Registered number
11931671
BRAND NUDGE LIMITED
Unaudited Filleted Accounts
30 April 2024
BRAND NUDGE LIMITED
Company Information
Directors
Mr D Murphy
Mr V Smith
Mr A Church
Accountants
Key Business Consultants LLP
13 Whitchurch Lane
Edgware
HA8 6JZ
Bankers
Tide Platform Limited
Barclays Bank UK PLC
Registered office
Quadrant House
20 Broad Street Mall
Reading
RG1 7QE
Registered number
11931671
BRAND NUDGE LIMITED
Chartered Accountants' report to the board of directors on the preparation of the unaudited statutory accounts of BRAND NUDGE LIMITED for the year ended 30 April 2024
In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the accounts of BRAND NUDGE LIMITED for the year ended 30 April 2024 which comprise of the Profit and Loss Account, the Balance Sheet and the related notes from the company’s accounting records and from information and explanations you have given us.
As a practising member firm of the Institute of Chartered Accountants in England and Wales, we are subject to its ethical and other professional requirements which are detailed at
www.icaew.com/en/members/regulations-standards-and-guidance
Our work has been undertaken in accordance with ICAEW Technical Release 07/16 AAF.
Key Business Consultants LLP
Chartered Accountants
13 Whitchurch Lane
Edgware
HA8 6JZ
24 January 2025
BRAND NUDGE LIMITED
Registered number: 11931671
Balance Sheet
as at 30 April 2024
Notes 2024 2023
£ £
Fixed assets
Tangible assets 3 36,892 19,513
Current assets
Debtors 4 345,927 243,226
Cash at bank and in hand 338,446 182,619
684,373 425,845
Creditors: amounts falling due within one year 5 (755,820) (335,189)
Net current (liabilities)/assets (71,447) 90,656
Net (liabilities)/assets (34,555) 110,169
Capital and reserves
Called up share capital 15 14
Advanced subscriptions 800,000 -
Share premium 2,498,626 2,440,901
Profit and loss account (3,333,196) (2,330,746)
Shareholders' funds (34,555) 110,169
The directors are satisfied that the company is entitled to exemption from the requirement to obtain an audit under section 477 of the Companies Act 2006.
The members have not required the company to obtain an audit in accordance with section 476 of the Act.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
The accounts have been prepared and delivered in accordance with the special provisions applicable to companies subject to the small companies regime. The profit and loss account has not been delivered to the Registrar of Companies.
Mr D Murphy
Director
Approved by the board on 24 January 2025
BRAND NUDGE LIMITED
Notes to the Accounts
for the year ended 30 April 2024
1 Accounting policies
Basis of preparation
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard). These accounts have been prepared under the going concern basis due to the shareholders' continued financial support.
Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Tangible fixed assets
Tangible fixed assets are measured at cost less accumulative depreciation and any accumulative impairment losses. Depreciation is provided on all tangible fixed assets, other than freehold land, at rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life, as follows:
Computer and office equipment 25% reducing balance method
Debtors
Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, less any impairment losses for bad and doubtful debts.
Creditors
Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method.
Taxation
A current tax liability is recognised for the tax payable on the taxable profit of the current and past periods. A current tax asset is recognised in respect of a tax loss that can be carried back to recover tax paid in a previous period. Deferred tax is recognised in respect of all timing differences between the recognition of income and expenses in the financial statements and their inclusion in tax assessments. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used. Current and deferred tax assets and liabilities are not discounted.
1 Accounting policies (cont.)
Provisions
Provisions (ie liabilities of uncertain timing or amount) are recognised when there is an obligation at the reporting date as a result of a past event, it is probable that economic benefit will be transferred to settle the obligation and the amount of the obligation can be estimated reliably.
Foreign currency translation
Transactions in foreign currencies are initially recognised at the rate of exchange ruling at the date of the transaction. At the end of each reporting period foreign currency monetary items are translated at the closing rate of exchange. Non-monetary items that are measured at historical cost are translated at the rate ruling at the date of the transaction. All differences are charged to profit or loss.
Leased assets
A lease is classified as a finance lease if it transfers substantially all the risks and rewards incidental to ownership. All other leases are classified as operating leases. The rights of use and obligations under finance leases are initially recognised as assets and liabilities at amounts equal to the fair value of the leased assets or, if lower, the present value of the minimum lease payments. Minimum lease payments are apportioned between the finance charge and the reduction in the outstanding liability using the effective interest rate method. The finance charge is allocated to each period during the lease so as to produce a constant periodic rate of interest on the remaining balance of the liability. Leased assets are depreciated in accordance with the company's policy for tangible fixed assets. If there is no reasonable certainty that ownership will be obtained at the end of the lease term, the asset is depreciated over the lower of the lease term and its useful life. Operating lease payments are recognised as an expense on a straight line basis over the lease term.
Pensions
Contributions to defined contribution plans are expensed in the period to which they relate.
2 Employees 2024 2023
Number Number
Average number of persons employed by the company 24 3
3 Tangible fixed assets
Computer and office equipment
£
Cost
At 1 May 2023 26,710
Additions 25,490
At 30 April 2024 52,200
Depreciation
At 1 May 2023 7,197
Charge for the year 8,111
At 30 April 2024 15,308
Net book value
At 30 April 2024 36,892
At 30 April 2023 19,513
4 Debtors 2024 2023
£ £
Trade debtors 272,304 206,075
Other debtors 73,623 37,151
345,927 243,226
5 Creditors: amounts falling due within one year 2024 2023
£ £
Trade creditors 141,159 23,250
Taxation and social security costs 102,963 35,090
Other creditors 511,698 276,849
755,820 335,189
6 Related party transactions
At the year end, the Company owed to the Director, Mr D Murphy £474 (2023: owed by the director £1,738) in interest free, repayable on demand loans.
7 Controlling party
The ultimate control of the company remained with the Director, Mr D Murphy.
8 Other information
BRAND NUDGE LIMITED is a private company limited by shares and incorporated in England. Its registered office is:
Quadrant House
20 Broad Street Mall
Reading
RG1 7QE
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