FY 2024 was a landmark year for the group, with considerable investment and focus on the research and development of the Freedom 4X, a long-wheelbase all-wheel-drive Mercedes Sprinter motorhome featuring a revolutionary gas-free habitation system.
The Directors spearheaded an extensive R&D program, ensuring that the Freedom 4X was equipped with state-of-the-art internal systems, sourced from the highest quality suppliers. The group's decision to adopt a gas-free approach has set it apart from competitors, with an electrical system that supports off-grid living for extended periods. Custom components, such as a fast-charging component and a lithium battery system, enable the vehicle to operate independently with remarkable efficiency.
Prototype Development
In addition to the comprehensive research and development undertaken for the Freedom 4X, the Directors dedicated time to creating a prototype from rough plywood. This initial prototype allowed the team to assess how the 3D CAD designs translated into real-world applications.
During this hands-on development phase, the design team identified substantial design modifications necessary for optimising functionality and aesthetics. The insights gained from working with the prototype led to a more polished and thoughtfully designed final product. This iterative process emphasized the importance of practical testing and user feedback in refining the motorhome's layout and features, ultimately contributing to the Freedom 4X's exceptional quality and user experience.
The development process led to several innovations:
• 3D CAD design: The group developed and refined 3D CAD files to perfect the interior layout of the motorhomes. This enabled the transition to CNC cutting for the precision manufacturing of furniture, improving quality and accuracy.
• Marine-inspired features: Drawing inspiration from the luxury marine industry, Project Yonder introduced innovative design elements such as marine cork flooring, combining luxury, durability, and sustainability.
• GRP Sleeping Pods: The group designed unique GRP sleeping pods that allow users to sleep comfortably across the width of the van. These pods not only add internal space but also serve as distinctive design features, with the Project Yonder logo embossed on the exterior.
Notable Achievements
The group’s achievements during the year:
• Development of the Freedom 4X: Development of the Freedom 4X which later went on to win the prestigious "Best in Class" award at the UK’s largest camping and motorhome show, dethroning the previous winner of six consecutive years.
Collaboration with Garmin
In a significant technological breakthrough, Project Yonder became the first UK company to collaborate with Garmin to integrate the EmpirBus control system into its motorhomes. The system allows users to control key features of the vehicle, such as lighting, awning deployment, and electronic waste management, through a 10-inch touch screen branded with Project Yonder's unique interface. Additionally, the system offers app connectivity, enabling control of the motorhome from outside the vehicle, further enhancing the user experience.
Marketing and Brand Development
A substantial investment was made in building the Project Yonder brand:
• A complete rebranding initiative was undertaken, including the redesign of the company logo and brand scheme.
• A custom-built website was developed to showcase the group’s vehicles and brand identity.
• Several photoshoots and renderings were produced to highlight the Freedom 4X, with a focus on both interior and exterior design features.
• Social media presence grew significantly, with the group's Instagram following exceeding 70k.
Additionally, the group featured in numerous online publications, magazines, and blogs, further solidifying its reputation as a trailblazer in the motorhome sector.
Strategic Partnerships
Project Yonder developed strong relationships with key suppliers and partners:
• The group secured a Mercedes-Benz bodybuilder license, allowing it to build on pre-registration vehicles and ensuring that customers become the first registered keepers of their motorhomes.
• All vehicles will undergo rigorous independent testing by the DVSA, ensuring compliance with IVA road safety standards. This enabled the Freedom 4X to be officially registered as a motorhome on the vehicle logbook.