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REGISTERED NUMBER: 09409615 (England and Wales)












Unaudited Financial Statements

for the Year Ended 31 December 2023

for

Personality Brands Limited

Personality Brands Limited (Registered number: 09409615)






Contents of the Financial Statements
for the Year Ended 31 December 2023




Page

Company Information 1

Statement of Financial Position 2

Notes to the Financial Statements 4


Personality Brands Limited

Company Information
for the Year Ended 31 December 2023







DIRECTOR: R R Carayol





REGISTERED OFFICE: Shadwell House
65 Lower Green Road
Rusthall
Tunbridge Wells
Kent
TN4 8TW





REGISTERED NUMBER: 09409615 (England and Wales)





ACCOUNTANTS: Peter Hodgson & Co.
Chartered Accountants
Shadwell House
65 Lower Green Road
Tunbridge Wells
Kent
TN4 8TW

Personality Brands Limited (Registered number: 09409615)

Statement of Financial Position
31 December 2023

2023 2022
Notes £    £    £    £   
FIXED ASSETS
Fixtures & fittings 4 13,013 17,194

CURRENT ASSETS
Debtors 5 272,497 471,794
Cash at bank 2,824 2,084
275,321 473,878
CREDITORS
Amounts falling due within one year 6 130,981 397,452
NET CURRENT ASSETS 144,340 76,426
TOTAL ASSETS LESS CURRENT
LIABILITIES

157,353

93,620

CREDITORS
Amounts falling due after more than one year 7 - (30,441 )

PROVISIONS FOR LIABILITIES 8 (2,472 ) (3,266 )
NET ASSETS 154,881 59,913

CAPITAL AND RESERVES
Called up share capital 9 100 100
Retained earnings 10 154,781 59,813
SHAREHOLDERS' FUNDS 154,881 59,913

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2023.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2023 in accordance with Section 476 of the Companies Act 2006.

The director acknowledges his responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

Personality Brands Limited (Registered number: 09409615)

Statement of Financial Position - continued
31 December 2023


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the director and authorised for issue on 20 January 2025 and were signed by:





R R Carayol - Director


Personality Brands Limited (Registered number: 09409615)

Notes to the Financial Statements
for the Year Ended 31 December 2023

1. STATUTORY INFORMATION

Personality Brands Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Significant judgements and estimates
There are no significant judgements or estimates pertaining to these accounts that the directors feel need to be brought to the attention of users of these accounts.

Turnover
Revenue is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 25% on reducing balance

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the statement of financial position date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the statement of financial position date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Financial instruments
Basic financial instruments comprising debtors, bank and cash balances are stated at fair value.

Personality Brands Limited (Registered number: 09409615)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2023

2. ACCOUNTING POLICIES - continued

Functional currency
The functional currency used by the company is £ Sterling.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 1 (2022 - 3 ) .

4. FIXTURES & FITTINGS
Fixtures
and
fittings
£   
COST
At 1 January 2023 26,615
Additions 117
At 31 December 2023 26,732
DEPRECIATION
At 1 January 2023 9,421
Charge for year 4,298
At 31 December 2023 13,719
NET BOOK VALUE
At 31 December 2023 13,013
At 31 December 2022 17,194

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Trade debtors - 93,925
S455 tax refund 66,322 66,322
Due from related parties 94,329 135,581
Directors' current accounts 111,846 175,966
272,497 471,794

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Bank loans and overdrafts - 5,000
Trade creditors 465 888
Corporation tax 126,364 191,951
Social security and other taxes - 45,895
VAT 4,152 153,718
130,981 397,452

Personality Brands Limited (Registered number: 09409615)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2023

7. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
2023 2022
£    £   
Bank loans - 30,441

8. PROVISIONS FOR LIABILITIES
2023 2022
£    £   
Deferred tax 2,472 3,266

Deferred
tax
£   
Balance at 1 January 2023 3,266
Provided during year (794 )
Balance at 31 December 2023 2,472

9. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2023 2022
value: £    £   
100 Ordinary £1 100 100

10. RESERVES
Retained
earnings
£   

At 1 January 2023 59,813
Profit for the year 169,968
Dividends (75,000 )
At 31 December 2023 154,781