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REGISTERED NUMBER: 08154480 (England and Wales)















Unaudited Financial Statements for the Year Ended 31 July 2024

for

Assertive Media Solutions Ltd

Assertive Media Solutions Ltd (Registered number: 08154480)






Contents of the Financial Statements
for the Year Ended 31 July 2024




Page

Company Information 1

Abridged Balance Sheet 2

Notes to the Financial Statements 4


Assertive Media Solutions Ltd

Company Information
for the Year Ended 31 July 2024







DIRECTORS: Mr D Foley
Mr C Panepinto





REGISTERED OFFICE: Aishling House
6a Hayes Road
Deanshanger
Milton Keynes
Buckinghamshire
MK19 6HW





REGISTERED NUMBER: 08154480 (England and Wales)





ACCOUNTANTS: DansonOsborne Accountants Ltd
Chartered Certified Accountants
Aishling House
6a Hayes Road
Deanshanger
Milton Keynes
Buckinghamshire
MK19 6HW

Assertive Media Solutions Ltd (Registered number: 08154480)

Abridged Balance Sheet
31 July 2024

31.7.24 31.7.23
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 5,627 6,828

CURRENT ASSETS
Debtors 67,675 77,866
Cash at bank 194,570 87,627
262,245 165,493
CREDITORS
Amounts falling due within one year 224,461 136,669
NET CURRENT ASSETS 37,784 28,824
TOTAL ASSETS LESS CURRENT
LIABILITIES

43,411

35,652

CREDITORS
Amounts falling due after more than
one year

23,959

29,015
NET ASSETS 19,452 6,637

CAPITAL AND RESERVES
Called up share capital 100 100
Retained earnings 19,352 6,537
SHAREHOLDERS' FUNDS 19,452 6,637

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 July 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 July 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

Assertive Media Solutions Ltd (Registered number: 08154480)

Abridged Balance Sheet - continued
31 July 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

All the members have consented to the preparation of an abridged Income Statement and an abridged Balance Sheet for the year ended 31 July 2024 in accordance with Section 444(2A) of the Companies Act 2006.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 24 October 2024 and were signed on its behalf by:




Mr D Foley - Director



Mr C Panepinto - Director


Assertive Media Solutions Ltd (Registered number: 08154480)

Notes to the Financial Statements
for the Year Ended 31 July 2024

1. STATUTORY INFORMATION

Assertive Media Solutions Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 20% on reducing balance
Computer equipment - 33% on reducing balance

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 2 (2023 - 2 ) .

Assertive Media Solutions Ltd (Registered number: 08154480)

Notes to the Financial Statements - continued
for the Year Ended 31 July 2024

4. TANGIBLE FIXED ASSETS
Totals
£   
COST
At 1 August 2023 16,491
Additions 1,438
At 31 July 2024 17,929
DEPRECIATION
At 1 August 2023 9,663
Charge for year 2,639
At 31 July 2024 12,302
NET BOOK VALUE
At 31 July 2024 5,627
At 31 July 2023 6,828

5. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to directors subsisted during the years ended 31 July 2024 and 31 July 2023:

31.7.24 31.7.23
£    £   
Mr D Foley
Balance outstanding at start of year 35,217 58,180
Amounts advanced 157,299 71,492
Amounts repaid (192,901 ) (94,455 )
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year (385 ) 35,217

Mr C Panepinto
Balance outstanding at start of year 23,669 42,498
Amounts advanced 109,900 44,727
Amounts repaid (134,118 ) (63,556 )
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year (549 ) 23,669