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Filleted

Registration number: 09897436

Delineate Strategy Limited

Annual Report and Unaudited Financial Statements

for the Year Ended 31 January 2024

 

Delineate Strategy Limited

Contents

Company Information

1

Balance Sheet

2 to 3

Notes to the Financial Statements

4 to 12

 

Delineate Strategy Limited

Company Information

Directors

Mr J Stewart

Mr J A Turner

Registered office

Capital Tower Business Centre 3rd Floor
Capital Tower
Greyfriars Road
Cardiff
CF10 3AG

 

Delineate Strategy Limited

(Registration number: 09897436)
Balance Sheet as at 31 January 2024

Note

2024
£

2023
£

Fixed assets

 

Intangible assets

5

1,273,772

1,092,011

Tangible assets

6

189,279

44,928

Investments

7

327

327

 

1,463,378

1,137,266

Current assets

 

Debtors

8

884,754

650,368

Cash at bank and in hand

 

2,087,817

1,023,801

 

2,972,571

1,674,169

Creditors: Amounts falling due within one year

9

(2,272,390)

(1,672,569)

Net current assets

 

700,181

1,600

Total assets less current liabilities

 

2,163,559

1,138,866

Creditors: Amounts falling due after more than one year

9

(42,500)

(72,500)

Provisions for liabilities

(281,951)

(281,951)

Net assets

 

1,839,108

784,415

Capital and reserves

 

Called up share capital

163

160

Share premium reserve

6,267

5,940

Profit and loss account

1,832,678

778,315

Total equity

 

1,839,108

784,415

For the financial year ending 31 January 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

 

Delineate Strategy Limited

(Registration number: 09897436)
Balance Sheet as at 31 January 2024

These financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime and the option not to file the Profit and Loss Account has been taken.

Approved and authorised by the Board on 30 September 2024 and signed on its behalf by:
 

.........................................
Mr J Stewart
Director

.........................................
Mr J A Turner
Director

 
     
 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2024

1

General information

The company is a private company limited by share capital, incorporated in England and Wales.

The address of its registered office is:
Capital Tower Business Centre 3rd Floor
Capital Tower
Greyfriars Road
Cardiff
CF10 3AG

These financial statements were authorised for issue by the Board on 30 September 2024.

2

Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Going concern

The financial statements have been prepared on a going concern basis.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2024

Foreign currency transactions and balances

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rate on the date when the fair value is re-measured.

Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Tax

The tax expense for the period comprises current tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Computer equipment

33% Straight line basis

Office furniture

33% Straight line basis

Leasehold improvements

20% Straight line basis

Office equipment

33% Straight line basis

Business combinations

Business combinations are accounted for using the purchase method. The consideration for each acquisition is measured at the aggregate of the fair values at acquisition date of assets given, liabilities incurred or assumed, and equity instruments issued by the group in exchange for control of the acquired, plus any costs directly attributable to the business combination. When a business combination agreement provides for an adjustment to the cost of the combination contingent on future events, the group includes the estimated amount of that adjustment in the cost of the combination at the acquisition date if the adjustment is probable and can be measured reliably.

Amortisation

Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:

Asset class

Amortisation method and rate

Intangible assets

20% Straight line basis

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2024

Investments

Investments in equity shares which are publicly traded or where the fair value can be measured reliably are initially measured at fair value, with changes in fair value recognised in profit or loss. Investments in equity shares which are not publicly traded and where fair value cannot be measured reliably are measured at cost less impairment.


Interest income on debt securities, where applicable, is recognised in income using the effective interest method. Dividends on equity securities are recognised in income when receivable.

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Borrowings

Interest-bearing borrowings are initially recorded at fair value, net of transaction costs. Interest-bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the profit and loss account over the period of the relevant borrowing.

Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.

Borrowings are classified as current liabilities unless the company has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2024

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

3

Staff numbers

The average number of persons employed by the company (including directors) during the year, was 40 (2023 - 30).

4

Profit before tax

Arrived at after charging/(crediting)

2024
£

2023
£

Depreciation expense

21,129

5,863

Amortisation expense

473,096

342,125

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2024

5

Intangible assets

Other intangible assets
 £

Total
£

Cost or valuation

At 1 February 2023

1,710,625

1,710,625

Additions acquired separately

654,857

654,857

At 31 January 2024

2,365,482

2,365,482

Amortisation

At 1 February 2023

618,614

618,614

Amortisation charge

473,096

473,096

At 31 January 2024

1,091,710

1,091,710

Carrying amount

At 31 January 2024

1,273,772

1,273,772

At 31 January 2023

1,092,011

1,092,011

Revalued assets for the year ended 31 January 2023

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2024

6

Tangible assets

Long leasehold land and buildings
£

Fixtures and fittings
£

Plant and machinery
£

Office equipment
£

Total
£

Cost or valuation

At 1 February 2023

1,700

10,892

40,480

1,086

54,158

Additions

28,003

113,778

25,523

-

167,304

Disposals

(1,700)

(362)

(1,019)

-

(3,081)

At 31 January 2024

28,003

124,308

64,984

1,086

218,381

Depreciation

At 1 February 2023

98

1,451

6,595

1,086

9,230

Charge for the year

1,009

6,808

13,313

-

21,130

Eliminated on disposal

(98)

(141)

(1,019)

-

(1,258)

At 31 January 2024

1,009

8,118

18,889

1,086

29,102

Carrying amount

At 31 January 2024

26,994

116,190

46,095

-

189,279

At 31 January 2023

1,602

9,441

33,885

-

44,928

Included within the net book value of land and buildings above is £26,994 (2023 - £1,603) in respect of long leasehold land and buildings.
 

7

Investments

2024
£

2023
£

Investments in subsidiaries

327

327

Subsidiaries

£

Cost or valuation

At 1 February 2023

327

Provision

Carrying amount

At 31 January 2024

327

At 31 January 2023

327

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2024

8

Debtors

Note

2024
£

2023
£

Trade debtors

 

342,386

64,950

Amounts owed by group undertakings and undertakings in which the company has a participating interest

12

58,397

7,944

Prepayments

 

68,064

119,426

Other debtors

 

415,907

458,048

 

884,754

650,368

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2024

9

Creditors

Creditors: amounts falling due within one year

Note

2024
£

2023
£

Due within one year

 

Bank loans and overdrafts

11

47,613

69,011

Trade creditors

 

392,587

451,125

Taxation and social security

 

67,292

45,207

Other related parties

 

50

50

Outstanding defined contribution pension costs

 

47,600

9,106

Corporation tax liability

 

52,386

-

Other creditors

 

1,664,862

1,098,070

 

2,272,390

1,672,569

Due after one year

 

Loans and borrowings

11

42,500

72,500

Creditors: amounts falling due after more than one year

Note

2024
£

2023
£

Due after one year

 

Loans and borrowings

11

42,500

72,500

10

Share capital

Allotted, called up and fully paid shares

 

2024

2023

 

No.

£

No.

£

Ordinary of £0.10 each

1,633

163.30

1,633

163.30

         
 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2024

11

Loans and borrowings

2024
£

2023
£

Non-current loans and borrowings

Bank borrowings

42,500

72,500

2024
£

2023
£

Current loans and borrowings

Bank borrowings

30,000

30,000

Bank overdrafts

17,613

39,011

47,613

69,011

12

Related party transactions

At the year end, a subsidiary company owed the company £58398 (2023 - £7944). This amount is interest free and repayable on demand.

Transactions with directors

2024

At 1 February 2023
£

At 31 January 2024
£

Mr J A Turner

Interest free loan repayable on demand

146,132

146,132

     
   

 

2023

At 1 February 2022
£

Other payments made to company by director
£

At 31 January 2023
£

Mr J A Turner

Interest free loan repayable on demand

151,132

(5,000)

146,132