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REGISTERED NUMBER: 08560130 (England and Wales)















Alliance Sales Support Services Limited

Unaudited Financial Statements

for the year ended

31 March 2024






Alliance Sales Support Services Limited (Registered number: 08560130)

Contents of the Financial Statements
for the year ended 31 March 2024










Page

Company Information 1

Chartered Accountants' Report 2

Statement of Financial Position 3

Notes to the Financial Statements 4 to 6


Alliance Sales Support Services Limited

Company Information
for the year ended 31 March 2024







DIRECTORS: S Brough
J F Feeney





REGISTERED OFFICE: C/O Haines Watts
Yare House
62-64 Thorpe Road
Norwich
Norfolk
NR1 1RY





REGISTERED NUMBER: 08560130 (England and Wales)





ACCOUNTANTS: Haines Watts
Chartered Accountants
Yare House
62-64 Thorpe Road
Norwich
Norfolk
NR1 1RY

Chartered Accountants' Report to the Board of Directors
on the Unaudited Financial Statements of
Alliance Sales Support Services Limited


The following reproduces the text of the report prepared for the directors in respect of the company's annual unaudited financial statements. In accordance with the Companies Act 2006, the company is only required to file a Statement of Financial Position. Readers are cautioned that the Income Statement and certain other primary statements and the Report of the Directors are not required to be filed with the Registrar of Companies.

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the financial statements of Alliance Sales Support Services Limited for the year ended 31 March 2024 which comprise the Income Statement, Statement of Financial Position and the related notes from the company's accounting records and from information and explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW), we are subject to its ethical and other professional requirements which are detailed within the ICAEW's regulations and guidance at http://www.icaew.com/en/membership/regulations-standards-and-guidance.

This report is made solely to the Board of Directors of Alliance Sales Support Services Limited, as a body, in accordance with our terms of engagement. Our work has been undertaken solely to prepare for your approval the financial statements of Alliance Sales Support Services Limited and state those matters that we have agreed to state to the Board of Directors of Alliance Sales Support Services Limited, as a body, in this report in accordance with ICAEW Technical Release 07/16AAF. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than Alliance Sales Support Services Limited and its Board of Directors, as a body, for our work or for this report.

It is your duty to ensure that Alliance Sales Support Services Limited has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and profit of Alliance Sales Support Services Limited. You consider that Alliance Sales Support Services Limited is exempt from the statutory audit requirement for the year.

We have not been instructed to carry out an audit or a review of the financial statements of Alliance Sales Support Services Limited. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory financial statements.






Haines Watts
Chartered Accountants
Yare House
62-64 Thorpe Road
Norwich
Norfolk
NR1 1RY


14 October 2024

Alliance Sales Support Services Limited (Registered number: 08560130)

Statement of Financial Position
31 March 2024

2024 2023
Notes £    £   
FIXED ASSETS
Property, plant and equipment 4 18,855 29,657

CURRENT ASSETS
Debtors 5 932,750 564,575
Cash at bank 124,069 172,706
1,056,819 737,281
CREDITORS
Amounts falling due within one year 6 (377,404 ) (290,817 )
NET CURRENT ASSETS 679,415 446,464
TOTAL ASSETS LESS CURRENT LIABILITIES 698,270 476,121

CREDITORS
Amounts falling due after more than one year 7 (14,238 ) (24,931 )
NET ASSETS 684,032 451,190

CAPITAL AND RESERVES
Called up share capital 2 2
Retained earnings 684,030 451,188
SHAREHOLDERS' FUNDS 684,032 451,190

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 March 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 March 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by S Brough the Board of Directors and authorised for issue on 14 October 2024 and were signed on its behalf by:





S Brough - Director


Alliance Sales Support Services Limited (Registered number: 08560130)

Notes to the Financial Statements
for the year ended 31 March 2024


1. STATUTORY INFORMATION

Alliance Sales Support Services Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Revenue
Revenue is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Property, plant and equipment
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Improvements to property - 20% on cost
Fixtures and fittings - 25% on cost
Computer equipment - 25% on cost

Financial instruments
Short term debtors are measured at transaction price, less any impairment. Short term creditors are measured at the transaction price.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the statement of financial position date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the statement of financial position date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the statement of financial position date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Employee benefits
Short-term employee benefits are recognised as an expense in the period in which they are incurred.

Termination benefits are recognised only when the company is demonstrably committed to terminate the employment of an employee or a group of employees before their normal retirement date or to provide termination benefits as a result of an offer made in order to encourage voluntary redundancy.

Alliance Sales Support Services Limited (Registered number: 08560130)

Notes to the Financial Statements - continued
for the year ended 31 March 2024


3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 34 (2023 - 28 ) .

4. PROPERTY, PLANT AND EQUIPMENT
Improvements Fixtures
to and Computer
property fittings equipment Totals
£    £    £    £   
COST
At 1 April 2023 36,318 53,758 17,674 107,750
Additions - 1,495 2,785 4,280
Disposals - - (3,071 ) (3,071 )
At 31 March 2024 36,318 55,253 17,388 108,959
DEPRECIATION
At 1 April 2023 17,349 50,077 10,667 78,093
Charge for year 9,080 2,214 3,788 15,082
Eliminated on disposal - - (3,071 ) (3,071 )
At 31 March 2024 26,429 52,291 11,384 90,104
NET BOOK VALUE
At 31 March 2024 9,889 2,962 6,004 18,855
At 31 March 2023 18,969 3,681 7,007 29,657

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade debtors 788,810 462,121
Other debtors 143,940 102,454
932,750 564,575

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Bank loans and overdrafts 10,762 10,000
Hire purchase contracts - 3,064
Taxation and social security 318,494 272,544
Other creditors 48,148 5,209
377,404 290,817

7. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR
2024 2023
£    £   
Bank loans 14,238 24,931

8. OTHER FINANCIAL COMMITMENTS

The company had total commitments under non-cancellable operating leases over the remaining life of those leases of £26,531 (31/03/23 - £6,150).

Alliance Sales Support Services Limited (Registered number: 08560130)

Notes to the Financial Statements - continued
for the year ended 31 March 2024


9. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to directors subsisted during the period ended 31 March 2024 and year ended 31 March 2023:

31/03/2431/03/23
££
The Directors
Balance outstanding at start of year86,94683,647
Amounts advanced 167,652204,300
Amounts repaid(173,030)(201,001)
Balance outstanding at end of year81,56886,946


Interest is charged on the loan which was unsecured and had no fixed repayment terms.