifying and assessing potential risks related to irregularities |
In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, we considered the following: |
Audit response to risks identified |
- the nature of the industry and sector, control environment and business performance. |
- any matters we identified having obtained and reviewed the company's documentation of their policies and procedures relating to: |
-- identifying, evaluating, and complying with laws and regulations and whether they were aware of any instances of non-compliance. |
-- detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected, or alleged fraud. |
-- the internal controls established to mitigate risks of fraud or non-compliance with laws and regulations. |
- the matters discussed among the audit engagement team regarding how and where fraud might occur in the financial statements and any potential indicators of fraud. |
As a result of these procedures, we considered the opportunities and incentives that may exist within the organisation for fraud and have not identified any significant areas with potential for fraud to occur. We hold this view on the basis on that the company is classified under the Companies Act 2006 as a medium company for reporting purposes, under which anomalies would be detected. |
Further to this no non-routine financial accounting has taken place from which we would expect an increase of fraud or error to occur. |
In common with all audits under ISAs (UK), we are also required to perform specific procedures to respond to the risk of management override. |
We also obtained an understanding of the legal and regulatory frameworks that the Company operates in, focusing on provisions of those laws and regulations that had a direct effect on the determination of material amounts and disclosures in the financial statements. The key laws and regulations we considered in this context included the UK Companies Act and local tax legislation. |
In addition, we considered provisions of other laws and regulations that do not have a direct effect on the financial statements but compliance with which may be fundamental to the Company's ability to operate or to avoid a material penalty. |
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the auditors. |
Report of the Independent Auditors to the Members of |
The Dragonfly Agency Limited |
Use of our report |
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed. |
for and on behalf of |
Academy House |
Shedden Park Road |
Kelso |
Roxburghshire |
TD5 7AL |
The Dragonfly Agency Limited (Registered number: 07558476) |
Income Statement |
for the year ended 31st December 2023 |
2023 | 2022 |
Notes | £ | £ |
Turnover | 3 |
Cost of sales | ( |
) | ( |
) |
Gross profit |
Administrative expenses | ( |
) | ( |
) |
Operating profit | 5 |
Interest receivable and similar income |
Profit before taxation |
Tax on profit | 6 | ( |
) | ( |
) |
Profit for the financial year |
The Dragonfly Agency Limited (Registered number: 07558476) |
Other Comprehensive Income |
for the year ended 31st December 2023 |
2023 | 2022 |
Notes | £ | £ |
Profit for the year |
Other comprehensive income | - | - |
Total comprehensive income for the year |
The Dragonfly Agency Limited (Registered number: 07558476) |
Balance Sheet |
31st December 2023 |
2023 | 2022 |
Notes | £ | £ | £ | £ |
Fixed assets |
Intangible assets | 8 |
Tangible assets | 9 |
Current assets |
Debtors: amounts falling due within one year |
10 |
Debtors: amounts falling due after more than one year |
10 |
Cash at bank and in hand |
Creditors |
Amounts falling due within one year | 11 |
Net current assets |
Total assets less current liabilities |
Provisions for liabilities | 13 |
Net assets |
Capital and reserves |
Called up share capital | 14 |
Retained earnings | 15 |
Shareholders' funds |
The Dragonfly Agency Limited (Registered number: 07558476) |
Balance Sheet - continued |
31st December 2023 |
The financial statements were approved by the Board of Directors and authorised for issue on |
The Dragonfly Agency Limited (Registered number: 07558476) |
Statement of Changes in Equity |
for the year ended 31st December 2023 |
Called up |
share | Retained | Total |
capital | earnings | equity |
£ | £ | £ |
Balance at 1st January 2022 |
Changes in equity |
Dividends | - | ( |
) | ( |
) |
Total comprehensive income | - |
Balance at 31st December 2022 |
Changes in equity |
Dividends | - | ( |
) | ( |
) |
Total comprehensive income | - |
Balance at 31st December 2023 |
The Dragonfly Agency Limited (Registered number: 07558476) |
Cash Flow Statement |
for the year ended 31st December 2023 |
2023 | 2022 |
Notes | £ | £ |
Cash flows from operating activities |
Cash generated from operations | 1 | ( |
) |
Tax paid | ( |
) | ( |
) |
Net cash from operating activities | ( |
) |
Cash flows from investing activities |
Purchase of intangible fixed assets | ( |
) | ( |
) |
Purchase of tangible fixed assets | ( |
) | ( |
) |
Sale of tangible fixed assets |
Interest received |
Net cash from investing activities | ( |
) |
Cash flows from financing activities |
Amount introduced by directors | 272,001 | - |
Amount withdrawn by directors | (722,065 | ) | (461,376 | ) |
Equity dividends paid | ( |
) | ( |
) |
Net cash from financing activities | ( |
) | ( |
) |
(Decrease)/increase in cash and cash equivalents | ( |
) |
Cash and cash equivalents at beginning of year |
2 |
3,720,500 |
Cash and cash equivalents at end of year | 2 | 3,314,561 | 5,623,699 |
The Dragonfly Agency Limited (Registered number: 07558476) |
Notes to the Cash Flow Statement |
for the year ended 31st December 2023 |
1. | Reconciliation of profit before taxation to cash generated from operations |
2023 | 2022 |
£ | £ |
Profit before taxation |
Depreciation charges |
Profit on disposal of fixed assets | ( |
) |
Finance income | (62,952 | ) | (11,275 | ) |
1,749,608 | 3,131,704 |
(Increase)/decrease in trade and other debtors | ( |
) |
Decrease in trade and other creditors | ( |
) | ( |
) |
Cash generated from operations | ( |
) |
2. | Cash and cash equivalents |
The amounts disclosed on the Cash flow statement in respect of cash and cash equivalents are in respect of these Balance sheet amounts: |
Year ended 31st December 2023 |
31.12.23 | 1.1.23 |
£ | £ |
Cash and cash equivalents | 3,314,561 | 5,623,699 |
Year ended 31st December 2022 |
31.12.22 | 1.1.22 |
£ | £ |
Cash and cash equivalents | 5,623,699 | 3,720,500 |
3. | Analysis of changes in net funds |
At 1.1.23 | Cash flow | At 31.12.23 |
£ | £ | £ |
Net cash |
Cash at bank and in hand | 5,623,699 | (2,309,138 | ) | 3,314,561 |
5,623,699 | ( |
) | 3,314,561 |
Total | 5,623,699 | (2,309,138 | ) | 3,314,561 |
The Dragonfly Agency Limited (Registered number: 07558476) |
Notes to the Financial Statements |
for the year ended 31st December 2023 |
1. | Statutory information |
The Dragonfly Agency Limited is a |
2. | Accounting policies |
Basis of preparing the financial statements |
Turnover |
Turnover represents the total invoice value, excluding value added tax, of sales invoiced during the year, or the fair value of services provided for amounts not invoiced at the year end. |
Turnover arising from the sale of goods is recognised when the significant risks and rewards of ownership have passed to the buyer. Turnover arising from the provision of services is recognised as contract activity progresses and the right to consideration is earned. Unbilled turnover is included in debtors as amounts recoverable on contracts. |
Intangible assets |
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses. |
Tangible fixed assets |
Fixtures and fittings | - |
Office equipment | - |
Tangible fixed assets are stated at cost less accumulated depreciation and accumulated impairment losses. |
Financial instruments |
The following assets and liabilities are classified as financial instruments - trade debtors, other debtors, inter company loans, trade creditors, accruals and directors' loans. |
Directors' loans (being repayable on demand), trade debtors, other debtors, inter company loans ,trade creditors and accruals are measured at the undiscounted amount of the cash or other consideration expected to be paid or received. |
Financial assets that are measured at amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in the Statement of Income and Retained Earnings. |
The Dragonfly Agency Limited (Registered number: 07558476) |
Notes to the Financial Statements - continued |
for the year ended 31st December 2023 |
2. | Accounting policies - continued |
Taxation |
Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Income and Retained Earnings, except to the extent that it relates to items recognised in other comprehensive income or directly in equity. |
Current or deferred taxation assets and liabilities are not discounted. |
Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date. |
Deferred tax |
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date. |
Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference. |
Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. |
Foreign currencies |
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result. |
Hire purchase and leasing commitments |
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease. |
Pensions |
The pension costs charged in the financial statements represent the contribution payable by the company during the year. |
Provisions |
Provisions are set up only where it is probable that a present obligation exists as a result of an event prior to the balance sheet date and that a payment will be required in settlement that can be estimated reliably. |
Employee benefits |
Short term employee benefits, including holiday pay, are recognised as an expense in the Statement of Income and Retained Earnings in the period in which they are incurred. |
Cash and cash equivalents |
Cash and cash equivalents comprise cash at bank and on hand, demand deposits with banks, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value. In the balance sheet, bank overdrafts are shown within borrowings or current liabilities. |
The Dragonfly Agency Limited (Registered number: 07558476) |
Notes to the Financial Statements - continued |
for the year ended 31st December 2023 |
2. | Accounting policies - continued |
Going concern |
The directors have considered the company's financial position for a period of 12 months from the date of signing these financial statements and have reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Accordingly, they continue to adopt the going concern basis in preparing these financial statements. |
3. | Turnover |
The turnover and profit before taxation are attributable to the one principal activity of the company. |
An analysis of turnover by class of business is given below: |
2023 | 2022 |
£ | £ |
4. | Employees and directors |
2023 | 2022 |
£ | £ |
Wages and salaries |
Social security costs |
Other pension costs |
The average number of employees during the year was as follows: |
2023 | 2022 |
2023 | 2022 |
£ | £ |
Directors' remuneration |
Directors' pension contributions to money purchase schemes |
The number of directors to whom retirement benefits were accruing was as follows: |
Money purchase schemes |
The Dragonfly Agency Limited (Registered number: 07558476) |
Notes to the Financial Statements - continued |
for the year ended 31st December 2023 |
5. | Operating profit |
The operating profit is stated after charging/(crediting): |
2023 | 2022 |
£ | £ |
Hire of plant and machinery |
Depreciation - owned assets |
Profit on disposal of fixed assets | ( |
) |
Computer software amortisation |
Auditors' remuneration |
Foreign exchange differences | ( |
) |
6. | Taxation |
Analysis of the tax charge |
The tax charge on the profit for the year was as follows: |
2023 | 2022 |
£ | £ |
Current tax: |
UK corporation tax |
Deferred tax | ( |
) |
Tax on profit |
Reconciliation of total tax charge included in profit and loss |
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The difference is explained below: |
2023 | 2022 |
£ | £ |
Profit before tax |
Profit multiplied by the standard rate of corporation tax in the UK of |
Effects of: |
Expenses not deductible for tax purposes |
Depreciation in excess of capital allowances |
Deferred tax expense | 147 | (493 | ) |
Previous year adjustment | (25,314 | ) | (8,125 | ) |
Total tax charge | 398,692 | 587,433 |
7. | Dividends |
2023 | 2022 |
£ | £ |
Interim |
The Dragonfly Agency Limited (Registered number: 07558476) |
Notes to the Financial Statements - continued |
for the year ended 31st December 2023 |
8. | Intangible fixed assets |
Computer |
software |
£ |
Cost |
At 1st January 2023 |
Additions |
Disposals | ( |
) |
At 31st December 2023 |
Amortisation |
Amortisation for year |
At 31st December 2023 |
Net book value |
At 31st December 2023 |
At 31st December 2022 |
9. | Tangible fixed assets |
Fixtures |
and | Office |
fittings | equipment | Totals |
£ | £ | £ |
Cost |
At 1st January 2023 |
Additions |
At 31st December 2023 |
Depreciation |
At 1st January 2023 |
Charge for year |
At 31st December 2023 |
Net book value |
At 31st December 2023 |
At 31st December 2022 |
The Dragonfly Agency Limited (Registered number: 07558476) |
Notes to the Financial Statements - continued |
for the year ended 31st December 2023 |
10. | Debtors |
2023 | 2022 |
£ | £ |
Amounts falling due within one year: |
Trade debtors |
Amounts owed by group undertakings |
Other debtors |
Directors' loan accounts | 940,498 | 519,510 |
Prepayments |
Amounts falling due after more than one year: |
Other debtors |
Aggregate amounts |
11. | Creditors: amounts falling due within one year |
2023 | 2022 |
£ | £ |
Trade creditors |
Tax |
Social security and other taxes |
VAT | 325,120 | 204,247 |
Other creditors |
Directors' loan accounts | - | 29,076 |
Accrued expenses |
12. | Leasing agreements |
Minimum lease payments under non-cancellable operating leases fall due as follows: |
2023 | 2022 |
£ | £ |
Within one year |
Between one and five years |
13. | Provisions for liabilities |
2023 | 2022 |
£ | £ |
Deferred tax |
Accelerated capital allowances |
The Dragonfly Agency Limited (Registered number: 07558476) |
Notes to the Financial Statements - continued |
for the year ended 31st December 2023 |
13. | Provisions for liabilities - continued |
Deferred |
tax |
£ |
Balance at 1st January 2023 |
Provided during year |
Balance at 31st December 2023 |
14. | Called up share capital |
Allotted, issued and fully paid: |
Number: | Class: | Nominal | 2023 | 2022 |
value: | £ | £ |
Ordinary | £1 | 2 | 2 |
15. | Reserves |
Retained |
earnings |
£ |
At 1st January 2023 |
Profit for the year |
Dividends | ( |
) |
At 31st December 2023 |
Retained earnings represent cumulative profits and losses, net of dividends paid and other adjustments. The directors are confident that the company can continue to maintain current trading levels over the next twelve months. |
16. | Pension commitments |
The company operates a defined contribution pension scheme. The pension cost charge for the year represents contributions payable by the company to the scheme and amounted to £23,700 (2022 - £52,684). |
Contributions totalling £52,760 (2022 - £42,843) were payable to the schemes at the end of the year and are included in creditors. |
The Dragonfly Agency Limited (Registered number: 07558476) |
Notes to the Financial Statements - continued |
for the year ended 31st December 2023 |
17. | Directors' advances, credits and guarantees |
The following advances and credits to directors subsisted during the years ended 31st December 2023 and 31st December 2022: |
2023 | 2022 |
£ | £ |
Director 1 |
Balance outstanding at start of year | 29,077 | (4,058 | ) |
Amounts advanced | 272,000 | 272,000 |
Amounts repaid | (710,700 | ) | (238,865 | ) |
Balance outstanding at end of year | (409,623 | ) | 29,077 |
Director 2 |
Balance outstanding at start of year | (519,510 | ) | (25,000 | ) |
Amounts advanced | - | - |
Amounts repaid | (11,364 | ) | (494,510 | ) |
Balance outstanding at end of year | (530,874 | ) | (519,510 | ) |
These loans are unsecured, interest has been charged at the official rates published by HMRC and they are repayable on demand. |
18. | Related party disclosures |
Included within other debtors are loans between the company's related parties (who do not form part of the group structure) which are under common control. Information in relation to these balances are disclosed below... |
Related Party | 2023 | 2022 |
Loan to Dragonfly Properties Ltd | 1,158,688 | 429,898 |
Loan to Dragonfly Properties South Africa Limited | 459,338 | 453,660 |
Dragonfly Direct Marketing South Africa | 422,416 | 255,327 |
2,040,442 | 1,138,885 |
These loans are repayable to the company on a term that falls due over 1 year and no interest is being charged on the balances outstanding. |
19. | Post balance sheet events |
An interim dividend for the financial year ended 31st December 2024 was declared to the company's shareholders on 31st March 2024 for the total sum of £200,000. |
20. | Name of parent of group |
These financial statements are consolidated in the financial statements of Dragonfly Holdco Limited. The registered office of Dragonfly Holdco Limited is 4 Stafford Street, Edinburgh, United Kingdom, EH3 7AU. |