FY 2024 was a transformative year for Project Yonder Ltd, highlighted by significant investments in research and development (R&D) focused on the Freedom4X, a long-wheelbase, all-wheel-drive Mercedes Sprinter motorhome featuring a revolutionary gas-free habitation system.
The Directors spearheaded an extensive R&D initiative to equip the Freedom 4X with the latest internal systems, sourced from top-quality suppliers. Our commitment to a gas-free approach sets us apart in the market, as we provide an advanced electrical system designed for extended off-grid living. Key innovations, including a rapid-charging component and a lithium battery system, enable the vehicle to operate independently with remarkable efficiency.
Prototype Development
A key focus for the Directors was the creation of a prototype from rough plywood, allowing the team to evaluate how our 3D CAD designs translated into real-world applications.
During this hands-on development process, the Directors and design team identified essential modifications to enhance both functionality and aesthetics. Insights gained from working with the prototype resulted in a more refined final product, demonstrating the importance of practical testing and user feedback in optimizing the motorhome’s layout and features, ultimately contributing to the Freedom 4X’s superior quality.
Innovations Achieved
The development process led to several significant innovations:
• 3D CAD Design: The team enhanced 3D CAD files to perfect the interior layout, enabling the transition to CNC cutting for precision manufacturing of furniture, which improved quality and accuracy.
• Marine-Inspired Features: Taking inspiration from the luxury marine industry, Project Yonder incorporated innovative design elements like marine cork flooring, marrying luxury with durability and sustainability.
• GRP Sleeping Pods: The introduction of unique GRP sleeping pods allows users to sleep comfortably across the width of the van, enhancing internal space and serving as a distinctive design feature with the Project Yonder logo embossed on the exterior.
Notable Achievements
The group’s achievements during the year:
• Development of the Freedom 4X: Development of the Freedom 4X which later went on to win the prestigious "Best in Class" award at the UK’s largest camping and motorhome show, dethroning the previous winner of six consecutive years.
Collaboration with Garmin
In a major technological advancement, Project Yonder Ltd became the first UK company to partner with Garmin to integrate the EmpirBus control system into its motorhomes. This system allows users to control essential features, such as lighting, awning deployment, and electronic waste management, through a 10-inch touchscreen branded with Project Yonder's unique interface. Additionally, the system offers app connectivity, enabling remote control of the motorhome for an enhanced user experience.
Marketing and Brand Development
Significant resources were dedicated to building the Project Yonder brand:
• A comprehensive rebranding initiative was undertaken, including the redesign of the company logo and brand identity.
• A custom website was launched to showcase the group’s vehicles and establish brand recognition.
• Multiple photoshoots and renderings highlighted the Freedom 4X, focusing on both interior and exterior design elements.
• The group’s social media presence grew, with Instagram followers exceeding 70,000.
• Coverage in various online publications, magazines, and blogs further solidified Project Yonder's reputation as a pioneer in the motorhome industry.
Strategic Partnerships
Project Yonder Ltd developed robust relationships with key suppliers and partners:
• The group secured a Mercedes-Benz bodybuilder license, allowing it to build on pre-registration vehicles and ensuring that customers become the first registered keepers of their motorhomes.
• All vehicles will undergo thorough independent testing by the DVSA, ensuring compliance with IVA road safety standards, which facilitated the official registration of the Freedom 4X as a motorhome.