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REGISTERED NUMBER: 02615038 (England and Wales)












Strategic Report, Report of the Directors and

Financial Statements

for the Year Ended 31 July 2024

for

East West Ales Limited

East West Ales Limited (Registered number: 02615038)






Contents of the Financial Statements
for the Year Ended 31 July 2024




Page

Company Information 1

Strategic Report 2

Report of the Directors 3

Report of the Independent Auditors 4

Income Statement 8

Other Comprehensive Income 9

Statement of Financial Position 10

Statement of Changes in Equity 11

Statement of Cash Flows 12

Notes to the Statement of Cash Flows 13

Notes to the Financial Statements 14


East West Ales Limited

Company Information
for the Year Ended 31 July 2024







DIRECTORS: D J Aucutt
J Cheesman





SECRETARY: J Cheesman





REGISTERED OFFICE: Shadwell House
65 Lower Green Road
Tunbridge Wells
Kent
TN4 8TW





REGISTERED NUMBER: 02615038 (England and Wales)





AUDITORS: Peter Hodgson & Co. Ltd. (Statutory Auditor)
Chartered Accountants
Shadwell House
65 Lower Green Road
Tunbridge Wells
Kent
TN4 8TW

East West Ales Limited (Registered number: 02615038)

Strategic Report
for the Year Ended 31 July 2024

The directors present their strategic report for the year ended 31 July 2024.

REVIEW OF BUSINESS
2024 proved a better year than 2023 despite the increased cost of living and energy crisis.

The hospitality market is improving slowly after the Covid pandemic but still has a way to go to get back to pre-pandemic levels.

The trading results for the year are set out in the annexed accounts.

Turnover amounted to £21,151,357 for the year (2023: £19,666,690) and the increase can be attributed to both volume and price variances.

Administrative expenses increased to £413,775 (2023 : £408,741) mainly as a result of higher salary and energy costs.

The profit for the year before tax amounted to £23,645 (2023 : £22,720).

The working capital position increased to £271,517 compared to £253,639 in 2023.

The directors are satisfied with the performance of the company for the year and of its financial position at the year end despite the very difficult and unusual trading conditions and are positive about the company's future.

PRINCIPAL RISKS AND UNCERTAINTIES
The company is subject to the usual commercial issues facing most businesses in the UK namely the after effects of the Covid pandemic, supply chain difficulties, inflation & high energy costs.

Changes to the level of beer excise duty levied by HMRC could affect the volume of business in the future.

FUTURE PLANS
The company plans to diversify into new product lines and also continue its policy of providing service excellence to J D Wetherspoon plc.

ON BEHALF OF THE BOARD:





On behalf of the board
J Cheesman - Secretary


30 September 2024

East West Ales Limited (Registered number: 02615038)

Report of the Directors
for the Year Ended 31 July 2024

The directors present their report with the financial statements of the company for the year ended 31 July 2024.

PRINCIPAL ACTIVITY
The principal activity of the company in the year under review was that of acting as distributors of real ales.

DIVIDENDS
The directors recommend a dividend of £2 per share making the total distribution of dividends for the year £2,000.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 August 2023 to the date of this report.

D J Aucutt
J Cheesman

EVENTS SINCE THE YEAR END
There have been no events since the year end which need to be brought to the attention of users of these accounts.

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law), including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

-select suitable accounting policies and then apply them consistently;
-make judgements and accounting estimates that are reasonable and prudent;
-prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information.

ON BEHALF OF THE BOARD:



On behalf of the board
J Cheesman - Secretary


30 September 2024

Report of the Independent Auditors to the Members of
East West Ales Limited

Opinion
We have audited the financial statements of East West Ales Limited (the 'company') for the year ended 31 July 2024 which comprise the Income Statement, Other Comprehensive Income, Statement of Financial Position, Statement of Changes in Equity, Statement of Cash Flows and Notes to the Statement of Cash Flows, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 July 2024 and of its profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Report of the Independent Auditors to the Members of
East West Ales Limited


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
- the financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page three, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Report of the Independent Auditors to the Members of
East West Ales Limited


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

The objectives of our audit in respect of fraud are to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both management and those charged with governance of the company.

Our approach was as follows:
- we obtained an understanding of the legal and regulatory requirements applicable to the company.
- we obtained an understanding of how the company complies with these requirements through discussion with management and those charged with governance.
- we assessed the risk of material misstatement in the financial statements through discussions with management and those charged with governance.
- we enquired of management and those charged with governance of any known instances of non compliance with legal and regulatory requirements.
- based on this understanding, we designed specific and appropriate audit procedures to identify instances of non compliance to include discussions and obtaining additional corroborative evidence.


As part of the audit in accordance with ISAs (UK) we exercised professional judgement and scepticism throughout the audit. In addition, we also:

- identified and assessed the risks of material misstatement of the financial statements, whether due to fraud or error, designed and performed audit procedures consistent with those risks and obtained sufficient and relevant audit evidence to support and provide a basis for our opinion. The risk of misstatement from fraud is invariably higher than one resulting from error as fraud may involve collusion or intentional omissions and misrepresentations to override the systems of internal control.
- obtained an understanding of the internal controls relevant to the audit and designed
audit procedures and tests that were appropriate in the circumstances, but not for the purposes of expressing an opinion on the effectiveness of the company's internal controls.
- evaluated the appropriateness of the accounting policies used and the reasonableness of any accounting estimates and disclosures used and made by the directors.
- assessed the appropriateness of the directors' use of the going concern basis of accounting and based on the audit evidence obtained, whether any material uncertainty existed that may have cast doubt on the company's ability to continue as a going concern.
- evaluated the overall presentation, structure and content of the financial statements including disclosures and whether the financial statements represent the underlying transactions and events in a manner that achieved a fair presentation of the results for the period and the financial standing of the company at the year end.

As part of an audit in accordance with ISAs (UK), we exercise professional judgement and maintain professional scepticism throughout the audit. We also:
- Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.
- Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company's internal control.

Report of the Independent Auditors to the Members of
East West Ales Limited

- Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the directors.
- Conclude on the appropriateness of the directors' use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the company's ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our Report of the Auditors to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our Report of the Auditors. However, future events or conditions may cause the company to cease to continue as a going concern.
- Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation.

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Aidan Smyth (Senior Statutory Auditor)
for and on behalf of Peter Hodgson & Co. Ltd. (Statutory Auditor)
Chartered Accountants
Shadwell House
65 Lower Green Road
Tunbridge Wells
Kent
TN4 8TW

30 September 2024

East West Ales Limited (Registered number: 02615038)

Income Statement
for the Year Ended 31 July 2024

2024 2023
Notes £    £   

REVENUE 21,151,357 19,666,690

Cost of sales 21,151,357 19,666,690
GROSS PROFIT - -

Administrative expenses 413,775 386,021
(413,775 ) (386,021 )

Other operating income 437,420 408,741
OPERATING PROFIT and
PROFIT BEFORE TAXATION 23,645 22,720

Tax on profit 5 4,493 4,317
PROFIT FOR THE FINANCIAL YEAR 19,152 18,403

East West Ales Limited (Registered number: 02615038)

Other Comprehensive Income
for the Year Ended 31 July 2024

2024 2023
Notes £    £   

PROFIT FOR THE YEAR 19,152 18,403


OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

19,152

18,403

East West Ales Limited (Registered number: 02615038)

Statement of Financial Position
31 July 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Plant & equipment 7 2,690 3,586

CURRENT ASSETS
Inventories 8 532,848 349,378
Debtors 9 2,639,270 2,389,082
Cash at bank and in hand 34,531 236,845
3,206,649 2,975,305
CREDITORS
Amounts falling due within one year 10 2,935,132 2,721,666
NET CURRENT ASSETS 271,517 253,639
TOTAL ASSETS LESS CURRENT
LIABILITIES

274,207

257,225

PROVISIONS FOR LIABILITIES 11 511 681
NET ASSETS 273,696 256,544

CAPITAL AND RESERVES
Called up share capital 12 1,000 1,000
Retained earnings 13 272,696 255,544
SHAREHOLDERS' FUNDS 273,696 256,544

The financial statements were approved by the Board of Directors and authorised for issue on 30 September 2024 and were signed on its behalf by:




J Cheesman - Director



D J Aucutt - Director


East West Ales Limited (Registered number: 02615038)

Statement of Changes in Equity
for the Year Ended 31 July 2024

Called up
share Retained Total
capital earnings equity
£    £    £   
Balance at 1 August 2022 1,000 241,141 242,141

Changes in equity
Dividends - (4,000 ) (4,000 )
Total comprehensive income - 18,403 18,403
Balance at 31 July 2023 1,000 255,544 256,544

Changes in equity
Dividends - (2,000 ) (2,000 )
Total comprehensive income - 19,152 19,152
Balance at 31 July 2024 1,000 272,696 273,696

East West Ales Limited (Registered number: 02615038)

Statement of Cash Flows
for the Year Ended 31 July 2024

2024 2023
Notes £    £   
Cash flows from operating activities
Cash generated from operations 1 (193,770 ) (108,573 )
Tax paid (4,544 ) (4,033 )
Net cash from operating activities (198,314 ) (112,606 )

Cash flows from financing activities
Equity dividends paid (4,000 ) (4,000 )
Net cash from financing activities (4,000 ) (4,000 )

Decrease in cash and cash equivalents (202,314 ) (116,606 )
Cash and cash equivalents at beginning of
year

2

236,845

353,451

Cash and cash equivalents at end of year 2 34,531 236,845

East West Ales Limited (Registered number: 02615038)

Notes to the Statement of Cash Flows
for the Year Ended 31 July 2024

1. RECONCILIATION OF PROFIT BEFORE TAXATION TO CASH GENERATED FROM
OPERATIONS
2024 2023
£    £   
Profit before taxation 23,645 22,720
Depreciation charges 896 1,195
24,541 23,915
Increase in inventories (183,470 ) (66,737 )
Increase in trade and other debtors (250,188 ) (382,847 )
Increase in trade and other creditors 215,347 317,096
Cash generated from operations (193,770 ) (108,573 )

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Statement of Cash Flows in respect of cash and cash equivalents are in respect of these Statement of Financial Position amounts:

Year ended 31 July 2024
31.7.24 1.8.23
£    £   
Cash and cash equivalents 34,531 236,845
Year ended 31 July 2023
31.7.23 1.8.22
£    £   
Cash and cash equivalents 236,845 353,451


3. ANALYSIS OF CHANGES IN NET FUNDS

At 1.8.23 Cash flow At 31.7.24
£    £    £   
Net cash
Cash at bank and in hand 236,845 (202,314 ) 34,531
236,845 (202,314 ) 34,531
Total 236,845 (202,314 ) 34,531

East West Ales Limited (Registered number: 02615038)

Notes to the Financial Statements
for the Year Ended 31 July 2024

1. STATUTORY INFORMATION

East West Ales Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Significant judgements and estimates
There are no significant judgments or estimates pertaining to these accounts.

Turnover
Revenue is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 25% on reducing balance

Stocks
Inventories are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the statement of financial position date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the statement of financial position date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Functional currency
The functional currency of the company is £ Sterling.

Financial instruments
Basic financial instruments comprising debtors, bank and cash balances are shown at fair value.

East West Ales Limited (Registered number: 02615038)

Notes to the Financial Statements - continued
for the Year Ended 31 July 2024

3. EMPLOYEES AND DIRECTORS
2024 2023
£    £   
Wages and salaries 312,784 288,087
Social security costs 30,684 28,055
Other pension costs 4,672 4,222
348,140 320,364

The average number of employees during the year was as follows:
2024 2023

Directors 2 2
Administration, sales & purchasing 4 4
6 6

2024 2023
£    £   
Directors' remuneration 156,636 147,000

4. OPERATING PROFIT

The operating profit is stated after charging:

2024 2023
£    £   
Depreciation - owned assets 896 1,195
Auditors' remuneration 5,950 5,800

5. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2024 2023
£    £   
Current tax:
UK corporation tax 4,663 4,544

Deferred tax (170 ) (227 )
Tax on profit 4,493 4,317

East West Ales Limited (Registered number: 02615038)

Notes to the Financial Statements - continued
for the Year Ended 31 July 2024

5. TAXATION - continued

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is the same as the standard rate of corporation tax in the UK.

2024 2023
£    £   
Profit before tax 23,645 22,720
Profit multiplied by the standard rate of corporation tax in the UK of 19%
(2023 - 19%)

4,493

4,317

Effects of:
Expenses not deductible for tax purposes 170 227
Capital allowances in excess of depreciation (170 ) (227 )
Total tax charge 4,493 4,317

6. DIVIDENDS
2024 2023
£    £   
Ordinary shares of £1 each
Final 2,000 4,000

7. PLANT & EQUIPMENT
Fixtures
and
fittings
£   
COST
At 1 August 2023
and 31 July 2024 22,013
DEPRECIATION
At 1 August 2023 18,427
Charge for year 896
At 31 July 2024 19,323
NET BOOK VALUE
At 31 July 2024 2,690
At 31 July 2023 3,586

8. INVENTORIES
2024 2023
£    £   
Stocks 532,848 349,378

East West Ales Limited (Registered number: 02615038)

Notes to the Financial Statements - continued
for the Year Ended 31 July 2024

9. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade debtors 2,635,436 2,385,182
Prepayments & other debtors 3,834 3,900
2,639,270 2,389,082

10. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade creditors 2,838,193 2,590,807
Corporation tax 4,663 4,544
Social security and other taxes 9,103 9,080
VAT 39,495 72,270
Proposed dividends 2,000 4,000
Accruals & other creditors 9,369 10,438
Deferred income 32,309 30,527
2,935,132 2,721,666

11. PROVISIONS FOR LIABILITIES
2024 2023
£    £   
Deferred tax 511 681

Deferred
tax
£   
Balance at 1 August 2023 681
Provided during year (170 )
Balance at 31 July 2024 511

12. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
1,000 Ordinary £1 1,000 1,000

13. RESERVES
Retained
earnings
£   

At 1 August 2023 255,544
Profit for the year 19,152
Dividends (2,000 )
At 31 July 2024 272,696

East West Ales Limited (Registered number: 02615038)

Notes to the Financial Statements - continued
for the Year Ended 31 July 2024

14. CONTROLLING PARTY

The company is controlled by the directors who own 100% of the shares.

15. RELATED PARTY TRANSACTIONS

There were no related party transactions during the year and no amounts owing to related parties at the year end.

16. POST BALANCE SHEET EVENTS

There are no post balance sheet events requiring disclosure nor any adjustments included in these accounts as a result of post balance sheet events.