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Registered number: 13986640










DUNE BRAND LIMITED










FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE PERIOD ENDED 27 JANUARY 2024

 
DUNE BRAND LIMITED


BALANCE SHEET
AS AT 27 JANUARY 2024

Period Ended 27 January 2024
Period Ended 28 January 2023
Note
£
£

Fixed assets
  

Intangible assets
 5 
3,515,325
5,125,460

  
3,515,325
5,125,460

Current assets
  

Debtors: amounts falling due within one year
 6 
4,008,181
2,145,020

  
4,008,181
2,145,020

Creditors: amounts falling due within one year
 7 
(6,005,247)
(6,283,629)

Net current (liabilities)
  
 
 
(1,997,066)
 
 
(4,138,609)

Total assets less current liabilities
  
1,518,259
986,851

Provisions for liabilities
  

Deferred tax
 8 
-
(1,204,232)

  
 
 
-
 
 
(1,204,232)

Net (liabilities)
  
1,518,259
(217,381)


Capital and reserves
  

Called up share capital 
  
1
1

Profit and loss account
  
1,518,258
(217,382)

  
1,518,259
(217,381)


Page 1

 
DUNE BRAND LIMITED

    
BALANCE SHEET (CONTINUED)
AS AT 27 JANUARY 2024

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf  by:




Daniel Rubin
Director

Date: 25 July 2024

The notes on pages 3 to 7 form part of these financial statements.

Page 2

 
DUNE BRAND LIMITED
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 27 JANUARY 2024

1.


General information

Dune Brand Limited is a company limited by shares and incorporated in England and Wales. The registered office and principal trading address is 4th Floor, The White Building, 11 Evesham Street, London, W11 4AJ.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Section 1A of Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The following principal accounting policies have been applied:

 
2.2

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Revenue relates to intercompany recharges for use of intellectual property and trademarks.

 
2.3

Current and deferred taxation

The tax expense for the period comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Page 3

 
DUNE BRAND LIMITED
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 27 JANUARY 2024

2.Accounting policies (continued)

 
2.4

Intangible assets

Intangible assets are initially recognised at cost and relate to registered trademarks, brand names, domain names, Ecommerce websites, design rights and key customer, supplier and organisational data. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

 
2.5

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.6

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 
2.7

Provisions for liabilities

Provisions are made where an event has taken place that gives the Company a legal or constructive obligation that probably requires settlement by a transfer of economic benefit, and a reliable estimate can be made of the amount of the obligation.
Provisions are charged as an expense to profit or loss in the year that the Company becomes aware of the obligation, and are measured at the best estimate at the balance sheet date of the expenditure required to settle the obligation, taking into account relevant risks and uncertainties.
When payments are eventually made, they are charged to the provision carried in the Balance Sheet.


3.


Judgments in applying accounting policies and key sources of estimation uncertainty

The directors consider there to be no significant areas of judgements or key sources of estimation uncertainty.


4.


Employees

The average monthly number of employees, including directors, during the period was 4 (2023 - 4).

Page 4

 
DUNE BRAND LIMITED
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 27 JANUARY 2024

5.


Intangible assets




Trademarks
Intellectual Property
Total

£
£
£



Cost


At 29 January 2023
4,709,874
1,892,642
6,602,516


Additions
12,197
-
12,197



At 27 January 2024

4,722,071
1,892,642
6,614,713



Amortisation


At 29 January 2023
1,053,651
423,405
1,477,056


Charge for the period
1,157,283
465,049
1,622,332



At 27 January 2024

2,210,934
888,454
3,099,388



Net book value



At 27 January 2024
2,511,137
1,004,188
3,515,325



At 28 January 2023
3,656,223
1,469,237
5,125,460


Intellectual property includes domain names, e-commerce websites, design rights and key customer, supplier and organisational data.


Page 5

 
DUNE BRAND LIMITED
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 27 JANUARY 2024

6.


Debtors

27 January 2024
28 January 2023
£
£


Amounts owed by group undertakings
4,008,181
2,145,020

4,008,181
2,145,020



7.


Creditors: Amounts falling due within one year

27 January 2024
28 January 2023
£
£

Amounts owed to group undertakings
5,997,347
6,277,379

Accruals and deferred income
7,900
6,250

6,005,247
6,283,629



8.


Deferred taxation




2024


£






At beginning of year
(1,204,232)


Charged to profit or loss
1,204,232



At end of year
-

The deferred taxation balance is made up as follows:

27 January 2024
28 January 2023
£
£


Accelerated capital allowances
-
(1,204,232)

-
(1,204,232)

During the prior period, a deferred tax liability was recognised on the intragroup transfer of intangible fixed assets.

Page 6

 
DUNE BRAND LIMITED
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 27 JANUARY 2024

9.


Related party transactions

The company has taken advantage of the exemption in FRS 102, paragraph 33.1.A 'Related party
disclosures' whereby it has not disclosed transactions with any wholly owned subsidiary undertakings.


10.


Control

The immediate parent is Dune Topco Limited, a company registered in England and Wales and the ultimate controlling parties are Daniel and Anne Rubin, directors.
The largest group in which the results of the Company are consolidated is that headed by Dune Topco Limited. The consolidated financial statements of the group are available to the public and may be obtained from 4th Floor, The White Building, 11 Evesham Street, London, W11 4AJ.


11.


Auditors' information

The auditors' report on the financial statements for the period ended 27 January 2024 was unqualified.

The audit report was signed on 25 July 2024 by Shilen Manek ACA, FCCA (Senior Statutory Auditor) on behalf of Sumer Auditco Limited.

Page 7