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Registered number: 11705976
Shopper Marketing International Limited
Financial Statements
For The Year Ended 31 March 2024
Fruition Accountancy
29 Wood Street
Stratford-upon-Avon
Warwickshire
CV37 6JG
Financial Statements
Contents
Page
Balance Sheet 1—2
Notes to the Financial Statements 3—6
Page 1
Balance Sheet
Registered number: 11705976
2024 2023
Notes £ £ £ £
FIXED ASSETS
Intangible Assets 4 129,437 50,447
Tangible Assets 5 3,155 1,731
132,592 52,178
CURRENT ASSETS
Stocks 6 211,231 -
Debtors 7 120,258 38,051
Cash at bank and in hand 3,316 3,206
334,805 41,257
Creditors: Amounts Falling Due Within One Year 8 (350,431 ) (159,139 )
NET CURRENT ASSETS (LIABILITIES) (15,626 ) (117,882 )
TOTAL ASSETS LESS CURRENT LIABILITIES 116,966 (65,704 )
PROVISIONS FOR LIABILITIES
Deferred Taxation (30,877 ) -
NET ASSETS/(LIABILITIES) 86,089 (65,704 )
CAPITAL AND RESERVES
Called up share capital 9 100 100
Profit and Loss Account 85,989 (65,804 )
SHAREHOLDERS' FUNDS 86,089 (65,704)
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For the year ending 31 March 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.
On behalf of the board
Mr Stuart Tiedeman
Director
30th January 2025
The notes on pages 3 to 6 form part of these financial statements.
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Notes to the Financial Statements
1. General Information
Shopper Marketing International Limited is a private company, limited by shares, incorporated in England & Wales, registered number 11705976 . The registered office is 85 Great Portland Street, London, W1W 7LT.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.
2.2. Going Concern Disclosure
The directors have not identified any material uncertainties related to events or conditions that may cast significant doubt about the company's ability to continue as a going concern.
2.3. Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.
Rendering of services
Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.
2.4. Intangible Fixed Assets and Amortisation - Other Intangible
Other intangible assets are development costs. It is amortised to profit and loss account over its estimated economic life of 3 years.
2.5. Intangible Fixed Assets and Amortisation - Intellectual Property
Intellectual property assets are trademark costs. Trademarks are capitalised by the company and reviewed annually for impairment. Trademarks are not amortised for the purpose of giving a true and fair view.
2.6. Tangible Fixed Assets and Depreciation
Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:
Computer Equipment 3 years straight line
2.7. Stocks and Work in Progress
Stocks and work in progress are valued at the lower of cost and net realisable value after making due allowance for obsolete and slow-moving stocks. Cost includes all direct costs and an appropriate proportion of fixed and variable overheads. Work-in-progress is reflected in the accounts on a contract by contract basis by recording turnover and related costs as contract activity progresses.
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2.8. Foreign Currencies
Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.
2.9. Taxation
Income tax expense represents the sum of the tax currently payable and deferred tax.
The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other year and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.
Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.
Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and asset reflects the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.
Current or deferred tax for the year is recognised in profit or loss, except when they related to items that are recognised in other comprehensive income or directly in equity, in which case, the current and deferred tax is also recognised in other comprehensive income or directly in equity respectively.
3. Average Number of Employees
Average number of employees, including directors, during the year was:
2024 2023
Office and administration 9 4
9 4
4. Intangible Assets
Other Intellectual Property Total
£ £ £
Cost
As at 1 April 2023 65,868 2,200 68,068
Additions 122,174 1,725 123,899
As at 31 March 2024 188,042 3,925 191,967
...CONTINUED
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Amortisation
As at 1 April 2023 17,621 - 17,621
Provided during the period 44,643 266 44,909
As at 31 March 2024 62,264 266 62,530
Net Book Value
As at 31 March 2024 125,778 3,659 129,437
As at 1 April 2023 48,247 2,200 50,447
5. Tangible Assets
Computer Equipment
£
Cost
As at 1 April 2023 3,592
Additions 3,710
As at 31 March 2024 7,302
Depreciation
As at 1 April 2023 1,861
Provided during the period 2,286
As at 31 March 2024 4,147
Net Book Value
As at 31 March 2024 3,155
As at 1 April 2023 1,731
6. Stocks
2024 2023
£ £
Stock 211,231 -
7. Debtors
2024 2023
£ £
Due within one year
Trade debtors 100,623 32,709
Other debtors 19,635 5,342
120,258 38,051
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8. Creditors: Amounts Falling Due Within One Year
2024 2023
£ £
Trade creditors 118,800 31,459
Bank loans and overdrafts 12,544 -
Other creditors 175,254 118,990
Taxation and social security 43,833 8,690
350,431 159,139
9. Share Capital
2024 2023
Allotted, called up and fully paid £ £
100 Ordinary Shares of £ 1.00 each 100 100
10. Related Party Transactions
TSG Latan AmericaDuring the period, Shopper Marketing International Limited made an interest free loan to this company.The amount outstanding at the period end was £5,895 (2023 - £nil).

TSG Latan America

During the period, Shopper Marketing International Limited made an interest free loan to this company.The amount outstanding at the period end was £5,895 (2023 - £nil).

Base Technologies Limited(A company under common control)During the period Base Technologies Limited made an interest free loan to the company. The amount outstanding at the period end was £141,654 (2023 - £78,230).

Base Technologies Limited

(A company under common control)

During the period Base Technologies Limited made an interest free loan to the company. The amount outstanding at the period end was £141,654 (2023 - £78,230).

Retail Marketing International Limited(A company under common control)During the period, Retail Marketing International Limited made an interest free loan to the company. The amount outstanding at the period end was £12,355 (2023 - £36,490). During the year services provided to Retail Marketing International Limited were of £555,000 (2023 - £122,500).

Retail Marketing International Limited

(A company under common control)

During the period, Retail Marketing International Limited made an interest free loan to the company. The amount outstanding at the period end was £12,355 (2023 - £36,490). During the year services provided to Retail Marketing International Limited were of £555,000 (2023 - £122,500).

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