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Company Registration No. 03203937 (England and Wales)
Route Research Limited Unaudited accounts for the year ended 31 December 2023
Route Research Limited Unaudited accounts Contents
Page
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Route Research Limited Company Information for the year ended 31 December 2023
Directors
C M Marjoram M Knott T R Lumb J Copley B J Beeftink R Bon J R Cotterrell D C Wiles E D Turner T J Sapsford J J Davidson C P Forrester
Company Number
03203937 (England and Wales)
Registered Office
7-9 Charlotte Street London W1T 1RG
Accountants
Clearfin Accountants Limited Churchill House 137-139 Brent Street London NW4 4DJ
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Route Research Limited Statement of financial position as at 31 December 2023
2023 
2022 
Notes
£ 
£ 
Fixed assets
Tangible assets
84,313 
75,231 
Current assets
Debtors
1,674,886 
1,425,011 
Cash at bank and in hand
871,851 
1,026,773 
2,546,737 
2,451,784 
Creditors: amounts falling due within one year
(1,262,937)
(1,193,207)
Net current assets
1,283,800 
1,258,577 
Total assets less current liabilities
1,368,113 
1,333,808 
Provisions for liabilities
Deferred tax
(21,078)
(14,107)
Other provisions
(40,968)
(40,968)
(62,046)
(55,075)
Net assets
1,306,067 
1,278,733 
Reserves
Profit and loss account
1,306,067 
1,278,733 
Members' funds
1,306,067 
1,278,733 
For the year ending 31 December 2023 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board of Directors and authorised for issue on 30 September 2024 and were signed on its behalf by
E D Turner Director Company Registration No. 03203937
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Route Research Limited Notes to the Accounts for the year ended 31 December 2023
1
Statutory information
Route Research Limited is a private company, limited by guarantee, registered in England and Wales, registration number 03203937. The registered office is 7-9 Charlotte Street, London, W1T 1RG.
2
Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
3
Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
Basis of preparation
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
Presentation currency
The accounts are presented in £ sterling.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
Land & buildings
Over the 5 year life of the lease
Plant & machinery
20% on cost
Fixtures & fittings
20% on cost
Computer equipment
33% on cost
Turnover
Turnover represents net invoiced amounts due for subscriptions and contributions by the members of IPA Outdoor being outdoor specialists and the members of Outsmart Out of Home Limited (OOH) to cover the administration and various projects' budgets undertaken by the company and charges to users of the company's database.
Deferred taxation
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the company's accounts. Deferred tax is provided in full on timing differences which result in an obligation to pay more (or less) tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on current tax rates and laws. Deferred tax assets and liabilities are not discounted.
Hire purchase and leasing commitments
Rentals paid under operating leases are charged to surplus or deficit on a straight line basis over the period of the lease.
Pension costs
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to the profit and loss account in the period to which they relate and include director and employee contributions under a salary sacrifice agreement.
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Route Research Limited Notes to the Accounts for the year ended 31 December 2023
4
Tangible fixed assets
Land & buildings 
Plant & machinery 
Fixtures & fittings 
Computer equipment 
Total 
£ 
£ 
£ 
£ 
£ 
Cost or valuation
At cost 
At cost 
At cost 
At cost 
At 1 January 2023
30,552 
464,540 
14,980 
72,970 
583,042 
Additions
23,503 
- 
16,718 
12,805 
53,026 
Revaluations
- 
- 
- 
(9,055)
(9,055)
Disposals
(30,552)
- 
(615)
- 
(31,167)
At 31 December 2023
23,503 
464,540 
31,083 
76,720 
595,846 
Depreciation
At 1 January 2023
30,552 
400,657 
14,980 
61,622 
507,811 
Charge for the year
4,701 
24,733 
3,344 
11,166 
43,944 
On disposals
(30,552)
- 
(615)
(9,055)
(40,222)
At 31 December 2023
4,701 
425,390 
17,709 
63,733 
511,533 
Net book value
At 31 December 2023
18,802 
39,150 
13,374 
12,987 
84,313 
At 31 December 2022
- 
63,883 
- 
11,348 
75,231 
5
Debtors
2023 
2022 
£ 
£ 
Amounts falling due within one year
Trade debtors
1,188,320 
1,202,163 
Accrued income and prepayments
275,811 
14,991 
Other debtors
210,755 
207,857 
1,674,886 
1,425,011 
6
Creditors: amounts falling due within one year
2023 
2022 
£ 
£ 
VAT
139,296 
202,744 
Trade creditors
83,154 
12,497 
Taxes and social security
38,665 
22,616 
Other creditors
4,326 
- 
Accruals
16,118 
27,119 
Deferred income
981,378 
928,231 
1,262,937 
1,193,207 
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Route Research Limited Notes to the Accounts for the year ended 31 December 2023
7
Deferred taxation
2023 
2022 
£ 
£ 
Accelerated capital allowances
21,078 
14,107 
2023 
2022 
£ 
£ 
Provision at start of year
14,107 
9,062 
Charged to the profit and loss account
6,971 
5,045 
Provision at end of year
21,078 
14,107 
8
Provisions for liabilities
£ 
At 1 January 2023
40,968 
At 31 December 2023
40,968 
9
Company limited by guarantee
The company is limited by guarantee and in accordance with the Memorandum and Articles of Association the liability of members is limited to £1. The members are: Outsmart Out of Home Limited IPA Outdoor (representing the outdoor specialists) The Institute of Practitioners in Advertising
10
Contingent liabilities
The agreement for the company's audience measurement service was commissioned on 8 September 2016. It runs from 1 April 2017 to 31 March 2023 for a total sum of £15.1m. The agreement was extended for two further years to 31 March 2025 for an additional sum of £6,068,768. The principal members of the organisations named in the final note to the accounts (headed "Company limited by guarantee") who each entered into funding agreements to underwrite the costs of the company throughout the periods of the original research contract and the extension thereto (or such earlier termination for any reason in accordance with the terms thereof) also agreed a new funding agreement for the period of the new research contract which commenced on 1 April 2017. The total amount underwritten is £20.4m (£3.4m per annum).
11
Average number of employees
During the year the average number of employees was 3 (2022: 3).
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