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Registered number
10590033
Practical Direct Marketing Ltd
Unaudited Accounts
for the year ended
31 January 2024
Practical Direct Marketing Ltd
Balance Sheet
as at 31 January 2024
Notes
2024
£
2023
£
Current assets
Debtors 3 7,868 9,071
Cash at bank and in hand 2,753 1,387
10,621 10,458
Creditors: amounts falling due within one year 4 (17,086) (12,365)
Net current assets / (liabilities) (6,465) (1,907)
Total assets less current liabilities (6,465) (1,907)
Provisions for liabilities (0) (0)
Accruals and deferred income (576) (621)
Total net assets (liabilities) (7,041) (2,528)
Capital and reserves
Called up share capital 5 2 2
Profit and loss account (7,043) (2,530)
Shareholders' funds (7,041) (2,528)

Practical Direct Marketing Ltd
Balance Sheet
as at 31 January 2024



These accounts have been prepared and delivered in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

The directors have not delivered a copy of the company's Profit and Loss account as permitted by s444(5A) of the Companies Act 2006.

For the year ending 31 January 2024 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

Signed on behalf of the board of directors

...............................

Mr J Clarke

Director


Approved by the board on 29 October 2024

Company Number: 10590033 (a Private Company Limited by Shares registered in England and Wales)

Registered Office:

20-22 Wenlock Road
London
N1 7GU
England

Practical Direct Marketing Ltd
Notes to the Accounts
for the year ended 31 January 2024

1. Accounting policies

Basis of preparation of financial statements
These financial statements have been prepared under the historic cost convention in accordance with the accounting policies set out below and with section 1A of FRS 102, the Financial Reporting Standard applicable in the UK and Republic of Ireland, and the Companies Act 2006. The presentation currency is sterling.
Going concern basis
The company is funded by a loan from the director. The director has considered the next 12 months and due to the director's continued support by way of the loan, the director has considered it appropriate to prepare the financial statements on the going concern basis.
Revenue recognition
Revenue is measured at the fair value of the consideration received or receivable. Revenue is reduced for estimated customer returns, rebates and other similar allowances.
Financial instruments
Basic financial instruments are recognised at amortised cost, except for investments in non-convertible preference and non-puttable ordinary shares that are measured at fair value. Derivative financial instruments are initially recorded at cost and thereafter at fair value. All changes in fair value are recognised in the profit or loss account in the period in which they occurred.
2. Employees
2024 2023
Average number of employees during the period 1 3

3. Debtors
2024 2023
£ £
Trade debtors 4,750 5,953
Other debtors 3,118 3,118
7,868 9,071

4. Creditors: amounts falling due within one year
2024 2023
£ £
Trade creditors 908 282
Other creditors 16,178 12,083
17,086 12,365

5. Share capital
2024 2023
£ £
Allotted, called up and fully paid:
18 (2023: 18) Ordinary A shares of £0.10 each 1.80 1.80
Allotted, called up and fully paid:
1 (2023: 1) Ordinary B shares of £0.20 each 0.20 0.20
2 2