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Registered number: 03744053









MARKETING FORCE LIMITED







UNAUDITED

FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE YEAR ENDED 31 MARCH 2024

 
MARKETING FORCE LIMITED
REGISTERED NUMBER: 03744053

BALANCE SHEET
AS AT 31 MARCH 2024

2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 5 
161,144
81,787

  
161,144
81,787

Current assets
  

Debtors: amounts falling due within one year
 6 
1,694,742
1,341,999

Cash at bank and in hand
 7 
9,674,962
8,981,209

  
11,369,704
10,323,208

Creditors: amounts falling due within one year
 8 
(1,538,310)
(1,634,638)

Net current assets
  
 
 
9,831,394
 
 
8,688,570

Total assets less current liabilities
  
9,992,538
8,770,357

  

Net assets
  
9,992,538
8,770,357


Capital and reserves
  

Called up share capital 
  
661,202
661,202

Profit and loss account
  
9,331,336
8,109,155

  
9,992,538
8,770,357


Page 1

 
MARKETING FORCE LIMITED
REGISTERED NUMBER: 03744053
    
BALANCE SHEET (CONTINUED)
AS AT 31 MARCH 2024

The directors consider that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The Company's financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the profit and loss account in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 19 November 2024.




Patrick James Carr
Director

The notes on pages 5 to 10 form part of these financial statements.

Page 2

 
MARKETING FORCE LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2024


Called up share capital
Profit and loss account
Total equity

£
£
£

At 1 April 2023
661,202
8,109,155
8,770,357


Comprehensive income for the year

Profit for the year

-
1,222,181
1,222,181


Other comprehensive income for the year
-
-
-


Total comprehensive income for the year
-
1,222,181
1,222,181


Total transactions with owners
-
-
-


At 31 March 2024
661,202
9,331,336
9,992,538


The notes on pages 5 to 10 form part of these financial statements.

Page 3

 
MARKETING FORCE LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2023


Called up share capital
Profit and loss account
Total equity

£
£
£

At 1 April 2022
661,202
6,716,174
7,377,376


Comprehensive income for the year

Profit for the year

-
1,392,981
1,392,981


Other comprehensive income for the year
-
-
-


Total comprehensive income for the year
-
1,392,981
1,392,981


Total transactions with owners
-
-
-


At 31 March 2023
661,202
8,109,155
8,770,357


The notes on pages 5 to 10 form part of these financial statements.

Page 4

 
MARKETING FORCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

1.


General information

Marketing Force Limited is a private company limited by shares and incorporated in England. 
The company's registered office is 13 Donnay Close, Gerrads Cross, Buckinghamshire SL9 7PZ.
These financial statements are presented in £ Sterling, which is the functional currency of the company. 

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The following principal accounting policies have been applied:

 
2.2

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

 
2.3

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.4

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

Page 5

 
MARKETING FORCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

2.Accounting policies (continued)

 
2.5

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.


 
2.6

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 
2.7

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Planning consent and signage
-
20%
Tenants improvements
-
20%
Motor vehicles
-
25%
Fixtures, fittings and equipment
-
15%
Computer equipment
-
33%

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.8

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

Page 6

 
MARKETING FORCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

2.Accounting policies (continued)

 
2.9

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.10

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.


3.


Employees

The average monthly number of employees, including the directors, during the year was as follows:


        2024
        2023
            No.
            No.







11
11

Page 7

 
MARKETING FORCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

4.


Intangible assets




Goodwill

£



Cost


At 1 April 2023
368,280



At 31 March 2024

368,280



Amortisation


At 1 April 2023
368,280



At 31 March 2024

368,280



Net book value



At 31 March 2024
-



At 31 March 2023
-



Page 8

 
MARKETING FORCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

5.


Tangible fixed assets





Planning consent and signage
Tenants improvements
Fixtures, fittings and equipment
Motor vehicles
Total

£
£
£
£
£



Cost or valuation


At 1 April 2023
584,831
48,596
48,302
134,451
816,180


Additions
28,251
52,332
9,481
36,501
126,565


Disposals
-
(48,966)
(12,174)
(96,860)
(158,000)



At 31 March 2024

613,082
51,962
45,609
74,092
784,745



Depreciation


At 1 April 2023
534,539
48,596
35,250
116,008
734,393


Charge for the year on owned assets
20,636
2,102
10,348
13,752
46,838


Disposals
-
(48,596)
(12,174)
(96,860)
(157,630)



At 31 March 2024

555,175
2,102
33,424
32,900
623,601



Net book value



At 31 March 2024
57,907
49,860
12,185
41,192
161,144



At 31 March 2023
50,292
-
13,052
18,443
81,787


6.


Debtors

2024
2023
£
£


Trade debtors
1,330,675
1,201,490

Amounts owed by group undertakings
14,639
36,174

Other debtors
75,347
64,495

Prepayments and accrued income
274,081
39,840

1,694,742
1,341,999


Page 9

 
MARKETING FORCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024

7.


Cash and cash equivalents

2024
2023
£
£

Cash at bank and in hand
9,674,962
8,981,209

9,674,962
8,981,209



8.


Creditors: Amounts falling due within one year

2024
2023
£
£

Commission accrual
1,328
155

Trade creditors
132,226
132,926

Corporation tax
247,267
184,261

Other taxation and social security
190,100
185,288

Other creditors
716,663
898,501

Accruals and deferred income
250,726
233,507

1,538,310
1,634,638



9.


Controlling party

The company was under the control of the directors throughout the current and previous year.

 
Page 10