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Company registration number: 07497169
CREATIVE JUICE ADVERTISING LIMITED
REPORT OF THE DIRECTORS' AND
FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 January 2024

CREATIVE JUICE ADVERTISING LIMITED
BALANCE SHEET
AS AT 31 January 2024
2024 2023
Notes £ £ £ £
FIXED ASSETS
Tangible assets31,1931,415
1,1931,415
CURRENT ASSETS
Debtors146,06779,612
146,06779,612
CREDITORS
Amounts falling due within one year (160,819) (95,590)
NET CURRENT ASSETS (14,752) (15,978)
TOTAL ASSETS LESS
CURRENT LIABILITIES (13,559) (14,563)
PROVISIONS FOR LIABILITIES(227)(269)
NET ASSETS (13,786) (14,832)
CAPITAL AND RESERVES
Called-up equity share capital 100 100
Profit and loss account (13,886) (14,932)
SHAREHOLDERS FUNDS (13,786) (14,832)
For the year ending 31 January 2024 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of the accounts.
All the members have consented to the preparation of abridged financial statements for the year ended 31 January 2024 in accordance with Section 444(2A) of the Companies Act 2006.
The profit and loss account has not been delivered to the Registrar of Companies in accordance with the special provisions applicable to companies subject to the small companies' regime.
These financial statements have been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006. Approved by the board of directors on 23 October 2024 and signed on its behalf.
..........................................................................
T Johnson
23 October 2024
The annexed notes form part of these financial statements.

CREATIVE JUICE ADVERTISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2024
1. Accounting policies
Statutory information
Creative Juice Advertising Limited is a private company, limited by shares, registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page. The presentation currency of the financial statements is the £ sterling.
Statement of compliance
These financial statements have been prepared in accordance with the provisions of Section 1A 'Small entities' of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' and the Companies Act 2006. There were no material departures from the standard.
Basis of preparing the financial statements
The financial statements have been prepared under the historical cost convention in accordance with the accounting policies set out below. These financial statements have been prepared in accordance with FRS102 Section 1A - The Financial Reporting Standard applicable in the UK and Republic of Ireland and the Companies Act 2006.
Turnover
Turnover comprises the invoiced value of goods and services supplied by the company, net of Value Added Tax and trade discounts. Turnover is recognised when the company obtains the right to consideration for services rendered to it's clients.
Fixed Assets
Tangible fixed assets are stated at cost less depreciation. Depreciation i provided at rates calculated to write off the cost less estimated residual value of each asset over its expected useful life, as follows:
Plant and Machinery - 20% reducing balance basis
Impairment of fixed assets
At each reporting period end date, the company reviews the carrying amounts of its tangible and intangible assets to determine whether there is indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs. The recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset from which the estimates of future cash flows have not been adjusted. If the recoverable amount of an asset (or cash generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit and loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease. Recognised impairment losses are reversed if, and only if, the reasons for the impairment cease to apply.
Equity Instruments
Equity instruments issued by the company are recorded at the proceeds received, net of direct issue costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.
Stocks and Work In Progress
Stocks are stated at the lower of cost and net realisable value as follows: Work in progress and finished goods - cost of direct materials and labour plus attributable overheads based a normal level of activity.
Financial Instruments
Basic Financial Instruments are recognised at amortised cost, except for investments in non-convertible preference and non-puttable ordinary shares which are measured at fair value, with changes recognised in profit and loss account. Derivative financial instruments are initially recorded at cost and thereafter at fair value with changes recognised in the profit and loss account. Debtors Short term debtors are measured at the transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest rate method, less any impairment. Creditors Short term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest rate method. Classification of Financial Liabilities Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.
Deferred Taxation
Deferred taxation is provided on the liability method to take account of timing differences between the treatment of certain items for accounts purposes and their treatment for tax purposes. Tax deferred or accelerated is accounted for in respect of all material timing differences.
2.Employees
The average number of persons employed by the company (including directors) during the year was 3.
3.Tangible fixed assets
Total
Cost
At start of period5,133
At end of period5,133
Depreciation
At start of period3,718
Provided during the period222
At end of period3,940
Net Book Value
At start of period1,415
At end of period1,193
4.Debtors
Other debtors include overdrawn directors loan accounts totalling £24,331 (2022 £9,819). These are repaid after the year end.
5.
Related Party Transactions
During the year the company purchased services of £76,500 (2023 £16,000) from Coffee Creative Limited, a company controlled by T Johnson. Included in creditors is £129,033 (2023 £65,133) owed to Coffee Creative Limited. During the year the company sold services of £106,500 (2023 £60,500) to Coffee Creative Limited, a company controlled by T Johnson. Included in debtors is £126,576 (2023 £55,776) owed by Coffee Creative Limited.
££