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Registration number: 10334355

Sentido Marketing Ltd

Annual Report and Unaudited Financial Statements

for the Year Ended 31 July 2024

 

Sentido Marketing Ltd

Contents

Company Information

1

Directors' Report

2

Balance Sheet

3

Notes to the Unaudited Financial Statements

4 to 9

 

Sentido Marketing Ltd

Company Information

Directors

Mr Jake Andrew Brown

Mr William Robert Brown

Mr Philip Andrew Brown

Registered office

8 The Courtyard
Goldsmith Way
Eliot Business Park
Nuneaton
CV10 7RJ

 

Sentido Marketing Ltd

Directors' Report for the Year Ended 31 July 2024

The directors present their report and the financial statements for the year ended 31 July 2024.

Directors of the company

The directors who held office during the year were as follows:

Mr Jake Andrew Brown

Mr William Robert Brown

Mr Philip Andrew Brown

Principal activity

The principal activity of the company is that of a management company.

Small companies provision statement

This report has been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

Approved by the Board on 10 December 2024 and signed on its behalf by:

.........................................
Mr Jake Andrew Brown
Director

 

Sentido Marketing Ltd

(Registration number: 10334355)
Balance Sheet as at 31 July 2024

Note

2024
£

2023
£

Fixed assets

 

Tangible assets

5

91,595

126,078

Current assets

 

Debtors

6

3,829,364

3,818,765

Cash at bank and in hand

 

1,797,694

2,225,008

 

5,627,058

6,043,773

Creditors: Amounts falling due within one year

7

(1,621,930)

(3,223,154)

Net current assets

 

4,005,128

2,820,619

Total assets less current liabilities

 

4,096,723

2,946,697

Creditors: Amounts falling due after more than one year

7

(90,396)

(107,243)

Net assets

 

4,006,327

2,839,454

Capital and reserves

 

Called up share capital

8

190

190

Retained earnings

4,006,137

2,839,264

Shareholders' funds

 

4,006,327

2,839,454

For the financial year ending 31 July 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

Approved and authorised by the Board on 10 December 2024 and signed on its behalf by:
 

.........................................
Mr Jake Andrew Brown
Director

 

Sentido Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 31 July 2024

1

General information

The company is a private company limited by share capital, incorporated in England and Wales.

The address of its registered office is:
8 The Courtyard
Goldsmith Way
Eliot Business Park
Nuneaton
CV10 7RJ

These financial statements were authorised for issue by the Board on 10 December 2024.

2

Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006.

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Contract revenue recognition

Turnover is measured at the fair value of consideration received or receivable, net of discounts, rebates, value added taxes and other sales taxes. Turnover includes revenue earned from the rendering of services. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.

Tax

The tax expense for the period comprises current tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

 

Sentido Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 31 July 2024

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Office equipment

3 years straight line

Motor vehicles

25% reducing balance

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Borrowings

Interest-bearing borrowings are initially recorded at fair value, net of transaction costs. Interest-bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the profit and loss account over the period of the relevant borrowing.

Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.

Borrowings are classified as current liabilities unless the company has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.

 

Sentido Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 31 July 2024

Leases

Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to the lessee.

Assets held under finance leases are recognised at the lower of their fair value at inception of the lease and the present value of the minimum lease payments. These assets are depreciated on a straight-line basis over the shorter of the useful life of the asset and the lease term. The corresponding liability to the lessor is included in the balance sheet as a finance lease obligation.

Lease payments are apportioned between finance costs in the profit and loss account and reduction of the lease obligation so as to achieve a constant periodic rate of interest on the remaining balance of the liability.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Dividends

Dividend distribution to the company’s shareholders is recognised as a liability in the financial statements in the reporting period in which the dividends are declared.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

Financial instruments

The company only enters into basic financial instruments transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks, other third parties and loans to related parties.

3

Staff numbers

The average number of persons employed by the company during the year, was 4 (2023 - 4).

 

Sentido Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 31 July 2024

4

Profit/loss before tax

Arrived at after charging/(crediting)

2024
£

2023
£

Depreciation expense

34,483

11,494

5

Tangible assets

Furniture, fittings and equipment
 £

Motor vehicles
 £

Total
£

Cost or valuation

At 1 August 2023

1,404

136,500

137,904

At 31 July 2024

1,404

136,500

137,904

Depreciation

At 1 August 2023

451

11,375

11,826

Charge for the year

358

34,125

34,483

At 31 July 2024

809

45,500

46,309

Carrying amount

At 31 July 2024

595

91,000

91,595

At 31 July 2023

953

125,125

126,078

6

Debtors

2024
£

2023
£

Trade debtors

666,000

-

Prepayments

1,104

1,472

Other debtors

3,162,260

3,817,293

3,829,364

3,818,765

 

Sentido Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 31 July 2024

7

Creditors

Creditors: amounts falling due within one year

Note

2024
£

2023
£

Due within one year

 

Bank loans and overdrafts

9

16,847

15,316

Trade creditors

 

8,071

431

Taxation and social security

 

544,394

1

Other creditors

 

1,052,618

3,207,406

 

1,621,930

3,223,154

Due after one year

 

Loans and borrowings

9

90,396

107,243

8

Share capital

Allotted, called up and fully paid shares

2024

2023

No.

£

No.

£

Ordinary shares of £1 each

100

100

100

100

Non-Voting Redeemable shares of £1 each

90

90

90

90

190

190

190

190

9

Loans and borrowings

Non-current loans and borrowings

2024
£

2023
£

Hire purchase contracts

90,396

107,243

Current loans and borrowings

2024
£

2023
£

Hire purchase contracts

16,847

15,316

 

Sentido Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 31 July 2024

10

Related party transactions

Transactions with directors

2024

At 1 August 2023
£

Advances to director
£

Repayments by director
£

At 31 July 2024
£

Loan to director A

25,597

240,430

(34,539)

231,488

Loan to director B

13,913

145,899

(138,166)

21,646

Loan to director C

(2,973)

112,597

(103,423)

6,201

36,537

498,926

(276,128)

259,335

 

2023

At 1 August 2022
£

Advances to director
£

Repayments by director
£

At 31 July 2023
£

Loan to director A

1,283,356

124,736

(1,382,495)

25,597

Loan to director B

247,222

151,640

(384,949)

13,913

Loan to director C

(437)

49,060

(51,596)

(2,973)

1,530,141

325,436

(1,819,040)

36,537

 

Interest has been charged at HMRC's beneficial loan interest rates on balances in excess of £10,000. The loan is repayable on demand.

Loans to related parties

Berkeley Swiss
During the year the company advanced funds totalling £Nil (2023: £300,400) to and received £1,019,000 (2023: £25,500) from Berkeley Swiss, a company under common control. At the end of the year £2,163,687 was outstanding from Berkeley Swiss (2023: £3,147,212). The loan is subject to interest at a rate of 5% to 30 September 2021 and there after 1.5% and has no set repayment terms.

Commotex
During the year the company advanced funds totalling £290,000 (2023: £599,237) to and received £150,000 (2023: £Nil) from Commotex, a company under common control. At the end of the year £739,237 (2023: £599,237) was outstanding from Commotex. The loan is interest free and has no set repayment terms.