Caseware UK (AP4) 2023.0.135 2023.0.135 2024-03-312024-03-312023-04-01falseNo description of principal activity22truetruefalseThe members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006. 08454104 2023-04-01 2024-03-31 08454104 2022-04-01 2023-03-31 08454104 2024-03-31 08454104 2023-03-31 08454104 c:Director1 2023-04-01 2024-03-31 08454104 d:FurnitureFittings 2023-04-01 2024-03-31 08454104 d:FurnitureFittings 2024-03-31 08454104 d:FurnitureFittings 2023-03-31 08454104 d:FurnitureFittings d:OwnedOrFreeholdAssets 2023-04-01 2024-03-31 08454104 d:ComputerEquipment 2023-04-01 2024-03-31 08454104 d:ComputerEquipment 2024-03-31 08454104 d:ComputerEquipment 2023-03-31 08454104 d:ComputerEquipment d:OwnedOrFreeholdAssets 2023-04-01 2024-03-31 08454104 d:OwnedOrFreeholdAssets 2023-04-01 2024-03-31 08454104 d:CurrentFinancialInstruments 2024-03-31 08454104 d:CurrentFinancialInstruments 2023-03-31 08454104 d:CurrentFinancialInstruments d:WithinOneYear 2024-03-31 08454104 d:CurrentFinancialInstruments d:WithinOneYear 2023-03-31 08454104 d:ShareCapital 2024-03-31 08454104 d:ShareCapital 2023-03-31 08454104 d:RetainedEarningsAccumulatedLosses 2024-03-31 08454104 d:RetainedEarningsAccumulatedLosses 2023-03-31 08454104 c:FRS102 2023-04-01 2024-03-31 08454104 c:AuditExemptWithAccountantsReport 2023-04-01 2024-03-31 08454104 c:FullAccounts 2023-04-01 2024-03-31 08454104 c:PrivateLimitedCompanyLtd 2023-04-01 2024-03-31 08454104 2 2023-04-01 2024-03-31 08454104 e:PoundSterling 2023-04-01 2024-03-31 iso4217:GBP xbrli:pure

Registered number: 08454104










BRAND ETHOS LIMITED








UNAUDITED

FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 MARCH 2024

 
BRAND ETHOS LIMITED
 
 
  
CHARTERED ACCOUNTANTS' REPORT TO THE BOARD OF DIRECTORS ON THE PREPARATION OF THE UNAUDITED STATUTORY FINANCIAL STATEMENTS OF BRAND ETHOS LIMITED
FOR THE YEAR ENDED 31 MARCH 2024

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the financial statements of Brand Ethos Limited for the year ended 31 March 2024 which comprise the Statement of Financial Position and the related notes from the Company's accounting records and from information and explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW)we are subject to its ethical and other professional requirements which are detailed at https://www.icaew.com /regulation.

This report is made solely to the Board of Directors of Brand Ethos Limited, as a body, in accordance with the terms of our engagement letter dated 7 May 2019Our work has been undertaken solely to prepare for your approval the financial statements of Brand Ethos Limited and state those matters that we have agreed to state to the Board of Directors of Brand Ethos Limited, as a body, in this report in accordance with ICAEW Technical Release TECH07/16AAF. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than Brand Ethos Limited and its Board of Directors, as a body, for our work or for this report. 

It is your duty to ensure that Brand Ethos Limited has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and loss of Brand Ethos Limited. You consider that Brand Ethos Limited is exempt from the statutory audit requirement for the year.

We have not been instructed to carry out an audit or review of the financial statements of Brand Ethos Limited. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory financial statements.

  



Haysmacintyre LLP
10 Queen Street Place
London
EC4R 1AG
28 October 2024
Page 1

 
BRAND ETHOS LIMITED
REGISTERED NUMBER: 08454104

STATEMENT OF FINANCIAL POSITION
AS AT 31 MARCH 2024

2024
2023
Note
£
£

Fixed assets
  

Tangible fixed assets
  
4,761
1,548

  
4,761
1,548

Current assets
  

Debtors: amounts falling due within one year
 5 
19,069
58,541

Cash at bank and in hand
 6 
69,450
146,162

  
88,519
204,703

Creditors: amounts falling due within one year
 7 
(18,934)
(45,250)

Net current assets
  
 
 
69,585
 
 
159,453

Total assets less current liabilities
  
74,346
161,001

  

Net assets
  
74,346
161,001


Capital and reserves
  

Called up share capital 
  
10,000
10,000

Profit and loss account
  
64,346
151,001

  
74,346
161,001

Page 2

 
BRAND ETHOS LIMITED
REGISTERED NUMBER: 08454104
    
STATEMENT OF FINANCIAL POSITION (CONTINUED)
AS AT 31 MARCH 2024

The directors consider that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of income and retained earnings in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




P Mills
Director
Date: 28 October 2024

The notes on pages 4 to 8 form part of these financial statements.

Page 3

 
BRAND ETHOS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

1.


General information

Brand Ethos Limited is a private company, limited by shares, registered in England and Wales, registration number 08454104. The registered office is 10 Queen Street Place, London, England, EC4R 1AG. The principal place of business is 68-80 Hanbury Street, London E1 5JL.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

 
2.2

Going concern

The accounts have been prepared on the going concern basis which assumes that the Company will be able to meet its liabilities as they fall due. The validity of this assumption is dependent upon the continued support of the Company's creditors and shareholders. The shareholders have indicated their willingness to support the Company.

 
2.3

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

 
2.4

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Page 4

 
BRAND ETHOS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

2.Accounting policies (continued)


2.4
Tangible fixed assets (continued)

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Fixtures and fittings
-
33.33% straight line
Computer equipment
-
33.33% straight line

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.5

Debtors

Short term debtors are measured at transaction price, less any impairment.

 
2.6

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours.

 
2.7

Creditors

Short term creditors are measured at the transaction price.

 
2.8

Operating leases: the Company as lessee

Rentals paid under operating leases are charged to the Statement of Income and Retained Earnings on a straight line basis over the lease term.

 
2.9

Pensions

The Company makes contributions into the directors personal pension schemes. 
The contributions are recognised as an expense in the Statement of Income and Retained Earnings when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of Financial Position. The assets of the plan are held separately from the Company in independently administered funds.

 
2.10

Interest income

Interest income is recognised in profit or loss using the effective interest method.

Page 5

 
BRAND ETHOS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

2.Accounting policies (continued)

 
2.11

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.


3.


Employees

The average monthly number of employees, including directors, during the year was 2 (2023 - 2).

Page 6

 
BRAND ETHOS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

4.


Tangible fixed assets





Fixtures and fittings
Computer equipment
Total

£
£
£



Cost or valuation


At 1 April 2023
1,037
16,430
17,467


Additions
-
4,074
4,074



At 31 March 2024

1,037
20,504
21,541



Depreciation


At 1 April 2023
618
15,301
15,919


Charge for the year on owned assets
184
677
861



At 31 March 2024

802
15,978
16,780



Net book value



At 31 March 2024
235
4,526
4,761



At 31 March 2023
419
1,129
1,548


5.


Debtors

2024
2023
£
£


Trade debtors
15,502
58,316

Other debtors
891
-

Prepayments
2,625
225

Corporation tax repayable
51
-

19,069
58,541



6.


Cash and cash equivalents

2024
2023
£
£

Cash at bank and in hand
69,450
146,162

Page 7

 
BRAND ETHOS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

7.


Creditors: Amounts falling due within one year

2024
2023
£
£

Trade creditors
6,205
5,050

Corporation tax
-
790

Other taxation and social security
3,313
13,610

Other creditors
3,416
130

Accruals and deferred income
6,000
25,670

18,934
45,250



8.


Pension commitments

The Company makes contributions into the directors personal pension schemes. The assets of the scheme are held separately from those of the Company  in an independently administered fund. The pension cost charge for the year was £96,321 (2023 - £64,000). Contributions totalling £nil (2023 - £nil) were payable to the fund at the reporting date and are included in creditors.

 
Page 8