Registered number
11794737
Notorious Communications Ltd
Report and Accounts
31 December 2023
Notorious Communications Ltd
Registered number: 11794737
Directors report
The Directors are pleased to report a successful 2023, annual revenues exceeded the £1m mark for the first time since inception; new client wins bolstered revenue, in addition to high levels of client retention.

Turnover significantly increased to £4.4m from £0.8m in the prior year due to higher levels of buying media for new clients as well as planning work across a diverse range of clients. This translated to a 42% increase in underlying revenue to £1.2m (Dec 22: £0.6m)

Operating profit margins were higher than anticipated at 29% (Dec 22: -5%, which included £0.1m one off costs), in spite of ongoing investment in resources and infrastructure. Average headcount for the year reported is 11, new recruits were weighted towards the last quarter of the year, the total headcount as at December 23 was 16, doubling that of the prior year. In the year we were successfully accredited by The Institute of Practitioners in Advertising (IPA), testament to the leadership team's ongoing commitment to rigorous professional service standards and continuous investment in their people's skills.

Balance sheet reserves almost doubled, we are comfortably placed to meet all liabilities and continue growing the business into 2024 and beyond.

In January 2024 the company name was changed to Notorious Communications Limited, the rebrand was focused on asserting a clearer more confident position in the market, underlining the business's ambition to create an agency that competes on a level with the best in the UK wherever clever problem solving can make a big difference.
Directors
The following persons served as directors during the year:
Simon Price (resigned 20th January 2023)
Jessica Scott
Nikki Wheatley
Ben Hayes
Small company provisions
This report has been prepared in accordance with the provisions in Part 15 of the Companies Act 2006 applicable to companies subject to the small companies regime.
This report was approved by the board on 25 September 2024 and signed on its behalf.
Nikki Wheatley
Director
Notorious Communications Ltd
Profit and Loss Account
for the year ended 31 December 2023
2023 2022
£ £
Turnover 4,336,866 819,623
Cost of sales (3,174,115) (173,942)
Gross profit 1,162,751 645,681
Administrative expenses (826,421) (677,640)
Operating (loss)/profit 336,330 (31,959)
(Loss)/profit before taxation 336,330 (31,959)
Tax on profit (84,353) -
(Loss)/profit for the financial year 251,977 (31,959)
Notorious Communications Ltd
Registered number: 11794737
Balance Sheet
as at 31 December 2023
Notes 2023 2022
£ £
Fixed assets
Tangible assets 4 21,879 6,354
Current assets
Debtors 5 347,420 228,886
Cash at bank and in hand 1,607,073 150,833
1,954,493 379,719
Creditors: amounts falling due within one year 6 (1,464,050) (60,728)
Net current assets 490,443 318,991
Total assets less current liabilities 512,322 325,345
Creditors: amounts falling due after more than one year 7 - (65,000)
Net assets 512,322 260,345
Capital and reserves
Called up share capital 166 166
Profit and loss account 512,156 260,179
Shareholders' funds 512,322 260,345
The directors are satisfied that the company is entitled to exemption from the requirement to obtain an audit under section 477 of the Companies Act 2006.
The members have not required the company to obtain an audit in accordance with section 476 of the Act.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
The accounts have been prepared and delivered in accordance with the special provisions applicable to companies subject to the small companies regime.
Nikki Wheatley
Director
Approved by the board on 25 September 2024
Notorious Communications Ltd
Notes to the Accounts
for the year ended 31 December 2023
1 Accounting policies
Basis of preparation
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Intangible fixed assets
Intangible fixed assets are measured at cost less accumulative amortisation and any accumulative impairment losses.
Tangible fixed assets
Tangible fixed assets are measured at cost less accumulative depreciation and any accumulative impairment losses. Depreciation is provided on all tangible fixed assets, other than freehold land, at rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life, as follows:
Freehold buildings over 50 years
Leasehold land and buildings over the lease term
Plant and machinery over 5 years
Fixtures, fittings, tools and equipment over 5 years
Investments
Investments in subsidiaries, associates and joint ventures are measured at cost less any accumulated impairment losses. Listed investments are measured at fair value. Unlisted investments are measured at fair value unless the value cannot be measured reliably, in which case they are measured at cost less any accumulated impairment losses. Changes in fair value are included in the profit and loss account.
Stocks
Stocks are measured at the lower of cost and estimated selling price less costs to complete and sell. Cost is determined using the first in first out method. The carrying amount of stock sold is recognised as an expense in the period in which the related revenue is recognised.
Debtors
Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, less any impairment losses for bad and doubtful debts.
Creditors
Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method.
Taxation
A current tax liability is recognised for the tax payable on the taxable profit of the current and past periods. A current tax asset is recognised in respect of a tax loss that can be carried back to recover tax paid in a previous period. Deferred tax is recognised in respect of all timing differences between the recognition of income and expenses in the financial statements and their inclusion in tax assessments. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used. Current and deferred tax assets and liabilities are not discounted.
Provisions
Provisions (ie liabilities of uncertain timing or amount) are recognised when there is an obligation at the reporting date as a result of a past event, it is probable that economic benefit will be transferred to settle the obligation and the amount of the obligation can be estimated reliably.
Foreign currency translation
Transactions in foreign currencies are initially recognised at the rate of exchange ruling at the date of the transaction. At the end of each reporting period foreign currency monetary items are translated at the closing rate of exchange. Non-monetary items that are measured at historical cost are translated at the rate ruling at the date of the transaction. All differences are charged to profit or loss.
Leased assets
A lease is classified as a finance lease if it transfers substantially all the risks and rewards incidental to ownership. All other leases are classified as operating leases. The rights of use and obligations under finance leases are initially recognised as assets and liabilities at amounts equal to the fair value of the leased assets or, if lower, the present value of the minimum lease payments. Minimum lease payments are apportioned between the finance charge and the reduction in the outstanding liability using the effective interest rate method. The finance charge is allocated to each period during the lease so as to produce a constant periodic rate of interest on the remaining balance of the liability. Leased assets are depreciated in accordance with the company's policy for tangible fixed assets. If there is no reasonable certainty that ownership will be obtained at the end of the lease term, the asset is depreciated over the lower of the lease term and its useful life. Operating lease payments are recognised as an expense on a straight line basis over the lease term.
Pensions
Contributions to defined contribution plans are expensed in the period to which they relate.
2 Exceptional items 2023 2022
£ £
Director's termination costs 114,500
- 114,500
3 Employees 2023 2022
Number Number
Average number of persons employed by the company 11 8
4 Tangible fixed assets
Leasehold Improve-ments Furniture and Office Equipment IT Equipment Total
£ £ £ £
Cost
At 1 January 2023 3,245 3,158 8,541 14,944
Additions 390 6,318 16,170 22,878
At 31 December 2023 3,635 9,476 24,711 37,822
Depreciation
At 1 January 2023 1,442 2,104 5,044 8,590
Charge for the year 1,093 2,067 4,193 7,353
At 31 December 2023 2,535 4,171 9,237 15,943
Net book value
At 31 December 2023 1,100 5,305 15,474 21,879
At 31 December 2022 1,803 1,054 3,497 6,354
5 Debtors 2023 2022
£ £
Trade debtors 280,129 159,960
Other debtors 67,291 68,926
347,420 228,886
6 Creditors: amounts falling due within one year 2023 2022
£ £
Credit Card Control 11,600 -
Trade creditors 867,836 15,425
Media Costs accrual 253,143 -
Taxation and social security costs 261,267 43,763
Other creditors 70,204 1,540
1,464,050 60,728
7 Creditors: amounts falling due after one year 2023 2022
£ £
Other creditors - 65,000
8 Loans 2023 2022
£ £
Other creditors include:
Amounts payable otherwise than by instalment falling due for payment after more than five years - 65,000
9 Other financial commitments 2023 2022
£ £
Total future minimum payments under non-cancellable operating leases 19,046 44,825
10 Related party transactions
During the year, the company made interest-free advances to directors amounting to £30,000 (2022: £10,000). These were repayable on demand and including previous loans a total of £40,000 remained outstanding at 31st December 2023.
11 Other information
Notorious Communications Ltd is a private company limited by shares and incorporated in England. Its registered office is:
First Floor, 18 Hilton Street
Manchester
M1 1FR
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