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REGISTERED NUMBER: 09393503 (England and Wales)












Financial Statements

for the Year Ended 31 March 2024

for

Pure Financial Advisory Limited

Pure Financial Advisory Limited (Registered number: 09393503)

Contents of the Financial Statements
for the Year Ended 31 March 2024










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


Pure Financial Advisory Limited

Company Information
for the Year Ended 31 March 2024







DIRECTORS: D A North
R M Clifford





SECRETARY: A Hill





REGISTERED OFFICE: 16 Commerce Square
Lace Market
Nottingham
NG1 1HS





REGISTERED NUMBER: 09393503 (England and Wales)





ACCOUNTANTS: NP & Associates Limited
2 Besthorpe Close
Oakwood
Derby
Derbyshire
DE21 4RQ

Pure Financial Advisory Limited (Registered number: 09393503)

Balance Sheet
31 March 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Investments 4 1,000,000 1,000,000

CREDITORS
Amounts falling due within one year 5 235 235
NET CURRENT LIABILITIES (235 ) (235 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

999,765

999,765

CAPITAL AND RESERVES
Called up share capital 6 10,000 10,000
Share premium 890,000 890,000
Retained earnings 99,765 99,765
SHAREHOLDERS' FUNDS 999,765 999,765

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 March 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 March 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 28 November 2024 and were signed on its behalf by:





D A North - Director


Pure Financial Advisory Limited (Registered number: 09393503)

Notes to the Financial Statements
for the Year Ended 31 March 2024


1. STATUTORY INFORMATION

Pure Financial Advisory Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Preparation of consolidated financial statements
The financial statements contain information about Pure Financial Advisory Limited as an individual company and do not contain consolidated financial information as the parent of a group. The company is exempt under Section 399(2A) of the Companies Act 2006 from the requirements to prepare consolidated financial statements.

Investments in subsidiaries
Investments in subsidiary undertakings are recognised at cost.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 2 (2023 - 2 ) .

4. FIXED ASSET INVESTMENTS
Shares in
group
undertaking
£   
COST
At 1 April 2023
and 31 March 2024 1,000,000
NET BOOK VALUE
At 31 March 2024 1,000,000
At 31 March 2023 1,000,000

Pure Financial Advisory Limited (Registered number: 09393503)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2024


4. FIXED ASSET INVESTMENTS - continued

The company's investments at the Balance Sheet date in the share capital of companies include the following:

Pure Protect Limited
Registered office: England & Wales
Nature of business: Insurance broker
%
Class of shares: holding
Ordinary 100.00
2024 2023
£    £   
Aggregate capital and reserves 941,401 759,364
Profit for the year 232,992 287,258

Stonebridge Protect Limited
Registered office: England & Wales
Nature of business: Insurance brokers
%
Class of shares: holding
Ordinary 100.00
2024 2023
£    £   
Aggregate capital and reserves 266,556 224,683
Profit for the year 115,411 96,970

5. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Amounts owed to group undertakings 235 235

Intercompany creditors consists of amounts owed to Mortgage and Surveying Services Limited, a shareholder.

Amounts due are interest free and repayable on demand.

6. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
5,100 A Ordinary £1 5,100 5,100
4,900 B Ordinary £1 4,900 4,900
10,000 10,000

A Ordinary and B Ordinary shares rank equally in voting, capital distributions and redemption.

The holders of a majority in number of the A Ordinary shares shall be entitled to appoint and maintain from time to time one director of the Company (one of whom shall be the chairman and if the numbers of votes for and against a proposal at a meeting of directors are equal, the chairman shall have a casting vote); the holders of a majority in the number of the B shares shall be entitled to appoint and maintain from time to time one director of the Company (and, if it chooses to do so, one observer who shall be entitled to attend and speak at directors meetings but shall not be entitled to any vote).

The directors shall be entitled to declare and pay dividends on one class of shares and not the other, provided that, the first £185,549 (previously - £150,000) of any dividend or distributions on any 12 month period shall be declared and paid on A shares. Effective 6 October 2021.