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Registered number: 6467339

Social Marketing Group Ltd

ACCOUNTS
FOR THE YEAR ENDED 31/01/2024

Prepared By:
Harvey Guinan LLP
Chartered Certified Accountants
Unit 17 Mersey House
Matchworks Estate, 140 Speke Road
Liverpool
Merseyside
L19 2PH

Social Marketing Group Ltd

ACCOUNTS
FOR THE YEAR ENDED 31/01/2024
DIRECTORS
Stephen Menday
Simon Alexander
Gavin McEvoy
SECRETARY
Anna Alexander, Victorina Gonzalez-Diaz
REGISTERED OFFICE
1a Stockville Road
Liverpool
Merseyside
L18 3EJ
COMPANY DETAILS
Private company limited by shares registered in EW - England and Wales, registered number 6467339
BANKERS
Santander plc, Starling, Revolut
ACCOUNTANTS
Harvey Guinan LLP
Chartered Certified Accountants
Unit 17 Mersey House
Matchworks Estate, 140 Speke Road
Liverpool
Merseyside
L19 2PH

Social Marketing Group Ltd

ACCOUNTS
FOR THEYEARENDED31/01/2024
CONTENTS
Page
Directors' Report-
Accountants' Report-
Statement Of Comprehensive Income-
Balance Sheet3
Notes To The Accounts4
The following do not form part of the statutory financial statements:
Trading And Profit And Loss Account-
Profit And Loss Account Summaries-

Social Marketing Group Ltd

BALANCE SHEET AT 31/01/2024
20242023
Notes££
FIXED ASSETS
Tangible assets2904554
CURRENT ASSETS
Debtors385,5167,041
Current Asset Investments4850,392802,319
Cash at bank and in hand940,7031,034,056
1,876,6111,843,416
CREDITORS: Amounts falling due within one year5160,668146,758
NET CURRENT ASSETS1,715,9431,696,658
TOTAL ASSETS LESS CURRENT LIABILITIES1,716,8471,697,212
PROVISIONS FOR LIABILITIES AND CHARGES7219105
NET ASSETS1,716,6281,697,107
CAPITAL AND RESERVES
Called up share capital8100100
Profit and loss account1,716,5281,697,007
SHAREHOLDERS' FUNDS1,716,6281,697,107
For the year ending 31/01/2024 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The directors have decided not to deliver to the registrar a copy of the company's profit and loss account.
Approved by the board on 11/10/2024 and signed on their behalf by
.............................
Stephen Menday
Director

Social Marketing Group Ltd

NOTES TO THE ACCOUNTS
FOR THE YEAR ENDED 31/01/2024
1. ACCOUNTING POLICIES
1a. Basis Of Accounting
The accounts have been prepared under the historical cost convention.
The accounts have been prepared in accordance with FRS102 - The Financial Reporting Standard applicable in the UK and Republic of Ireland and the Companies Act 2006 .
1b. Depreciation
Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives.
Fixtures and Fittingsstraight line 25%
Equipmentstraight line 25%
1c. Pension Costs
The company operates a defined contribution pension scheme. The pension charge represents the amounts payable by the company to the fund in respect of the year.
1d. Recognition Of Revenue
Revenue is measured at the fair value of the consideration received or receivable. Revenue is reduced for estimated customer returns, rebates and other similar allowances.
Revenue from the sale of goods is recognised when goods are delivered and legal title has passed.
1e. Current Asset Investments
Current asset investments represent amounts invested in cryptocurrency. The assets are stated at the lower of cost or net realisable value.

Social Marketing Group Ltd

2. TANGIBLE FIXED ASSETS
Fixtures
and FittingsEquipmentTotal
£££
Cost
At 01/02/20231,89818,98720,885
Additions1,162-1,162
At 31/01/20243,06018,98722,047
Depreciation
At 01/02/20231,89218,43920,331
For the year290522812
At 31/01/20242,18218,96121,143
Net Book Amounts
At 31/01/202487826904
At 31/01/20236548554
3. DEBTORS 20242023
££
Amounts falling due within one year
Other debtors10,000-
Peer to Peer Loans2067,041
Directors current account S Alexander75,310-
85,5167,041
4. CURRENT ASSET INVESTMENTS
20242023
££
ii Trading Shares Account41,62569,224
Thematic Fund (investcentre)101,82793,381
Fine Wine Investment24,02724,027
Bullion Investment121,280100,681
Cryptocurrency portfolio561,633515,006
850,392802,319
Assets held at year end comprised 2 share investment accounts holding a total of £143,452 at 31 January 2024, cryptocurrency purchased for £397,325 with a value of £561,633, fine wines purchased for £23,393 and valued at £24,027, and gold bullion and silver purchased for £100,450 and valued at £121,280 at 31 January 2024.
All investments are stated at their valuation at 31 January 2024.

Social Marketing Group Ltd

5. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
20242023
££
UK corporation tax65,6069,814
VAT59,99740,888
PAYE/NIC Control188167
Directors current account S Menday21,66739,976
Directors current account S Alexander-43,072
Directors current account G McEvoy246351
Santander Credit Card4,8044,642
Other creditors1,110798
Accruals7,0507,050
160,668146,758
6. EMPLOYEES
20242023
No.No.
Average number of employees55
7. PROVISIONS FOR LIABILITIES 20242023
££
Deferred taxation219105
219105
8. SHARE CAPITAL 20242023
££
Allotted, issued and fully paid:
40 Ordinary shares Class A of £1 each4040
40 Ordinary Shares Class B of £1 each4040
20 Ordinary Shares Class C of £1 each2020
100100

Social Marketing Group Ltd

9. GENERAL INFORMATION
Social Marketing Group Ltd is a private company limited by shares registered in England and Wales - registered number 06467339. Its registered office is 1a Stockville Road, Liverpool, Merseyside, L18 3EJ.
The accounts are presented in sterling which is the functional currency of the company.