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Registration number: 02145924

Simpson Mahoney Parrock Limited

Financial Statements

for the Year Ended 31 March 2024

Brebners
Chartered Accountants & Statutory Auditor
130 Shaftesbury Avenue
London
W1D 5AR

 

Simpson Mahoney Parrock Limited

Contents

Company Information

1

Statement of Financial Position

2

Notes to the Financial Statements

3 to 8

 

Simpson Mahoney Parrock Limited

Company Information

Directors

C S Carter

T J Carter

Registered office

130 Shaftesbury Avenue
2nd Floor
London
W1D 5EU

Auditor

Brebners
Chartered Accountants & Statutory Auditor
130 Shaftesbury Avenue
London
W1D 5AR

 

Simpson Mahoney Parrock Limited

Statement of Financial Position as at 31 March 2024

Note

2024
£

2023
£

Fixed assets

 

Tangible assets

5

65,991

78,815

Investments

6

192

192

 

66,183

79,007

Current assets

 

Debtors

7

635,275

1,052,004

Cash at bank and in hand

 

1,837,810

1,577,952

 

2,473,085

2,629,956

Creditors: Amounts falling due within one year

8

(1,017,185)

(1,142,034)

Net current assets

 

1,455,900

1,487,922

Total assets less current liabilities

 

1,522,083

1,566,929

Creditors: Amounts falling due after more than one year

8

(32,917)

(40,810)

Provisions for liabilities

(16,452)

(19,704)

Net assets

 

1,472,714

1,506,415

Capital and reserves

 

Called up share capital

12

12

Capital redemption reserve

88

88

Profit and loss account

1,472,614

1,506,315

Total equity

 

1,472,714

1,506,415

These financial statements have been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006 and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'.

These financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime and the option not to file the Statement of Income and Retained Earnings has been taken.

Approved and authorised by the Board on 30 September 2024 and signed on its behalf by:
 

.........................................

C S Carter

Director

Company registration number: 02145924

 

Simpson Mahoney Parrock Limited

Notes to the Financial Statements for the Year Ended 31 March 2024

1

General information

The company is a private company limited by share capital, incorporated in England and Wales.

The address of its registered office is:
130 Shaftesbury Avenue
2nd Floor
London
W1D 5EU

The principal activity of the company is that of digital marketing and ecommerce.

2

Audit Report

The Independent Auditor's Report was unqualified. The name of the Senior Statutory Auditor who signed the audit report on 7 October 2024 was Martin Widdowson, who signed for and on behalf of Brebners.

3

Accounting policies

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A - 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' and the Companies Act 2006.

Basis of preparation

These financial statements have been prepared using the historical cost convention except any items disclosed in the accounting policies as being shown at fair value and are presented in sterling, which is the functional currency of the entity.

Going concern

The company made a profit for the year ended 31 March 2024 and had net assets of £1,472,714 at that date, including cash at bank amounting to £1,837,810.

The company’s most recent management accounts indicate that the company remains profitable and forecasts prepared by the directors show that this trend is expected to continue and that the company will continue to have sufficient working capital.

After making enquiries, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Accordingly, the directors continue to adopt the going concern basis in preparing the financial statements.

Group accounts not prepared

Exemption is taken from preparing consolidated financial statements on the basis that the company and its subsidiary undertakings form a small group in accordance with section 399 of Companies Act 2006.

 

Simpson Mahoney Parrock Limited

Notes to the Financial Statements for the Year Ended 31 March 2024

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the provision of marketing services in the ordinary course of the company's activities. Turnover is shown net of Value Added Tax, returns, rebates and discounts.

The company recognises revenue based upon the stage of completion of contracted works when the amount of revenue can be reliably measured and each stage can be measured reliably.

Foreign currency transactions and balances

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rate on the date when the fair value is re-measured.

Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Tax

The tax expense for the period comprises current and deferred tax. Tax is recognised in profit or loss, except that a charge attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the assets to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

Tangible assets

Tangible assets are stated in the statement of financial position at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

 

Simpson Mahoney Parrock Limited

Notes to the Financial Statements for the Year Ended 31 March 2024

Depreciation

Depreciation is charged so as to write off the cost of assets, less their estimated residual value, other than land and properties under construction over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Motor vehicles

25% straight line

Fixtures, fittings and equipment

25-33% straight line

Investments

Fixed asset investments are initially recorded at cost, and subsequently stated at cost less any accumulated impairment losses.

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Stocks

The cost of finished goods and work in progress comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location and condition. At each reporting date, stocks are assessed for impairment. If stocks are impaired, the carrying amount is reduced to its selling price less costs to complete and sell; the impairment loss is recognised immediately in profit or loss.

Borrowings

Interest-bearing borrowings are initially recorded at fair value, net of transaction costs. Interest-bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the income statement over the period of the relevant borrowing.

Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.

Borrowings are classified as current liabilities unless the company has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.

Leases

Rental income from leases is recognised on a straight line basis over the term of the relevant lease. Initial direct costs incurred in negotiating and arranging an operating lease are added to the carrying amount of the leased asset and recognised on a straight line basis over the lease term.

Rental payables under operating leases, including any lease incentives received, are charged to income on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the lease asset are consumed.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

 

Simpson Mahoney Parrock Limited

Notes to the Financial Statements for the Year Ended 31 March 2024

Dividends

Dividend distribution to the company’s shareholders is recognised as a liability in the financial statements in the reporting period in which the dividends are declared.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

4

Staff numbers

The average number of persons employed by the company during the year, was 28 (2023 - 32).
 

5

Tangible assets

Motor vehicles
 £

Fixtures, fittings and equipment
 £

Total
£

Cost or valuation

At 1 April 2023

64,173

50,202

114,375

Additions

-

11,871

11,871

Disposals

-

(1,728)

(1,728)

At 31 March 2024

64,173

60,345

124,518

Depreciation

At 1 April 2023

11,004

24,556

35,560

Charge for the year

8,803

15,892

24,695

Eliminated on disposal

-

(1,728)

(1,728)

At 31 March 2024

19,807

38,720

58,527

Carrying amount

At 31 March 2024

44,366

21,625

65,991

At 31 March 2023

53,169

25,646

78,815

 

Simpson Mahoney Parrock Limited

Notes to the Financial Statements for the Year Ended 31 March 2024

6

Investments

2024
£

2023
£

Investments in subsidiaries

192

192

Subsidiaries

£

Cost or valuation

At 1 April 2023 and 31 March 2024

192

Carrying amount

At 31 March 2024

192

At 31 March 2023

192

7

Debtors

2024
£

2023
£

Trade debtors

537,136

779,288

Other debtors

98,139

272,716

635,275

1,052,004

 

Simpson Mahoney Parrock Limited

Notes to the Financial Statements for the Year Ended 31 March 2024

8

Creditors

Creditors: amounts falling due within one year

Note

2024
£

2023
£

Loans and borrowings

9

9,199

9,199

Trade creditors

 

28,614

24,038

Amounts owed to group undertakings

 

192

192

Taxation and social security

 

70,504

125,311

Other creditors

 

908,676

983,294

 

1,017,185

1,142,034

Creditors: amounts falling due after more than one year

Note

2024
£

2023
£

Loans and borrowings

9

32,917

40,810

9

Loans and borrowings

2024
£

2023
£

Current loans and borrowings

Hire purchase obligations

9,199

9,199


 

2024
£

2023
£

Non-current loans and borrowings

Hire purchase obligations

32,917

40,810

Obligations arising under hire purchase contracts are secured on the assets involved.

10

Financial commitments, guarantees and contingencies

The total amount of financial commitments not included in the statement of financial position is £62,370 (2023 - £118,238)

11

Related party transactions

In accordance with FRS 102 paragraph 1AC.35, exemption is taken not to disclose transactions in the year or amounts falling due between wholly owned undertakings.