2023-04-012024-03-312024-03-31false13534944APP INSIGHT LTD2024-11-3074909iso4217:GBPxbrli:pure135349442023-04-01135349442024-03-31135349442023-04-012024-03-31135349442022-04-01135349442023-03-31135349442022-04-012023-03-3113534944bus:SmallEntities2023-04-012024-03-3113534944bus:AuditExempt-NoAccountantsReport2023-04-012024-03-3113534944bus:FullAccounts2023-04-012024-03-3113534944bus:PrivateLimitedCompanyLtd2023-04-012024-03-3113534944core:WithinOneYear2024-03-3113534944core:AfterOneYear2024-03-3113534944core:WithinOneYear2023-03-3113534944core:AfterOneYear2023-03-3113534944core:ShareCapital2024-03-3113534944core:SharePremium2024-03-3113534944core:RevaluationReserve2024-03-3113534944core:OtherReservesSubtotal2024-03-3113534944core:RetainedEarningsAccumulatedLosses2024-03-3113534944core:ShareCapital2023-03-3113534944core:SharePremium2023-03-3113534944core:RevaluationReserve2023-03-3113534944core:OtherReservesSubtotal2023-03-3113534944core:RetainedEarningsAccumulatedLosses2023-03-3113534944core:LandBuildings2024-03-3113534944core:PlantMachinery2024-03-3113534944core:Vehicles2024-03-3113534944core:FurnitureFittings2024-03-3113534944core:OfficeEquipment2024-03-3113534944core:NetGoodwill2024-03-3113534944core:IntangibleAssetsOtherThanGoodwill2024-03-3113534944core:ListedExchangeTraded2024-03-3113534944core:UnlistedNon-exchangeTraded2024-03-3113534944core:LandBuildings2023-03-3113534944core:PlantMachinery2023-03-3113534944core:Vehicles2023-03-3113534944core:FurnitureFittings2023-03-3113534944core:OfficeEquipment2023-03-3113534944core:NetGoodwill2023-03-3113534944core:IntangibleAssetsOtherThanGoodwill2023-03-3113534944core:ListedExchangeTraded2023-03-3113534944core:UnlistedNon-exchangeTraded2023-03-3113534944core:LandBuildings2023-04-012024-03-3113534944core:PlantMachinery2023-04-012024-03-3113534944core:Vehicles2023-04-012024-03-3113534944core:FurnitureFittings2023-04-012024-03-3113534944core:OfficeEquipment2023-04-012024-03-3113534944core:NetGoodwill2023-04-012024-03-3113534944core:IntangibleAssetsOtherThanGoodwill2023-04-012024-03-3113534944core:ListedExchangeTraded2023-04-012024-03-3113534944core:UnlistedNon-exchangeTraded2023-04-012024-03-3113534944core:MoreThanFiveYears2023-04-012024-03-3113534944core:Non-currentFinancialInstruments2024-03-3113534944core:Non-currentFinancialInstruments2023-03-3113534944dpl:CostSales2023-04-012024-03-3113534944dpl:DistributionCosts2023-04-012024-03-3113534944core:LandBuildings2023-04-012024-03-3113534944core:PlantMachinery2023-04-012024-03-3113534944core:Vehicles2023-04-012024-03-3113534944core:FurnitureFittings2023-04-012024-03-3113534944core:OfficeEquipment2023-04-012024-03-3113534944dpl:AdministrativeExpenses2023-04-012024-03-3113534944core:NetGoodwill2023-04-012024-03-3113534944core:IntangibleAssetsOtherThanGoodwill2023-04-012024-03-3113534944dpl:GroupUndertakings2023-04-012024-03-3113534944dpl:ParticipatingInterests2023-04-012024-03-3113534944dpl:GroupUndertakingscore:ListedExchangeTraded2023-04-012024-03-3113534944core:ListedExchangeTraded2023-04-012024-03-3113534944dpl:GroupUndertakingscore:UnlistedNon-exchangeTraded2023-04-012024-03-3113534944core:UnlistedNon-exchangeTraded2023-04-012024-03-3113534944dpl:CostSales2022-04-012023-03-3113534944dpl:DistributionCosts2022-04-012023-03-3113534944core:LandBuildings2022-04-012023-03-3113534944core:PlantMachinery2022-04-012023-03-3113534944core:Vehicles2022-04-012023-03-3113534944core:FurnitureFittings2022-04-012023-03-3113534944core:OfficeEquipment2022-04-012023-03-3113534944dpl:AdministrativeExpenses2022-04-012023-03-3113534944core:NetGoodwill2022-04-012023-03-3113534944core:IntangibleAssetsOtherThanGoodwill2022-04-012023-03-3113534944dpl:GroupUndertakings2022-04-012023-03-3113534944dpl:ParticipatingInterests2022-04-012023-03-3113534944dpl:GroupUndertakingscore:ListedExchangeTraded2022-04-012023-03-3113534944core:ListedExchangeTraded2022-04-012023-03-3113534944dpl:GroupUndertakingscore:UnlistedNon-exchangeTraded2022-04-012023-03-3113534944core:UnlistedNon-exchangeTraded2022-04-012023-03-3113534944core:NetGoodwill2024-03-3113534944core:IntangibleAssetsOtherThanGoodwill2024-03-3113534944core:LandBuildings2024-03-3113534944core:PlantMachinery2024-03-3113534944core:Vehicles2024-03-3113534944core:FurnitureFittings2024-03-3113534944core:OfficeEquipment2024-03-3113534944core:AfterOneYear2024-03-3113534944core:WithinOneYear2024-03-3113534944core:ListedExchangeTraded2024-03-3113534944core:UnlistedNon-exchangeTraded2024-03-3113534944core:ShareCapital2024-03-3113534944core:SharePremium2024-03-3113534944core:RevaluationReserve2024-03-3113534944core:OtherReservesSubtotal2024-03-3113534944core:RetainedEarningsAccumulatedLosses2024-03-3113534944core:NetGoodwill2023-03-3113534944core:IntangibleAssetsOtherThanGoodwill2023-03-3113534944core:LandBuildings2023-03-3113534944core:PlantMachinery2023-03-3113534944core:Vehicles2023-03-3113534944core:FurnitureFittings2023-03-3113534944core:OfficeEquipment2023-03-3113534944core:AfterOneYear2023-03-3113534944core:WithinOneYear2023-03-3113534944core:ListedExc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APP INSIGHT LTD

Registered Number
13534944
(England and Wales)

Unaudited Financial Statements for the Year ended
31 March 2024

APP INSIGHT LTD
Company Information
for the year from 1 April 2023 to 31 March 2024

Director

Terry Hopper

Registered Address

71-75 Shelton Street
Covent Garden
London
WC2H 9JQ

Registered Number

13534944 (England and Wales)
APP INSIGHT LTD
Balance Sheet as at
31 March 2024

Notes

2024

2023

£

£

£

£

Fixed assets
Intangible assets33,88210,595
3,88210,595
Current assets
Cash at bank and on hand366366
366366
Net current assets (liabilities)366366
Total assets less current liabilities4,24810,961
Creditors amounts falling due after one year5(36,587)(35,654)
Net assets(32,339)(24,693)
Capital and reserves
Called up share capital2,5002,500
Profit and loss account(34,839)(27,193)
Shareholders' funds(32,339)(24,693)
The financial statements were approved and authorised for issue by the Director on 30 November 2024, and are signed on its behalf by:
Terry Hopper
Director
Registered Company No. 13534944
APP INSIGHT LTD
Notes to the Financial Statements
for the year ended 31 March 2024

1.Accounting policies
Statutory information
The company is a private company limited by shares and registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.
Statement of compliance
The financial statements have been prepared in compliance with FRS 102 Section 1A as it applies to the financial statements for the period and there were no material departures from the reporting standard.
Basis of preparation
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, the financial reporting standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
Functional and presentation currency
The financial statements are presented in sterling and this is the functional currency of the company.
Going concern
These financial statements have been prepared on a going-concern basis.
Revenue from sale of goods
Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Foreign currency translation
Transactions in foreign currencies are initially recognised at the rate of exchange ruling at the date of the transaction. At the end of each reporting period foreign currency monetary items are translated at the closing rate of exchange. Non-monetary items that are measured at historical cost are translated at the rate ruling at the date of the transaction. All differences are charged to profit or loss.
Intangible assets
Intangible fixed assets are stated at cost less amortisation. Amortisation is provided on all intangible fixed assets as follows: —Other Intangible Assets -Straight line over the estimated useful life.
2.Average number of employees
The company's director is remunerated by Middlestone Business Analysis Limited, a group company. Middlestone Business Analysis Limited charges the company at cost for its employee's time spent on this company's business.

20242023
Average number of employees during the year00
3.Intangible assets
Other Intangible Assets represents the value of capitalised development costs.

Other

Total

££
Cost or valuation
At 01 April 2316,75216,752
At 31 March 2416,75216,752
Amortisation and impairment
At 01 April 236,1576,157
Charge for year6,7136,713
At 31 March 2412,87012,870
Net book value
At 31 March 243,8823,882
At 31 March 2310,59510,595
4.Useful life of intangible assets
Other Intangible Assets are amortised over their estimated useful life. The average estimated useful life of all intangible assets is 3 years.
5.Creditors: amounts due after one year

2024

2023

££
Amounts owed to related parties36,58735,654
Total36,58735,654
On the reporting date, the company owed Middlestone Business Analysis Limited, a group company, £36,587 (2023: £35,654).